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All Journal International Journal of Advances in Applied Sciences MEDIA KONSERVASI Jurnal Kajian Bali Jurnal Perkotaan IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) Sebatik International Journal of Applied Sciences in Tourism and Events Petra International journal of Business Studies (IJBS) SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Dinasti International Journal of Education Management and Social Science Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Bali Membangun Bali Jurnal Kepariwisataan Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Indonesian Journal of Tourism and Leisure Prosiding Konferensi Nasional PKM-CSR Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal of Innovation Research and Knowledge International Journal of Applied Sciences in Tourism and Events Dharma Jnana Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) The Es Economics and Entrepreneurship The Eastasouth Management and Business JAKADIKSI: JURNAL VOKASI JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Journal of Business on Hospitality and Tourism West Science Journal Economic and Entrepreneurship Paradharma: Jurnal Aplikasi IPTEK Jurnal Penelitian Pendidikan Indonesia Litera : Jurnal Bahasa dan Sastra E-Amal: Jurnal Pengabdian Kepada Masyarakat Ulil Albab Open Access DRIVERset Jurnal Ekonomi dan Pariwisata Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Journal of Innovation and Community Engagement Humanitis (Jurnal Humaniora Sosial dan Bisnis)

I Gusti Bagus Rai Utama

Dhyana Pura University, Bali, Indonesia

Author-ID : 2997067

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This research aimed to determine main attractor factors of Bali tourism and predominantly factors that determine the European travel to Bali. It was designed by using research survey that involving 167 European tourist selected purposively. Confirmatory factor analysis techniques were used to analyse a wide range of variables Balinese charm. The results showed the main attractor factors of Bali tourism are (1) Immigration, security of destination, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, culture, and natural beauty. While the most dominant factor in determining European tourists travelled to Bali were immigration, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and nature. These three variables were in accordance with expectations of European tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.

AN INVESTIGATION OF TOURISM MOTIVATION AND TOURIST ATTRACTION OF TOURISTS TO BALI Christimulia Purnama Trimurti; I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 2 (2019): SEPTEMBER 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

The purpose of this study was to investigate the motivation of tourists to travel to Bali. This study used a sample with 213 respondents. The analytical tool used is factor analysis with SPSS version 24. The results of the study found two tourism motivation for tourists to vacation in Bali, namely by 'Traveling & Relax' and 'Health'. We also found the results of research on the tourist attraction of tourists on vacation in Bali, namely 'Government and Private Sector', 'Public Service', 'Bali nature and culture' and 'holiday and shopping'. This study has limitations, namely not looking for a relationship between push and pull motivation of tourists to Bali.

THE ETHICAL DEVELOPMENT OF AGRITOURISM IN PROTECTED TERRITORY PELAGA BADUNG BALI, INDONESIA I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 2 (2019): SEPTEMBER 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This research is a basic research that confirms the ethics of sustainable tourism planning with the research objective of the establishment of ethics of developing agritourism in the boundaries of protected forest. The quantitative method is uses as primarily approach involving 230 respondents, and 32 informants as supplementary approach. The conclusions are the ethical development of agritourism in protected area in the case study of Pelaga Village ideally able to present open natural beauty, cultural-friendly, environmentally friendly, and conserve a unique tourist attraction, provide public facilities, telecommunication, restaurants, and market centers for agriproducts, the availability of transportation to the location, and provide public facilities

DAYA TARIK PANTAI BALANGAN JIMBARAN BALI MENURUT WISATAWAN NUSANTARA MILENIAL Adita Nadi Christy Telly Kaunang; I Gusti Bagus Rai Utama
Journal of Innovation Research and Knowledge Vol. 1 No. 12: Mei 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.659 KB)

This study, it is discussed the factors that are considered by domestic millennial tourists to choose Balangan Beach as a tourist attraction. There are two objectives in this research. The first is to determine what factors are taken into consideration by Millennial Tourists choosing Balangan Beach as a Tourist Attraction. The second is to determine the dominant factors for Millennial Tourists choosing Balangan Beach as a Tourist Attraction. This research was conducted with 70 respondents. The analysis technique used factor analysis consisting of variable selection, factoring process, naming each factor, and model determination test. This study resulted in three factors, namely flora and fauna factors, field availability, and information center factors which are factors that influence millennial tourists to choose Balangan Beach as a place to do tourism. At the same time, the most dominant factor is the information center factor which has the greatest eigenvalue.

The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia I Gusti Bagus Rai Utama; Putu Chris Susanto; Christimulia Purnama Trimurti; Ni Putu Dyah Krismawintari
International Journal of Advances in Applied Sciences Vol 11, No 4: December 2022
Publisher : Institute of Advanced Engineering and Science

The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally friendly tourist attraction, a unique tourist attraction in Bali, will provide public facilities, telecommunications, restaurants, and agro product market centers, proximity to the city center, availability of transportation to the location, easy access to locations, and community friendliness towards tourist arrivals. The economic aspect where analysis of market opportunities is based on estimated sales data for four types of services: cable cars, restaurants, UFO glass platform attraction, and under the park and agritourist. The findings of this study reinforce the method and theory that business-oriented development planning must go through a feasible study of at least two important aspects, namely aspects of market potential, and aspects of investment management which are expected to be profitable for investors.

DETERMINING THE POPULARITY OF ISLAND TOURIST DESTINATIONS USING GOOGLE TRENDS ANALYSIS I Gusti Bagus Rai Utama; I Wayan Ruspendi Junaedi; PA Andiena Nindya Putri; Ni Putu Dyah Krismawintari
International Journal of Social Science Vol. 2 No. 2: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i2.2131

This study uses the Google Trends Tool to determine the popularity of four island tourist destinations in the world, namely Phuket, Bali, Hawaii, and Langkawi. The most popular tourist destinations are Hawaii, then Bali, then Phuket, and finally Langkawi. The results of the analysis show that from the beginning of 2000 to the end of 2021, almost all island tourist destinations in the world. Phuket destination is very popular for tourists who come from Thailand itself, Russia, Turkey, Hong Kong, and Singapore. Bali is very popular among tourists from Indonesia, the Netherlands, India, Australia, and Belgium. Hawaii is very popular among tourists from the United States itself, Japan, Canada, Brazil, and South Korea. While Langkawi is very popular among tourists who come from Malaysia itself, Singapore, Pakistan, Hong Kong, and Egypt.

Mapping of herbs farming as the theme of Catur Tourism Village, Kintamani, Bangli, Bali, Indonesia I Gusti Bagus Rai Utama; Ni Made Diana Erfiani; Dermawan Wuruwu; Putu Chris Susanto; I Putu Darmawijaya; Christimulia Purnama Trimurti; Ni Putu Dyah Krismawintari
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 2 (2022): December 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v6i2.138-150

The purpose of this research is to formulate a mapping model on the potential of an herbal-themed tourism village based on a case study in Catur Village, Kintamani, Bangli, Bali. The methodology of the research is a qualitative descriptive study by conducting a field survey, namely collecting data by providing closed questions that ask the perceptions of stakeholders managing tourism villages in Bangli Regency, community leaders in Catur Village, small business owners in Catur Village, and the Village Heads. The research results are processed using descriptive statistical analysis techniques by visually describing a set of data, which can be done in two parts, namely numerical descriptions, narrative texts, graphics, and in-depth explanations. Results of research of the descriptive analysis using tourism village mapping indicators posted Catur Tourism Village as a fairly decent village (2.52) to be further developed as a tourist village. This tourist village is mapped into four potentials, namely: nature tourism, cultural or religious tourism, herbal tourism, and agri-horticultural. Conclusion of the results of research based on the analysis of tourism potential, it can be said that Catur Village has fulfilled four aspects (4A) in offering tourism product of four main attractions, namely natural beauty, agriculture, culture or religion, and herbs. In terms of accessibility, road access to Catur is very adequate. In terms of amenities, facilities such as homestays, food and beverage providers, banks, health services, and others are quite available at Catur. As for ancillary, the institutions in Catur have led to full support for the development of the tourist village.

THE CORRELATION OF ATTRACTION WITH REVISIT INTENTION OF AGRITOURISM PELAGA BADUNG BALI, INDONESIA I Gusti Bagus Rai Utama; Christimulia Purnama Trimurti
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol 2 (2019): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

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ABSTRACTThe Pelaga Agro tourism area is dominantly visited by students, who are predominantly less than 20 years old, some of them are from the age group of 21 to 40 years. They are predominantly come from around the City of Denpasar and Badung Regency. They are interested in visiting Palaga because a unique village tourist attraction, views of gardens and farmland, natural beauty, the beauty of the park, cultural friendly and environmentally friendly tourist attractions, public facilities, telecommunications, restaurants and centers the agro product market, the people who are friendly to tourist arrivals, easy to reach locations, the availability of transportation to the location, and the proximity to the city center. Dominant tourists willing to revisit Pelaga significantly influenced by the unique village tourist attraction, views of the expanse of gardens or farmland, natural beauty, the beauty of the park, and the ease of reaching the Pelaga location from their residence.Keywords: agrotourism, forest conservation, uniqueness, nature, tourists.

PROGRAM KEMITRAAN MASYARAKAT DESA WISATA WARISAN BUDAYA JATILUWIH, TABANAN, BALI I Gusti Bagus Rai Utama; Wayan Ruspendi Junaedi
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol 2 (2019): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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ABSTRAKMasalah prioritas Jatiluwih sebagai Desa Warisan Budaya yang harus diselesaikan adalah kurangnya pengetahuan tentang kebersihan dan sanitasi, dan juga kurangnya pengetahuan dan keterampilan dalam aspek makanan dan minuman. Masalah lain yang segera menjadi prioritas adalah kurangnya pengetahuan dan keterampilan dalam akomodasi yang telah dikelola oleh kelompok masyarakat di Jatiluwih. Setelah dinyatakan sebagai warisan budaya, banyak kendala yang dihadapi oleh desa terutama terkait dengan aspek pemasaran, akomodasi dan pengaturan kuliner. Kelompok usaha jasa akomodasi yang sudah ada di desa sangat membutuhkan bantuan terkait dengan manajemen rumah tangga dalam bentuk akomodasi sesuai agar dengan harapan wisatawan; Tampaknya kendala lain juga dihadapi oleh masyarakat desa, yaitu kendala pada aspek sanitasi makanan dan minuman yang dihadapi oleh kelompok bisnis jasa kuliner. Kelompok ini membutuhkan bantuan terkait dengan upaya mereka sehingga hidangan yang disediakan oleh kelompok layanan kuliner sesuai dengan harapan para wisatawan yang tinggal di desa tersebut. Hasil yang diharapkan dari bantuan pada dua kelompok bisnis ini adalah peningkatan kinerja kelompok yang mampu menyediakan akomodasi dan layanan kuliner yang sesuai dengan harapan wisatawan, baik dari aspek sanitasi yang sesuai budaya lokal.Kata Kunci : desa wisata, homestay, kuliner, hygiene dan sanitasi, wisatawan, kelompok masyarakat.ABSTRACTThe priority problem of Jatiluwih as Cultural Heritage Villages to be solved is the lack of knowledge about the hygiene and sanitation, and also the lack of knowledge and skills in food and beverage. The other problem that is immediately becoming a priority is the lack of knowledge and skills in accommodations that have been managed by community groups in Jatiluwih. After declaration as a cultural heritage, many obstacles faced by the village especially related to the aspects of marketing, accommodation and culinary arrangement. The accommodation services business group that already exists in the village is in dire need of assistance with housekeeping management in the form of accommodation in accordance with tourist expectations; it seems that another obstacle is also being faced by the village community, namely the constraints on food and beverage sanitation aspects faced by the culinary service business group. The group needed assistance with their efforts so that the dishes provided by the culinary services group were in line with the expectations of the tourists who stayed in the village. The expected outcome of the assistance in the two business groups is the increase in group performance that is able to provide accommodation and culinary services that are in accordance with the expectations of tourists, both from the aspect of sanitation, and local culture.Keywords: tourism villages, homestays, culinary, hygiene and sanitation, tourists, community groups.

Strategi Pemasaran dalam Meningkatkan Hunian Kamar di The Aveda Boutique Hotel Ni Luh Dewi Melinia; Gusti Ngurah Joko Adinegara; I Gusti Bagus Rai Utama
JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Vol 1, No 2 (2022): JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA (JAKADARA)
Publisher : LPPM Universitas Dhyana Pura

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AbstrakPenelitian ini berjudul Strategi Pemasaran Dalam Meningkatkan Hunian Kamar Di the Aveda Boutique Hotel. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang tepat bagi The Aveda Boutique Hotel dalam meningkatkan hunian kamar, Metode dalam penelitian ini menggunakan purposive sampling yang melibatkan 10 responden, dengan teknik analisis SWOT. Jenis data yang digunakan adalah data kuantitatif dan kualitatif. Hasil penelitian ini menunjukkan total skor IFAS sebesar 3,18 dan total skor EFAS sebesar 3,01 yang berarti The Aveda Boutique Hotel berada pada kuadran I yaitu posisi Pertumbuhan. Dalam analisis SWOT, alternatif strategi pemasaran yang dapat diterapkan yaitu, Meningkatkan pelayanan kepada tamu sesuai dengan SOP yang telah ada, memberikan potongan harga pada musim-musim tertentu sehingga dapat menarik minat konsumen, dan melakukan kerjasama dan hubungan baik dengan lingkungan di daerah Petitenget.Kata kunci: Strategi Pemasaran, Bauran Pemasaran, Analisis SWOT, The Aveda Boutique HotelAbstractThis research is entitled Marketing Strategy in Improving Room Occupancy at The Aveda Boutique Hotel. This study aims to determine the right marketing strategy for The Aveda Boutique Hotel to increase room occupancy. The method used in this study was purposive sampling involving 10 respondents, with a SWOT analysis technique. The types of data used are quantitative and qualitative data. The results showed that the total IFAS score was 3.18 and the total EFAS score was 3.01, which means The Aveda Boutique Hotel is in quadrant I, namely the Growth position. In the SWOT analysis, alternative marketing strategies that can apply are, improving service to guests by existing SOP, providing discounted prices in certain seasons so they can fascinate consumer interest, and cooperating and maintaining good relations with environment in the Petitenget area.Keywords: Marketing Strategy, Marketing Mix, SWOT Analysis, The Aveda Boutique Hotel

Co-Authors Adita Nadi Christy Telly Kaunang Ador, Fransisko Edwarino Adriana Marampa Anak Agung Ayu Ratih Kesumadewi Arsana, I Nyoman Eri Artana, I Nengah Rata Arya Wiranatha Adipraja Beny Prasetyo Christimulia Purnama Trimurti Christimulia Purnama Trimurti Cindy Frista Filina Cokorde Istri Dian Laksmi Dewi Cristimulia Purnama Trimurti Cristimulia Purnama Trimurti Dedi Iskandar Dermawan Waruwu Dermawan Waruwu Dermawan Waruwu Dermawan Wuruwu Dewa Gede Putra Sedana Dewi, Ni Putu E. C. Fiqram Adam Muhammad Gabriella Edward Gerson Feoh Gerson Feoh Gusti Ngurah Joko Adi Negara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara Gusti Ngurah Joko Adinegara I Gede Agus Mertayasa I Gede Dirgayusa I Gede Sutarya I Gede Victor Hernada Hampatra I Gusti Ketut Widiastari I Ketut Sirna I Ketut Suarta I Ketut Suja I Ketut Suja I Ketut Surata I Made Adi Herianto I Made Adi Suwandana I Made Kartika I Made Kartika I made Sukarata I Made Sumada I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Sumartana I Made Suradnya I Nengah Suardhana I Nengah Suardhana I Nyoman Meirejeki I Nyoman Tingkes I Putu Agus Aryawan I PUTU AGUS SANTANA I Putu Darmawijaya I W K Teja Sukmana I Wayan Agus Purnawan I Wayan Damayana I Wayan Kartimin I Wayan Ruspendi Junaedi I Wayan Ruspendi Junaedi I. Wayan Ruspendi Junaedi Ida Ayu Nyoman Yuliastuti Ida Ayu Putu Sri Widnyani Ida Bagus Gede Indramanik Ida Bagus Putu Suamba Ikhsan Nur Fakhrudin IWK Tejasukmana Jepapu, Maria Fransiska Novalri Kadek Dewi Puspitasari Kantu, Mariano Putra Denay Komalawati Komalawati Komalawati Komalawati Konka, Valeria Surya Krismawintari , Ni Putu D. Krismawintari , Ni Putu Dyah Krismawintari, N.P.D. Kurniasanti, Ni Made Novita Listyaningrum Listyaningrum Made Satria Pramanda Putra Mariano Putra Denay Kantu Maryanthi, Ni Kadek Mastra, Agus Satyananda Maya Nurhayati Mukhlis Mukhlis Nainggolan, Gilbert Ni Kadek Liana Kristy Ni Luh Christine Prawita Sari Suyasa Ni Luh Dewi Melinia Ni Luh Eka Armoni Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Eka Mahadewi Ni Putu Artawidya Meisha Ni Putu Ayu Nonik Suryani Ni Putu Dyah Krismawintari Ni Putu Dyah Krismawintari Nyoman Darma Putra Nyoman Mastiani Nadra PA Andiena Nindya Putri Pawitri, Ni Nyoman Herlina Maha Prisca Yuniar Sigo Putra, I Kadek Suardama Putu Aditya Wiwekananda Putu Chris Susanto Putu Chris Susanto Putu Gede Denny Herlambang Putu Michael Uryana Putu Steven Eka Putra R Tri Priyono Budi Santoso Rahmawati, Febronia Ruju Rahmad SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sedana, Dewa Gede Putra Sidhi Bayu Turker Sidhi Bayu Turker Silva, Avelar Imanuel Natalicio Da Conceicao E Sukadana, I Kadek Agus Sukmana, IWK Teja Sumada, I Made Sumartana, I Made Sunbanu, Putu Juvan Holy Christin Suwandana, I Made Adi Tresnanda, I Putu Paramaartha Ary Tri Priyono Budi Trimurti , Christimulia Purnama Trimuti, Christimulia Purnama Veronika Lyanarta WAHYUNINGSIH, NI MADE Widodo Marmer Wiguna, Sang Made Widhi Yeyen Komalasari Yudistira Adnyana Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik

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