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Journal : Ecopreneur.12

THE EFFECT OF LEADERSHIP AND ORGANISATIONAL CULTURE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A MEDIATING VARIABLE Andrian Syahrul Permana; Sri Padmantyo
Ecopreneur.12 Vol 6, No 2 (2023): Oktober 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i2.15356

Abstract

The purpose of this study is to explain the influence of leadership and organizational culture on employee performance with job satisfaction as a mediating variable. This research uses a type of quantitative research using primary data obtained from the results of distributing questionnaires via Google form with a Likert scale toemployees of PT. Oemah Insan Mandiri. The sampling technique in this study is non-probability sampling. The number of samples in this study is 135 respondents. The data analysis technique in this study uses Partial Least Square (PLS) with the help of SMARTPLS Software. PLS-SEM analysis consists of two, namely the Outer model andInner model. The results showed a positive and significant influence of leadership and organizational culture on employee performance with job satisfaction as a mediating variable
THE EFFECT OF LEADERSHIP AND ORGANISATIONAL CULTURE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A MEDIATING VARIABLE Andrian Syahrul Permana; Sri Padmantyo
Ecopreneur.12 Vol 6 No 2 (2023): Oktober 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i2.15356

Abstract

The purpose of this study is to explain the influence of leadership and organizational culture on employee performance with job satisfaction as a mediating variable. This research uses a type of quantitative research using primary data obtained from the results of distributing questionnaires via Google form with a Likert scale toemployees of PT. Oemah Insan Mandiri. The sampling technique in this study is non-probability sampling. The number of samples in this study is 135 respondents. The data analysis technique in this study uses Partial Least Square (PLS) with the help of SMARTPLS Software. PLS-SEM analysis consists of two, namely the Outer model andInner model. The results showed a positive and significant influence of leadership and organizational culture on employee performance with job satisfaction as a mediating variable
THE INFLUENCE OF BEHAVIORAL INTENTION AND BRAND LOVE ON PURCHASING DECISIONS FOR SKINCARE PRODUCTS Lia Setiawati; Sri Padmantyo
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.35-46

Abstract

Bisnis skincare kini berkembang pesat di Indonesia, karena masyarakat mulai sadar akan pentingnya perawatan kulit dan mencari produk-produk skincare yang sesuai dengan kebutuhan kulit. Semakin banyaknya produk skincare yang tersedia di pasaran menunjukkan minat yang meningkat dari konsumen untuk membeli dan mencari produk skincare yang cocok dengan kondisi kulit. Konsumen yang melakukan keputusan pembelian secara berulang pada salah satu merek skincare, maka produk tersebut telah menjadi merek kecintaan dan yang akan di pakai secara terus menerus. Tujuan dari penelitian ini untuk menganalisis pengaruh behavioral intention dan brand love terhadap keputusan pembelian produk skincare. Jenis penelitian yang digunakan dalam penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen pengguna skincare. Teknik pengambilan sampel pada penelitian ini adalah Non-probability Sampling. Sampel yang digunakan pada penelitian ini sebanyak 275 responden. Hasil penelitian menunjukkan bahwa bahwa behavioral Intention berpengaruh positif dan signifikan terhadap keputusan pembeli. Brand love berpengaruh signifikan terhadap kepatuhan pembeli. Behavioral intention, brand love berpengaruh terhadap keputusan pembelian pada konsumen pengguna skincare. Penelitian ini juga dapat memberikan wawasan tambahan bagi peneliti dan praktisi pemasaran dalam memahami dinamika pasar skincare yang terus berkembang.
Co-Authors Ade Putra Priadi Adelia Rahmawati Agung Krisna Hidayat Agung Krisna Hidayat Ahmad Shilbi Sulton Anak Agung Istri Sri Wiadnyani Andrian Syahrul Permana Anton Agus Setyawan Arinda Citra Damareta Aryati, Nita Dwi Astri Normalita Sari Ayu Kumala Dewi, Refita Ayuningsih, Putri Tanti Deviana, Chaila Dian Dewi, Latifah Kusuma Dian Lestari DIAN LESTARI Dian Puspita Sari Diky Adi Saputro Dimas Arya Saputra Dita Ristiyana Diva Ayu Pradani Diwirsyah, Andrivan Dwi Prayoga, Ryan Edy Purwo Saputro Eka Putra, Rifqi Septian Eko Purnomo Eko Purnomo Eko Sugiyanto Eko Sugiyanto Fajar Satria Darma Fathoni, Aldy Ahmad Ferina Indah Sari Firdausy, Salsa Bila Kusuma Fitri Nursavilla Fuadi, Dian Khoirul Ghana Putra Setiawan Gumilang, Wijang Yudha Haifa Salsabila Haryanto Haryanto Henri Dwi Wahyudi Hermawan, Bayu Hidayat, Agung Krisna Hutomo, Muhammad Rizky Imronuddin Imronuddin Imronuddin Imronuddin, Imronuddin Imronudin Irawatiama, Zulfa Kurnia Rizqi Ramadhan Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto Kusdiyanto, Kusdiyanto Kusdiyanto, K Kusumawardani, Luluk Intan Laksono, Rizki Tri Latifah Kusuma Dewi Lia Novita Sari Lia Setiawati Listyoko, Wika Lukman Hakim Luluk Meilinda M. Sholahuddin Mahendra, Satria Restu Maimunu, M. Halim Meilinda, Luluk Mia Intan Ros Bita Palupi Mita Adya Ningsih Moechammad Nasir Muhammad Abdilla Wiguna Muhammad Amir Anshori Muhammad Febriannoor Rahman Muhammad Sholahuddin Nanda, Angelika Gladys Widya Nia Tias Nugroho Ningsih, Mita Adya Nita Dwi Aryati Nova Indrawan Putra Novita, Salma Nugroho, Rizki Setyo Nur Ahmad Nur Laila Qomariyah Nur Laila Zulfa Nursavilla, Fitri Palupi, Mia Intan Ros Bita Pamungkas, Abet Widya Bintang Permana, Andrian Syahrul Pradani, Diva Ayu Prasanti, Annisa Putri Prasojo Prasojo Prasojo, Prasojo Putra, Farhan Trianda Putri Sukowati Putri Sukowati Rachmawati, Sofva Aulia Raffli Farhan Dinata Raharja, Kresna Mukti Rahman, Muhammad Febriannoor Ramadhan, Kurnia Rizqi Resa Budianti Utami Ricko Muhammad Farhan Rini Kuswati Ristiyana, Dita Rizka Yuanita Rizki Setyo Nugroho Rizki Setyo Nugroho Rizki Tri Laksono Sabilla, Ardhinia Padmarani Salsabila, Haifa Santoso, Muhammad Hendrawan Saputra, Arrijal Shonny Saputro, Diky Adi Sari, Astri Normalita Setiawan, Ghana Putra SETIAWAN, HANIF Shekarsari, Amanda Qomari Sri Murwanti Sulton, Ahmad Shilbi Surya Adi Wijaya Tri Nur Wahyudi Vertiana Oktaviany, Violla Wandari Ambarwati Widiyasari, Epi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yuanita, Rizka Yundari, Yundari Yusro, Ishma Mufidah Zahra Ayu Azizah Zulfa Irawati Zulfa Irawati Zulfa Irawati, Zulfa