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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Bisnis, Manajemen, dan Informatika Journal of Governance MBR (Management and Business Review) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis Jurnal Samudra Ekonomi dan Bisnis Jambura Economic Education Journal Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Kajian Manajemen dan Wirausaha GUYUB: Journal of Community Engagement Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian dan Kewirausahaan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Jurnal Manajerial Bisnis Jurnal Ilmu Akuntansi Mulawarman (JIAM) Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties Jurmas Azam Insan Cendikia Jurnal Ilmiah Kesehatan Sandi Husada
Teofilus Teofilus, Teofilus
Universitas Ciputra
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INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY Untarini, Nindria; Teofilus, Teofilus; Sutrisno, Timotius F.C.W
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.13

Abstract

This study aims to examine system interactivity affecting member commitment and intention to continue participating in the online hijabs community. At the same time, testing how the role of virtual sites in the form of posting in strengthening the relationship (moderate) system interactivity to continue to participate in the online hijabs community. An online hijabs community was researched because the problem observed in the research was relevant to the virtual community. Based on 358 valid responses from students in Surabaya who actively joined the online hijabs community obtained from questionnaires at each university in Surabaya, structural equations modeling (SEM) was used to test the research model. The results show that system interactivity affects commitment to the community, but does not affect the intentions of members to continue their participation in online hijabs communities. Likewise, commitment to the community does not stimulate the intentions of members to remain actively participating in online hijabs communities. Although, an interesting form of posting can strengthen the system's interactivity relationship of members' intentions to continue their participation in online communities. Implications for both marketing theory and practice, limitations, and future research on video storytelling in social media are discussed.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
THE PHENOMENON OF DISCOMFORT TOWARD ORGANIZATIONAL CHANGE MODERATED BY EMPOWERING LEADERSHIP Harianto, Eric; Teofilus, Teofilus; Wahyudono, Denny Bernardus Kurnia; Menny, Alviano Herbert; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.01

Abstract

Organizational change is an inevitable demand in the era of globalization. These changes can lead to discomfort, which can reduce organizational commitment in each member of the organization. It can happen because everyone in the organization is forced to leave their comfort zone to face new situations. The study was conducted to determine the phenomenon of discomfort in educational organizations that are making changes to the organization and whether this phenomenon influences the work commitment of organizational members. The empowering leadership variable will then moderate the relationship between the two variables. Empowering leadership is a leadership method in which a leader provides opportunities for subordinates to be independent at work (autonomy) and provides development opportunities. This study uses a questionnaire method in data collection and gets 255 respondents from Ciputra school foundations in Indonesia. This study uses SPSS as software in data processing to obtain research results. Based on the results of this study, discomfort does not have a significant impact on respondents who have a high level of commitment but can increase commitment if given empowering leadership. Discomfort cannot have a negative impact on organizational commitment because the majority of respondents' profile factors have strong organizational values, so they have built a commitment to schools. The research results can certainly be implemented by relevant organizations when they want to make organizational changes. Empowering leadership, which has a positive impact on commitment, is useful for accelerating change and keeping members of their organization.
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
PERAN PENDIDIKAN INKLUSIF DAN ENTREPRENEURIAL MINDSET DALAM PEMBENTUKAN PROSES PARENTING PADA KELUARGA PRASEJAHTERA Jodhinata, Andreas; Dewi, Yuli Kartika; Teofilus, Teofilus; Povannes, Tyaga Adinata; Widodo, Aghnia Kamila
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8211

Abstract

Inclusive education has a very important role in increasing parental awareness of the importance of higher education and digital entrepreneurship, especially for students from disadvantaged backgrounds. This topic was chosen because of the low understanding of some parents who still see education only as a means of getting a job, not as a long-term investment that can improve the quality of life. Therefore, this community service program was implemented at Harapan Sejati Vocational School with the aim of educating parents about the importance of inclusive education and digital skills for their children's future. This program is implemented through various activities, such as interactive seminars, group discussions, and involving parents in digital entrepreneurship projects run by students. In this way, parents can gain insight into how inclusive education can support children's development, as well as how digital and entrepreneurial skills are very relevant in this modern era. Survey results conducted after the program showed that more than 95% of parents gained a new understanding of the value of inclusive education and the importance of digital skills. Apart from that, this program also introduces entrepreneurship as a relevant career alternative in the ever-growing digital world. Overall, this program proves that inclusive education involving parents plays an important role in student development. This also strengthens the role of parents in encouraging digital literacy and an entrepreneurial mindset, creating a young generation that is ready to compete and develop in the global era.
The Moderating Role of Celebrity Endorsers in The Relationship Between Social Media Marketing Effort and Intention to Purchase Which Is Mediated by Brand Awareness at PT Sugarlab Royal Beauty Syarifah, Diana; Teofilus, Teofilus; Nainggolan, Romauli
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51176

Abstract

In the digital era, social media has become a powerful platform for brand promotion, with celebrity endorsers playing a key role in influencing consumer behavior. This study aims to evaluate celebrity endorsers' impact on enhancing Miracle Face Mist Sugarlab's brand awareness and examine the relationship between social media marketing efforts, brand awareness, and purchase intention. A quantitative approach was employed, and data were analyzed using Multiple Regression Analysis (MRA) through the SPSS Process tool to test the proposed hypotheses. The study focused on identifying how digital celebrity endorsements affect brand perception and consumer decision-making. The findings indicate that both social media marketing activities and the presence of celebrity endorsers significantly increase brand awareness. Furthermore, brand awareness was found to affect consumers’ intention to purchase the product strongly. These results highlight the importance of strategic influencer collaboration and effective social media engagement in driving brand visibility and consumer interest. The implications of this research suggest that beauty and skincare brands can optimize marketing outcomes by leveraging well-targeted celebrity endorsers in digital campaigns, thereby enhancing consumer trust and purchase likelihood.
MENGANGKAT DAYA TARIK DESA WISATA MELALUI KEGIATAN LINTAS BUDAYA: STUDI KASUS WINTER CAMP DI DESA WISATA PUJON KIDUL Sofyan, Fahrul Riza; Pranoto, Henry; Teofilus, Teofilus; Kartika Dewi, Yuli; Wahyudi, Alexander
Azam Insan Cendikia Vol. 4 No. 2 (2025): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v4i2.181

Abstract

Kegiatan Winter Camp yang diselenggarakan oleh para dosen Fakultas Ekonomi dan Bisnis Universitas Ciputra Surabaya ini menghadirkan pengalaman lintas budaya bagi para mahasiswa internasional dari Singapura. Salah satu agenda utama dari program ini adalah kunjungan ke Desa Wisata Pujon Kidul, yang dirancang untuk memperkenalkan kearifan lokal dan mendorong pertukaran ide kreatif. Peserta Winter Camp diperkenalkan dengan budaya batik, khususnya batik bermotif capung, dimana mereka dapat membuat karya batik sendiri untuk mengapresiasi seni tradisional. Selanjutnya, peserta mengikuti tur desa yang dipandu oleh dosen dan mahasiswa pendamping untuk mengeksplorasi kekuatan dan tantangan desa sebagai tujuan wisata. Hasil observasi kemudian didiskusikan dalam kelompok untuk memberikan masukan inovatif terkait pengembangan desa wisata yang lebih ramah terhadap wisatawan mancanegara. Sebagai bentuk kontribusi nyata, peserta juga memasang papan petunjuk arah di beberapa titik strategis untuk memudahkan navigasi bagi wisatawan mancanegara. Kegiatan ini tidak hanya memperkaya pemahaman peserta terhadap budaya lokal namun juga menjadi ruang kolaborasi untuk berbagi wawasan dan meningkatkan daya saing desa wisata di tingkat global.    
Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
EXPLORING INTEREST GEN Z INVESTMENT IN THE STOCK MARKET: STUDIES EMPIRICAL IN SURABAYA CITY Aryasatya, Laudza; Setiobudi, Auditia; Teofilus, Teofilus; Darsana, Ni Putu Andini Kusuma Putri
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2094

Abstract

This study is for learning attitude, subjective norms, and perception control behavior, which can influence interest in investing Surabaya students in the capital market. The research uses quantitative methodology. Besides that, the method of taking a purposive sample was used for the retrieval process sample. Data was collected through a distribution questionnaire to 110 respondents from University Ciputra and the University Airlangga who have invested in the capital market. An online questionnaire was used to collect data. Online questionnaires refer to Google Forms as a medium for filling out questionnaires. The collected data was processed using the Partial Least Square method with the analysis software SmartPLS 3, which aims to test the connectedness between variables. Testing this shows that attitude, subjective norms, and perceived behavioral control have significant connections to interest investment students in Surabaya City in investing in the stock market. Implications study this is to encourage the Indonesian Stock Exchange as a regulator, companies as intermediary trading shares, and companies engaged in the finance field to collaborate to give education and insight into investment shares among students.
Co-Authors Aldhi, Ian Firstian Anastasia Jesslyn Andreas Andrie Francisco Angeline Gomuljo Anthony Kurniawan Antonius Tanan Ardiansyah, Topan Aria Ganna Henryanto Aryasatya, Laudza Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Calvin Cliff Surjadi Charistantya Tegar Aganta Chrisania, Liaga Christiani, Natalia Christina Whidya Utami Cosmas G. Haryono Cynthia Yoana Damelina B. Tambunan Dandy Suryapraja Darsana, Ni Putu Andini Kusuma Putri Daru Asih Deandra Vidyanata Denny Bernardus Devi Rahnjen Wijayadne Dwi Hardaningtyas Dyah Ayu Anggraeni Emantyo, Yosef Evandro Endi Sarwoko Eric Harianto Evelyn Tjiong Fahrul Riza Febry, Timotius Fendy Suhariadi Ferri Woejaya Fiska Mekar Kustiani Gabriela Ditta Aurelya Rafa Gadi, Aiman Fauzi Gladys Greselda Gosal Grace Citra Dewi Gracia Ongkowijoyo Gusti Febriyanto Halim, Jessica Herzaky Mahendra Putra Imelda Ritunga Indra Atmaja Intan Ramadania Hartono Putri Jordanius, Jessica Junko Alessandro Effendy Kuarizmi, Arief Betta Menny, Alviano Herbert Metta Padmalia Mohammad Fakhruddin Mudzakkir Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Nindria Untarini Povannes, Tyaga Adinata Pradila, Arfir Pramesti Regista Cahyani Pranoto, Henry Prasetio, Fiona R. Lekay, Petrus Raden Priyo Utomo Rifdah Isyraq Rahmita Riveria Sari Rizqi, Osama Romauli Nainggolan Rosiana Eka Dewi Rusmi, Nanduta Sito Ruth Violina Gelombang Sabar Sabar Sabar Sabar Safa, Safa Salsabila, Aisyah Salsabila, Andiny Fitri Sanju Kumar Singh Silaswara, Diana Sofyan, Fahrul Riza Somawiharja, Yohannes Stephanie Halim, Stephanie Steven Ng Suginantra, Putu Agus Suparto Wijoyo Sutanto Hidayat Sutrisno, Aristianto Budi Sutrisno, Timotius F.C.W Syarifah Diana Permai Syifa Indraswari Tan, Ellys Thomas Stefanus Kaihatu Tiffany Angwar Tina Melinda Tjokro, Hadi Wijaya Tommy Christian Efrata Tony Antonio Trisya, Riana Tsai, Chia Han Viona Salindeho Wahyudi, Alexander Wibisono, Leonard Junio Widodo, Aghnia Kamila Yono, Hilda Yunita Yuli Kartika Dewi