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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Falah : Jurnal Ekonomi Syariah Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Syntax Literate: Jurnal Ilmiah Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Darma Agung Sricommerce: Journal of Sriwijaya Community Services Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Devotion: Journal of Research and Community Service Interdisciplinary Social Studies Jurnal Ekonomi Al-Buhuts (e-journal) Journal of Social Research Annals of Human Resource Management Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Enrichment: Journal of Multidisciplinary Research and Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan The Manager Reveiew Majapahit Journal of Islamic Finance dan Management Journal Economic Excellence Ibnu Sina Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Journal of Management, Economic, and Financial ECONOMIST: Jurnal Ekonomi dan Bisnis International Journal of Economics, Accounting, and Management Sriwijaya Accounting Community Services
Aslamia Rosa
Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pengaruh Harga, Pengalaman Pembelian, dan Preferensi Konsumen terhadap Keputusan Pembelian Buah Durian di Kota Palembang dengan Perceived Product Quality sebagai Variabel Intervening Permata Sari, Sofita; Maulana, Ahmad; Rosa, Aslamia
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7909

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, pengalaman pembelian, dan preferensi konsumen terhadap keputusan pembelian buah durian di Kota Palembang, dengan Perceived Product Quality sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif kausal-komparatif yang bertujuan untuk menganalisis hubungan sebab-akibat antarvariabel, baik secara langsung maupun tidak langsung. Populasi pada penelitian ini adalah masyarakat Kota Palembang yang menyukai atau mengonsumsi durian dan pernah membeli durian dalam 12 bulan terakhir. Penelitian ini menggunakan teknik non-probability purposive sampling, dengan pemilihan responden yang memenuhi kriteria penelitian (pernah membeli atau mengonsumsi durian, usia ≥ 17 tahun, berdomisili dan beraktivitas di Kota Palembang). Metode yang digunakan dalam analisis data pada penelitian ini adalah teknik statistik deskriptif dan analisis Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan jumlah sampel sebesar 200 responden. Hasil penelitian menunjukkan bahwa harga, preferensi konsumen, pengalaman pembelian dan Perceived Product Quality berpengaruh positif dan signifikan terhadap keputusan pembelian durian. Hasil uji mediasi menunjukkan bahwa Perceived Product Quality berperan sebagai variabel intervening pada hubungan antara preferensi konsumen dan keputusan pembelian, namun tidak memediasi hubungan antara harga dan pengalaman pembelian terhadap keputusan pembelian.
The Effect Of Endorsements, Online Promotions On Social Media And Word Of Mouth On Buying Interest In Culinary Businesses In Palembang City Annisa Auliya Azra; Diah Natalisa; Aslamia Rosa; Marlina Widiyanti
Journal of Social Research Vol. 3 No. 11 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i11.2282

Abstract

This research was conducted with the aim of determining the influence of endorsements, online promotions on social media and word of mouth on buying interest in culinary businesses in the city of Palembang. The number of samples used in this study was as many as 125 respondents who were included in the sample with a homogeneous population type or the entire population in the same area by purchasing products of the same type or brand using the purposive sampling method. The results of multiple linear regression analysis show that endorsement, online promotion on social media and word of mouth have a positive and significant effect on buying interest. Endorsement, it is hoped that you can choose a foodvlooger who has a good image in the community, has quite a lot of followers on social media, a way to do food reviews that attract consumer interest. Promotions, it is hoped that MSMEs often provide promo prices by collaborating with several merchants such as e-wallets or banks that often provide discounts. Word of mouth, it is hoped that MSME culinary business actors in the city of Palembang can take advantage of the role of social media in promotional events.
The Influence Of Service Quality And Product Quality Of Mobile Banking On Customer Satisfaction Ayu Liring Bethari; Aslamia Rosa; Ahmad Maulana; Zakaria Wahab
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5117

Abstract

This study aims to analyze the effect of service quality and product quality of mobile banking on customer satisfaction of Bank Sumsel Babel. This quantitative research uses data from 123 mobile banking customer respondents in the Palembang area collected through an online questionnaire during May to June 2024. Multiple linear regression analysis with SPSS version 26 was used to test the hypothesis. The results showed that both service quality and product quality had a positive and significant effect on customer satisfaction, and simultaneously also had a significant effect. Product quality has a more dominant influence on customer satisfaction than service quality
Co-Authors Achmad Anjas Asmara Achmad Widad Adristi Lingga Savitri, Shafira Ahmad MAULANA Ahmad Maulana Ahmad Maulana Ahmad Syathiri Ahmad Widad, Ahmad Annisa Auliya Azra Apria Sari Ayu Liring Bethari Dessi Yunita Dessy Yunita Diah Natalisa Dian Eka Dwi Darma Puspita Sari Elvi Indahwati Fania Maulidina Febrina, Ade Tiara Firmansyah Firmansyah FS Kerlyn, Defebri Graciella Sabathini Hairun Nissa, Hairun Hartati Hartiningsih Apriliza Hera Febria Mavilinda Iisnawati, Iisnawati Islahuddin Daud Islahuddin Daud, Islahuddin Ismail Yogi Indra Pranata Kartika Sari, Indah Kristin, Julie M. Lucky Pratama M.dwi yanputra Marlina Widiyanti Marlina Widiyanti Marlina Widiyanti, Marlina Maulana, Achmad Mavilinda, Hera Febria Meilani, Windi Melinia, Fitri Melisa Ariani Putri Meliza Rahmawati Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Kemas Husni Thamrin Nofiawaty Nofiawaty Nurkardina Novalia Nyoman Tri Adnyani Sutama Permata Sari, Sofita Putri Kumala Dewi R. A. Firy Yuandita Rahma Delawati Rahman, Beno Saggaff Shihab, Muchsin Salsabila, Nabila Satria, Berry Siswahyudianto Siti Soeleha Suhartini Karim Suhartini Karim Sulastri SULASTRI Sulastri Sulastri Sulastri Sulastri Syarifah Fatimah Dina Najib H.A Tarigan, Ertika Br Triana, Jessica Ummi Rani Syafitri Vika Diwinta Aulia Wawan Setiawan Yulia Hamdaini Putri Yuliansyah Yuliansyah Yumi Lestari Yunita, Dessy zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria