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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events JURNAL KEPARIWISATAAN Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Journal of Innovation and Community Engagement

I Gusti Bagus Rai Utama

Dhyana Pura University

Author-ID : 2997067

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PROGRAM KEMITRAAN MASYARAKAT DESA WISATA WARISAN BUDAYA JATILUWIH, TABANAN, BALI I Gusti Bagus Rai Utama; Wayan Ruspendi Junaedi
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol 2 (2019): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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ABSTRAKMasalah prioritas Jatiluwih sebagai Desa Warisan Budaya yang harus diselesaikan adalah kurangnya pengetahuan tentang kebersihan dan sanitasi, dan juga kurangnya pengetahuan dan keterampilan dalam aspek makanan dan minuman. Masalah lain yang segera menjadi prioritas adalah kurangnya pengetahuan dan keterampilan dalam akomodasi yang telah dikelola oleh kelompok masyarakat di Jatiluwih. Setelah dinyatakan sebagai warisan budaya, banyak kendala yang dihadapi oleh desa terutama terkait dengan aspek pemasaran, akomodasi dan pengaturan kuliner. Kelompok usaha jasa akomodasi yang sudah ada di desa sangat membutuhkan bantuan terkait dengan manajemen rumah tangga dalam bentuk akomodasi sesuai agar dengan harapan wisatawan; Tampaknya kendala lain juga dihadapi oleh masyarakat desa, yaitu kendala pada aspek sanitasi makanan dan minuman yang dihadapi oleh kelompok bisnis jasa kuliner. Kelompok ini membutuhkan bantuan terkait dengan upaya mereka sehingga hidangan yang disediakan oleh kelompok layanan kuliner sesuai dengan harapan para wisatawan yang tinggal di desa tersebut. Hasil yang diharapkan dari bantuan pada dua kelompok bisnis ini adalah peningkatan kinerja kelompok yang mampu menyediakan akomodasi dan layanan kuliner yang sesuai dengan harapan wisatawan, baik dari aspek sanitasi yang sesuai budaya lokal.Kata Kunci : desa wisata, homestay, kuliner, hygiene dan sanitasi, wisatawan, kelompok masyarakat.ABSTRACTThe priority problem of Jatiluwih as Cultural Heritage Villages to be solved is the lack of knowledge about the hygiene and sanitation, and also the lack of knowledge and skills in food and beverage. The other problem that is immediately becoming a priority is the lack of knowledge and skills in accommodations that have been managed by community groups in Jatiluwih. After declaration as a cultural heritage, many obstacles faced by the village especially related to the aspects of marketing, accommodation and culinary arrangement. The accommodation services business group that already exists in the village is in dire need of assistance with housekeeping management in the form of accommodation in accordance with tourist expectations; it seems that another obstacle is also being faced by the village community, namely the constraints on food and beverage sanitation aspects faced by the culinary service business group. The group needed assistance with their efforts so that the dishes provided by the culinary services group were in line with the expectations of the tourists who stayed in the village. The expected outcome of the assistance in the two business groups is the increase in group performance that is able to provide accommodation and culinary services that are in accordance with the expectations of tourists, both from the aspect of sanitation, and local culture.Keywords: tourism villages, homestays, culinary, hygiene and sanitation, tourists, community groups.

Strategi Pemasaran dalam Meningkatkan Hunian Kamar di The Aveda Boutique Hotel Ni Luh Dewi Melinia; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 2 (2022): JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA (JAKADARA)
Publisher : LPPM Universitas Dhyana Pura

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AbstrakPenelitian ini berjudul Strategi Pemasaran Dalam Meningkatkan Hunian Kamar Di the Aveda Boutique Hotel. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang tepat bagi The Aveda Boutique Hotel dalam meningkatkan hunian kamar, Metode dalam penelitian ini menggunakan purposive sampling yang melibatkan 10 responden, dengan teknik analisis SWOT. Jenis data yang digunakan adalah data kuantitatif dan kualitatif. Hasil penelitian ini menunjukkan total skor IFAS sebesar 3,18 dan total skor EFAS sebesar 3,01 yang berarti The Aveda Boutique Hotel berada pada kuadran I yaitu posisi Pertumbuhan. Dalam analisis SWOT, alternatif strategi pemasaran yang dapat diterapkan yaitu, Meningkatkan pelayanan kepada tamu sesuai dengan SOP yang telah ada, memberikan potongan harga pada musim-musim tertentu sehingga dapat menarik minat konsumen, dan melakukan kerjasama dan hubungan baik dengan lingkungan di daerah Petitenget.Kata kunci: Strategi Pemasaran, Bauran Pemasaran, Analisis SWOT, The Aveda Boutique HotelAbstractThis research is entitled Marketing Strategy in Improving Room Occupancy at The Aveda Boutique Hotel. This study aims to determine the right marketing strategy for The Aveda Boutique Hotel to increase room occupancy. The method used in this study was purposive sampling involving 10 respondents, with a SWOT analysis technique. The types of data used are quantitative and qualitative data. The results showed that the total IFAS score was 3.18 and the total EFAS score was 3.01, which means The Aveda Boutique Hotel is in quadrant I, namely the Growth position. In the SWOT analysis, alternative marketing strategies that can apply are, improving service to guests by existing SOP, providing discounted prices in certain seasons so they can fascinate consumer interest, and cooperating and maintaining good relations with environment in the Petitenget area.Keywords: Marketing Strategy, Marketing Mix, SWOT Analysis, The Aveda Boutique Hotel

Pengaruh Motivasi dan Pelatihan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Pada Karyawan Jambuluwuk Oceano Seminyak Hotel Maya Nurhayati; I Gusti Bagus Rai Utama; Komalawati Komalawati
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 1 (2022): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

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Abstrak Tujuan dari pelaksanaan riset ini yaitu supaya menganalisis pengaruhnya motivasi serta pelatihan kerja kepada kinerja karyawan dengan kepuasan kerja merupakan variabel mediasi pada karyawan Jambuluwuk Oceano Seminyak Hotel. Populasi pada penelitiannya ini yaitu keseluruhan pegawai tetap dengan jumlah 55 orang. Metode yang dipergunakan yakni SEM-PLS (Structural Equation Models-Partial Least Squares) dengan aplikasi SmartPLS versi 3.2.9. Mengacu pada hasil menganalisis yang sudah dilaksanakan hasilnya menampilkan yaitu ada pengaruhnya negatif antara motivasi terhadap kepuasan kerja, terdapat pengaruhnya positif dan bersignifikan diantara pelatihan kepada kepuasan kerja, terdapat pengaruhnya negatif serta tidak bersignifikan diantara motivasi terhadap kinerja karyawan, ada pengaruh negatif dan tidak signifikan diantara pelatihan kerja kepada kinerja karyawan, ada pengaruh positif dan signifikan diantara kepuasan kerja kepada kinerja karyawan, ada pengaruh negatif dan tidak signifikan kepuasan kerja yang memediasi pengaruhnya motivasi kepada kinerja karyawan, serta ada pengaruh positif dan signifikan kepuasan kerja yang memediasi pengaruhnya pelatihan kerja kepada kinerja karyawan pada karyawan Jambuluwuk Oceano Seminyak Hotel. Abstract This study aims to analyze the effect of motivation and job training on employee performance with job satisfaction as a mediating variable on employees of Jambuluwuk Oceano Seminyak Hotel. The population in this study were all permanent employees totaling 55 people. The method used is SEM-PLS (Structural Equation Models-Partial Least Squares) with SmartPLS application version 3.2.9. Based on the analysis that has been done the results showed that there was a negative influence between motivation on job satisfaction, there was a positive and significant effect between training on job satisfaction, there was a negative and not significant effect between motivation to the employee performance, there was a negative and not significant effect between job training on job satisfaction to the employee performance, there was a positive and significant effect between job satisfaction on employee performance, there was a negative and not significant effect on job satisfaction which mediates the effect of motivation on employee performance, and there was a positive and significant influence on job satisfaction which mediates the effect of job training on employee performance of employees in Jambuluwuk Oceano Seminyak Hotel.

Pengaruh Motivasi Kerja, Gaya Kepemimpinan, dan Disiplin Kerja Terhadap Kinerja Karyawan di Villa Tabatha Umalas Badung Bali Ni Putu Ayu Nonik Suryani; I Gusti Bagus Rai Utama; Sidhi Bayu Turker
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 1 (2022): JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA
Publisher : LPPM Universitas Dhyana Pura

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AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, gaya kepemimpinan, dan disiplin kerja terhadap kinerja karyawan di Villa Tabatha Umalas Badung Bali dengan menggunakan metode kuantitatif. Penelitian melibatkan sampel sebanyak 30 orang dengan menggunakan metode sampling jenuh. Pengumpulan data menggunakan kuesioner. Analisis data menggunakan SPSS 24.00 for Windows dengan analisis Uji Validitas dan Uji Reliabilitas, Analisis Deskriptif, Uji Asumsi Klasik, Analisis Korelasi Parsial, Analisis Korelasi Berganda, Regresi Linier Berganda, Analisis Koefisien Determinasi, Analisi Uji T-test, dan Analisis Uji F-test. Uji Hipotesis dilakukan pada taraf 5%. Hasil penelitian menunjukkan motivasi kerja berpengaruh positif signifikan terhadap kinerja karyawan, diperoleh nilai t-hitung 2,394 > nilai t-tabel 1,31 dan signifikansi 0,024 < 0,05, gaya kepemimpinan berpengaruh positif signifikan terhadap kinerja karyawan, diperoleh nilai t-hitung 2,155 > nilai t-tabel 1,31 dan signifikansi 0,041 < 0,05 , disiplin kerja berpengaruh positif signifikan terhadap kinerja karyawan, diperoleh nilai t-hitung 11,566 > nilai t-tabel 1,31 dan signifikansi 0,000 < 0,05 dan secara simultan motivasi kerja, gaya kepemimpinan dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan, diperoleh nilai F-hitung 190,733 > nilai F-tabel 2,30 dan signifikansi 0,000 < 0,05. Berdasarkan hasil tersebut dapat disimpulkan bahwa motivasi kerja, gaya kepemimpinan, dan disiplin kerja sangat berpengaruh secara parsial dan simultan terhadap kinerja karyawan di Villa Tabatha Umalas, Badung, Bali.Kata kunci: Motivasi Kerja, Gaya Kepemimpinan, Disiplin Kerja, Kinerja KaryawanAbstractThis study aims to determine the effect of work motivation, leadership style, and work discipline on employee performance at Villa Tabatha Umalas Badung Bali by using quantitative methods. The study involved a sample of 30 people using the saturated sampling method. Collecting data using a questionnaire. Data analysis using SPSS 24.00 for Windows with analysis of Validity Test and Reliability Test, Descriptive Analysis, Classical Assumption Test, Partial Correlation Analysis, Multiple Correlation Analysis, Multiple Linear Regression, Coefficient of Determination Analysis, T-test Analysis, and F-test Analysis. Hypothesis testing was carried out at the 5% level. The results showed that work motivation had a significant positive effect on employee performance, the t-count value was 2.394 > the t-table value was 1.31 and the significance was 0.024 <0.05, leadership style had a significant positive effect on employee performance, the t-count value was 2.155 > t-table value 1.31 and significance 0.041 <0.05, work discipline has a significant positive effect on employee performance, obtained t-count value 11.566 > t-table value 1.31 and significance 0.000 <0.05 and simultaneously work motivation , leadership style and work discipline have a significant effect on employee performance, the F-count value is 190.733 > the F-table value is 2.30 and the significance is 0.000 <0.05. Based on these results, it can be concluded that work motivation, leadership style, and work discipline are very influential partially and simultaneously on employee performance at Villa Tabatha Umalas, Badung, Bali.Keywords: Work Motivation, Leadership Style, Work Discipline, Employee Performance

Strategi Pengembangan Daya Tarik Wisata di Tugu Khatulistiwa Pontianak Veronika Lyanarta; I Gusti Bagus Rai Utama; Gusti Ngurah Joko Adinegara
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 2 (2022): JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA (JAKADARA)
Publisher : LPPM Universitas Dhyana Pura

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AbstrakTugu Khatulistiwa memiliki daya tarik dengan keunikan dan sejarahnya, tujuan penelitian ini untuk mengidentifikasi setiap potensi dan masalah yang menjadi faktor penunjang dan penghambat dalam upaya mencari strategi pengembangan daya tarik wisata Tugu Khatulistiwa di Kota Pontianak, dengan menggunakan teknik analisis SWOT. Penelitian ini menggunakan metode purposive sampling dengan jumlah 10 responden dan metode pengumpulan data wawancara, observasi, dokumentasi dan kuesioner sehingga dapat diketahui indikator internal dan eksternal dari Tugu Khatulistiwa. Berdasarkan hasil perhitungan matriks internal eksternal diketahui jumlah skor IFAS sebesar (3,16) dan EFAS (3,10) yang terletak pada kuadran I strategi growth (pertumbuhan). Melalui matriks SWOT maka strategi yang dapat diterapkan untuk mengembangkan daya tarik wisata Tugu Khatulistiwa yaitu, strategi SO memperbaharui isi bangunan dengan tidak merusak sejarah dan bekerjasama dengan masyarakat untuk menciptakan lapangan kerja dengan mengembangkan UMKM. strategi ST menerapkan protokol kesehatan, memperbaiki fasilitas umum, strategi WO melengkapi fasilitas toilet dan mushola, melatih perawatan dan pengelolaan toilet, dan strategi WT memberikan pelatihan pemandu wisata, memberikan pelatihan CHSE. Manfaat penelitian ini adalah untuk menerapkan mata kuliah yang telah dipelajari dan menjadi saran baik bagi pengelola dan pemerintah dalam mengembangkan daya tarik wisata Tugu Khatulistiwa di Kota Pontianak sehingga dapat meningkatkan jumlah kunjungan wisatawan.Kata kunci: Strategi Pengembangan, Analisis SWOT, Daya Tarik Wisata, Tugu KhatulistiwaAbstractThe Equator Monument has an attraction with its uniqueness and history, the purpose of this study is to identify any potential and problems that are supporting and inhibiting factors in an effort to find a strategy for developing a tourism attraction for the Equator Monument in Pontianak City, using the SWOT analysis technique. This study uses a purposive sampling method with a total of 10 respondents and data collection methods are interviews, observations, documentation and questionnaires so that internal and external indicators of the Equator Monument can be known. Based on the results of the internal external matrix calculation, it is known that the total IFAS scores (3.16) and EFAS (3.10) are located in quadrant I of the growth strategy. Through the SWOT matrix, the strategy that can be applied to develop the Equator Monument's tourist attraction is the SO strategy of renewing the contents of the building without destroying history and collaborating with the community to create jobs by developing MSMEs. ST strategy implements health protocols, improves public facilities, WO strategy completes toilet facilities and prayer rooms, trains toilet care and management, and WT strategy provides tour guide training, provides CHSE training. The benefit of this research is to apply the courses that have been studied and become good suggestions for managers and the government in developing the tourist attraction of the Equator Monument in Pontianak City so that it can increase the number of tourist visits.Keywords: Development Strategy, SWOT Analysis, Tourist Attraction, Equator Monument

Pengaruh Pendampingan Kewirausahaan terhadap Minat Berwirausaha Melalui Motivasi Mahasiswa pada Universitas Dhyana Pura Ni Putu Artawidya Meisha; I Gusti Bagus Rai Utama; Putu Chris Susanto
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 2 (2022): JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA (JAKADARA)
Publisher : LPPM Universitas Dhyana Pura

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AbstrakPendampingan berwirausaha bagi mahasiswa diasumsikan berperan penting dalam menggugah mentalitas dan minat mahasiswa untuk berwirausaha. Tujuan penelitian ini adalah untuk menganalisis pengaruh pendampingan kewirausahaan terhadap minat berwirausaha melalui motivasi berwirausaha pada mahasiswa di Universitas Dhyana Pura. Objek dalam usulan penelitian ini adalah pengaruh pendampingan kewirausahaan terhadap minat minat berwirausaha melalui motivasi berwirausaha pada mahasiswa. Jumlah sampel yang terlibat dalam penelitian sebanyak 100 responden menggunakan metode simple random sampling. pengumpulan data melalui google form. Analisis data dilakukan menggunakan pendekatan Structural Equation Modeling (SEM) dengan alat analisis SMARTPLS 3.0. Hasil penelitian menunjukkan pendampingan kewirausahaan berpengaruh positif dan signifikan terhadap motivasi berwirausaha pada mahasiswa di Universitas Dhyana Pura (thitung 6,598; p<0,05). Hal ini berarti semakin baik pendampingan kewirausahaan dilakukan, maka motivasi berwirausaha pada mahasiswa cenderung meningkat pula. Motivasi berwirausaha berpengaruh positif dan signifikan terhadap minat berwirausaha pada mahasiswa di Universitas Dhyana Pura (thitung 5,204; p<0,05). Hal ini berarti semakin tinggi motivasi kewirausahaan, maka minat berwirausaha pada mahasiswa cenderung semakin tinggi. Motivasi berwirausaha juga ditemukan dapat memediasi pengaruh pendampingan kewirausahaan terhadap minat berwirausaha pada mahasiswa di Universitas Dhyana Pura (thitung6,003; p<0,05). Kata kunci: Motivasi Berwirausaha, Minat Berwirausaha, Pendampingan KewirausahaanAbstractMentoring in entrepreneurship has an important role for university students because it can have an impact on the mentality of students who have an interest in entrepreneurship. The purpose of this study is to analyze the effect of entrepreneurship mentoring on entrepreneurship’s interests through entrepreneurship motivation to students at Dhyana Pura University. The object research is the influence of entrepreneurial mentoring on entrepreneurial interests through entrepreneurship motivation in students. The number of samples involved in the study were 100 respondents using the simple random sampling method. Data is collected through google forms. The data analysis was carried out using Structural Equation Modeling (SEM) with the SMARTPLS 3.0 tools. The results showed that entrepreneurial mentoring had a positive and significant effect on student entrepreneurship motivation at Dhyana Pura University (6,598). This means that the better entrepreneurship assistance is carried out, the higher the entrepreneurial motivation for students. Entrepreneurial motivation has a positive and significant effect on students' interest in entrepreneurship at DhyanaPura University (5,204). This means that the higher the entrepreneurial motivation, the higher the interest in entrepreneurship in students. Entrepreneurial motivation is able to mediate the effect of entrepreneurship mentoring on students' interest in entrepreneurship at DhyanaPura University (6,003). Keywords: Entrepreneurship Motivation, Interest in Entrepreneurship, Entrepreneurship Assistance

Upaya Pemberdayaan Bisnis Skala Kecil Pariwisata Bali Berkelanjutan pada Era New Normal I Gede Sutarya; I Nengah Suardhana; I Gusti Bagus Rai Utama
Indonesian Journal of Tourism and Leisure Vol 4, No 1 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i1.299

Bali tourism was experiencing difficult times with minus growth during the pandemic in 2020 and 2021. In 2022, Bali tourism has’nt recovered as before yet. This proves that the Bali tourism development model based on mass tourism cannot provide comfort and security for the people of Bali. Amid this crisis, it was difficult for Balinese people to return to the agricultural sector due to the decline in agricultural land. Therefore, finding a model for tourism development in Bali for the future was a serious matter. This model must also touch on the philosophy of tourism development in Bali, namely Tri Hita Karana. The results of the analysis show that this philosophy cannot work in the context of mass tourism development. This philosophy can only work in small-scale rural tourism development. Therefore, the ideal Bali tourism model was a small-scale rural tourism model. This model was also threatened by the development of mass tourism. Therefore, the government must pay more attention to the development of small-scale tourism businesses, which were stronger in times of crisis because the small-scale business model was a model of sustainable tourism development in the new normal era.

DESTINATION DEVELOPMENT MODEL FOR FOREIGN SENIOR TOURISTS I Gusti Bagus Rai Utama; Putu Chris Susanto
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This study aims to produce a destination development model for foreign senior tourists, involving 400 respondents and 40 tourism professionals as informants. The concept and theory as the basis of confirmation is the totality of tourism product (4A), which consists of attractions, accessibility, amenities, and ancillary services. Senior tourists tend to seek cultural attractions, art performances, festivals, natural attractions, and fair prices such as ones found in traditional markets. For amenities, seniors expect certain amenities such as: places for rest and relaxation, new facilities, places to gain knowledge and experience, places to escape the daily routine, places to meet people and interact, and senior-friendly accommodations. In terms of accessibility, seniors expect the availability of local transportation, tourism infrastructure, senior-friendly airport facilities and services. For ancillary services, seniors expect to get proper guidance and assistance throughout their visit. For local communities, the development of tourism destination specifically geared to attract seniors has a sizeable implication on the availability of employment but is difficult to develop because the facilities and infrastructure involved require significant investment.

AGROTOURISM AS THE ECONOMICS TRANSFORMATION OF THE TOURISM VILLAGE IN BALI (CASE STUDY: BLIMBINGSARI VILLAGE, JEMBRANA, BALI) I Wayan Ruspendi Junaedi; I Gusti Bagus Rai Utama
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

In this research is focused on tourist behavior and the local communities on the demand of agro tourism development. The study is aimed at formulating the best model to develop agro tourism in Bali. The model tourist attraction is expected by the rating is community activities, plantation area, and village's uniqueness. On the amenities, the tourist expect amenities which include, among others: local accommodations, tracking area, places to gain knowledge and experience, places to rest and relax, escape area, places to meet people and interaction, places to escape the daily routine, learning experiences, and new places. On the accessibility, the tourists rate that the distance of the village of Blimbingsari as the barriers factor, and difficult to reach by public transport. In addition to a considerable distance, the path that must be passed to the Village Blimbingsari also includes the busy lanes and frequent traffic jams. The results of the research that has been done indicates that Blimbingsari tourism village been managed well which is evident from their local community involvement as tourism committee, guide services or travel agents link, local guide services that handling by tourism committee, and government support by Regent licensee.

Positioning Eco-Tourism Objects for Improving Image of Bali Indonesia as An International Tourist Destination I Gusti Bagus Rai Utama
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Ecotourism objects in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, dan (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectives with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism objects perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism objects.

Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Dian Laksmi Dewi, Cokorde Istri Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Rata Artana I Nengah Suardhana I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I Putu Darmawijaya I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Putu Suamba Indramanik, Ida Bagus Gede IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Nyoman Darma Putra PA Andiena Nindya Putri Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Gede Denny Herlambang Putu Steven Eka Putra Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Suardhana, I Nengah Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yudistira Adnyana, Yudistira Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik

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