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Journal : Al-Buhuts (e-journal)

Efek Kualitas Layanan, Kualitas Produk, Diskon dan Lokasi pada Kepuasan Pelanggan Buyung Romadhoni; Ibrahim Ibrahim; Deasy Mauliana
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3623

Abstract

The purpose of this study was to study the consequences of service quality on customer satisfaction at Domino's Pizza Makassar; consequences of product quality on customer satisfaction Domino's Pizza Makassar; the effect of the discount strategy on customer satisfaction at Domino's Pizza Makassar; the effect of location on customer satisfaction Domino's Pizza Makassar. This research method is a quantitative research method on positivism philosophy. The population sample for this study is consumers who shop at Domino's Pizza Boulevard Makassar outlets using the non-probability sampling method. The research sampling method provides a small opportunity for one population group to be sampled. The sampling technique uses a purposive sampling technique based on certain aspects in determining the sample. Selection of a group of subjects based on previously known population characteristics, and certain criteria set based on the objectives or core problems of this study. The total sample taken in this study was 50 people with the assumption that the sample represented a large number of samples that were considered appropriate in this study. The results of this study indicate that service quality, product quality, discount strategy, and business location have a positive and significant effect on customer satisfaction.  
The Influence of E-Perceived Value, E-Service Quality, and E-Received Risks on E-Loyalty Romadhoni, Buyung; Akhmad, Akhmad; Mauliana, Deasy
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5729

Abstract

The purpose will be to test the influence of perceived value, perceived service quality, and perceived risks on e-loyalty. In this study, a quantitative research approach is used. Quantitative research is research that uses data analysis in the form of numbers. The population that will be taken in this study is all customers who transact at PT Bank Syariah. The population in this study uses an infinite population, where the infinite population in this study is taken from a customer of PT Bank Syariah Indonesia, KCP Makassar Panakukang. The sampling technique used was accidental sampling, so the number of samples was 145 respondents. The data analysis method is multiple linear regression analysis. The results of the study found that perceived value has a significant effect on e-loyalty, service quality has a significant effect on e-loyalty, and perceived risk has a significant effect on e-loyalty.
Co-Authors Abdul Razak Munir Ahmad, Bashiruddin Akhmad Akhmad Akhmad, Akhmad Alam, Syamsul Alam Ali, Muhammad Yunus Alriani, Rita Amelia Rezky Amin, Asbi Amir Amir Amir Amir Amir Amir Andi Mappatompo Andi Risfan Rizaldi Ansar HK Anugrah Annur Arief Muhsin Arnida Arnida Arsal, Muryani Asbahar Asbahar Asbi Amin Asrawan , Asrawan Asriani Hasan Aulia Aulia Bahtiar Bahtiar Bahtiar Bahtiar Bangsawan, Gema Cecet Eriani Deasy Mauliana Dwita Ansir, Ratna Erniati Erniati Erniati Erniati Faidhul Adzim Fausiah Fausiah Fina Diana Firman syah Hala, Yusriadi Hariyati Hariyati Hasriani Hasriani Hasriani Hasriani, Hasriani Ibrahim Ibrahim Ibrahim Ibrahim Indrayani, Syarthini Irwan Abdullah J, Jusriadi Jaya, Athira Dwi Jumriani Ansar M. Hidayat M. Hidayat Marchetia, Alva Ade Mardaniar, Andi Markiones, Sartika Aprilia MAULIANA, DEASY Moh. Aris Pasigai Mohammad Rahmat N Muchran, Muchriady Muchtar muchtar Muhammad Adil Muhammad Adil, Muhammad Muhammad Agus Muljanto Muhammad Rusydi Muhammad Rusydi Muhsin, Muh Arief Muliani Muliani, Muliani Multasamsi Mulyadi, Muh Yasin Muryani Arsal Mustaking, Mustaking Naidah, Naidah Naidah, Naidah Naldah Naldah Naomi Patiung Nasrullah Nasrullah Nasrullah Nasrullah Niluh Putu Evvy Rossanty Nur Mushlimah Nur Naninsih Orfyanny S. Themba Pamungkas, Mahesa Angel Rahman Sannu Rahmat Herman Ramadani, Tenri Wahyu Rasulong, Ismail Rezky, Amelia S.Themba, Orfyanny Sahrullah, Sahrullah Samsul Rizal Samsul Rizal Sannu, Rahman Saputera, Muliadi takdir Sembiring, Rinawati Sherry Adelia Natsir Kalla Sherry Edelia Natrir Kalla Siti Aisyah St. Syahriati Sulaiman, Syarifuddin Sulfa Sulfa Sumiati Sumiati Syahrtini Indrayani SYAMSU ALAM Syarthini Indrayani wahyuni wahyuni Yusril, Muh.