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All Journal Sosiohumaniora SOROT: Jurnal Ilmu-ilmu Sosial JOURNAL AGRIBUSINESS AGRIEKONOMIKA Jurnal Online Mahasiswa (JOM) Bidang Pertanian AGRISE Daya Saing : Jurnal Ilmu Manajemen Jurnal Agribisnis Jurnal Ilmiah Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Media Agribisnis (MeA) JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PHOTON Jambura Agribusiness Journal Unri Conference Series: Agriculture and Food Security JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Bisnis Tani Unri Conference Series: Community Engagement MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Journal of Rural and Urban Community Empowerment Sagu PEKBIS MIMBAR INTEGRITAS Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IJAE Dinamika Pertanian JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Natur Indonesia Jurnal Agrisep
Shorea Khaswarina
Jurusan/Program Studi Agribisnis Fakultas Pertanian Universitas Riau
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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ANALISIS AGROINDUSTRI KERIPIK TEMPE BU SITI DI DESA BULUH RAMPAI KECAMATAN SEBERIDA KABUPATEN INDRAGIRI HULU Nur Meganingsih; Evy Maharani; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this study were to determine the amount of production costs, the added value and income of the entrepreneur crispy chips tempe Bu Siti  in Buluh Rampai village, Seberida district Indragiri Hulu Regency. This research was conducted from April 2014 until July 2014. The data collection technique was case method to agroindustry entrepreneur of crispy chips Bu Siti in Buluh Rampai village. The analysis scopes of this research were costs, revenue, and added value analysis. The results of this research showed that at Mei 2014 the total cost crispy chips tempe was Rp. 27.544.183. Revenue to entrepreneur was Rp.36.064.161,50 and profit to entrepreneur was Rp.8.519.978,17. Profitability value meant that crispy chips tempe was a profitable industry because the value of profitability 1,31 Ratio of R/C value meant that every Rp.1,00 costs in the production process of crispy chips tempe will provide Rp.1,31 income. The added value of crispy chips tempe was Rp. 17.809,49/kg.   Keywords: chrispy chips tempe, agroindustry, efficiency, added value
ANALISIS BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI KUE TALAM DURIAN DI RUMAH KUE VIERA JALAN MELATI KOTA PEKANBARU Ananda Pratama; Ermy Tetty; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 7 (2020): Edisi 1 Januari s/d Juni 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this research are : 1) Analyze the marketing mix that affects consumers ' decision to buy Talam Durian cakes at the Viera Cake House on Melati street Pekanbaru city 2) To analyze the relationship between marketing mix to consumer decision to buy Talam Durian at the Viera Cake House on  Melati street Pekanbaru city. The data analysis used is the marketing mix analysis. Consumer decision in making the purchase of Talam Durian cake by 7 (Seven) variable marketing mix IE product, price, location, promotion, person, physical means and process. Products with the category of "influential", the price with the category "influential", the place with the category "Quite influential", the promotion with the category "influential", People with the category "influential", physical means with the category of "influential" and the process with "influential" category. Overall the marketing mix variable is in the "influential" category of the consumer purchase decision at Rumah Kue Viera. Correlation analysis Rank Spearman that indicates the relationship between the marketing mix to the consumer's decision is positive and very strong and significant ( x = 0,01). The correlation coefficient of marketing mix marked positive (+), meaning the relationship of marketing mix with consumer decision is in the direction of so if the marketing mix increases then the consumer's decision will also increase.Keywords : Consumer's Decision, Marketing Mix
ANALISIS PEMASARAN AGROINDUSTRI KUE BOLU DI KECAMATAN KUOK KABUPATEN KAMPAR Dian Wulandari; Evy Maharani; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The research goal is to identify marketing channels, marketing margin and marketing efficiency. This research was conducted in the village of Kuok Kuok District of Kampar regency. The method used in the study using survey methods, sampling purposive sampling. The sample consisted of a sponge cake agroindustry entrepreneurs and 30 customers sponge cake. The data used in this study are primary data and secondary data. Agroindustry research results sponge cake has a marketing channel of entrepreneurs to consumer marketing channel efficiency Rated sponge cake made at home by 8.06% more efficient than the efficiency of marketing channels is done in the market Bangkinang by 15.56%, due to marketing channels in Bangkinang market while the cost of transportation for marketing in the home does not use transport. Value marketing channel efficiency sponge cake made in the market Air Tiris by 13.23% more efficiency than do marketing channels in the market Bangkinang by 15.56%, due to marketing in Bangkinang done every 5 days a week so that the transport is greater than transport to Air Tiris that marketing is done every once a week. The value of marketing efficiency in marketing channels carried in Rumbio market is 13.66% larger than marketing channels Air Tiris performed in the market, namely 13.23%, because many employers bring cakes to Air Tiris market.   Keyword: Marketing, Channel, Cost, Margin, Efficiency      
Analysis Income Business Food and Beverage Informal Sector in Kecamatan Tampan City Pekanbaru Novi Ulya Sari; Shorea Khaswarina; Didi Muwardi
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

A development is an effort to gain the more and the better life. There are 4 indicators in gaining the development they are economic change, human resources, social inhibition and the high of life needed. A development in the development country likes Indonesia, generally more consider the development of economic sector in the hope of much progressed in production of job vacancy.There are two kinds of economic activities, they are from formal sector and informal one. Formal sector is a sector of educated people inside. The purpose of this study is to the income of the traders from food and beverage enterprises informal sector in Kecamatan Tampan City Pekanbaru and know the problems that are usually faced by food and beverage vendors informal sector businesses. This research method using purposive sampling effort sample size of 30 food and beverage businesses. Results showed revenue traders of food and beverage business is large enough to meet the needs of life and their families, while the problems faced by the traders capital, location and problems of knowledge management is still lacking. Keywords : Informal Sector, Income, Merchant Problems
ANALISIS ATRIBUT BAURAN PEMASARAN YANG MEMPENGARUHI KEPUASAN KONSUMEN PISANG GORENG KIPAS KUANTAN-II DI KOTA PEKANBARU Syafrini Rizki Rahmah; Fajar Restuhadi; Shorea Khaswarina
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

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Abstract

The purpose of this research is to knowing consumer interest level and attribute performance of marketing by using Importance-Performance Analysis (IPA) and to knowing consumer tendency base on consumer interest level and attribute performance of Pisang Goreng Kipas Kuantan-II. The data have been collected by share the question paper to the consumer in Pisang Goreng Kipas Kuantan-II market. Sample method in this research using convenience sampling, which do the sampling base on consumer permission to become participate. This research using a simple descriptive tabulation frequency analyse, Importance-Performance Analysis (IPA) and Multiatribute Fishbein method. The attribute which has interest level on average value that is package, taste, shop nametag, comfortable, mark, scent, nutrient contain, park area, and product availability with consumer interest value 5,65. The attribute which has performance attribute on average that is taste, mark, package, shop nametag, stoco limit, price, mature level around 5,53. The attribute which need to maintan base on Importance-Performance Analysis (IPA) is in Kuadran II that is taste , scent, package, mark, shop nametag, but the attribute which need to repair is in Kuadran I that is product availability, nutrient contain, park area, and comfortable. Consumer respon which analyse by using Fishbein attribute 562,29 which place on between scale good and very good. Kata kunci:   Consumer interest level, Performance, Diffusivity marketing, Pisang Goreng Kipas Kuantan-II  
DAMPAK PEMBERIAN KREDIT UMUM PEDESAAN PT. BRI TERHADAP EKONOMI MASYARAKAT DI KECAMATAN KAMPAR KIRI KABUPATEN KAMPAR Shorea Khaswarina
Jurnal Ilmiah Pertanian Vol. 13 No. 2 (2017): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v13i2.946

Abstract

Lending is expected to boost the economy. Through this study, researchers wanted to see the impact of granting Kupedes PT. Bank Rakyat Indonesia to economic masyaraka in Kampar District Kampar Kiri. Whether the credit has been used well in accordance with the intended purposes or otherwise. The method used is a survey method. The study was conducted to 30 people Kupedes debtor. Based on the results achieved show that credit had a positive impact on the local economy, in which the positive impacts vary bada on each loan amount. The greater the amount of the loan, the more bazaar impacts.
STRATEGI PEMASARAN AGROINDUSTRI KERIPIK TEMPE DI DESA BULUH RAMPAI KECAMATAN SEBERIDA KABUPATEN INDRAGIRI HULU (Studi Kasus Agroindustri Keripik Tempe Dua Putri Mbak Siti) NIRMALA SARI; EVY MAHARANI; SHOREA KHASWARINA
Jurnal Ilmiah Pertanian Vol. 12 No. 2 (2016): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v12i2.983

Abstract

This study aimed to identify the aspects of the strengths, weaknesses, opportunities and threats facing the agroindustry marketing of Dua Putri tempe chips and formulate marketing strategies Dua Putri tempechips agroindustry by using SWOT analysis. The results showed that internal factors encountered in the marketing of Dua Putri tempeagro-chips in Indragiri Hulu is Strength: choose a label and branded products, entrepreneurs have a long experience, the product is attractive enough for all people, and the products do not use preservatives. Weakness: The product can be easily damaged and destroyed, packaging using a simple wrapper, product marketing has not come out Indragiri Hulu, and promotion is still limited. External factors include: Opportunities: products already well known, a product that can compete with similar products, the market is still wide open, the exhibition and promotion opportunities. Threat; Many competitors of similar products, the market demand fluctuates, and the limitations of market information and for marketing strategies Dua Putritempechips agroindustry is to maintain existing markets and seek new markets including exhibition, the exhibition is there to improve their skills in providing products with flavor worth nutrition, make packaging more attractive in order to reach the marketing of products inside and outside the district, improve the taste and quality and maximize promotion, looking for alternative marketing channels.
ANALISIS PELAKSANAAN PPD DAN KONDISI MASYARAKAT DI DESA TANJUNG DAN DESA KOTO TUO KABUPATEN KAMPAR SHOREA KHASWARINA; SUSY EDWINA; EVI MAHARANI
Jurnal Ilmiah Pertanian Vol. 5 No. 2 (2009): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v5i2.1395

Abstract

ABSTRAKTujuan penelitian adalah mengidentifikasi pelaksanaan PPD serta tugas dantanggung jawab pelaku PPD dan mengetahui kondisi kehidupan masyarakat penerimaPPD. Penelitian dilaksanakan di Desa Koto Tuo dan Desa Tanjung Kecamatan XIIIKoto Kampar Kabupaten Kampar. Analisis pelaksanaan PPD serta tugas dantanggung jawab pelaku PPD dan kondisi kehidupan masyarakat penerima PPD secaradeskriptif.Hasil penelitian pelaksanaan PPD serta tugas dan tanggungjawab pelaku PPDditerapkan dari pola top down planning menjadi pola pembangunan bottom upplanning dengan metode participatory rulal appraisal (PRA) dan adanya prosespendampingan mekanisme pengembangan program serta menerapkan persyaratansebagai pemanfaat dana usaha desa sehingga penerima dana PPD tepat sasaran.Sedangkan kondisi kehidupan masyarakat penerima PPD sehingga PPD sangatmembantu masyarakat yang tidak memiliki dana untuk mengembangkan usaha yangdimilikinya dan membantu masyarakat yang ingin membuka usaha baru.
STRATEGI PENGEMBANGAN USAHATANI SAYUR-SAYURAN DI KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU SHOREA KHASWARINA
Jurnal Ilmiah Pertanian Vol. 5 No. 2 (2009): Jurnal Ilmiah Pertanian
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jip.v5i2.1397

Abstract

ABSTRAKPenelitian dilaksanakan di Kelurahan Maharatu Kecamatan Marpoyan Damaikota Pekanbaru. Waktu penelitian 3 bulan (April-Juni 2008). Tujuan penelitianmengetahui strategi pengembangan usahatani sayur-sayuran dengan mengidentifikasipermasalahan dalam pelaksanaan usahatani sayur-sayuran menggunakan analisaSWOT, yaitu membandingkan faktor eksternal (peluang dan ancaman) dengan faktorinternal (kekuatan dan kelemahan). Sampel penelitian adalah petani binaan CECOMdan petani non binaan/swadaya yang membudidayakan sayur bayam, kangkung, sawidan selada dengan metode Proporsional Random Sampling sebesar 30% dari populasi.Dari pembobotan strategi yang dibuat maka strategi pengembangan usahatanisayur-sayuran, yang pertama adalah bimbingan dan bantuan terdistribusi merata danterjaminnya pasar produksi dengan harga yang menguntungkan, kedua adalah peranankelompok tani dan lembaga pemasaran seperti kios-kios, KUD, dan lain-lain harusdioptimalkan, ketiga adalah memilih saluran pemasaran yang efektif dan efisien dankeempat adalah meningkatkan kerja sama dengan semua pihak yang memberikanjaminan pasar bagi produksi petani dengan harga menguntungkan.
ANALISIS RANTAI NILAI AGROINDUSTRI SUSU BUBUK KEDELAI (Studi Kasus Industri Sumber Gizi Nabati dan Melilea di Kota Pekanbaru) Hedron Asfira Monzery; Shorea Khaswarina; Novia Dewi
Jurnal Sagu Vol 13, No 1 (2014)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1271.875 KB) | DOI: 10.31258/sagu.v13i1.2133

Abstract

The objective of study was to analyse value chains and marketing margins from Sumber Gizi Nabati (SGN)and Melilea soybean milk agro-industries. This study was conducted from Februari until Maret 2013. Datacollected were those of primary and secondary data. The methods of study used case studies, while thedetermination of the population is conducted by survey method. The data obtained was analyzed usingdescriptive method, scoring in each indicators, multiple regresi analysis and then analysis of the marketingmargins. Most of respondents drawn from incidental consumersof soybean milk powder with number ofsample from SGN 30 people and Melilea 30 people.The result of this study; the value chain showed thatthere are two activities in a company, the primary activity and the support activity; margin analysis showedthat marketing margin of SGN industry greater than Melilea.Key words : Soybean Milk, Value Chain, Consument
Co-Authors ', Rosnita Acriski ' Adi Ruslan Agus Ferianto Manik Agustina, Dwi Alisa Ahmad Rifai Ahmad Rifai Almasdi Syahza Ananda Pratama Andre Julian Pinem Anestika, Saffira Annisa Zada Nugroho Arie Shandy Arif Rahman Zikri Arif Rahman Zikri, Arif Rahman Arif Suganda Arifudin arifudin Aulia Muhaimin Bamba Indalis Bella Fadila Bella Fadila Bobby Irtanto Cepriadi Dasya Fitriana Putri Dayu Ananda Devi Arnela DIAN WULANDARI Didi Muwardi Djaimi Bakce Dwi Alisa Agustina Eliza Eliza ' Eliza ' ' Eliza - Eliza Eliza Eliza Eliza Elizabet Sona Br Tambunan Ennie Cahyadi Eri Sayamar Ermi Tety Ermitety Ermitety Ermy Tetty Etik Purnami Etik Purnami Evi Maharani Evi Maharani Evy Maharani Fajar Restuhadi Fanny Septya Fitri Kurniati, Fitri Fujiastari Satriati, Fujiastari Hanifaturrahmi Andrina Hedron Asfira Monzery Henny Rasmiati Ihsannul hakim Ilham Mudzakir Indo Muharram Afdillah Indriatsari Indriatsari Ira Rukayah, Ira Isro Nadiyah Jelianti Lubis Jelianti Lubis Jeni Wardi Karsih, Okta Rizal Kelari, Nur Islamiyanti Kusnanto ' Lamtiur Pratiwi Manurung, Lamtiur Lara Trisiana Latipa Hannum, Latipa Leny Surya Hutami Nainggolan Masnilam ' Maulia Nur Afifah Maulia Nur Afifah Meki Herlon Melysari Nasution Mona Herlita, Mona Mubarak Mubarak Muhamad Iskandar Muhammad Radix Mahardhika Muhammad Reza Nurhedianto Murniati Murniati Mustaqim Mustaqim, Mustaqim Nasution, Melysari NIRMALA SARI Novi Dwi Ningsih Novi Ulya Sari Novia Dewi Novia Dewi Nur Meganingsih Pertiwi, Dina Anggun Phreti Phreti Putri Wulandari PUTRI WULANDARI Rapiqi, M. Refliana ' Rezky Desriani, Rezky Riska Anggrianti Riswan Effendi Rizka Febri Ramadhani Rizvi, Fharisa Putri Ronal Kurniawan Rosnita Rosnita Roza Yulida Sakina Suzianti Sakti Hutabarat SAPUTRA, YOGI SEPTA Saryono Saryono Shintya Wulandari Sihombing, Andre Saputra Hasiholan Siti Fatonah Siti Siti Khotijah Sri Catur Setyawatiningsih Sri Indayah Handayani Sri Sulastri Purnamasari Suardi Tarumun Suardi Tarumun Suardi Tarumun Sujarwati Sujarwati Susy Edwina Syafrini Rizki Rahmah Syafriyatin ' Syaiful Hadi TETY, ERMI Umi Salamah Wahyuni ' Washilatul Huda Washilatul Huda Yemima Siregar, Yemima Yeni Kusumawaty Yogi Septa Saputra Yusmini Yusmini Yusmini Yusmini, Yusmini Yusriwandi Yusriwandi YUSRIWANDI, YUSRIWANDI Yusrizal Husein Zulhamid Ridho