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Chasanah, Amalia Nur
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Co-Authors Abdillah, Mirza Farhan Adelia Shavarani, Siva Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani Apriliana, Salsabila ARIANTI, RISMA Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Mashita Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Guruh Taufan H Halimah Pudyastuti Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Hertiana Ikasari Ibrahim, Nor Fauziana Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lianadewi, Annisa Ariel Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Masduki, Charis Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mudinillah, Adam Muhammad Ikhsan Anugrah Mujib, Miftachul Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Samastha, Almira Santi Sania Dinda Awalia Savero, Raihan Vito Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susilowati, MG Westri Kekalih Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widhi, Oktavandi Widiastuti, Sylvia Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro Yovita, Lenni