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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) IJEBD (International Journal Of Entrepreneurship And Business Development) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Media Mahardhika YUME : Journal of Management MABIS: Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budimas : Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Indonesia Berdaya International Journal of Economics, Management, Business, and Social Science International Journal of Education, Social Studies, And Management (IJESSM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Bina Bangsa Ekonomika Indonesian Business Review Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi BULETIN BISNIS & MANAJEMEN (BBM) Sharia Agribusiness Journal Jurnal Pengabdian Masyarakat: BAKTI KITA Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Indonesian Vocational Research Journal Journal of Economics, Business, Management, Accounting And Social Sciences Revenue Manuscript JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Islamic economics Perspectives (JIEP) JEPENDIMAS Journal of International Accounting, Taxation and Information Systems Dimar : Jurnal Pengabdian Masyarakat International Journal of Economics, Science, and Education (IJESE)
Nuzulul Fatimah
Universitas Nahdlatul Ulama Surabaya
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Journal : YUME : Journal of Management

 1 
Pengaruh brand image dan discount harga terhadap keputusan pembelian produk ( New Era ) di Sidoarjo melalui promosi Ririn Andriana; Nuzulul Fatimah
YUME : Journal of Management Vol 4, No 1 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i3.2058

Abstract

PT. Golden Footwear Indotama (Newera) merupakan perusahaan yang memproduksi berbagai macam model sandal, sepatu dan topi yang sudah berpengalaman selama lebih dari 20 tahun merupakan target penelitian kali ini. Peneliti ingin mengetahui dan menganalisa strategi marketing untuk meningkatnya penjualan dengan cara promosi agar mencapai keputusan pembelian.Berdasarkan hasil penelitian didapatkan bahwa brand image dan disncout harga berpengaruh terhadap promosi, meskipun brand image lebih tinggi pengaruhnya, sedangkan promosi sangat berpengaruh terhadap keputusan pembelian sebagai variable intervesing.
Co-Authors Abid Fareed Abid Fareed Abid Fareed Abid Fareed Abid Fareed Abid Fareed Adhimah, Himmatul Agus Prasetya Ahmad, Muhammad Ali Ali Ahmad, Muhammad Ali, Arya Misbah Ali, Umar Alif Dimas Ramdani Amelia, Floren Rossa Amna Batool Amna Batool Ana Lailatul Fitriya Andriana, Balqis Ersa Anis Eliyana Anita Kartika Sari Arbab Gul Arbab Gul Arbab Gul Arbab Gul Aries Kurniawan Baehaqi Batool, Amna Beni Dwi Komara Cahyani, Septian Artikasari Dwi Indah Diah Ayu Sanggarwati Dwi Aprilia Anggraini Dwi Ratmawati Dyah Widowati Eka Fidya Priyandini Emmywati Faizal Ach Zaenuri Fareed, Abid Fendy Suhariadi Feri Ihsan Muzaki Fitriya, Ana Lailatul Fitriya, Wahyu Fitriyah, Az-zahrotul Fitroh, Alfiana Zakyatul Gul, Arbab Hafiz Ahmad Hakiki, Moh Saiful Harjanti, Dhyah Heri Cahyo Agus Setiawan Heri Cahyo Bagus Setiawan Hidayati, Fresty Nur Hikmah, Diana Faiqotul ILHAM Ilham Ilham Ilham Ilham, Ilham Maulana Aji Irhamni, Firly Irum Diah Adtuti Sari Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Iwang Suwangsih Kartikaningsih, Dewi Khoirun Nisa Kusmayati, Nindya Kartika Latukismo, Tatag Herbayu Leonard Adrie Manafe Lillah, Fala Tania Lukman Khakim M Fawwaz Kamal Han M.Said, Ilham Martin Zebua Mateen, Abdul MM, Safaat Moch. Ma’ruf Moh. Maruf Mohamad Yusak Anshori Muhammad Ahmad Khan Qazi Muhammad Ahmad Khan Qazi Muhammad Ali Muhammad Ali Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Ali Ahmad Muhammad Gunawa Wibisono Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono Muhammad Gunawan Wibisono, Muhammad Gunawan Muslim, Biandri Nasir Ahmad Zargar Nauman Tahir Nauman Tahir noer choidah Noerchoidah Nofitasari, Dwi Noneng R Sukatmadiredja Noneng R.Sukatmadiredja Noneng R.Sukatmadiredja Noneng Rukayah Sukatmadiredja Noneng Rukayah Sukatmadiredja Prasetya, Agus Priyono Priyono Putri, Cantika Aura Putri, Diana Suryami Putri, Salsa Shabilla Rahayu, Tri Annisa Setya Ratih Indriyani RATNA SARI DEWI Ririn Andriana Riyan Sisiawan Putra Riyanto, Mohammad Aqil Rizka Efi Mawli Rohim, Ahsan Zainur Rohmawati, Amalia Sabaya, Syavira Safa'at Safa'at Safa'at, Safa'at Safaat MM Safa’at Safa’at Safa’at Safa’at Sari, Aprilia Rofiana Sari, Irum Diah Adtuti Sayyida Sayyida Setiawan, Heri Cahyo Agus Sholicha, Dinia Nikmatus Siti Mahmudah Sukadmadiredja, Noneng R. Suryandari, Lisa Tahir, Nauman Tatag Herbayu L Tatag Herbayu Latukismo Tatag Herbayu Latukismo Tesar Buri Anggara Ubaidillah Zuhdi Ubaidillah Zuhdi Umar Ali Umar Faruq Yeni Ratnasari Yustiana, Dewi Zargar, Nasir Ahmad