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Journal : Journal of Multidisciplinary Research

A Netnographic Study Of The Song "One Month" On Sharing Behavior On Tiktok @Bearnotber Herawati, Ike; Octaviani , Vethy; SM, Anis Endang
Journal of Multidisciplinary Research Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i1.363

Abstract

This study aims to analyze sharing behavior on TikTok social media related to Bernadya's song “Satu Bulan” using the netnography method. Data was collected through observation of comments on the TikTok account @bearnotber. This study categorized comments into several types, namely personal experiences, appreciation of the song, humor, advice and support, and emotional resonance. The results showed that many listeners felt an emotional connection with the song's lyrics, which encouraged them to share personal stories and provide mutual support. These interactions created a supportive community, strengthened social bonds among listeners, and contributed to their mental well-being. The song “Satu Bulan” serves not only as entertainment but also as a medium for coping with difficult feelings and building deeper social relationships. These findings underscore the importance of music in facilitating emotional communication and creating a safe space for individuals to share experiences and support on digital platforms. This study is expected to provide further insights into the impact of music on social behavior and mental health in the digital age.
Public Relations Strategy of SMKN 1 Bengkulu City in Developing the School's Image Septa, Anggela Dwi; Octaviani, Vethy; Yanto, Yanto
Journal of Multidisciplinary Research Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i1.364

Abstract

This study aims to determine how public relations strategies develop the image of SMKN 1 Kota Bengkulu. The method used in this study is descriptive qualitative. There are four (4) informants in this study, consisting of one (1) key informant and three (3) main informants. Data collection methods include observation, interviews, and documentation. Based on the research results and discussion using the Cutlip-Center-Broom theory of professional public relations practitioners (Morissan, 2008): (1) Defining the problems, (2) Planning and programming, (3) Taking action and communicating. (5) Evaluating the program.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin