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Penerapan Strategi Digital Marketing untuk Meningkatkan Penjualan UMKM Kakanan Dhisa Trebungan di Era Digitalisasi Supriono, Agus; Wulandari, Lilik Dwi; Soetriono, Soetriono; Suwandari, Anik; Rahman, Rena Yunita
INTEGRITAS : Jurnal Pengabdian Vol 8 No 1 (2024): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v8i1.4269

Abstract

Kemajuan teknologi mendorong masyarakat berpikir kritis dan inovatif. Lahirnya teknologi memberikan terobosan baru dalam sektor pemasaran yang diimplementasikan dengan digitalisasi. Digitalisasi merupakan suatu proses mengalih media informasi analog ke media digital. Kemampuan membaca peluang merupakan hal utama yang bisa dimanfaatkan khususnya oleh penggerak UMKM, akan tetapi minimnya pengetahuan terkait digitalisasi membuat masyarakat sulit untuk menerapkan konsep digital marketing. Untuk itu penulis memiliki ketertarikan untuk memberikan edukasi dan bantuan kepada UMKM yang bergerak dibidang jajanan tradisional yaitu Kakanan Dhisa. Inovasi yang diberikan yaitu pengenalan konsep digitalisasi UMKM Kakanan Dhisa untuk meningkatkan produktivitas penjualan. Tujuan penulis menerapkan inovasi tersebut untuk meningkatkan penjualan yang beberapa waktu terakhir mengalami penurunan pelanggan karena lokasi yang kurang strategis. Dari hasil penerapan digital marketing yang dilakukan, UMKM Kakanan Dhisa memiliki logo resmi dan video promosi proses pembuatan jajanan tradisional.
Mitigating the Impact of Flood Disaster Risk in Wonoasri Village, Tempurejo District, Jember Regency Setiawan, Rendy; Krisnamurti; Luh Putu Indah Budyawati; Anik Suwandari; Galih Wicaksono; Haris Cahyono; Syafira Lailatul Ulfa Marfuah
Jurnal Inovasi Sains dan Teknologi untuk Masyarakat Vol. 2 No. 2 (2024): November
Publisher : Faculty of Mathematics and Natural Sciences, University of Jember. Jl. Kalimantan No.37, Krajan Timur, Jemberlor, Kec. Sumbersari, Jember Regency, East Java 68121

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/instem.v2i2.1577

Abstract

Flooding is a natural disaster that often occurs in several village areas in Tempurejo Sub-district, Jember Regency, one of which is in Wonoasri Village. Residents of Wonoasri Village have carried out regular prevention activities every rainy season, one of which is the construction of river bunds and dredging mud. However, if not seriously anticipated, the flood disaster will paralyse access to the village. The purpose of this service is to inform insights and preventive mitigation actions related to flood disasters to the village community and especially to the Wonoasri Disaster Response Village (Destana) team. This activity is composed of several activities including the provision of equipment grants, training and socialisation, and evaluation of activities. The results of this activity are the provision of insights and handling actions by the Destana Wonoasri team related to flood management and the operation of equipment grants. Participants were very interested in this activity organised by the community service team, so it is hoped that this event in the future can be a positive thing for the village community and the Destana Wonoasri team to deal with natural disasters, especially floods.
Faktor-faktor yang Memengaruhi Kesejahteraan Petani Padi di Jawa Timur: Sebuah Analisis Regresi Linier Berganda Anggaraeni, Meirisa; Zainuddin, Ahmad; Suwandari, Anik; Rahman, Rena Yunita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16569

Abstract

This research aims to determine: (1) Trends in grain price fluctuations in 2024-2025; (2) Factors that influence farmer welfare. The research area was determined deliberately (purposive method), where this research used monthly data on the price of dry harvested grain in 2018-2022 in East Java. The research methods used are descriptive and analytical. The data collection method used in the research is secondary data from trusted sources such as the Central Statistics Agency (BPS), aligned articles and books. The data analysis method to determine the trend of grain price fluctuations in East Java is exponential smoothing analysis using multiple linear regression analysis. The results of this research show that: (1) The trend in grain prices in 2023-2025 fluctuates and tends to increase. In the three-year forecast period, the highest average price of grain will be in 2025, namely IDR 5,207, which is due to the increasing demand for rice; (2) The variables of grain price, production, land area and labor wages together influence the welfare of rice farmers in East Java. The variables of grain price and labor wages have a positive and significant effect on farmer welfare with significance values of 0.000 and 0.006 respectively. The land area variable has a positive and insignificant effect on farmer welfare with a significance value of 0.599. Production variables has a negative and insignificant effect on farmer welfare with a significance value of 0.229.
Pemanfaatan Media Digital Marketing pada Usaha Keripik Pisang di Desa Ledokombo, Jember Agus Supriono; Riza Oktafiyani; Ariq Dewi Maharani; Tiffany Rahma Abdillah; Soetriono Soetriono; Yuli Hariyati; Anik Suwandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.430

Abstract

The banana chip business in Ledokombo Village, Jember Regency, is one of the sources of livelihood for the local community. However, increasingly fierce business competition has led to a decrease in demand and has an impact on declining turnover of MSME actors. Marketing that is still conventional is one of the factors limiting product reach. This community service activity aims to increase the marketing capacity of MSME actors through digital marketing training. The training was carried out for four weeks with stages: problem analysis, provision of branding and digital marketing materials, assistance in making packaging labels, marketplace accounts (Shopee) and social media (Instagram), as well as monitoring and evaluation. The results of the activity show that MSME actors understand the importance of digital marketing strategies, are able to create "The King" product packaging labels, and have Shopee and Instagram accounts that are actively used for online sales. Business actors are also getting used to operating digital application features that support the marketing process. This activity has a positive impact on increasing product attractiveness and expanding consumer reach. Thus, digital marketing training has proven to be effective as an innovative solution in facing MSME marketing challenges, as well as being a model for local economic empowerment that can be replicated in other regions with similar characteristics.
Agribisnis Pengembangan Plasma Nutfah Kabupaten Lumajang Provinsi Jawa Timur: Studi Komoditas Pisang Mas Kirana Suwandari, Anik; Puspaningrum, Diah; Soejono, Djoko; Zahrosa, Dimas Bastara; Maharani, Ariq Dewi; Prabowo, Rachmat Udhi; Amam, Amam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12101

Abstract

Mas Kirana’s banana is a germplasm as well as an icon of Lumajang District, East Java Province. Mas Kirana bananas are designated as Indonesian genetic resources based on the Decree of the Minister of Agriculture of the Republic of Indonesia Number 516/Kpts/SR.120/12/2005. This study aims to formulate a pattern of business capital formation and development strategy for Mas Kirana banana commodity as an effort to preserve Indonesia's germplasm. Data collection was done by structured interview method. Determination of the sample is done by snowball sampling technique. Data analysis was carried out using qualitative descriptive methods and Force Field Analysis (FFA). The results showed that the pattern of capital business capital formation for Mas Kirana's banana consisted of family capital, financial institution capital, non-financial institutional capital, and personal capital. The identification process resulted in 7 (seven) driving factors and 7 (seven) inhibiting factors for Mas Kirana banana development. Key Success Factors (FKK) for developing Mas Kirana Banana Farmers Groups on the driving factor dimension are the Mas Kirana Banana commodity which has a comparative advantage and is certified Geographically Indication (GI), while the inhibiting factor dimension is the weakness of farmer resources in managing and developing group finances. Based on the FKK value of the driving and inhibiting factors, the recommended strategy is farmer institutional engineering through the formation of the Mas Kirana banana farmer cooperative.
The Impacts of Fundamental and Macroeconomic Factors on the Stock Price of Oil Palm Plantation Companies in Indonesia Stock Exchange (IDX) Ayudya, Resi; Suwandari, Anik; Hartadi, Rudi
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.847

Abstract

The oil palm plantation companies in this study were the selected companies listed on the Indonesia Stock Exchange. This study aimed to determine the impacts of fundamental and macroeconomic factors on the stock price of the oil palm plantation companies in IDX. The determination of the research area was based on the designed method (purposive sampling) consisting of PT Astra Agro Lestari Tbk, PT PP London Sumatra Indonesia Tbk, and PT Tunas Baru Lampung Tbk. The data was collected using literature review method with secondary data sources in the form of time series data of stock prices, fundamental and macroeconomic factors in the period from January 2006 up to June 2016. The results of this study indicated that the movement of stock prices of oil palm plantations in Indonesia Stock Exchange was influenced by the fundamental and macroeconomic factors which consist of ROE (Return on Equity) with a regression coefficient of -133.35, DER (Debt to Equity Ratio) with a regression coefficient of -26.37, and EPS (Earning per Share) with a regression coefficient of 15.47. The macroeconomic factors consist of Rupiah exchange rate with a regression coefficient of -0273 and the CPO (Crude Palm Oil) price with a regression coefficient of 0.859. For the investors, they can consider the overall internal and external factors, which are based on the company's financial ratios and macroeconomic conditions.
KORELASI TINGKAT PENGHINDARAN RISIKO DENGAN ECONOMIC WELLBEING PETANI PADI Yanuarti, Rizky; Ibanah, Indah; Lutfiyah, Lenny; Mutmainah, Laily; Suwandari, Anik; Rokhani, Rokhani
Jurnal Penelitian Sains dan Teknologi Indonesia Vol 1 No 2 (2022): Jurnal Penelitian Sains dan Teknologi Indonesia (JPSTI)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jpsti.v1i2.166

Abstract

Farmers' attitudes and perspectives towards risk will be reflected in their decision-making and will be related to risk aversion levels. Recognizing farmers' attitudes towards risk will be beneficial in providing innovative product development according to farmers' needs. The development of a farmer protection system against risks has been carried out by the Indonesian government in the form of Rice Farming Insurance (AUTP). This study aims to analyze risk aversion level (RAL) and measure its relationship to farmers' economic well-being which is illustrated by the income of rice farmers in Wuluhan, Jember Regency. Multiple price list designs were used to analyze RAL and Pearson analysis was employed to measure their correlation. The results showed that farmers tend to show a relatively high level of risk aversion, in which 36.923% of farmers prefer to insure their entire land (option A). Meanwhile, only 2.308% prefer not to insure their land (option F). Pearson correlation value is 0.69, it can be interpreted that an increase in income will be followed by an increase in the RAL value meaning that the level of risk aversion decreases. The research results are useful for policymakers, especially risk in the agricultural sector to determine innovation in optimizing the implementation of AUTP
Handling the Impact of Flood Disaster Risk in Pontang Village, Ambulu District, Jember Regency: Penanganan Dampak Risiko Bencana Banjir Pada Desa Pontang Kecamatan Ambulu Kabupaten Jember Wicaksono, Galih; Rendy Setiawan; Krisnamurti; Anik Suwandari; Luh Putu Indah Budyawati
Mattawang: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2243

Abstract

Flooding is one of the disasters experienced by several areas in Jember Regency, especially in Ambulu District, one of which is Pontang Village. Although residents do not consider flooding as a threat because the intensity of flood events is still relatively low. However, if it is not anticipated, it will of course disrupt the activities of village communities. The aim of this activity is to provide knowledge and skills in handling the impact of flood risk to village communities and especially to the Pontang Disaster Response Village (Destana) team. This activity consists of various activities such as grants for main and supporting equipment, training and outreach, as well as activity evaluation. The result of this activity was an increase in the knowledge and skills of the village community and the Destana Pontang team regarding flood management and techniques for using the main and supporting equipment that was donated. Participants were also enthusiastic about taking part in activities organized by the implementing team, so it is hoped that this activity can be of added value for the village community and the Destana Pontang team in facing disasters in the future.Key words: Disaster Response Village, Flood AbstrakBanjir merupakan salah satu bencana yang dialami oleh beberapa wilayah di Kabupaten Jember, khususnya di Kecamatan Ambulu, yang salah satunya di Desa Pontang. Meskipun warga masyarakat tidak menganggap banjir sebagai ancaman karena kejadian banjir intensitasnya masih relatif rendah. Namun demikian apabila tidak diantisipasi, tentu saja akan mengganggu aktifitas masyarakat desa. Tujuan kegiatan ini adalah untuk memberikan pengetahuan dan keterampilan penanganan dampak risiko banjir kepada masyarakat desa dan khususnya kepada tim Desa Tanggap Bencana (Destana) Pontang. Kegiatan ini terdiri dari berbagai aktifitas seperti hibah peralatan utama dan pendukung, pelatihan dan sosialisasi, serta evaluasi kegiatan. Hasil kegiatan ini adalah adanya peningkatan pengetahuan dan keterampilan masyarakat desa dan tim Destana Pontang terkait penanganan banjir dan teknik penggunaan peralatan utama dan pendukung yang dihibahkan. Peserta juga antusias dalam mengikuti kegiatan yang diselenggarakan tim pelaksana, sehingga diharapkan kegiatan ini dapat menjadi nilai tambah bagi masyarakat desa dan tim Destana Pontang dalam menghadapi bencana dimasa mendatang.
From Insurance to Climate Change: Mapping Five Decades of Risk Preference Research in Agricultural Finance (1975-2025) Aji, Joni Murti Mulyo; Hasanah, Julita; Rondhi, Mohammad; Suwandari, Anik; Rokhani, Rokhani; Yanuarti, Rizky; Damascena, Cindera Rosa
International Journal on Food, Agriculture and Natural Resources Vol 6, No 4 (2025): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v6i4.570

Abstract

Risk preference in agricultural finance had become a critical research domain as farmers faced increasing exposure to market volatility, climate change, and systemic uncertainties. Research that specifically investigated risk behaviour and preference within agricultural finance remained fragmented and underexplored. Consequently, the intellectual structure, thematic development, and collaborative landscape of this emerging field had not yet been systematically mapped. The study aimed to identify the key contributors, dominant themes, and intellectual foundations. A bibliometric analysis was conducted using Biblioshiny 4.4.1 on 1,496 documents retrieved from the Scopus, covering the period 1975–2025 (24 April 2025). The results showed that publications expanded significantly after 2005, reaching a peak in 2023. Insurance, investment, and sustainability emerged as central research themes, while financial literacy, climate change, and pandemic-related risk appeared as emerging frontiers. Research on agricultural finance and risk preference developed into a multidisciplinary and globally interconnected domain, drawing insights from economics, environmental studies, and behavioral sciences. Future research on risk behaviour in agricultural finance should integrate behavioural insights with digital finance and climate risk modelling while expanding evidence from underrepresented regions such as Africa, Latin America, and Southeast Asia. Stronger linkages between farmer behaviour and policy innovations are essential to advance agricultural finance.
Co-Authors Achlan Bakhtiar Agus Supriono Agustina, Titin Ahmad Fatikhul Khasan Ahmad Zainuddin Amalah, Nur Amam, Amam Anggaraeni, Meirisa Ari Wahyu Diarsa Ariq Dewi Maharani Ayudya, Resi Berilisda Jepatrika Dirga Buana Damascena, Cindera Rosa Devyana Dwi Ratnasari Dian Permata Sari Diar Iswardhani Dimas Bastara Zahrosa Djoko Soejono Dwi Setyati Ebban Bagus Kuntadi Entri Yhonita Entri Yhonita Ermadita Wahyu Erryka Aprilia Putri Erryka Aprilia Putri, Erryka Aprilia Eva Tyas Utami Evita Soliha Hani Fika P.W, Marwatin GALIH WICAKSONO Galih Wicaksono Hapsari, Triana Dewi Haris Cahyono Harwoto, Wahyu Rizki Hasanah, Julita Ibanah, Indah Jani Januar Joni Murti Mulyo Aji Julian Adam Ridjal Kintani Sekarkundi Lahitani Krisnamurti Krisnamurti Luh Putu Indah Budyawati Luh Putu Ratna Sundari Luh Putu Suciati Lutfiyah, Lenny Maharani, Ariq Dewi Marwatin Fika P.W maya eka nurvitasari Mega Puspita Sari Mohammad Rondhi Mohammad Rondhi Muhammad Nazil Dwi Ramadhan mukhamad fakhrur roziq Munawaroh, Wiwik Mutmainah, Laily Nindia Megareta Noerkumala Nineng Puspito Ratih Nur Amalah Nurul Dwi Novikarumsari, Nurul Dwi Prabowo, Rachmat Udhi Prisya Niken Mahardika Putri Puspaningrum, Diah Ratnasari, Devyana Dwi Rena Yunita Rahman, Rena Yunita Rendy Setiawan Resi Ayudya Riza Oktafiyani Rizkia Nailir Rahma Rizqa Nurmalia Rokhani Rokhani Rokhani, Rokhani Rudi Hartadi Rudi Wibowo Rudi Wibowo Soetriono Soetriono Soetriono Soetriono Sofia Sofia Sugeng Raharto Syafira Lailatul Ulfa Marfuah TEGUH PRAYITNO Tiffany Rahma Abdillah Trisna Hariyanti Winda Amilia Wiwik Munawaroh Wulandari, Lilik Dwi Yanuarti, Rizky Yoga Yuniadi Yuli Hariyati Zahrosa, Dimas Bastara