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Journal : Agribusiness Journal

COMPARISON OF RICE FARMING INCOME WITH CORN AND WATERMELON FARMING IN SUBAK PANGYANGAN PANGYANGAN VILLAGE, PEKUTATAN DISTRICT Ni Luh Putu Sindi Asih; Made Antara; Gede Mekse Korri Arisena
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1010.46 KB) | DOI: 10.31327/aj.v5i1.1717

Abstract

Subak Pangyangan is one of the subaks that still rely on the cultivation of food crops to lift their family's economy, where rice plants are still a food crop that is widely cultivated compared to other crops including corn and watermelon, so the corn and watermelon plants in Subak Pangyangan are Opoortunity Cost or "cost" (as a lost benefit) of the product after making a choice. . The purpose of the study is: 1) analyzing the comparison of rice farming income with opportunity cost (corn and watermelon).   2) describe the obstacles faced by rice, corn and watermelon farmers in Subak Pangyangan, Pangyangan Village, Pekutatan District.  Sample collection is used census method that uses the entire population as a research sample. The first goal is analyzed with business income analysis, R/C ratio analysis and one-way anova test to find out the average revenue breakdown using SPSS 25 software, while the second goal is with descriptive analysis methods. The results of the study showed: 1) there is an average difference in nominal terms between the income of rice, corn and watermelon farmers per hectare in one growing season where each agricultural income is Rp 9.510.234.00, corn farming income of Rp 40,895,631.00, and watermelon farming income of Rp 32,526,710.00.  The lowest rice R/C ratio among the three types of farming is 2.00, while corn is 5.45 and watermelon is 2.82.  Statistical tests showed a marked difference between the three types of farming at a level of 5%.  The obstacles faced by farmers include an uncertain climate, pest and disease attacks, price changes, finance / capital and marketing. Keywords: income , rice farming, corn farming, watermelon farming, agricultural constraints
Analysis of Amed Salt Farming Income in Purwa Kerhti Village, Abang District, Karangasem Regency, Bali Ni Luh Puji Pratiwi; Gede Mekse Korri Arisena; I Ketut Suamba
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.843 KB) | DOI: 10.31327/aj.v5i1.1678

Abstract

This study aims to determine (1) To find out the analysis of amed salt farming in Purwa Kerthi Village, Abang District, Karangasem Regency, Bali Province in 2020 (2) To find out the marketing system of amed salt Bali area in Purwa Kerthi Village, Abang District, Karangasem Regency, Bali Province in 2020. This research was conducted from March to July 2021. The data collection technique used the snowball sampling method with primary and secondary data. The sample used in the study consisted of 29 respondents. The data analysis method in this research is quantitative and qualitative data analysis. The results of the 2020 research in one season show that the total income of Amed Salt farming is Rp 748,182,000 with an average farmer income of Rp 31,174,250, the R/C ratio is 4 which means that the farm is profitable and the profitability of 3.09% indicates that it deserves to be developed. The marketing institutions involved in marketing the Bali area are the MPIG Garam Amed Cooperative (a producer as well as a wholesaler) and retailers. There are two marketing channels that are efficient, channel I produces a farmer's share of 100%, marketing margin and marketing agency of 0. Channel II produces a farmer's share of 61%, marketing margin and marketing agency Rp 22,125 and 39%. Based on the results of this study, it is hoped that the Purwa Kerthi Village will pay more attention to the existence of Amed Salt and expand its marketing reach to national and international levels. 
The Influence of Brand Ambassador, Brand Image, Product Quality, and Price on Purchasing Decisions at Rumah Kopi Renon Kadek Githa Damayanti Wiputra; Gede Mekse Korri Arisena; A.A.A. Wulandira Sawitri Djelantik
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.559 KB) | DOI: 10.31327/aj.v5i1.1721

Abstract

The coffee shop businesses in Bali especially in the Denpasar area are growing rapidly, making competition fierce between coffee shops in this area. Therefore, every company has to be able to maximize its competitive advantage and choose the right marketing strategy. One of the coffee shops in the Denpasar area is Rumah Kopi Renon which is a coffee shop from the coffee brand Bali Coffee Banyuatis which has been established since the 1960s so that it has a broad image. In building and maintaining a positive image, Bali Coffee Banyuatis has used the services of a brand ambassador as a marketing communication strategy. This study aims to: 1) Identify the characteristics of visitors, 2) Analyze the value of each variable 3) Analyze the influence of brand ambassadors, brand image, product quality, and price on purchasing decisions. The data analysis method in this study used Structural Equation Modeling-Partial Least Square (SEM-PLS) with a sample of 96 respondents. The results showed that the characteristics of the majority of visitors to Rumah Kopi Renon were aged 21-25 years old, the gender was male, were student, and had incomes ranging from less than 3 million rupiahs per month. It was found that the brand ambassador, brand image, product quality, and price had a positive and significant effect as evidenced by the acquisition of the value of each variable 2,115; 2,164; 2,699 and 2.115 on purchasing decisions at Rumah Kopi Renon.Keywords: coffee shop, brand ambassador, SEM-PLS 
Fruit Consumption Patterns in The Community of Denpasar City Ni Luh Made Santi Dewi; Gede Mekse Korri Arisena; Ni Wayan Putu Artini
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.104 KB) | DOI: 10.31327/aj.v5i1.1672

Abstract

In general, fruit consumption in Bali Province shows a low level when compared to public consumption of other goods. Likewise with the City of Denpasar which is one of the areas with a fairly dense population so that the community's fruit consumption patterns are quite diverse. This study aims to determine and describe the pattern of fruit consumption in the community. The location of this research is Denpasar City. The sampling technique used is purposive and the sample used is housewives as many as 32 respondents. The data analysis technique used is descriptive analysis with data collection using observations, interviews, literature studies, and documentation. The research instrument used was a questionnaire. The results showed that the majority of people in Denpasar City (62.5%) consumed fruit as much as 150 grams/day in the sufficient category, and most (43.8%) people bought fruit/day for Rp 15.000,00/day. . There is a tendency that the greater the amount of income the respondent has, the more often the respondent buys fruit. The purpose of the people in Denpasar City to consume fruit is that most people (68.8%) use fruit for ordinary consumption/eaten and 31.3% for ceremonial facilities. The people's preference in Denpasar City in consuming fruit is that most people (81.3%) consume local fruit and 18.8% consume imported fruit.
Characteristic of Edelweiss Park Agrotourism Visitorsm in the Covid-19 Pandemic Time I Gede Bagus Dera Setiawan; Ni Made Classia Sukendar; Gede Mekse Korri Arisena
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.366 KB) | DOI: 10.31327/aj.v5i2.1838

Abstract

Tourists have a vital role in the sustainability of a tourist destination. Edelweiss Park Agrotourism is a nature-based tourist destination managed by the local community, or Community Based Tourism (CBT). During the Covid - 19 pandemic still received visits from tourists. Researchers tried to examine from which areas tourists came to visit Edelweis Park Agrotourism during a pandemic using descriptive qualitative and quantitative analysis with a total sample of 100 which was determined using the accidental sampling method.From the discussion, it can be concluded that the characteristics of visitors based on the area of origin are divided into two, the first, are tourists who come from Bali spread from Denpasar, Bangli, Karangasem, Gianyar, Tabanan, Badung, and Klungkung. While from outside Bali, they are distributed from the areas of Lombok, Banyuwangi, West Java, East Nusa Tenggara (Kupang, Sumba, Flores), Surabaya, Jakarta, Tangerang, and West Kalimantan; The characteristics of visitors based on gender were dominated by female visitors as much as 64%; The characteristics of visitors based on average age are dominated by those aged 18 to 24 years with a total of 49 people (49%). Characteristics of visitors based on occupation, dominated by visitors who work as private employees as many as 53 people (53%); The characteristics of visitors based on the frequency of visits are dominated by first-time visitors (84%); Visitor characteristics based on information sources are dominated by information obtained from social media (71%).
Characteristic of Edelweiss Park Agrotourism Visitorsm in the Covid-19 Pandemic Time I Gede Bagus Dera Setiawan; Ni Made Classia Sukendar; Gede Mekse Korri Arisena
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i2.1838

Abstract

Tourists have a vital role in the sustainability of a tourist destination. Edelweiss Park Agrotourism is a nature-based tourist destination managed by the local community, or Community Based Tourism (CBT). During the Covid - 19 pandemic still received visits from tourists. Researchers tried to examine from which areas tourists came to visit Edelweis Park Agrotourism during a pandemic using descriptive qualitative and quantitative analysis with a total sample of 100 which was determined using the accidental sampling method.From the discussion, it can be concluded that the characteristics of visitors based on the area of origin are divided into two, the first, are tourists who come from Bali spread from Denpasar, Bangli, Karangasem, Gianyar, Tabanan, Badung, and Klungkung. While from outside Bali, they are distributed from the areas of Lombok, Banyuwangi, West Java, East Nusa Tenggara (Kupang, Sumba, Flores), Surabaya, Jakarta, Tangerang, and West Kalimantan; The characteristics of visitors based on gender were dominated by female visitors as much as 64%; The characteristics of visitors based on average age are dominated by those aged 18 to 24 years with a total of 49 people (49%). Characteristics of visitors based on occupation, dominated by visitors who work as private employees as many as 53 people (53%); The characteristics of visitors based on the frequency of visits are dominated by first-time visitors (84%); Visitor characteristics based on information sources are dominated by information obtained from social media (71%).
Consumerism of Food and Non-Food Products on Online Platforms Luh Ayu Karunia Dewani; Ketut Budi Susrusa; Gede Mekse Korri Arisena; Ary Bakhtiar
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2363

Abstract

In the digital era, students increasingly rely on online platforms to fulfill their consumption needs for food and non-food products. The development of e-commerce and digital payment systems such as e-wallets has changed consumption patterns, offering ease of transactions and increasing the tendency of consumptive behavior. Consumerism, which is the tendency to buy excessively without considering actual needs, is a phenomenon that needs to be studied more deeply. Students are vulnerable to impulsive consumption due to promotions, discounts, and easy access to online products. This study examines the relationship between the use of e-wallets, e-commerce, and college students' consumerism levels in food and non-food shopping.
E-Wallet and Food Consumption: Satisfaction and Loyalty Of Gen Z College Student Anak Agung Istri Arundhati Aiswara; Ketut Budi Susrusa; Gede Mekse Korri Arisena; Ary Bakhtiar
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2364

Abstract

The increasing use of e-wallets among college student, particularly for food purchases, faces challenges such as unstable digital payment infrastructure and limited platform features. This study aims to identify e-wallet usage frequency, assess consumer satisfaction and loyalty, and explore the relationship between these factors. Utilizing a literature review method, the research involves planning, conducting, and reporting on existing scholarly works related to the topic. Findings indicate user characteristics and e-wallet usage frequency significantly influence college student' satisfaction and loyalty. The research concludes that security, convenience, service quality, and promotional effectiveness are crucial in shaping college student satisfaction and loyalty toward e-wallets. To improve user adoption and retention, e-wallet providers should enhance security measures, ensure efficient service, and offer appealing promotions like cashback and discounts. Furthermore, incorporating financial education and budget management features, along with additional services such as transportation and bill payments, can increase the relevance and utility of e-wallets for Gen Z college student.
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK A.A.A. Wulandira Sawitri Djelantik Agnes Quartina Pudjiastuti Agung Prijanto Anak Agung Ayu Ratna Cahyani Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Inten Trisna Anak Agung Istri Agung Peradnya Dewi Anak Agung Istri Arundhati Aiswara Anak Agung Keswari Krisnandika Anak Agung Sagung Devi Suamba Pradnyandari Andayani, Ni Luh Nyoman Sinta Dewi Angelina Yulandari Antonia Dewi Anggraeny Ary Bakhtiar Ary Bakhtiar Ary Bakhtiar Ary Bakthtiar Beata Joanna Gawryszewska Cahyani, Desak Dwi Asthri Cecep Kusmana DAMANIK, ELVRIDA PRIMAYANTI Devi, Luh Putu Parendra Indra Devi, Ni Luh Putu Hartika Sinta Dewa Ayu Mas Febila Dewani, Luh Ayu Karunia Dewi, Ni Made Ayu Vionita Dewi, Ni Made Gita Santhika Dharmadiatmika, I Made Agus Dina Lare Dunensa Dina Lare Dunensa Dwi Dili Aprianna Putri DWI PUTRA DARMAWAN Egidius Taek Elita Maulida Elita Maulida Ernalsalia Ateta GAOL, BHAKTI A. LUMBAN GEDE DELIN SANJAYA Gusti Ngurah Alit Susanta Wirya Hardita, I Wayan Agung Hutabarat, Kevin Kristoper I Dewa Ayu Sri Yudhari I Dewa Putu Oka Suardi I Gede Andika Wijantara I Gede Bagus Dera Setiawan I Gusti Agung Ari Bawarta I Gusti Agung Semaranata I GUSTI ALIT GUNADI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Kadek Pandi Beri Artana I Kadek Surya Dwi Merta I Ketut Arnawa I Ketut Suamba I Made Agus Dharmadiatmika I MADE SUDARMA I Made Windu Yasa I Nyoman Gede Ustriana I Nyoman Gede Ustriyana I Putu Edi Swastawan I Putu Putra Wardana Prayuda Ida Bagus Purnama Indrianisa, Nur Laili Jefri Jitron Karmau Kadek Diah Kencana Putri Kadek Githa Damayanti Wiputra Kadek Ratih Maha Asri Kadhung Prayoga, Kadhung Ketut Arnawa KETUT BUDI SUSRUSA Ketut Budi Susrusa Ketut Budi Susrusa Ketut Trisna Thana Widiarta Komang Devina Mawarni Komang Tri Asta Pradnya Sulaksana Komang Trisa Sari Damayanthi Krishna, Radha Rani Kusumayanti, Ni Made Mega Luh Ayu Karunia Dewani Luh Putu Parendra Indra Devi Luh Putu Parendra Indra Devi Made Antara Marten Umbu Kaleka Matallia Sari, Anak Agung Ayu Sita Muhammad Rafi Alhabib Naniek Kohdrata NI KADEK SRI UTARI Ni Komang Ayu Fitri Adi Cahyani Ni Komang Widya Yundari NI LUH MADE INDAH MURDYANI DEWI Ni Luh Made Santi Dewi Ni Luh Puji Pratiwi Ni Luh Putu Sindi Asih NI MADE CLASSIA SUKENDAR Ni Made Dhita Kusuma Wahyuni Ni Made Uning Praptika Adi Ni Nyoman Ayu Prapti Rahayu Ni Nyoman Febri Wulandari Ni Putu Ratih Pradnyadewi NI WAYAN PUTU ARTINI Nita Agustini Nurfadillah, Suryani Nyoman Tri Lukpitasari Korri Nyoman Tri Lukpitasari Korri Oktavia, Henita Fajar Parameswari, Ni Wayan Mita Peradnya Dewi, Anak Agung Istri Agung Pingky Intan Yolanda Pradnyandari, Anak Agung Sagung Devi Suamba Pramudya, I Made Krisna Maha Pratiwi, Putri Reditya Purnamasari, I Gusti Ayu Agung Jaya Putra, Komang Yudi Darma Putu Oktavia Kusumadewi Putu Udayani Wijayanti Raharja, I Made Dwicky Rahayu Relawati Rahel Anggun Pramita Sayu Kade Sintia Dewi Setiawan, I Gede Bagus Dera Sinta Dewi Andayani, Ni Luh Nyoman Sude Aletheia Sitorus Wibisana, I Made Dicky Chandra WIRANATA, I KADEK AGUS Wulandari, Ni Kadek Pingkan Yanti, Ni Wayan Rina Yuyun Fitriani