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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JEJAK Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kinerja: Jurnal Ekonomi dan Manajemen Fokus Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis BISECER (Business Economic Entrepreneurship) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Abdimas Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Journal of Economics and Business UBS Eksos LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Simki Economic Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Journal Of Business, Finance, and Economics (JBFE) International Journal of Humanities Education and Social Sciences Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Management and Digital Business Jurnal Ilmu Manajemen & Ekonomika Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Economics and Public Health FINANCE : International Journal Of Management Finance Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis International Journal of Economics, Management and Accounting International Journal of Accounting, Management, and Economics Research : Ijamer
Chasanah, Amalia Nur
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Optimizing Banking Stock Price Prediction: Deep Learning Based Approach Dicky Setiawan; Tito Wira Eka Suryawijaya ; Muhammad Ikhsan Anugrah; Judea Pearl; Amalia Nur Chasanah
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.30

Abstract

Recently, the stock market has experienced significant instability, especially during the global pandemic which resulted in unprecedented economic impact. The main focus of this research is to develop an optimal prediction model using deep learning techniques for the projection of closing prices of bank stocks during the pandemic period. This study evaluates the performance of banking stocks, specifically ARTO, BRIS, BBNI, and BMRI in the Jakarta Composite Index (JCI). Data was extracted from Yahoo Finance and processed through LSTM and GRU algorithms, including data cleaning, normalisation, and descriptive statistical analysis. Scoring metrics such as MSE, RMSE, and MAPE are used to measure the effectiveness of the predictive models. The results show that the LSTM and GRU models can predict stock prices well. These findings provide a basis for trading strategies and improved decision-making in the stock market. Recent research confirms the importance of integrating deep learning methods such as LSTM and GRU in stock price prediction, helping to understand complex financial market fluctuations and improve prediction accuracy.
Analisis Keuntungan Investasi Bitcoin dengan IHSG Charis Masduki; Amalia Nur Chasanah; Lenni Yovita; Dian Prawitasari
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.493

Abstract

Tujuan dari penelitian ini adalah untuk membandingkan return investasi antara Bitcoin dengan Indeks Harga Saham Gabungan (IHSG) menggunakan periode waktu antara April 2013 sampai dengan Maret 2023 dengan rentang waktu 1 tahun, 5 tahun dan 10 tahun. Penelitian ini merupakan penelitian kuantitatif menggunakan metode komparatif. Data yang digunakan adalah data historis Harga Bitcoin dan harga IHSG. Analisis data menggunakan uji Mann-Whitney. Hasil dari penelitian ini menunjukkan bahwa investasi Bitcoin dengan IHSG dalam jangka waktu 1 tahun dan 5 tahun Tidak terdapat perbedaan pengembalian investasi antara Bitcoin dengan IHSG, sedangkan jangka waktu 10 tahun terdapat perbedaan pengembalian atau return investasi antara Bitcoin dengan IHSG.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan “Ada Swalayan” Siliwangi Semarang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Dava Tri Agutama Bachtiar; Ariati Anomsari; Amalia Nur Chasanah; Ida Farida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2796

Abstract

This research uses a quantitative explanatory survey approach, by distributing questionnaires as a data collection technique. The sampling method used in this research is purposive sampling using the Cochran formula for sampling because the population size is too large and unknown. The research sample consisted of 100 respondents who were consumers of "ADA Supermarket" Siliwangi Semarang. The data analysis technique used is Smart PLS software version 4. The research results show that Service Quality has been proven to have a positive and significant effect on Consumer Satisfaction and customer loyalty. On the other hand, product quality and price do not have a significant effect on consumer satisfaction and customer loyalty. Service Quality can mediate the influence of Customer Loyalty on Consumer Satisfaction, but cannot mediate the influence of Product Quality and Price on Consumer Satisfaction. Keyword: Service Quality, Product Quality, Price, Customer Loyalty, Consumer Satisfaction
Peran dari keunggulan produk untuk meningkatkan kepuasan pelanggan melalui kualitas dan lokasi Di Warkop Soemini Adrianno, Dunga; Panjaitan, Roymon; Puspitasari, Diana; Chasanah, Amalia Nur
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2003

Abstract

Riset ini bertujuan guna mengeksplorasi peran keunggulan produk untuk meningkatkan kepuasan pelanggan. Teknik pengambilan sampel yang dipakai ialah purposive sampling serta teknik pengumpulan data menggunakan kuesioner. Dengan teknik analisi data memakai Smart PLS 4.0. Riset ini menganalisis dari path-analysis yang dimediasi keunggulan produk terhadap kepuasan pelanggan dengan menggunakan multiple path analysis Smart PLS 4.0. Hasil riset terdapat hubungan positif kualitas pada kepuasan pelanggan, tetapi pada Lokasi tidak mempengaruhi kepuasan pelanggan, kualitas serta Lokasi dapat mempengaruhi keunggulan produk. Jadi, terbukti bahwa keunggulan produk berpotensi meningkatkan kepuasan pelanggan di Warkop Soemini
Eksplorasi faktor-faktor yang mempengaruhi kepuasan pelanggan Barberking Cabang Puri Anjasmoro di Kota Semarang Kurniawan, Yoga Rizky; Putra, Febrianur Ibnu Fitroh Sukono; Chasanah, Amalia Nur; Ulfa, Adilla Kustya
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1557

Abstract

This study aims to analyze the influence of brand image, service quality, and price perception on customer satisfaction at Barberking Barbershop in Semarang City. This analysis represents a strategic initiative to enhance competitiveness and maintain customer loyalty in the face of intense competition within the barbershop service industry. A quantitative approach was employed in this study, utilizing a field survey in the form of a questionnaire with a Likert Scale. The sampling technique used was non-probability (purposive sampling), with a sample size of 100 respondents. The analysis tool for this study was multiple linear regression. The findings indicate that brand image does not significantly influence customer satisfaction at Barberking Barbershop in Semarang City. In contrast, service quality and price perception had a significant impact on customer satisfaction. Further analysis revealed that 72% of the variability in customer satisfaction can be explained by the three independent variables: brand image, service quality, and price perception. Improvements in service aspects such as cleanliness, security, staff friendliness, and responsiveness to customer complaints are recommended to enhance customer satisfaction.
The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products) Hartono , Soraya Farahdilla Dwi; Pakarti, Piji; Chasanah, Amalia Nur; Putra , Febrianur Ibnu Fitroh Sukono
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v17i2.732

Abstract

This study aims to determine the role of social media marketing in building brand loyalty for Npure skincare products, with a focus on brand trust and brand engagement as mediating variables. The method used in this research is to collect data obtained from distributing questionnaires totaling 115 respondents with the criteria of active social media users, have seen Npure skincare advertisements on Instagram social media and have made purchases at least 2 times and use Npure skincare. In analyzing data using SEM analysis assisted by smartPLS. From the results of the hypothesis testing that the researchers have done, the researchers found a positive influence between the two variables (social media marketing, brand engagement on brand loyalty) and the absence of the influence of brand trust on brand loyalty. The managerial implications of this study include the importance of developing interesting and interactive digital marketing strategies.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, KEPERCAYAAN PELANGGAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA HANDAYANI CATERING SEMARANG Halimah Pudyastuti; Chasanah, Amalia Nur; Sedayu, Agung; Purwatingsih, Aris Puji
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality, price perception, customer trust, and customer satisfaction on customer loyalty at Handayani Catering Semarang. The study population was Handayani Catering customers in 2022-2024 totaling 190 customers. The sample was determined using purposive sampling method with the criteria of customers who ordered more than once, so that 106 respondents were obtained. Data analysis techniques using multiple linear regression with IBM SPSS software. The results showed that: (1) service quality has a significant positive effect on customer loyalty; (2) price perception has a significant positive effect on customer loyalty; (3) customer trust has a significant positive effect on customer loyalty; and (4) customer satisfaction has a significant positive effect on customer loyalty. The R Square value of 0.757 indicates that 75.7% of the variation in customer loyalty can be explained by the independent variables in this study, while the remaining 24.3% is explained by other variables outside the model.
Menumbuhkan Jiwa Kewirausahaan Melalui Kreativitas Buket Snack Pada Karangtaruna RW 5 Kelurahan Salamanmloyo Semarang Chasanah, Amalia Nur; Puspitasari, Diana; Wardhani, Masitha Fahmi; Ulfa, Adilla Kustya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5429

Abstract

Entrepreneurship is an option for the younger generation in creating a better economy. However, knowledge about entrepreneurship is still limited, especially among the younger generation, especially in the Karang Taruna RW 5, Salaman Mloyo, Semarang. Activities currently carried out by Karangtaruna include social activities such as sorting rubbish, holding certain activities such as commemorating August 17 and other activities. In order to develop an entrepreneurial spirit in members, various activities and training are needed to increase members' skills. Based on this, the service activity carried out is to foster an entrepreneurial spirit through the creativity of snack bouquets for teenagers from Karangtaruna RW 5, Salaman Mloyo, Semarang. The aim of this activity is to improve the entrepreneurial spirit and develop innovation in youth organizations. The expected results of this activity are the growth of the entrepreneurial spirit, increased insight into entrepreneurship and the growth of innovation for members of Karang Taruna RW 5, Salaman Mloyo, Semarang.
Strategi Peningkatan Pendapatan Melalui Ekonomi Kreatif dan Perhitungan HPP Adaptif Sebagai Bagian dari Sektor Pariwisata di Kelurahan Salamanmloyo Kota Semarang Puspitasari, Diana; Nur Chasanah, Amalia; Fahmi Wardhani, Masitha
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategy for Increasing Income Through Creative Economy and Adaptive Cost of Goods Sold (COGS) Determination to Support the Tourism Sector in Salamanmloyo Urban Village The emergence of creative home-based businesses can promote income equality and growth, while also supporting global economic growth. Home-based businesses can be started with very little capital and offer flexibility because they are not tied to a physical store location or specific hours. An example of a creative home-based business that has the potential to become a leading industry in a region or area is the home-based bouquet business in the Salamanmloyo neighbourhood of Semarang City. The challenges faced by partners in general include a lack of financial literacy, which makes it difficult to determine the Cost of Goods Sold (COGS), resulting in the absence of appropriate product pricing standards and potentially hindering accurate profit calculations for their businesses in the future. The objective of the Community Service Activity is to address the issue of insufficient financial literacy in determining the Cost of Goods Sold (COGS). The methods used in this activity include education and training. The results of the community service activity show an improvement in participants' skills, as they gained additional knowledge and understanding related to bookkeeping. Participants in the training were also able to enhance their understanding and ability to create and determine the Cost of Goods Sold (COGS) for their products accurately, enabling them to accurately determine their actual profits.
Analisis Media Sosial, Faktor Sosial, dan Psikologi Konsumen yang Mempengaruhi Partisipasi Konsumen dalam Boikot McDonald’s di Kota Semarang Luky Indra Mustofa; Piji Pakarti; Mahmud; Amalia Nur Chasanah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8992

Abstract

This study aims to analyze the influence of social media, social factors, and consumer psychology on the decision to participate in the boycott movement against McDonald’s (McD) products in Semarang City. A quantitative method was employed, utilizing purposive sampling to select 163 respondents who met the criteria: prior purchase of McD products, awareness of the boycott issue, active social media usage, Islamic religious affiliation, and residency in Semarang. Data were collected through Linkert-scale questionnaires and analyzed using multiple linear regression analysis with SPSS. The results indicate significant influences from all three factors: social media, social factors, and consumer psychology. The coefficient of determination reveals that 32% of the variation in boycott decisions is attributed to these factors. These findings underscore the critical integration of digital, social, and moral dimensions in understanding the dynamics of ideologically driven boycott movements. Practical implications include recommendations for companies to develop crisis communication strategies aligned with local values and consumer ethics to mitigate boycott impacts.
Co-Authors Abdillah, Mirza Farhan Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Almira Santi Samasta Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani ARIANTI, RISMA Ariati Anomsari Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dava Tri Agutama Bachtiar Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Halimah Pudyastuti Hartono , Soraya Farahdilla Dwi Ibrahim, Nor Fauziana Ida Farida Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lenni Yovita Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mochammad Eric Suryakencana Wibowo Mudinillah, Adam Muhammad Ikhsan Anugrah Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Raihan Vito Savero Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Sania Dinda Awalia Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susilowati, MG Westri Kekalih Sylvia Widiastuti Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Widhi, Oktavandi Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro