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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
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Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk 3 Second Kota Malang (Studi Kasus Pada Mahasiswa UNISMA) Sindi Puji Lestari; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of brand image, product quality and price on product purchasing decisions 3Second Malang City. The location of this research was carried out on UNISMA students who became consumers of 3Second Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to UNISMA students who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 75 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that brand image, product quality and price have a significant and positive effect on purchasing decisions and affect purchasing decisions for 3Second products in Malang City. Furthermore, the results of the t-test indicate that brand image, product quality and price partially have a significant and positive effect on purchasing decisions for 3Second products in Malang City. The results of the determination test show that the percentage is 69.1%, which is where purchasing decisions can be influenced by brand image, product quality and price. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy 3Second products more precisely and quickly. Keywords: Purchase Decision, Brand Image, Product Quality, Price
Pengaruh Kualitas Produk, Lifestyle, dan Atmosfer Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening Rif’atul Khusnia; M. Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 15 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of product quality, lifestyle, and atmosphere on consumer loyalty with customer satisfaction as an intervention which is located on Jl. Tenes No.14, Kauman, Klojen District, Malang City, East Java. The method used is quantitative research that aims to explain the position of each variable and its influence between one variable and another. The main method used is by distributing Likert scale questionnaires to respondents who have visited or purchased products at My Kopi-O Indonesian Bistro Malang City. The sample calculation in this study used the Malhotra formula which resulted in 80 respondents. The results of this study, the atmosphere variable has a significant effect on consumer loyalty through customer satisfaction. Keyword : Product Quality, Life style, atmosfer and customer statisfaction
Pengaruh Employee Engagement, Iklim Organisasi, Dan Kemampuan Kerja Terhadap Produktivitas Karyawan (Studi Kasus Pada Karyawan UMKM Tahu Kres KWB) Rachma Rizki Puspita Ismara; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This studi aims to determine the effect of employee engagament, organizational climate, and ability work on work produkctivity at UMKM Tahu Kres KWB. The sample used in this study were 31 employee by using saturated sample technique. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. Testing the data used is simultaneous hypothesis testing (Test F) and partial hypothesis testing (Test t). The result showed that simultsneously (Test F) the variables of employee engagament, organizational climate, and ability work significant effect on employee productivity at UMKM Tahu Kres KWB. When, based on partial test results (Test t) the variables of employee engagament significant effect on employee productivity at UMKM Tahu Kres KWB, variables organizational climate no significant effect on employee productivity at UMKM Tahu Kres KWB, and variables ability work significant effect on employee productivity at UMKM Tahu Kres KWB. Keywords: Employee Engagement, Organizational Climate, Ability Work and Productivity Employee 
Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Ekspedisi J&T Express (Studi Pada Mahasiswa FEB UNISMA Angkatan 2018) Imamiatur Rofiqoh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to examine and explain the effect of service quality, trustworthiness, and price on customer satisfaction using J&T Express expedition services to study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with the calculation results of 75 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously the variables of service quality, trust, and price had an effect on customer satisfaction. And there is a partial influence between the variables of service quality, trust, and price on customer satisfaction. Keywords: service quality, trust, price, customer satisfaction
PENGARUH KESEHATAN DAN KESELAMATAN KERJA (K3) DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT KINO INDONESIA, Tbk CABANG PRIGEN PASURUAN Sistya Ernawaty; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                    This study aims to determine the effect of 1) work safety and work discipline together or simultaneously on employee performance 2) occupational health and safety on employee performance and 3) work discipline on employee performance. The type of research in the preparation of this paper is research (explanatory research). The population in this study means the employees of PT Kino Indonesia, Tbk, Prigen Pasuruan Branch as many as 326 employees, with a sample size of 77 employees with data analysis techniques using multiple linear regression analysis. Based on the results of research and discussion that has been done, conclusions can be drawn, namely 1) Occupational and occupational safety (K3) and work discipline together or simultaneously have a significant effect on employee performance 2) Occupational and work safety (K3) has a significant influence on employee performance and 3) work discipline has a significant effect on employee performance. Keywords: Occupational Health, Work Safety (K3), Work Discipline and Employee Performance
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Dan Tarif Pengiriman Terhadap Kepuasan Pelanggan PT. POS INDONESIA (Studi Kasus Pada Pelanggan PT. POS INDONESIA Cabang Gempol) Shintia Juniariska; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine the effect simultaneously and partially between service quality, timeliness and shipping rates on customer satisfaction PT. Indonesian post.The population in this study are customers of PT. Pos Indonesia, which amounted to 12,000 while the sample of this study using a purposive sampling method is a customer based on the criteria of respondents PT. Pos Indonesia as many as 100 respondents, with a sampling technique using a questionnaire and the analysis used in this study is quantitative analysis, with the type of explanatory research. By using the simultaneous test (Test F), partially (Test T) which is assisted by SPSS 16 For Windows software.Overall results of multiple linear regression analysis and hypothesis testing can be concluded that simultaneously (Test F) service quality, timeliness and shipping rates have a significant effect on customer satisfaction of PT.Pos Indonesia, partially (T test) service quality, timeliness and tariff delivery has a significant effect on customer satisfaction PT. Pos Indonesia. Keywords: customer satisfaction, service quality, timeliness, shipping rates
Pengaruh Kualitas Layanan Dan Promosi Terhadap Loyalitas Konsumen Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Jasa Penerbangan Sriwijaya Air Di Bandar Udara Kalimarau Berau Kalimantan Timur) Oktavia Yuniar; M Hufron; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 08 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to analyze the direct effect of service quality and promotion variables on satisfaction, the direct effect of service quality and promotion on customer loyalty, the direct effect of satisfaction on customer loyalty, and the indirect effect of service quality and promotion variables on customer loyalty through satisfaction. The population of this research is the users of Sriwijaya Air flight services at Kalimarau Berau Airport in East Kalimantan. Sampling was conducted using the Maholtra method so that there were 85 respondents who met the requirements as a sample. This research was conducted by distributing questionnaires and path analysis methods. The results of this study indicate that the variables of service quality and promotion have a direct effect on satisfaction, service quality and promotion have a direct effect on customer loyalty, satisfaction has a direct effect on customer loyalty, service quality and promotion have an indirect effect on consumer loyalty through satisfaction as an intervening variable.Keywords: service quality, promotion, customer loyalty, satisfaction.
Pengaruh Strategi Integrated Marketing Communication Dan Peran Brand Ambassador Terhadap Brand Awareness Di Masa Pandemi Covid’19 Pada UD. Banana Lava Dan Frozen Food Banyuwangi Ni’matul Magfiroh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This Study Aims To Examine And Explain The Effect Of Strategy Integrated Marketing Commnucation And The Role Of Brand Ambassador On Brand Awareness During The Pandemic Covid’19 At UD. Banana Lava And Frozen Food Banyuwangi. This Research Is An Associative Type With A Quantitative Approach. The Method Used Is Multiple Linear Regression. The Sampling Technique Of This Reseach Is Using Purposive Sampling Tehnique Used The Formula From Ferdinan With The Calculation Results Of 65 Samples. To Solve The Problem In This Study Using SPSS Assistance With Validity Test, Reliability Test, Normality Test, Multiple Linear Regression Analysis, Multicollinearity Test, Heteroscedasticity Test, F Test, And T Test. The Results Showed That Simultaneously The Variables Of Integrated Marketing Communication And Brand Ambassador Significant Positive Effect On Brand Awareness. And There Is A Partial Influence Between The Variables Of Integrated Marketing Communication And Brand Ambassador For Brand Awareness. Keywords : Integrated Marketing Communication,Brand Ambassador,Brand Awareness  
Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Rubylicious Di Kota Malang (Studi Pada Mahasiswa Prodi Manajemen FEB Universitas Islam Malang Angkatan 2018-2020) Lismayani Lismayani; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to find out and analyze whether online promotion and price perception affect purchasing decisions at Rubylicious for 2018-2020 FEB Management Study Program students, Islamic University of Malang. This type of research is explanatory research or explanatory research using a quantitative approach. The theory used is Malhotra theory with the number of samples in this study there are 21 question items. So the number of samples taken in this study were 105 samples (21 question items x 5) which were Rubylicious online shop consumers. Sampling technique used in this research is by using purposive sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that simultaneously the independent variables Online Promotion and Price Perception have a significant effect on the dependent variable, namely Purchase Decision. Partially, it can be seen from the t-test results which show that the Online Promotion variable has a significance level of 0.005 <0.05. While the price perception variable has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partially Online Promotion and Price Perception have a significant influence on Purchase Decisions. Meanwhile, descriptive analysis shows that by doing online promotions well, it will increase someone's interest in making purchasing decisions and also create price perceptions that are in accordance with the products offered. Keywords: Online Promotion, Price Perception, and Purchase Decision
Pengaruh Promosi, Kualitas Produk, Dan Brand Image Terhadap Minat Beli Konsumen Di Koperasi Sinau Andandai Ekonomi (SAE) Pujon Muhammad Fatchur Rohman; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 11 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of promotion, product quality, and brand image on consumer buying interest in the Koperasi SAE Pujon. This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 80 people was found. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. The study used multiple linear analysis with the help of SPSS 25.0 The results of this study are the variables Promotion, Product Quality, and Brand Image affect consumer buying interest simultaneously, partially Promotion, Product Quality, and Brand Image variables affect consumer buying interest in the Koperasi SAE Pujon. Keywords: Promotion, Product Quality, Brand Image
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Taufiqurrohman Taufiqurrohman Umdatul Amiroh Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik