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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Budimas : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Bima Journal : Business, Management and Accounting Journal Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Central Community Development Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Ariska, Yesi Indian
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Analysis Of Customer Relationship Management (Crm) On Customer Loyalty At PT Tower Agung West Sumatera Supriadi, Toni; Ariska, Yesi Indian
Jurnal Fokus Manajemen Vol 5 No 2 (2025): May
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i2.8374

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty at PT Menara Agung in West Sumatra. The research method used is a quantitative approach with data collection techniques using direct telephone interviews with 100 customers who have interacted with the dealer CRM system to obtain direct information and assessments from customers. In an effort to measure the effect of Customer Relationship Management (CRM) on customer loyalty, data analysis was carried out using a simple linear regression method. The results of the study showed that CRM has a significant positive effect on customer loyalty, with a correlation coefficient of 0.654, this means that the correlation relationship between CRM and customer loyalty is in the strong category. In the determination correlation, the figure was 0.428 which means 42.8%, which means that customer loyalty is influenced by the effectiveness of CRM implementation. This study emphasizes the importance of an effective CRM strategy in increasing customer loyalty in the automotive industry, especially at PT Menara Agung, West Sumatra. The recommendation from this study is for PT Menara Agung to continue to strengthen and optimize its CRM strategy to maintain and increase customer loyalty.
The Influence Of Accessibility, Online Promotion, And Product Reviews On Purchasing Decision With The Intervening Variable Of Purchase Intention On Shopee Application Sari, Desti Rupita; Ariska , Yesi Indian; Abi, Yudi Irawan
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.691

Abstract

This study aims to examine the factors that influence purchasing decisions in the Shopee application. The focus of this study is to determine whether accessibility, online promotions and product reviews on purchasing decisions with the intervening variable of purchase intention on shopee application. The results of this study that accessibility variable has no effect on purchasing decisions on shopee application, the online promotion variable affects purchasing decisions on shopee application, the product review variable affects purchasing decisions on shopee application, accessibility affects buying interest as an intervening variable, online promotion has no effect on purchase intention as an intervening variable, product review affects purchase intention as an intervening variable, accessibility affects purchasing decisions through purchase intention as an intervening variable, online promotion has no effect on purchasing decisions through purchase intention as an intervening variable, product reviews have no effect on purchasing decisions through purchase intention as an intervening variable, and purchase intention variables have no effect on purchasing decision variables.
The Effectiveness Of Recruitment Of Civil Services (Asn) In Increasing Performance Of Employees In The Performance Section Of The Province Of Bengkulu Ariska, Yesi Indian; Yustanti, Nirta Vera
BIMA Journal (Business, Management, & Accounting Journal) Vol. 2 No. 2 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.2.177-184

Abstract

The purpose of this study is to determine the impact of civil servant recruitment on improving the performance of Bengkulu Province civil servant employees. The method used in this study is a descriptive method using a qualitative approach. Data acquisition techniques were conducted by interviewing, observing, and recording documents related to the civil servant recruitment process carried out by Bengkulu local civil servants. The data acquired will be investigated and qualitatively analyzed for all the data collected, and an interview with Duncan's theoretical approach to stress, whose effectiveness can be seen in three indicators: goal achievement, integration, and adaptation Supported by the results of. The results of the field survey came to the correct conclusion as the implementation of labor recruitment carried out by local civil servants in the Bengkulu Province is more transparent and responsible.
PENGENALAN PENJUALAN ONLINE MELALUI MEDIA SOSIAL KUE BAY TAT IBU RIKA DI KOTA BENGKULU Sapitri, Wulan; Afriani, Sulisti; Hanila, Siti; Ariska, Yesi Indian; Handayani, Sri
Jurnal Semarak Mengabdi Vol 4 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i1.203

Abstract

Kue Bay Tat merupakan salah satu makanan khas tradisional yang terkenal di daerah Bengkulu. Metode observasi langsung dilakukan untuk mengamati setiap tahapan dalam pembuatan kue tat tersebut. Tujuannya adalah untuk mengetahui bagaimana pemanfaatan media sosial (Intagram) untuk sarana berbelanja online. Perkembangan bisnis melalui media social semakin hari semakin meningkat, seiring dengan meningkatnya pengguna internet di dunia trutama di Indonesia. Media social Instagram telah menjadi salah satu sarana promosi produk yang memiliki prospek sangat baik saat ini. Intagram dengan segala kelebihanya telah memiliki pasar yang sangat luas di seluruh dunia. Selain itu mengingkatkan penjualan Kue Tat dengan memanfaatkan media sosial. Hasil pengamatan menunjukkan bahwa proses penjualan kue Bay Tat lebih mudah melalui media sosial. Selain itu cara pembuatan Kue Bai Tat termasuk persiapan bahan, pencampuran, pembentukan adonan. Selain itu, juga terdapat proses finishing yang meliputi penambahan topping khas dan pengemasan. Identifikasi ini memberikan pemahaman yang lebih dalam tentang tradisi pembuatan kue Bay Tat serta potensi untuk pengembangan lebih lanjut dalam konteks kuliner lokal Kota Bengkulu.
The Ability to Use Technology on ASN Performance Moderated By WFH During the Pandemic Nirta Vera Yustanti; Yesi Indian Ariska; Heru Kreshna Reza; Kurniati Karim; Melly Susanti
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.229

Abstract

COVID19 has changed many work arrangements and cultures such as Work From Home (WFH). The government enforces a policy for all State Civil Apparatus (ASN) to work from home. The purpose of this study was to determine the ability to understand and use technology during the pandemic which was moderated by WFH in increasing the performance of the ASN in Kepahiang Regency during the COVID 19 pandemic. This study used a quantitative descriptive analysis method with multiple regression methods, namely to provide an overview about the ability to understand and use technology on the performance of ASN which is moderated by work from home. The population in this study was 145 civil servants in the government of Kepahiang Regency. Samples were taken as many as 90 ASN who had filled out the questionnaire correctly and completely. The results showed that there was an increase in the value of R Square by 0.705 (0.714-0.009) or an increase in the effect before and after WFH by 70.5%. This means that the performance of ASN (Y) has increased after the government in Kepahiang Regency implemented the policy of the head ASNto work at home during the pandemic. Prior to the policy for the WFH by the government,the performance of ASN only 9%. With the moderating variable (Work From Home) can strengthen the influence of the variable Ability to understand and use (X1) on the performance of ASN (Y). So it can be concluded that the "Hypothesis is Accepted" so that it can be said that the existence of a moderating variable or Work From Home (WFH) can strengthen or increase the influence of the ASN Performance variable (Y) in the Kepahiang Regency Government.
Study Of The Influence Of Public Expenditure And Macroeconomic Variables On The Happiness Index In Sumatera Merri Anitasari; Yesi Indian Ariska
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7422

Abstract

This study aims to analyze the effect of public spending and macroeconomic variables (local government size, per capita GRDP, Gini coefficient, unemployment, inflation and tax revenue) on the happiness index in Sumatra. The types of data used in this study are cross-section data and time series data. Cross-section data covers 10 provinces in Sumatra, namely Aceh, North Sumatra, West Sumatra, Riau, Jambi, South Sumatra, Bengkulu, Lampung, Bangka Belitung Islands and Riau Islands. While the time series data consists of data from 2014, 2017 and 2021. The data sources are secondary data from the Central Statistics Agency and the Directorate General of Fiscal Balance, Ministry of Finance. The data were analyzed using the panel data regression method with the Common Effect Model approach. The results of the study show that Per Capita Income and Inflation have a significant effect on the happiness index in Sumatra. Meanwhile, public spending, local government size, Gini coefficient, unemployment rate, and local tax revenue do not show a significant effect on happiness. These findings suggest that while economic factors and the size of local government play an important role in improving well-being, the direct impact on people's happiness is influenced by a complex of other factors, including people's perceptions, social inequality, and the efficiency of resource management.
The Relationship Of Multiple Role Conflict On Work Stress Of State Civil Services (Asn) At The Health Office Of Kaur District Hesty Novita; Sulisti Afriani; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 1 (2021): JUNI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i1.61

Abstract

This study aims to find out how the dual role conflict correlation toward work stress on State Civil Apparatus (ASN) in Health Office of Kaur Regency. The data collection method used a questionnaire and documentation. From the total population, a sample of 32 people was taken with a saturated sampling method. The data analysis method used was the quantitative analysis method with Spearman Rank correlation. There is also a significant correlation between multiple role conflicts and work stress of State Civil Apparatus(ASN) in Health Office of Kaur Regency.
The Effect of Organizational Culture and Work Motivation on Employee Performance at the Bengkulu City Education Office Virdha Sapta Rini; Meiffa Herfianti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background that is taken into consideration in this research is that the organizational needs that are absolutely needed are the continued development of its human resources. Job performance or good work results by an employee in performing a task in accordance with the responsibilities assigned to him will affect the success of an organization. The sampling method used in this study was the Census, where the entire population became respondents, namely 126 employees of the Bengkulu City Education Office. The purpose of this study was to determine the effect of work organizational culture, work motivation on the performance of the employees of the Bengkulu City Education Office. The results showed that there was an influence of organizational culture on the performance of the Bengkulu City Education Office employees with the t test result of 0.324 (Sig. 0.01 <0.05) and there was an effect of work motivation on the performance of the Bengkulu City Education Office employee of 16.729 (Sig. 0, 04 <0.05). The simultas test results (together) prove that there is an influence of organizational culture and work motivation on the performance of the Benkulu City Education Office employees with an F test value of 139,958 (Sig. 0,000 <0.05). The coefficient of determination R2 is 0.695. A positive R2 value indicates that any increase in organizational culture and work motivation will have an impact on the performance of Bengkulu City Education Office employees. From the results of this study, it can be seen that the influence of the independent variable on the dependent variable. By looking at the results of the multiple coefficients, the influence given by the organizational culture variable, work motivation variable has a very positive and significant effect.
Marketing Strategy Of Ayiak Nelengau Food Hotel In Bengkulu Selatan Arius Mariono; Sri Handayani; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 1 (2021): JANUARI
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research type which is used in this research proposal is quantitative research with descriptive approach. Analysis method which [is] used in this research is method analyse SWOT (strength, weaknesses, opportunity, threats). obtained datas of research hasail will be analysed by strength, its weakness, its opportunity, and its threat to applying of strategy marketing of Maisonette Eat Ayiak Nelengau. Pursuant to result of analysis of SWOT above obtained that in Internal matrix show strength factor and weakness have totally of score 2,50. This matter of indication that effort from Maisonette of ayiak nelengau reside in internal on course which so strength. Hereinafter, in matrix of ekternal indicate that opportunity factor and threat have totally of score 3,98. This matter of indication that effort from Maisonette of ayiak nelengau earn existing opportunity merespon by remarkable and avoid threat residing in his industrial market. As for strategy able to be recommended by at maisonette of ayiak nelengau is to improve marketing strategy through media social by following progress of technology and also major the quality of product seen purchasing power and also request of consumer.
The Influence of Emotional Intelligence and Organizational Commitment on Employee Performance at the Department of Labor and Transmigration of Seluma Regency Lina Yuniarti; Ermy Wijaya; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.193

Abstract

The purpose of this study is to determine the influence of emotional intelligence and organizational commitment on employees’ performance at the Department of Labor and Transmigration of Seluma Regency. The sample in this study was 52 employees at the Department of Labor and Transmigration of Seluma Regency. The data was collected using a questionnaire and the analytical methods used were multiple linear regression, determination test and hypothesis testing. The results of multiple regressions show that the equation Y = 6.045 + 0.419 X1 + 0.458 X2. The result of regression direction is positive, meaning that the higher emotional intelligence and organizational commitment variables, the higher the employees’ performance will also be. The value of the coefficient of determination is 0.595. This means that X1 (emotional intelligence) and X2 (organizational commitment) have a contribution to performance (Y) of 59.5% while the remaining 40.5% is influenced by other variables not examined in this study. Overall, the results t test has a significant value is less than 0.05, so it can be interpreted that X1 (emotional intelligence) and X2 (organizational commitment) have a significant influence on performance (Y) partially or individually. The results of the F test have a significant value of 0.000 < 0 ,05. Because the level of significance below 0.05 indicates that X1 (emotional intelligence) and X2 (organizational commitment) have a significant influence on performance (Y).
Co-Authors Abi, Yudi Irawan Afitri, Povo Satya Annisah Oktariani Arif, Hilda Meisya Arius Mariono Azuwandri, Azuwandri Damarsiwi, Eska Prima Monique Delvia Okmawati, Venti Desti Rupita Sari Efendi, Yanto ELLYA REVOLINA, ELLYA Epa Dui Rahayu Erpan Syahputra Febliansyah, M. Rahman Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Gustianti, Sherly Handayani, Sri Hanila, Siti Harwini, Dewi Hasan Abdulah Herfianti, Meiffa Hesty Novita Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ida Ayu Made Gayatri Imron Imron Iswidana Utama Putra Jiri Tri Putra Juniarti, Peni Jusuf Wahyudi Karona Cahya Susena Kurniati Karim Lena Elfianty Lina Yuniarti Melly Susanti Merri Anitasari Merri Anitasari Mogi Apriansyah Muhammad Abdi Pratama Muhammad Rahman Febliansyah Nadya Putri Wulan Dary Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Peni Juniarti Povo Satya Afitri Radilli, Putri Rahayu Ervina Reza, Heru Kreshna Ridha Tri Desita Riesti, Lorenza Sandy Septe Anugrah Sapitri, Wulan Sari, Desti Rupita Sherly Gustianti Shintya Nurhofifah Siti Hanila Sri Handayani Stiawan, Erix Sulisti Afriani Sulisti Afriani, Sulisti Supriadi, Toni Suprian fikril Mukmin SURYANI, RENI Tambunan, Dennis Rydarto Tawakal, Anzori Tito Irwanto Venti Delvia Okmawati Virdha Sapta Rini Wagini Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zoniarti Zoniarti