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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Patria Artha Journal of Accounting Dan Financial Reporting YUME : Journal of Management JURNAL EKONOMI SAKTI (JES) Mega Aktiva: Jurnal Ekonomi dan Manajemen Dinasti International Journal of Management Science Amnesty: Jurnal Riset Perpajakan Dinasti International Journal of Digital Business Management Journal of Economic, Public, and Accounting (JEPA) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Profitability Economics and Digital Business Review Annals of Management and Organization Research Journal La Bisecoman Al-Buhuts (e-journal) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of Accounting and Finance Management (JAFM) Journal of Training and Community Service Adpertisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Economos : Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal International Journal of Economic Research and Financial Accounting Jurnal Penelitian Pendidikan Indonesia Journal Metaverse Adpertisi International Journal of Economics, Business and Innovation Research GoodWill Journal of Economics, Management, and Accounting International Journal of Education, Management, and Technology Balance: Jurnal Ekonomi Jurnal Publikasi Ekonomi dan Akuntansi
Romadhoni, Buyung
Universitas Muhammadiyah Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Journal Metaverse Adpertisi

 1 
PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP MINAT BELI KONSUMEN Khalid, Idham; Romadhoni, Buyung; Bangsawan, Gema
Jurnal Metaverse ADPERTISI Vol. 4 No. 1 (2025): Januari 2025
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v4i1.634

Abstract

The purpose of this study is to examine the influence of social media marketing and price on buying interest. The method used in this study is by using the survey method, where the researcher distributes questionnaires to collect data on the approach used in this study, namely the quantitative approach. The population in this study is 50 consumers who make purchases at MSMEs around the Sheikh Yusuf Gowa field. The sample size should be 10 times larger than the number of research variables, so in this study the number of samples was 50 respondents. The analysis method used is a multiple linear regression model. The results of the study found that social media marketing and prices have a positive impact on MSME actors around the Sheikh Yusuf Gowa field. With the increasing use of the internet, it is one of the opportunities for business actors to increase buying interest which has an impact on the sales of their products. Social media helps business actors in reducing promotional costs and is effective and efficient in making sales to customers. And Price has an important function in the marketing process. If the price given is too expensive, the product will not be able to reach the market price.
Efek Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kartu Internet Telkomsel Romadhoni, Buyung
Jurnal Metaverse ADPERTISI Vol. 3 No. 1 (2024): Januari 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jma.v3i1.641

Abstract

This study aims to analyze the influence of product quality and price on Telkomsel internet card purchase decisions. In today's digital age, the need for fast, stable, and affordable internet services is increasing, so it is important for telecommunications service providers to understand the factors that influence consumer decisions. This study uses a quantitative approach with a survey method on a number of respondents using Telkomsel internet cards. The population in this study is Telkomsel internet card users in Makassar City. The sample in this study was 97 respondents. The results of the analysis show that product quality and price have a significant effect on purchasing decisions. Product quality that includes network speed, signal stability, and wide area coverage proves to be a key consideration in purchasing decisions. Meanwhile, competitive prices and in accordance with the benefits offered also contribute to shaping consumer preferences. This finding indicates that Telkomsel needs to continue to maintain the quality of its services while implementing the right pricing strategy to increase competitiveness and customer loyalty.
Co-Authors Abdul Razak Munir Ahmad, Bashiruddin Akhmad Akhmad Akhmad, Akhmad Alam, Syamsul Alam Ali, Muhammad Yunus Alriani, Rita Amelia Rezky Amin, Asbi Amir Amir Amir Amir Amir Amir Andi Mappatompo Andi Risfan Rizaldi Ansar HK Anugrah Annur Arief Muhsin Arnida Arnida Arsal, Muryani Asbahar Asbahar Asbi Amin Asrawan , Asrawan Asriani Hasan Aulia Aulia Bahtiar Bahtiar Bahtiar Bahtiar Bangsawan, Gema Cecet Eriani Deasy Mauliana Dwita Ansir, Ratna Erniati Erniati Erniati Erniati Faidhul Adzim Fausiah Fausiah Fina Diana Firman syah Hala, Yusriadi Hariyati Hariyati Hasriani Hasriani Hasriani Hasriani, Hasriani Ibrahim Ibrahim Ibrahim Ibrahim Indrayani, Syarthini Irwan Abdullah J, Jusriadi Jaya, Athira Dwi Jumriani Ansar M. Hidayat M. Hidayat Marchetia, Alva Ade Mardaniar, Andi Markiones, Sartika Aprilia MAULIANA, DEASY Moh. Aris Pasigai Mohammad Rahmat N Muchran, Muchriady Muchtar muchtar Muhammad Adil Muhammad Adil, Muhammad Muhammad Agus Muljanto Muhammad Rusydi Muhammad Rusydi Muhsin, Muh Arief Muliani Muliani, Muliani Multasamsi Mulyadi, Muh Yasin Mustaking, Mustaking Naidah, Naidah Naldah Naldah Naomi Patiung Nasrullah Nasrullah Nasrullah Nasrullah Niluh Putu Evvy Rossanty Nur Mushlimah Nur Naninsih Orfyanny S. Themba Pamungkas, Mahesa Angel Rahman Sannu Rahmat Herman Ramadani, Tenri Wahyu Rasulong, Ismail Rezky, Amelia S.Themba, Orfyanny Sahrullah, Sahrullah Samsul Rizal Samsul Rizal Sannu, Rahman Saputera, Muliadi takdir Sembiring, Rinawati Sherry Adelia Natsir Kalla Sherry Edelia Natrir Kalla Siti Aisyah St. Syahriati Sulaiman, Syarifuddin Sulfa Sulfa Sumiati Sumiati Syahrtini Indrayani SYAMSU ALAM Syarthini Indrayani wahyuni wahyuni Yusril, Muh.