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INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY Untarini, Nindria; Teofilus, Teofilus; Sutrisno, Timotius F.C.W
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.13

Abstract

This study aims to examine system interactivity affecting member commitment and intention to continue participating in the online hijabs community. At the same time, testing how the role of virtual sites in the form of posting in strengthening the relationship (moderate) system interactivity to continue to participate in the online hijabs community. An online hijabs community was researched because the problem observed in the research was relevant to the virtual community. Based on 358 valid responses from students in Surabaya who actively joined the online hijabs community obtained from questionnaires at each university in Surabaya, structural equations modeling (SEM) was used to test the research model. The results show that system interactivity affects commitment to the community, but does not affect the intentions of members to continue their participation in online hijabs communities. Likewise, commitment to the community does not stimulate the intentions of members to remain actively participating in online hijabs communities. Although, an interesting form of posting can strengthen the system's interactivity relationship of members' intentions to continue their participation in online communities. Implications for both marketing theory and practice, limitations, and future research on video storytelling in social media are discussed.
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Utami, Christina Whidya; Teofilus, Teofilus; Somawiharja, Yohannes; Tanan, Antonius; Salsabila, Aisyah; Emantyo, Yosef Evandro; Tsai, Chia Han
Jurnal Aplikasi Manajemen Vol. 20 No. 3 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.03.19

Abstract

With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.
THE PHENOMENON OF DISCOMFORT TOWARD ORGANIZATIONAL CHANGE MODERATED BY EMPOWERING LEADERSHIP Harianto, Eric; Teofilus, Teofilus; Wahyudono, Denny Bernardus Kurnia; Menny, Alviano Herbert; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.01

Abstract

Organizational change is an inevitable demand in the era of globalization. These changes can lead to discomfort, which can reduce organizational commitment in each member of the organization. It can happen because everyone in the organization is forced to leave their comfort zone to face new situations. The study was conducted to determine the phenomenon of discomfort in educational organizations that are making changes to the organization and whether this phenomenon influences the work commitment of organizational members. The empowering leadership variable will then moderate the relationship between the two variables. Empowering leadership is a leadership method in which a leader provides opportunities for subordinates to be independent at work (autonomy) and provides development opportunities. This study uses a questionnaire method in data collection and gets 255 respondents from Ciputra school foundations in Indonesia. This study uses SPSS as software in data processing to obtain research results. Based on the results of this study, discomfort does not have a significant impact on respondents who have a high level of commitment but can increase commitment if given empowering leadership. Discomfort cannot have a negative impact on organizational commitment because the majority of respondents' profile factors have strong organizational values, so they have built a commitment to schools. The research results can certainly be implemented by relevant organizations when they want to make organizational changes. Empowering leadership, which has a positive impact on commitment, is useful for accelerating change and keeping members of their organization.
Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
PERAN PENDIDIKAN INKLUSIF DAN ENTREPRENEURIAL MINDSET DALAM PEMBENTUKAN PROSES PARENTING PADA KELUARGA PRASEJAHTERA Jodhinata, Andreas; Dewi, Yuli Kartika; Teofilus, Teofilus; Povannes, Tyaga Adinata; Widodo, Aghnia Kamila
Jurnal Pengabdian dan Kewirausahaan Vol 9, No 1 (2025): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v9i1.8211

Abstract

Inclusive education has a very important role in increasing parental awareness of the importance of higher education and digital entrepreneurship, especially for students from disadvantaged backgrounds. This topic was chosen because of the low understanding of some parents who still see education only as a means of getting a job, not as a long-term investment that can improve the quality of life. Therefore, this community service program was implemented at Harapan Sejati Vocational School with the aim of educating parents about the importance of inclusive education and digital skills for their children's future. This program is implemented through various activities, such as interactive seminars, group discussions, and involving parents in digital entrepreneurship projects run by students. In this way, parents can gain insight into how inclusive education can support children's development, as well as how digital and entrepreneurial skills are very relevant in this modern era. Survey results conducted after the program showed that more than 95% of parents gained a new understanding of the value of inclusive education and the importance of digital skills. Apart from that, this program also introduces entrepreneurship as a relevant career alternative in the ever-growing digital world. Overall, this program proves that inclusive education involving parents plays an important role in student development. This also strengthens the role of parents in encouraging digital literacy and an entrepreneurial mindset, creating a young generation that is ready to compete and develop in the global era.
Memahami Minat Beli Perawatan Kecantikan melalui Konten Visual Media Sosial: Sebuah Kajian Strategi Pemasaran dan Perilaku Konsumen Prasetio, Fiona; Teofilus, Teofilus; Tambunan, Damelina Basauli
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10918

Abstract

A person's interest in purchasing beauty treatments is influenced by different backgrounds, such as economic status and the type of marketing content on social media, each of which can influence perceptions and levels of purchasing interest differently. This study aims to examine the differences in consumer purchasing interest perceptions based on economic status and the type of marketing content on social media. This quantitative study collected data by distributing questionnaires to consumers of a beauty clinic in Surabaya. Data were analyzed using a difference test and Anova two-ways interaction test, using the JASP measuring tool. This study found that purchasing interest in beauty treatments was influenced by the type of marketing content, while the consumer's economic status did not have a significant influence on generating purchasing interest in beauty treatments.
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
EXPLORING INTEREST GEN Z INVESTMENT IN THE STOCK MARKET: STUDIES EMPIRICAL IN SURABAYA CITY Aryasatya, Laudza; Setiobudi, Auditia; Teofilus, Teofilus; Darsana, Ni Putu Andini Kusuma Putri
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 6 No. 2 (2024): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v6i2.2094

Abstract

This study is for learning attitude, subjective norms, and perception control behavior, which can influence interest in investing Surabaya students in the capital market. The research uses quantitative methodology. Besides that, the method of taking a purposive sample was used for the retrieval process sample. Data was collected through a distribution questionnaire to 110 respondents from University Ciputra and the University Airlangga who have invested in the capital market. An online questionnaire was used to collect data. Online questionnaires refer to Google Forms as a medium for filling out questionnaires. The collected data was processed using the Partial Least Square method with the analysis software SmartPLS 3, which aims to test the connectedness between variables. Testing this shows that attitude, subjective norms, and perceived behavioral control have significant connections to interest investment students in Surabaya City in investing in the stock market. Implications study this is to encourage the Indonesian Stock Exchange as a regulator, companies as intermediary trading shares, and companies engaged in the finance field to collaborate to give education and insight into investment shares among students.
Kualitas Layanan Digital Perspektif E-S-Qual Dan E-Recs-Qual: Studi Empiris Pada Aplikasi PLN Mobile di PT PLN (Persero) Distribusi Jawa Timur Ardiansyah, Topan; Teofilus, Teofilus; Padmalia, Metta
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4205

Abstract

Perkembangan teknologi digital mendorong PT PLN (Persero) untuk berinovasi dalam meningkatkan kualitas layanan berbasis aplikasi, salah satunya melalui pengembangan PLN Mobile sebagai platform transaksi kelistrikan daring. Namun, tingkat adopsi yang belum optimal dan keluhan terkait keandalan sistem menandakan perlunya evaluasi terhadap kualitas layanan aplikasi tersebut. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan digital PLN Mobile terhadap kepuasan pelanggan, dengan menggunakan kerangka E-S-QUAL dan E-RecS-QUAL. Pendekatan penelitian bersifat kuantitatif dengan teknik purposive sampling terhadap 466 pengguna aktif PLN Mobile di Jawa Timur. Data dianalisis menggunakan regresi linier berganda melalui SPSS versi 29. Instrumen penelitian telah memenuhi uji validitas konstruk (KMO = 0,981; Total Variance Explained = 55,36%) dan reliabilitas (Cronbach’s Alpha > 0,70), serta lolos seluruh uji asumsi klasik. Hasil penelitian menunjukkan bahwa ketujuh dimensi kualitas layanan digital secara simultan berpengaruh signifikan terhadap kepuasan pelanggan (F = 234,013; p < 0,001) dengan kontribusi sebesar 78,1% (R² = 0,781; Adjusted R² = 0,778). Secara parsial, dimensi Efficiency, System Availability, Fulfillment, Privacy, dan Contact berpengaruh signifikan, sementara Responsiveness dan Compensation tidak berpengaruh signifikan. Penelitian ini memiliki keterbatasan pada cakupan geografis yang hanya mencakup wilayah Jawa Timur serta pendekatan cross-sectional yang tidak menangkap perubahan persepsi pelanggan dari waktu ke waktu. Penelitian selanjutnya disarankan memperluas cakupan wilayah ke tingkat nasional, menggunakan pendekatan longitudinal, serta mengembangkan model penelitian dengan mempertimbangkan variabel tambahan seperti pengalaman pengguna dan persepsi nilai.
Pengaruh Organizational Change Terhadap Employee Performance Dengan Mediasi Resistance to Change dan Organizational Commitment Suginantra, Putu Agus; Teofilus, Teofilus; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4780

Abstract

Perubahan organisasi merupakan suatu proses transformasi yang dilakukan perusahaan untuk meningkatkan efektivitas dan menjaga keberlangsungan bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh organizational change terhadap employee performance dengan mediasi resistance to change dan organizational commitment pada PLN Nusantara Power Services. Setiap perubahan yang dilakukan selalu berakhir pada bagaimana meningkatkan kinerja karyawan secara keseluruhan sehingga organisasi dapat mencapai tujuannya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei menggunakan kuesioner skala Likert 1-5 yang disebarkan kepada 381 responden karyawan PLN Nusantara Power Services di 43 unit kerja seluruh Indonesia. Analisis data menggunakan Process Hayes untuk menguji efek mediasi. Dalam penelitian ini ditetapkan empat variabel penelitian yaitu Organizational Change sebagai variabel bebas, Employee Performance sebagai variabel terikat serta Resistance to Change dan Organizational Commitment sebagai variabel mediasi. Hasil penelitiannya bahwa mediasi Organizational Commitment dan Resistance to Change berpengaruh negatif dan signifikan terhadap hubungan antara Organizational Change dan Employee Performance. Temuan yang diperoleh bahwa pengaruh negatif disebabkan karena perubahan yang cepat serta kurang keterlibatan karyawan dalam proses perubahan organisasi. Rekomendasi penelitian selanjutnya dimana perlu menambahkan beberapa variabel mediasi lainnya seperti Leadership Style dan Job Satisfaction serta penelitian dapat diperluas di BUMN lainnya untuk menguji konsistensi hasil penelitian yang sudah ada.
Co-Authors Aldhi, Ian Firstian Alexander Wahyudi Anastasia Jesslyn Andiny Fitri Salsabila Andreas Andreas Marcellius Stevenson Andrie Francisco Angeline Gomuljo Anthony Kurniawan Antonius Tanan Ardiansyah, Darmawan Ardiansyah, Topan Aria Ganna Henryanto Aryasatya, Laudza Auditia Setio Budi Auditia Setiobudi Azizurrohman, Muhammad Bambang Sugiyono Agus Purwono Bima Yatna Anugerah Ramadhani Bisma Jatmika Tisnasasmita Calvin Cliff Surjadi Charistantya Tegar Aganta Chrisania, Liaga Christiani, Natalia Christina Whidya Utami Citra Wanodya Rahmahani Cosmas G. Haryono Cynthia Yoana Damelina B. Tambunan Dandy Suryapraja Darmawan Ardiansyah Darsana, Ni Putu Andini Kusuma Putri Daru Asih Deandra Vidyanata Denny Bernardus Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Diana Syarifah Dwi Hardaningtyas Dyah Ayu Anggraeni Emantyo, Yosef Evandro Endi Sarwoko Eric Harianto Evelyn Tjiong Fahrul Riza Fahrul Riza Sofyan Febry, Timotius Fendy Suhariadi Fenny Wiyono Ferri Woejaya Fietje Feizal Soemantri Fiska Mekar Kustiani Gabriela Ditta Aurelya Rafa Gadi, Aiman Fauzi Gladys Greselda Gosal Grace Citra Dewi Gracia Ongkowijoyo Gratika Eka Wati Gusti Febriyanto Halim, Jessica Haninda Pundhiningtyas Hastuti Naibaho Henry Pranoto Henry Susanto Pranoto Herzaky Mahendra Putra Imelda Ritunga Indra Atmaja Intan Ramadania Hartono Putri Isti Okvita Sari Jordanius, Jessica Junko Alessandro Effendy Kuarizmi, Arief Betta Lexi Pranata Budidharmanto Menny, Alviano Herbert Metta Padmalia Metta Padmalia Miyana Miyana Mohammad Fakhruddin Mudzakkir Ngadimun, Tony Ni Made Cantika Putri Aristya Sandy Ni Made Cantika Putri Aristya Sandy Nindria Untarini Petrus R. Lekay Poltak Dedy Warta Kesuma Gultom Povannes, Tyaga Adinata Pradila, Arfir Pramesti Regista Cahyani Prasetio, Fiona R. Lekay, Petrus Raden Priyo Utomo Rifdah Isyraq Rahmita Rismawati Br Sitepu Riveria Sari Rizqi, Osama Romauli Nainggolan Rosiana Eka Dewi Rudi Suprianto Rusmi, Nanduta Sito Ruth Violina Gelombang Sabar Sabar Sabar Sabar Safa, Safa Salsabila, Aisyah Sandy Wahyudi Sanju Kumar Singh Sanju Kumar Singh Silaswara, Diana Somawiharja, Yohannes Stephanie Halim, Stephanie Steven Ng Suginantra, Putu Agus Suhandi.s Suparto Wijoyo Sutanto Hidayat Sutrisno, Aristianto Budi Sutrisno, Timotius F.C.W Syifa Indraswari Tan, Ellys Thomas Stefanus Kaihatu Tiffany Angwar Tina Melinda Tjokro, Hadi Wijaya Tommy Christian Efrata Tony Antonio Tony Ngadimun Trianggoro Wiradinata Trisya, Riana Tsai, Chia Han Umi Aslamiyah Viona Salindeho Wahyudi Henky Soeparto Whidya Utami Wibisono, Leonard Junio Widodo, Aghnia Kamila Yono, Hilda Yunita Yoppie Budiono Yuli Kartika Dewi