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Ariska, Yesi Indian
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The Influence of Digital Marketing and Product Variety on Consumer Buying Interest in Online Shop Moy Stuff Bengkulu City Povo Satya Afitri; Ida Ayu Made Er Meytha Gayatri; Yesi Indian Ariska
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.313

Abstract

The purpose of this study was to determine the effect of digital marketing and product variety on consumer buying interest at the Moy Stuff Shop in Bengkulu City. The analytical methods used include validity test, homepage linear regression, coefficient of determination, hypothesis testing (t test and f test). This type of research is a quantitative descriptive research, which is a research method in research that examines the status of a human group, an object, a system of thought or a class of humans today. The results of the research show that the regression direction is positive with the equation Y = 11.743 + 0.304X1 + 0.438X2 + e. The coefficient of determination of the value of R square is 0.414. This means that X1 (Digital marketing) and X2 (variety of products), affect buying interest (Y) by 41.40% while the remaining 58.6% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 <0.05. Because the significance level is below 0.05, it shows that X1 (Digital marketing) and X2 (variety of products) have a positive and significant influence together on buying interest (Y). Digital marketing has a positive and significant effect on buying interest, product variety has a positive and significant impact on buying interest because the significant value is less than 0.05.
The Effect Of Service Quality And Price Toward Customer Satisfaction In Spa Services At Emi Salon Of Seluma Regency Sherly Gustianti; Eska Prima Monique Damarsiwi; Yesi Indian Ariska
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.328

Abstract

The sample in this study was 50 customers of Emi Salon of Seluma Regency. The sampling technique is accidental sampling technique. The data were collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. The results of the regression analysis show Y = 2.465 + 0.353X1 + 0.519 X2 + e, the coefficient of determination of adjust R square is 0.708. This means that X1 (service quality) and X2 (price), have a contribution to customer satisfaction (Y) of 70.8% while the remaining 29.2% is influenced by other variables not examined in this study. Service quality has a partially significant effect on consumer satisfaction at Emi Salon in Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Price has a partially significant effect on consumer satisfaction at Emi Salon Seluma Regency, this is evidenced by a significant value of 0.000 <0.05. Service quality and price have a significant effect simultaneously on consumer satisfaction at Emi Salon of Seluma Regency, this is evidenced by a significant value of 0.000 <0.05
The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) Peni Juniarti; Ermy Wijaya; Yesi Indian Ariska
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.441

Abstract

The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).
Analysis of the Development of the Human Development Index Kepahiang Regency 2017-2021 Nirta Vera Yustanti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1306

Abstract

The purpose of this study is to provide an overview of the development of human development of Kepahiang Regency in the last five years, namely from 2017 to 2021. It is expected to provide additional information that can help the Kepahiang Regency government in making decisions on what programs can be implemented in Kepahiang Regency to realize a prosperous society in all aspects. The data used was sourced from skunder data obtained from the website of the Central Statistics Agency (BPS) Kepahiang Regency. The data includes population, education and economic data. Data collection in this study through documentation methods. Overall, the Human Development Index of Kepahiang Regency increased from 2017 to 2021. The HDI value of Kepahiang Regency in 2021 was included in the medium welfare category in 2017 with a value of 60.66 and until 2021 it was also in the medium category with its HDI value of 68.62.
The influence of work abilities and work environment on employee performance in the seluma district regional development planning agency (bappeda) office Venti Delvia Okmawati; Neri Susanti; Yesi Indian Ariska
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1602

Abstract

The purpose of this research is to determine the influence of work ability and work environment on employee performance at the Seluma Regency Regional Development Planning Agency (BAPPEDA) Office. This type of research is a type of quantitative descriptive research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 60 respondents. The results of the research show that the multiple linear regression Y = 22.644 + 0.134 (X1) + 0.439 (X2) + 3.451. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the work ability variable (X2) and the work environment (X1) the value is zero, then employee performance (Y) will increase by 0.439. The coefficient is positive, meaning that there is a positive or unidirectional relationship between the work environment (X2) and employee performance (Y) at the Seluma Regency Regional Development Planning Agency (BAPPEDA) office. The results of the work ability test (X1) show tcount 2.984 > ttable 1.6706 and significance 0.004 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning work ability (X1) has a positive and significant effect on employee performance (Y) in the Agency's office. Regional Development Planning (BAPPEDA) Seluma Regency. The results of the work environment test (X2) show tcount 6.638 > ttable 1.6706 and significance 0.000 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning the work environment (X2) has a positive and significant effect on employee performance (Y) in the Agency's office Regional Development Planning (BAPPEDA) Seluma Regency. The result of the Fcount value is greater than the Ftable value, namely 25.679 > 2.76, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between work ability (X1) work environment (X2) on employee performance (Y) at the Regional Development Planning Agency (BAPEDA) office. Seluma Regency. This can be seen at the significance level of 0.000 <0.05.
Co-Authors Abi, Yudi Irawan Afitri, Povo Satya Annisah Oktariani Arif, Hilda Meisya Arius Mariono Azuwandri, Azuwandri Damarsiwi, Eska Prima Monique Delvia Okmawati, Venti Desti Rupita Sari Efendi, Yanto ELLYA REVOLINA, ELLYA Epa Dui Rahayu Erpan Syahputra Febliansyah, M. Rahman Gayatri, Ida Ayu Made Er Meytha Gempita Amellia Juniarti Gustianti, Sherly Handayani, Sri Hanila, Siti Harwini, Dewi Hasan Abdulah Herfianti, Meiffa Hesty Novita Ida Anggriani Ida Ayu Made Er Maytha Gayatri Ida Ayu Made Gayatri Imron Imron Iswidana Utama Putra Jiri Tri Putra Juniarti, Peni Jusuf Wahyudi Karona Cahya Susena Kurniati Karim Lena Elfianty Lina Yuniarti Melly Susanti Merri Anitasari Merri Anitasari Mogi Apriansyah Muhammad Abdi Pratama Muhammad Rahman Febliansyah Nadya Putri Wulan Dary Nengsih, Mimi Kurnia Neri Susanti Nia Indriasari Nia Indriasari Nirta Vera Yustanti Nurzam Peni Juniarti Povo Satya Afitri Radilli, Putri Rahayu Ervina Reza, Heru Kreshna Ridha Tri Desita Riesti, Lorenza Sandy Septe Anugrah Sapitri, Wulan Sari, Desti Rupita Sherly Gustianti Shintya Nurhofifah Siti Hanila Sri Handayani Stiawan, Erix Sulisti Afriani Sulisti Afriani, Sulisti Supriadi, Toni Suprian fikril Mukmin SURYANI, RENI Tambunan, Dennis Rydarto Tawakal, Anzori Tito Irwanto Venti Delvia Okmawati Virdha Sapta Rini Wagini Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yudi Irawan Abi Yulianti, Oni Yun Fitriano Zoniarti Zoniarti