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Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

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This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
EXPLORING INTEREST GEN Z INVESTMENT IN THE STOCK MARKET: STUDIES EMPIRICAL IN SURABAYA CITY Aryasatya, Laudza; Setiobudi, Auditia; Teofilus, Teofilus; Darsana, Ni Putu Andini Kusuma Putri
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2094

Abstract

This study is for learning attitude, subjective norms, and perception control behavior, which can influence interest in investing Surabaya students in the capital market. The research uses quantitative methodology. Besides that, the method of taking a purposive sample was used for the retrieval process sample. Data was collected through a distribution questionnaire to 110 respondents from University Ciputra and the University Airlangga who have invested in the capital market. An online questionnaire was used to collect data. Online questionnaires refer to Google Forms as a medium for filling out questionnaires. The collected data was processed using the Partial Least Square method with the analysis software SmartPLS 3, which aims to test the connectedness between variables. Testing this shows that attitude, subjective norms, and perceived behavioral control have significant connections to interest investment students in Surabaya City in investing in the stock market. Implications study this is to encourage the Indonesian Stock Exchange as a regulator, companies as intermediary trading shares, and companies engaged in the finance field to collaborate to give education and insight into investment shares among students.
Kualitas Layanan Digital Perspektif E-S-Qual Dan E-Recs-Qual: Studi Empiris Pada Aplikasi PLN Mobile di PT PLN (Persero) Distribusi Jawa Timur Ardiansyah, Topan; Teofilus, Teofilus; Padmalia, Metta
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4205

Abstract

Perkembangan teknologi digital mendorong PT PLN (Persero) untuk berinovasi dalam meningkatkan kualitas layanan berbasis aplikasi, salah satunya melalui pengembangan PLN Mobile sebagai platform transaksi kelistrikan daring. Namun, tingkat adopsi yang belum optimal dan keluhan terkait keandalan sistem menandakan perlunya evaluasi terhadap kualitas layanan aplikasi tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan digital PLN Mobile terhadap kepuasan pelanggan, dengan menggunakan kerangka E-S-QUAL dan E-RecS-QUAL. Pendekatan penelitian bersifat kuantitatif dengan teknik purposive sampling terhadap 466 pengguna aktif PLN Mobile di Jawa Timur. Data dianalisis menggunakan regresi linier berganda melalui SPSS versi 29. Instrumen penelitian telah memenuhi uji validitas konstruk (KMO = 0,981; Total Variance Explained = 55,36%) dan reliabilitas (Cronbach’s Alpha > 0,70), serta lolos seluruh uji asumsi klasik. Hasil penelitian menunjukkan bahwa ketujuh dimensi kualitas layanan digital secara simultan berpengaruh signifikan terhadap kepuasan pelanggan (F = 234,013; p < 0,001) dengan kontribusi sebesar 78,1% (R² = 0,781; Adjusted R² = 0,778). Secara parsial, dimensi Efficiency, System Availability, Fulfillment, Privacy, dan Contact berpengaruh signifikan, sementara Responsiveness dan Compensation tidak berpengaruh signifikan. Penelitian ini memiliki keterbatasan pada cakupan geografis yang hanya mencakup wilayah Jawa Timur serta pendekatan cross-sectional yang tidak menangkap perubahan persepsi pelanggan dari waktu ke waktu. Penelitian selanjutnya disarankan memperluas cakupan wilayah ke tingkat nasional, menggunakan pendekatan longitudinal, serta mengembangkan model penelitian dengan mempertimbangkan variabel tambahan seperti pengalaman pengguna dan persepsi nilai.
Pengaruh Organizational Change Terhadap Employee Performance Dengan Mediasi Resistance to Change dan Organizational Commitment Suginantra, Putu Agus; Teofilus, Teofilus; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4780

Abstract

Perubahan organisasi merupakan suatu proses transformasi yang dilakukan perusahaan untuk meningkatkan efektivitas dan menjaga keberlangsungan bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh organizational change terhadap employee performance dengan mediasi resistance to change dan organizational commitment pada PLN Nusantara Power Services. Setiap perubahan yang dilakukan selalu berakhir pada bagaimana meningkatkan kinerja karyawan secara keseluruhan sehingga organisasi dapat mencapai tujuannya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei menggunakan kuesioner skala Likert 1-5 yang disebarkan kepada 381 responden karyawan PLN Nusantara Power Services di 43 unit kerja seluruh Indonesia. Analisis data menggunakan Process Hayes untuk menguji efek mediasi. Dalam penelitian ini ditetapkan empat variabel penelitian yaitu Organizational Change sebagai variabel bebas, Employee Performance sebagai variabel terikat serta Resistance to Change dan Organizational Commitment sebagai variabel mediasi. Hasil penelitiannya bahwa mediasi Organizational Commitment dan Resistance to Change berpengaruh negatif dan signifikan terhadap hubungan antara Organizational Change dan Employee Performance. Temuan yang diperoleh bahwa pengaruh negatif disebabkan karena perubahan yang cepat serta kurang keterlibatan karyawan dalam proses perubahan organisasi. Rekomendasi penelitian selanjutnya dimana perlu menambahkan beberapa variabel mediasi lainnya seperti Leadership Style dan Job Satisfaction serta penelitian dapat diperluas di BUMN lainnya untuk menguji konsistensi hasil penelitian yang sudah ada.
Self-Leadership Transformation: Enhancing The Development and Performance of Human Capital Management Professionals Sitepu, Rismawati Br; Pranoto, Henry Susanto; Soeparto, Wahyudi Henky; Teofilus, Teofilus; Singh, Sanju Kumar
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.883

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Background: Self-leadership is increasingly recognized as an important competency for enhancing performance and professional development, among mid- to senior-level professionals in Human Capital Management (HCM). As the work environment is rapidly evolving, mid- to senior-level HCM professionals must transform the way they manage themselves and their teams and enhance their ability to innovate and be role models. Objectives: This study explores the factors that foster self-leadership in mid- to senior-level professionals in Human Capital Management. Design/Methodology/Approach: Using a qualitative approach, we conducted in-depth interviews with 15 mid- to senior-level HCM professionals from various companies. Thematic analysis was applied using the Gioia Corley methodology to identify self-leadership factors such as self-reflection self - goal setting, self-monitoring, continuous learning, and self-reward. Findings/Results: The results show that the implementation of self-leadership contributes substantially to the improvement of skills, motivation, overcoming complex organizational challenges, and employee engagement, in the HCM development program. The transformation that occurs includes changes in the way of manages oneself and leads, which is part of the professional development process. Conclusion: The implementation of self-leadership strategies has been proven to accelerate professional development, and encourage employees to be more proactive, adaptive, and independent, to changes in the work environment. Originality/Value (State of the art): This study shows the importance of self-leadership training and implementation to improve performance, encourage individual initiative, and build a positive work culture. Keywords: self-leadership, human capital management, professional performance transformation, qualitative research, development program
Creating the Perfect Storm: A New Perspective of Service Quality Isyraq Rahmita, Rifdah; Teofilus, Teofilus
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i10.2796

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This study aims to examine the influence of service quality and store atmosphere on store patronage with customer satisfaction as a mediating variable, as well as to test the moderating role of store atmosphere. The research object is Toko Salmah, a semi-modern retail store in Balikpapan. A quantitative approach was employed using a Likert-scale questionnaire distributed to 150 respondents selected through purposive sampling. Data were analyzed using Moderated Mediation Regression Analysis (MMRA) with PROCESS Macro Model 59 in SPSS. The results indicate that service quality has a positive and significant effect on customer satisfaction (b = 0.603; p < 0.001), and customer satisfaction has a positive and significant effect on store patronage (b = 0.556; p < 0.001). Furthermore, customer satisfaction mediates the effect of service quality on store patronage. However, store atmosphere was not found to be a significant moderator but acts as a direct predictor of customer satisfaction (b = 0.345; p = 0.006) and store patronage (b = 0.207; p = 0.021). These findings highlight that service quality and customer satisfaction are the primary drivers of customer loyalty, while store atmosphere contributes as a direct predictor rather than as a moderating factor. The study provides practical implications for local retailers in designing service strategies and shopping experiences that prioritize customer satisfaction.
Analisis Penyebab Tidak Tercapainya Target Penerimaan Pajak Sarang Burung Walet Di Kabupaten Kutai Barat Teofilus, Teofilus; Utomo, Raden Priyo
Jurnal Ilmu Akuntansi Mulawarman (JIAM) Vol. 8 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jiam.v8i4.13496

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa, faktor yang menjadi penyebab penerimaan pajak sarang burung walet di Kabupaten Kutai Barat tidak mencapai target yang telah ditetapkan. Penelitian ini menggunakan metode kualitatif dengan analisa deskriftif yang memberikan gambaran mengenai hasil dari data yang telah dikumpulkan. Data didapatkan melalui dokumentasi data yang berkaitan dengan penelitian dan wawancara kepada pegawai Bapenda dan wajib pajak sarang burung walet yang sudah terdaftar dan belum terdaftar di Kabupaten Kutai Barat. Penelitian ini mendapatkan hasil bahwa faktor yang menjadi penyebab target penerimaan pajak sarang burung walet tidak tercapai adalah, 1) kurangnya kesadaran dalam memenuhi kewajiban perpajakannya, 2) kurangnya pemahaman wajib pajak tentang aturan dan tatacara dalam perpajakan, 3) minimnya sosialisasi dari Bapenda secara langsung maupun tidak langsung, 4) sistem pembayaran dan pelaporan online belum efektif dan 5) dasar pengenaan pajak pada laba bruto dengan tarif yang tinggi, 6) sulitnya pemeriksaan  karena keterbatasan data dan bukti.
Strategi Influencer Marketing dan Tantangan Vampire Effect dalam Pembentukan Identitas Merek di Kalangan Gen Z Chrisania, Liaga; Teofilus, Teofilus
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i10.62369

Abstract

This study aims to analyze the effect of influencer credibility on influencer popularity, as well as to examine the role of the vampire effect as a moderating variable in the context of digital marketing strategies targeting Gen Z. The background of this research is driven by the growing use of influencers in digital marketing strategies, while challenges remain when the influencer’s persona becomes more dominant than the brand message delivered. A quantitative approach was employed, using a survey method targeting Gen Z respondents in Indonesia. Data were analyzed using linear regression and moderation testing. The results indicate that influencer credibility has a positive but insignificant effect on influencer popularity. Meanwhile, the vampire effect has a direct influence on influencer popularity but does not significantly moderate the relationship between influencer credibility and popularity. The managerial implication of this study suggests that companies should carefully consider influencer credibility while anticipating the potential impact of the vampire effect when selecting influencers as part of digital marketing strategies. Furthermore, this research opens opportunities for future studies using a mixed-method approach, as well as exploring other variables such as audience involvement and emotional engagement.
Co-Authors Aldhi, Ian Firstian Alexander Wahyudi Henky Soeparto Anastasia Jesslyn Andreas Angeline Gomuljo Anthony Kurniawan Antonius Tanan Ardiansyah, Topan Aria Ganna Henryanto Aryasatya, Laudza Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Budiono, Yoppie Calvin Cliff Surjadi Charistantya Tegar Aganta Chrisania, Liaga Christiani, Natalia Christina Whidya Utami Cynthia Yoana Damelina B. Tambunan Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Daru Asih Deandra Vidyanata Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Dwi Hardaningtyas Dyah Ayu Anggraeni Emantyo, Yosef Evandro Endi Sarwoko Eric Harianto Evelyn Tjiong Febry, Timotius Fendy Suhariadi Ferri Woejaya Gladys Greselda Gosal Grace Citra Dewi Gracia Ongkowijoyo Henry Susanto Pranoto Herzaky Mahendra Putra Imelda Ritunga Indra Atmaja Intan Ramadania Hartono Putri Isyraq Rahmita, Rifdah Junko Alessandro Effendy Kuarizmi, Arief Betta Menny, Alviano Herbert Metta Padmalia Mohammad Fakhruddin Mudzakkir Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Nindria Untarini Povannes, Tyaga Adinata Pradila, Arfir Pramesti Regista Cahyani Pranoto, Henry Prasetio, Fiona Raden Priyo Utomo Rafa, Gabriela Ditta Aurelya Rismawati br Sitepu Riveria Sari Romauli Nainggolan Rosiana Eka Dewi Rusmi, Nanduta Sito Ruth Violina Gelombang Sabar Sabar Sabar Sabar Salsabila, Aisyah Sanju Kumar Singh Sari, Isti Okvita Silaswara, Diana Sofyan, Fahrul Riza Somawiharja, Yohannes Stephanie Halim, Stephanie Steven Ng Suginantra, Putu Agus Suparto Wijoyo Sutanto Hidayat Sutrisno, Aristianto Budi Sutrisno, Timotius F.C.W Syarifah, Diana Syifa Indraswari Tan, Ellys Tiffany Angwar Tina Melinda Tony Antonio Trisya, Riana Tsai, Chia Han Viona Salindeho Wahyudi, Alexander Wibisono, Leonard Junio Widodo, Aghnia Kamila Yuli Kartika Dewi