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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JEJAK Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Kinerja: Jurnal Ekonomi dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Surya Abdimas YUME : Journal of Management Arthavidya Jurnal Ilmiah Ekonomi JURNAL EKSBIS Value: Jurnal Manajemen dan Akuntansi Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Teknologi Dan Sistem Informasi Bisnis BISECER (Business Economic Entrepreneurship) JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Akuntansi dan Bisnis Krisnadwipayana Jurnal Abdimas Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Journal of Economics and Business UBS Eksos Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Manajemen Bisnis dan Keuangan LOSARI: Jurnal Pengabdian Kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum JURNAL ILMIAH GLOBAL EDUCATION Journal Of Business, Finance, and Economics (JBFE) International Journal of Humanities Education and Social Sciences Jurnal Riset Manajemen dan Akuntansi (JURIMA) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ilmu Manajemen & Ekonomika Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Manajemen dan Dinamika Bisnis Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal REP (Riset Ekonomi Pembangunan) Journal of Economics and Public Health FINANCE : International Journal Of Management Finance Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Asthadarma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis International Journal of Economics, Management and Accounting Journal Economic Business Innovation Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Simki Economic
Chasanah, Amalia Nur
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Menumbuhkan Jiwa Kewirausahaan Melalui Kreativitas Buket Snack Pada Karangtaruna RW 5 Kelurahan Salamanmloyo Semarang Chasanah, Amalia Nur; Puspitasari, Diana; Wardhani, Masitha Fahmi; Ulfa, Adilla Kustya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5429

Abstract

Entrepreneurship is an option for the younger generation in creating a better economy. However, knowledge about entrepreneurship is still limited, especially among the younger generation, especially in the Karang Taruna RW 5, Salaman Mloyo, Semarang. Activities currently carried out by Karangtaruna include social activities such as sorting rubbish, holding certain activities such as commemorating August 17 and other activities. In order to develop an entrepreneurial spirit in members, various activities and training are needed to increase members' skills. Based on this, the service activity carried out is to foster an entrepreneurial spirit through the creativity of snack bouquets for teenagers from Karangtaruna RW 5, Salaman Mloyo, Semarang. The aim of this activity is to improve the entrepreneurial spirit and develop innovation in youth organizations. The expected results of this activity are the growth of the entrepreneurial spirit, increased insight into entrepreneurship and the growth of innovation for members of Karang Taruna RW 5, Salaman Mloyo, Semarang.
Strategi Peningkatan Pendapatan Melalui Ekonomi Kreatif dan Perhitungan HPP Adaptif Sebagai Bagian dari Sektor Pariwisata di Kelurahan Salamanmloyo Kota Semarang Puspitasari, Diana; Nur Chasanah, Amalia; Fahmi Wardhani, Masitha
Jurnal Abdimas Pariwisata Vol. 6 No. 2 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Strategy for Increasing Income Through Creative Economy and Adaptive Cost of Goods Sold (COGS) Determination to Support the Tourism Sector in Salamanmloyo Urban Village The emergence of creative home-based businesses can promote income equality and growth, while also supporting global economic growth. Home-based businesses can be started with very little capital and offer flexibility because they are not tied to a physical store location or specific hours. An example of a creative home-based business that has the potential to become a leading industry in a region or area is the home-based bouquet business in the Salamanmloyo neighbourhood of Semarang City. The challenges faced by partners in general include a lack of financial literacy, which makes it difficult to determine the Cost of Goods Sold (COGS), resulting in the absence of appropriate product pricing standards and potentially hindering accurate profit calculations for their businesses in the future. The objective of the Community Service Activity is to address the issue of insufficient financial literacy in determining the Cost of Goods Sold (COGS). The methods used in this activity include education and training. The results of the community service activity show an improvement in participants' skills, as they gained additional knowledge and understanding related to bookkeeping. Participants in the training were also able to enhance their understanding and ability to create and determine the Cost of Goods Sold (COGS) for their products accurately, enabling them to accurately determine their actual profits.
INFLATION IN THE DIGITAL PAYMENT ERA: THE MODERATING EFFECT OF E-MONEY TRANSACTIONS IN INDONESIA Kurniawan, Rudi; Purusa, Nanda Adhi; Chasanah, Amalia Nur; Riyanto, Fery
Jurnal REP (Riset Ekonomi Pembangunan) Vol. 10 No. 2 (2025): October 2025
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rep.v10i2.2944

Abstract

As the use of digital payment systems through e-money increases, inflation control requires a measurable monetary policy mechanism. This study aims to examine the effect of the money supply on the inflation rate and measure the moderating role of e-money transactions. This study employs a quantitative method using time series data for the period from January 2018 to March 2025, resulting in a total of 87 months. Data analysis uses simple linear regression and the Moderated Regression Analysis (MRA) absolute difference test to test the moderating effect of e-money transactions. The results of this study indicate that there is no significant effect between the money supply and the inflation rate. However, the moderating role of e-money transactions can significantly strengthen the relationship between the money supply and the inflation rate. This finding suggests that the monetary policy mechanism should consider technological developments that can impact the payment system, thereby providing a basis for more accurate decision-making.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan “Ada Swalayan” Siliwangi Semarang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Bachtiar, Dava Tri Agutama; Anomsari, Ariati; Chasanah, Amalia Nur; Farida, Ida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2796

Abstract

This research uses a quantitative explanatory survey approach, by distributing questionnaires as a data collection technique. The sampling method used in this research is purposive sampling using the Cochran formula for sampling because the population size is too large and unknown. The research sample consisted of 100 respondents who were consumers of "ADA Supermarket" Siliwangi Semarang. The data analysis technique used is Smart PLS software version 4. The research results show that Service Quality has been proven to have a positive and significant effect on Consumer Satisfaction and customer loyalty. On the other hand, product quality and price do not have a significant effect on consumer satisfaction and customer loyalty. Service Quality can mediate the influence of Customer Loyalty on Consumer Satisfaction, but cannot mediate the influence of Product Quality and Price on Consumer Satisfaction. Keyword: Service Quality, Product Quality, Price, Customer Loyalty, Consumer Satisfaction
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, dan Lokasi Terhadap Kepuasan Pelanggan Mie Gacoan Majapahit Semarang Savero, Raihan Vito; Kurniawan, Rudi; Chasanah, Amalia Nur; Wibowo, Mochammad Eric Suryakencana
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10600

Abstract

This study aims to examine and analyze the effect of product quality, service quality, price and location on customer satisfaction at Mie Gacoan Majapahit Semarang. The dependent variable used in this study is Customer Satisfaction (Y) while the independent variables used are Product Quality (X₁), Service Quality (X2), Price (X3), and Location (X4). The sample in this study were 100 respondents. The sampling technique used purposive sampling. The analysis methods used are. multiple linear analysis, instrument test, classical assumption test, and hypothesis testing. From the results of the research conducted, it shows that service quality and location have a positive and significant effect on customer satisfaction. Product quality and price variables have no effect on customer satisfaction.
Peran Digital Marketing untuk Meningkatkan Keputusan Pembelian Produk Charcoal (Studi pada Optima Arang Briket) Ramadlon, Bagus Iqbal; Puspitasari, Diana; Nur Chasanah, Amalia; H, Guruh Taufan
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14580

Abstract

Penelitian ini bertujuan untuk mengetahui peran digital marketing baik secara bersama-sama maupun parsial serta untuk mengetahui variable yang berpengaruh dominan terhadap peningkatan penjualan pada Charcoal Optima Arang Briket. Variabel independen yang digunakan dalam penelitian ini adalah Brand Image (X1), trust (X2), Social Media Marketing (X3), Sedangkan variabel dependen adalah Buying Decision (Y). Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian Kuantitatif dengan menggunakan sampel sebanyak 120 responden konsumen Optima Arang Briket, Pengambilan sampel menggunakan teknik Cochran. metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis regresi linier berganda. Pengolahan data dilakukan dengan menggunakan software computer SPSS 26 for Windows. Variabel independen secara bersama-sama memengaruhi peningkatan penjualan menurut uji F, menjelaskan 83,8% variabilitas sisanya sebesar 16,2% dipengaruhi oleh sebab lain. Peran Brand Image berdampak positif dan signifikan, demikian juga peran trust berdampak positif dan signifikan, Peran Sosial Media Marketing juga memberi dampak positif, menandakan pentingnya peran trust, Market Place, serta Sosial Media Marketing untuk peningkatan Buying Decision charcoal arang briket. Kesimpulannya peran Brand Image, trust, serta Social Media Marketing sangat mempengaruhi peningkatan Buying Decision charcoal arang briket.
Analisis Strategi Green Marketing untuk Meningkatkan Penjualan Kamar Hotel Oak Tree Semarang Apriliana, Salsabila; Hariyadi, Guruh Taufan; Aryanto, Vincent Didiek Wiet; Chasanah, Amalia Nur
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16016

Abstract

Kajian bertujuan guna menganalisis strategi pemasaran hijau guna peningkatan terjualnya kamar di Oak Tree Emerald Hotel Semarang, sebuah hotel bintang 4 yang menerapkan konsep ramah lingkungan. Dengan semakin tingginya kesadaran wisatawan terhadap isu lingkungan, penerapan strategi pemasaran hijau menjadi kunci dalam menghadapi persaingan industri perhotelan dan mendukung pariwisata berkelanjutan. Kajian memakai metode kualitatif dan kuantitatif, serta teknik analisis SWOT dan QSPM. Hasil kajian didapat bahwa promosi melalui media sosial yang menekankan penggunaan bahan ramah lingkungan merupakan strategi terbaik, dengan Total Attractiveness Score (TAS) tertinggi sebesar 4,405. Strategi ini diharapkan memperluas pangsa pasar dan meningkatkan penjualan kamar dengan tren keberlanjutan.
KETERKAITAN RASIO KEUANGAN TERHADAP ROA PADA PERBANKAN KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2023 Lianadewi, Annisa Ariel; Chasanah, Amalia Nur
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam riset ini bermaksud guna mengungkap efek car, npl, ldr akan roa dari bank-bank konvensional tercantum di BEI dalam rentang waktu tahun 2019 hingga 2023. Populasi untuk penelitian ini berjumlah 14 bank dan didasarkan pada teknik purposive sampling. Bersumber pada hasil bahasan dapat disimpulkan maka, CAR tidak memiliki efek besar akan ROA, NPL memiliki efek cukup negatif akan ROA, LDR memiliki efek cukup positif akan ROA. Dapat disimpulkan bahwa hal ini mempunyai dampak yang cukup besar.
Analisis Keuntungan Investasi Bitcoin dengan IHSG Masduki, Charis; Nur Chasanah, Amalia; Yovita, Lenni; Prawitasari, Dian
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.493

Abstract

Tujuan dari penelitian ini adalah untuk membandingkan return investasi antara Bitcoin dengan Indeks Harga Saham Gabungan (IHSG) menggunakan periode waktu antara April 2013 sampai dengan Maret 2023 dengan rentang waktu 1 tahun, 5 tahun dan 10 tahun. Penelitian ini merupakan penelitian kuantitatif menggunakan metode komparatif. Data yang digunakan adalah data historis Harga Bitcoin dan harga IHSG. Analisis data menggunakan uji Mann-Whitney. Hasil dari penelitian ini menunjukkan bahwa investasi Bitcoin dengan IHSG dalam jangka waktu 1 tahun dan 5 tahun Tidak terdapat perbedaan pengembalian investasi antara Bitcoin dengan IHSG, sedangkan jangka waktu 10 tahun terdapat perbedaan pengembalian atau return investasi antara Bitcoin dengan IHSG.
Pengaruh Instagram Advertising, Program Diskon, Dan Perceived Quality Terhadap Keputusan Pembelian Produk Fashion Ready To Wear Di Marketplace Shopee Adelia Shavarani, Siva; Nur Chasanah, Amalia; Ikasari, Hertiana; Mujib, Miftachul
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1347

Abstract

Penelitian ini adalah jenis penelitian kuantitatif dengan tujuan untuk menguji pengaruh Instagram advertising, program diskon dan perceived quality terhadap keputusan pembelian. Populasi dalam penelitian ini adalah para pengguna aplikasi shopee yang pernah melakukan pembelian terhadap produk fashion ready to wear. Banyaknya sampel dalam penelitian adalah 150 responden, dengan menggunakan teknik sampel random sampling. Teknik analisis yang digunakan dalam penelitian adalah uji validitas, uji reliabilitas, uji asumsi klasik, statistika deskriptif, analisis regresi linier berganda, uji t, uji f serta koefisien determinasi. Melalui hasil olah data yang telah dilakukan dapat disimpulkan bahwa program diskon dan perceived quality secara parsial berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Sedangkan untuk Instagram advertising secara parsial tidak berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Namun secara simultan Instagram advertising, program diskon dan perceived quality berpengaruh positif terhadap keputusan pembelian produk fashion ready to wear. Meninjau dari hasil penelitian, maka para pelaku industri produk fashion ready to wear yang bergerak di marketplace shopee diharapkan dapat meningkatkan program diskon dengan berbagai kreativitas serta membentuk perceived quality produk fashion ready to wear dengan sebaik mungkin agar tingkat penjualan menjadi meningkat.
Co-Authors Abdillah, Mirza Farhan Adelia Shavarani, Siva Adilla Kustya Ulfa Adistyana Mardhyatus Sholihah Adrianno, Dunga AGUNG SEDAYU Agus Prayitno Agus Prayitno Alan Maulana Fatony Albana, Muhammad Faraz Alan Almira Santi Samasta Amaliya Fitriyana Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani Apriliana, Salsabila Apriliana, Shintia ARIANTI, RISMA Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Bara Zaretta Bara Zaretta Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Masitha Fakhmi Zakaria Fatah Nur Abdul Aziz Fatkhiyatul Azizah Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Foza Hadyu Hasanatina, Foza Hadyu Guruh Taufan H Halim, Jeffry Halimah Pudyastuti Handy Nur Cahya Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Ibrahim, Nor Fauziana Ida Farida Jati Kusuma, Pradana Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lia Nur Hidayati Lianadewi, Annisa Ariel Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Marshal Attarik, Muhammad Masduki, Charis Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mudinillah, Adam Muhammad Ikhsan Anugrah Muhammad Nalal Izza Mujib, Miftachul Naily Fithri Karima Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Nur Hidayati, Lia Oktavia, Vicky Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Piji Pakarti Pradana Jati Kusuma Pratama, Annisa Salsabilah Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Ramadhaniza, Aisyahya Dhita Ramadlon, Bagus Iqbal Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyan Yusuf Octafia Riyono, Riyono Rizky Amelia Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Samastha, Almira Santi Sania Dinda Awalia Sarah Nurrohamah Savero, Raihan Vito Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susanto, Andito Wibisono Putra Susilowati, MG Westri Kekalih Tegar Aji Aimar Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Wibowo, Mochammad Eric Suryakencana Widhi, Oktavandi Widiastuti, Sylvia Widya Anggraini Widyatmoko Widyatmoko Wijaya, Irvan Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro Yovita, Lenni