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All Journal MEDIA KONSERVASI JURNAL SISTEM INFORMASI BISNIS Jurnal Ilmiah Mahasiswa FEB Jurnal Administrasi Bisnis Wacana, Jurnal Sosial dan Humaniora International Journal of Local Economic Governance Erudio: Journal of Educational Innovation PROFIT : Jurnal Administrasi Bisnis AdBispreneur Jurnal Studi Komunikasi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal AKSI (Akuntansi dan Sistem Informasi) Journal of Public Administration Studies EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Tri Dharma Mandiri: Diseminasi dan Hilirisasi Riset Kepada Masyarakat (Jurnal Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Andriani Kusumawati
Universitas Brawijaya
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : International Journal of Local Economic Governance

 1 
Community Based Marketing and Customer Live Time Value: an Analysis on Their Potential for Improving the Economy of East Java Province Andriani Kusumawati; Srikandi Kumadji; Devi Farah Azizah
e-2477-1929
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.387 KB) | DOI: 10.21776/ub.ijleg.2016.002.01.10

Abstract

The purpose of this study was to analyse the typology and factors determining the formation of customer communities, to know the patterns and forms of costumer communities, and to examine product penetration to customer communities in East Java province. This study uses a mixed method research with exploratory approach. A qualitative approach is used to find answers to the objectives of the study. Typology of communities based on factors forming the communities can be due to similarities in brand or product consumed. Product penetration in each community can be done without any intervention or direct relationship with the company. The relationship between companies and communities can be divided into three forms. First, companies do not undertake any relationship with communities. Second, companies provide sponsorship and assistance for community activities incidentally. Third, companies build continuous collaboration with communities to organize joint activities. Quantitative testing of the 16 (sixteen) hypotheses shows that only 6 (six) hypotheses are supported by this study model. These results are expected to represent the contribution of Community Based Marketing in improving the Customer Lifetime Value and its implications for the economy of East Java Province.
Community Based Marketing and Customer Live Time Value: an Analysis on Their Potential for Improving the Economy of East Java Province Kusumawati, Andriani; Kumadji, Srikandi; Azizah, Devi Farah
International Journal of Social and Local Economic Governance Vol. 2 No. 1 (2016)
Publisher : Institute of Research and Community Service, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ijleg.2016.002.01.10

Abstract

The purpose of this study was to analyse the typology and factors determining the formation of customer communities, to know the patterns and forms of costumer communities, and to examine product penetration to customer communities in East Java province. This study uses a mixed method research with exploratory approach. A qualitative approach is used to find answers to the objectives of the study. Typology of communities based on factors forming the communities can be due to similarities in brand or product consumed. Product penetration in each community can be done without any intervention or direct relationship with the company. The relationship between companies and communities can be divided into three forms. First, companies do not undertake any relationship with communities. Second, companies provide sponsorship and assistance for community activities incidentally. Third, companies build continuous collaboration with communities to organize joint activities. Quantitative testing of the 16 (sixteen) hypotheses shows that only 6 (six) hypotheses are supported by this study model. These results are expected to represent the contribution of Community Based Marketing in improving the Customer Lifetime Value and its implications for the economy of East Java Province.
Co-Authors . Suharyono Abiyoso Abiyoso Adi Prawiranata Afandi, Yosi Afif Mahardika Setiawan Agnes Viani Parlan Albar Gunarso Alifta Prajna Suyoso Allisya Puspita Dewi Almira Bintang Ramadhan Althaf Revi Kanitra Amalia Susepti Anita, Yuni Anni Rahimah Antin Rakhmawati Any Urwatul Wusko Arda Norochim Sukamto Ari Irawan Asya Hanif Atika Atika Brillyanes Sanawiri Cahyo Bangun Prasetyo Cindy Octoria Sidabutar Daniel Happy Putra Deasy Rahayu Dego Yusa Ali Deszlaria Putri Nindiatma Devi Farah Azizah Dewa Ayu Mitha Avriyanti Dhea Kumalasari Alloq Dian Dhany Pamuji, Dian Dhany Dimotius Yoga Caesar Wanda Djamhur Hamid Edy Yulianto Endang Astuti Endang Siti Astuti Endhar Widjaya Putra Evatul Jannah Fachrizal Abiyyuansyah Fachry Nanda Husaini Fatikhaturrohmah, Fatikhaturrohmah Febry Rosaliana Fenny Arti Restanti Fikriyah, Aria Firman Dwi Cahyono Habsyi, Taber Al Ikbar Haskara Damarjati Imella Yusdike Onny Indri Kartika Dewi Inggang Perwangsa Nuralam Irwan Noor Islami, Islami Januarisya Respati Jiwandono, Deigo Jiwandono Jun Rachmawati Harum, Jun Rachmawati Kadarisman Hidayat Karisma Sri Rahayu Kgs Ahmadi Kholid Mawardi, Muhammad Kholivan Reinaldi Wijaya Khongrat, Etty Kidung Sekaringtias Kurniawan, Cahya Nova Kusdi Rahardjo Kusdi Raharjo Laras Ayu Wijayaningrum Leny Vasidatur Rochmah Luchman Hakim Lusy Deasyana Rahma Devita Luthfi Imam Fahrudi, Agung Nugroho M Kholid Mawardi M. Dhani Rahardian M. Kholid Mawardi M. Tantowi Jauhari Mareta Harlia Savitri Mega Yuliana , Lucia Moch. Ilhamsyah Ramadhan Mochamad Santoso Mohammad Iqbal Mohammad Iqbal Mr. I Gede Eko Putra Sri Sentanu Mubarak, Nu'man Mubarak, Nu’man Muhammad Kholid Mawardi Muhammad Mufli Muhammad Nizar Mustika Ekawati Nafizha Trie Permata Sari Nikita Amalia VGA Nikеn Rеtnaning Diah Nizar Rozaqie S. M Nizar Satya Diawan Nor Asiyah Nurina Nadhifi Suria Nurul Faliha Nіsrіnа Luthfі Sаrі Pangestuti, Edriana Pangestuti, Edriana Rachmat Hidayat Radhitya Adhitama Rahayu, Karisma Sri Rayesa, Neza Fadia Retno Astuti Rizal Alfisyahr Rizki Yudhi Dewantara Rizky Kurniawan Robby Tanod Mamusung Rumondang Eliza Maria Sinaga Sartika Sartika Sasmita, Rifka Yusdia SATRIYAS ILYAS Setiawan, Afif Mahardika Shabrina Aqmarina Sharah Alfia Djuhardi Siregar, Afrila Mulyati Siregar Siti Zulaikhah Sitorus, Detson Ray Halomoan Sri Kumadji Srikandi Kumadji Srikandi Kumadji Suharyono Suhariyono Suharyono Suharyono Sujarwoto Sujarwoto, Sujarwoto Sunarti Sunarti Sunarti Supriono Supriono Swasta Priambada Swasta Priambada Swastika Pakarti Syauqi Kessa Anwar Teti Estiasih Tirta Perkasa Titi Puspita Sari Tri Puspitasari Umar Nimran Vinno Petrus Manoppo Wangsitala, Angger Widiana Puji Astuti Yogie Armanda Yuli Purwanto Yulianto, Edi Yusri Abdillah Yusri Abdillah Іqbal Favіan Putra Budіman