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Penerapan Articial Intelligence sebagai Stimulus Niat Beli Konsumen dalam Pemasaran Media Sosial Kusuma, Pradana Jati; Purusa, Nanda Adhi; Aqmala, Diana; Chasanah, Amalia Nur
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 4 (2023): Oktober 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i4.1057

Abstract

Artificial intelligence technology offers accuracy and efficiency in the online shopping experience on social media. The experience of social media users who have applied artificial intelligence can optimize the other potentials of social media. This research presents the application of artificial intelligence technology through accurate experiences and interactive experiences with utilitarian value as a mediating variable that drives consumer purchase intentions. The accuracy of experience and the interactive experience in utilizing artificial intelligence on social media has a significant direct and indirect influence on consumer purchasing intentions. However, perceived utilitarian value can encourage consumer purchases better than the experience of directly implementing artificial intelligence technology. The results of this research show that the accuracy and interaction of artificial intelligence technology on social media are able to encourage the formation of consumer purchase intention
NILAI PERUSAHAAN PERSPEKTIF MAKRO DAN MIKRO: Studi Pada Sektor Industri Logam Tahun 2017 - 2022 Fitriani, Itsna Rahma; Chasanah, Amalia Nur
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 3 (2023): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i3.3047

Abstract

Penelitian ini bertujuan untuk mempelajari variabel yang dapat memengaruhi nilai perusahaan secara makro dan mikro, terutama dalam industri logam dari tahun 2017 hingga 2022. Pertama, kami akan menilai dampak inflasi dan suku bunga terhadap nilai perusahaan. Kemudian, kami akan menilai dampak leverage dan profitabilitas terhadap nilai perusahaan. Kami berharap bahwa penelitian ini akan memberikan kontribusi penting dalam pengembangan literatur dalam bidang manajemen keuangan di lingkungan perguruan tinggi, memberikan wawasan praktis terutama untuk institusi pendidikan tinggi, serta memberikan rekomendasi berharga untuk perusahaan-perusahaan di sektor industri logam. Penelitian ini menggunakan desain penelitian eksplanatori dengan pendekatan kuantitatif. Populasi penelitian yakni perusahaan yang beroperasi dalam sektor industri logam selama periode 2017 hingga 2022. Data dikumpulkan melalui sumber data sekunder dan dianalisis menggunakan uji regresi berganda dengan bantuan perangkat lunak statistik seperti SPSS.
PENGARUH POTONGAN HARGA, E-SERVICE QUALITY DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEEFOOD MAHASISWA UDINUS ARIANTI, RISMA; Chasanah, Amalia Nur
Arthavidya Jurnal Ilmiah Ekonomi Vol 26 No 1 (2024): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v26i1.497

Abstract

In the modern era driven by technology, food delivery services have experienced rapid development as a solution to meet the food needs of increasingly busy consumers. The sample determination was carried out using the Lemeshow formula with a sample size of 100. Researchers applied a non-probability sampling method using purposive sampling technique in this study. The type of research conducted is explanatory with a quantitative approach. The location of this research is in Semarang City, Central Java. The calculation results show that: 1. That Rebates, E-Service Quality, and Promotion simultaneously influence ShopeeFood consumer purchasing decisions. 2. That Partial Discounts do not have a significant effect on discounted prices on purchasing decisions. 3. That E-Service Quality partially has a significant influence on shopeefood consumer purchasing decisions. 4. That Promotion partially has a significant influence on shopeefood consumer purchasing decisions.
Factors Affecting the Rupiah Exchange Rate During the Covid 19 Pandemic Chasanah, Amalia Nur; Riyono, Riyono; Ristanto, Hesti
Journal of Economics and Public Health Vol 1 No 2 (2022): Journal of Economics and Public Health: June 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i2.1108

Abstract

The world economy throughout 2020 experienced a shock due to the Covid 19 virus pandemic. Indonesia was no exception, it also experienced economic instability. As a country that is rich in raw materials, it still relies heavily on raw materials from abroad. Thus, the volatility of the exchange rate becomes a major influence on the production process in various fields. This study aims to determine the effect of inflation, interest rates and the money supply on the exchange rate before and during the Covid 19 pandemic. The data used are exchange rates, interest rates, inflation and the money supply from January 2018 to April 2021. Where the period is divided into the period before the Covid pandemic occurred, namely January 2018 to February 2020 and during the pandemic from March 2020 to April 2021. The data analysis technique used was multiple regression with the classical assumptions of multicollinearity, autocorrelation, heteroscedasticity and normality. The results showed that the inflation variable, interest rate and the dummy variable had a positive and significant effect on the exchange rate, while the money supply had no significant negative effect on the exchange rate. The adjusted r square value is 0.565 which means that the inflation variable, interest rate, money supply and the dummy variable are able to explain the exchange rate of 56.5% while the rest is explained by other variables not included in this study.
Pentingnya Pencatatan Keuangan Dan Pembukuan Sederhana PKK RW I Kampung Ringintelu Semarang Nur Chasanah, Amalia; Fahmi Wardhani, Masitha; Puspitasari, Diana
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024): Vol. 6 No.1 (2024) : Juni 2024
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v6i1.219

Abstract

Public knowledge about the importance of financial recording and bookkeeping is still very limited. This is also experienced by the community in Ringintelu Ngaliyan Village. Record-keeping that is not yet in progress results in decision making in the household and bookkeeping not being implemented, which of course can lead to vulnerability to poor economic factors. People conditions also have side businesses, so it is necessary to separate bookkeeping for the family and for the business. Based on these problems, activities are held to overcome existing problems. The aim of carrying out community service is to increase understanding for PKK RW I about the importance of financial recording and simple bookkeeping for families in order to create a harmonious family. The expected result is that the community, especially women from PKK RW I Ringintelu, can implement simple financial recording and bookkeeping practices so that they can carry out good financial planning, and can separate bookkeeping for the family and side businesses for those who have businesses.
Pengaruh Debt to Equity Ratio, Firm Size dan Net Profit Margin Terhadap Kinerja Keuangan Perusahaan Pada Perusahaan Sub Sektor Perbankan Yang Terdapat Pada Bursa Efek Indonesia Periode Tahun 2020 - 2022 Fatah Nur Abdul Aziz; Diana Puspitasari; Suhita Whini Setyahuni; Amalia Nur Chasanah
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 2 (2024): Juni : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i2.148

Abstract

Financial performance analysis is analysis that used to measure company achievement from financial segment. this study purposes is to asses the impact of financial ratio, firm size and net profit margin to financial performance in banking sub-sector companies listed on Indonesia Stock Exchange Period 2020 - 2022. This research utilizes secondary data obtained from a sample of 45 companies. The analytical methodology employed in this study is descriptive analysis, normality test, hetroscedasticity, autocorelation, multicollinearity, multiple linear regression, coefficient of determination and F test from SPSS statistics 25 as the analytical instrument. The result found in this study show that Net Profit Margin variable has an influence on Return on Assets, meanwhile the Debt to Equity Ratio dan Firm Size variable does not exert influence Return on Assets
Perbandingan Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Skincare Skintific Di Semarang Pada E-Commerce Shopee dan Lazada Amallita, Chansa; Chasanah, Amalia Nur
Jurnal Ekonomi dan Bisnis Vol. 3 No. 2 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aimed to explore how Price, Product Quality, and Brand Image of Skintific Skincare items impact consumer decisions in e-commerce, specifically on Shopee and Lazada platforms, through a comparative analysis. Employing a quantitative methodology, the research surveyed Skintific skincare users who made purchases on either Shopee or Lazada, with a sample size of 100 respondents evenly split between the two platforms. Data gathered from the questionnaire underwent rigorous analysis, including validity and reliability assessments, as well as tests for classic assumptions such as normality, multicollinearity, heteroscedasticity, and multiple linear regression. Hypothesis testing encompassed t-tests, f-tests, and determination coefficient assessments. Additionally, an Independent Sample T-test was conducted. Findings revealed that the price of Skintific skincare products didn't significantly influence purchasing decisions on either Shopee or Lazada. While product quality didn't significantly affect decisions on Shopee, it did have a significant impact on Lazada. Brand image, however, significantly influenced purchasing decisions on both platforms. Moreover, there wasn't a significant discrepancy in the effects of price, product quality, and Skintific skincare brand image on purchasing decisions between Shopee and Lazada.   Tujuan dari penelitian ini untuk mengetahui pengaruh Harga, Kualitas Produk, dan Citra Merek dari produk Skincare Skintific terhadap Keputusan Pembelian pada e-commerce (Uji Banding Shopee dan Lazada). Pendekatan kuantitatif digunakan dalam penelitian ini dengan populasi pengguna skincare Skintific yang memutuskan membeli produk di Shopee dan Lazada. Sampel terdiri dari 100 responden yang dibagi menjadi 50 pengguna Skintific yang membeli produk di Shopee dan 50 di Lazada. Data yang dikumpulkan dari kuesioner kemudian dianalisis menggunakan teknik analisis uji validitas dan reliabilitas kuesioner. Uji asumsi klasik seperti normalitas, multikolinearitas, heteroskedastisitas, serta analisis regresi linier berganda. Adapun uji hipotesis berupa uji t, uji f, dan koefisien determinasi. Serta dilakukan uji beda menggunkan Independent Sample T-test. Hasil penelitian menunjukkan bahwa pada keputusan pembelian Shopee maupun Lazada harga tidak memberikan pengaruh yang signifikan. Pada Shopee keputusan pembelian tidak dipengaruhi oleh kualitas produk, namun sebaliknya pada Lazada. Citra merek produk skincare Skintific pada Shopee dan Lazada memberikan pengaruh signifikan terhadap keputusan pembelian. Serta tidak ada perbedaan yang signifikan dari pengaruh harga, kualitas produk, dan citra merek skincare Skintific terhadap keputusan pembelian pada e-commerce Shopee dan Lazada.   Keywords: Quality of Service, Distribution Channel, Discount,Purchasing Decision
Peran Penting Pencatatan Akuntansi Di Kampung Wisata Kuliner Mayangsari Semarang Ratna Herawati; Masitha Fahmi Wardhani; Linda Ayu Oktoriza; Diana Puspitasari; Amalia Nur Chasanah; Dian Indriana Hapsari
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 6 (2023): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i6.348

Abstract

The Mayangsari culinary tourism village Semarang was formed in 2018 by a number of people who are members of the Putra Mayangsari Disaster Preparedness Group (KSB Puma) and the Mayangsari Tourism Awareness Group (Pokdarwis Mayangsari). The Semarang City Culture and Tourism Office provided ideas for developing Mayangsari River Tourism by highlighting the potential attractions of river tubing, river education and culinary tourism. The development of the Mayangsari culinary tourism village, which is a finalist in the 2022 great village competition in the creative and innovative village category, still has several things that need to be improved, especially regarding accounting records for culinary tourism. Based on this, it is important to provide education on the importance of accounting records in theory and practice in the Mayangsari culinary tourism village. The approach used in this community partnership program is in the form of giving lectures and tutorials by providing accounting material ranging from recording to preparing financial reports. It is hoped that this community partnership program will increase and sustain economic activities in the Mayangsari culinary tourism village.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Harga Terhadap Loyalitas Pelanggan “Ada Swalayan” Siliwangi Semarang Melalui Kepuasan Konsumen Sebagai Variabel Intervening Bachtiar, Dava Tri Agutama; Anomsari, Ariati; Chasanah, Amalia Nur; Farida, Ida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2796

Abstract

This research uses a quantitative explanatory survey approach, by distributing questionnaires as a data collection technique. The sampling method used in this research is purposive sampling using the Cochran formula for sampling because the population size is too large and unknown. The research sample consisted of 100 respondents who were consumers of "ADA Supermarket" Siliwangi Semarang. The data analysis technique used is Smart PLS software version 4. The research results show that Service Quality has been proven to have a positive and significant effect on Consumer Satisfaction and customer loyalty. On the other hand, product quality and price do not have a significant effect on consumer satisfaction and customer loyalty. Service Quality can mediate the influence of Customer Loyalty on Consumer Satisfaction, but cannot mediate the influence of Product Quality and Price on Consumer Satisfaction. Keyword: Service Quality, Product Quality, Price, Customer Loyalty, Consumer Satisfaction
Comparation Of Bankruptcy Prediction At Retail Companies In Indonesia Using Altman, Zmijewski and Springate Methods Widhi, Oktavandi; Maria Safitri; Usman Usman; Amalia Nur Chasanah
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.55

Abstract

The Indonesian retail sector, a significant contributor to the nation's GDP, faces challenges due to digital transformation, shifting consumer behavior, and increased competition from e-commerce platforms, leading to potential bankruptcy risks among traditional retailers. This study aims to compare the Altman, Zmijewski, and Springate models in predicting bankruptcy of retail companies listed on the Indonesia Stock Exchange from 2019 to 2023. Using financial data from 11 retail companies, the study calculated bankruptcy predictions using the three models and performed statistical tests (Kolmogorov-Smirnov and Kruskal-Wallis tests) to compare their predictive accuracy. The results indicated that the Zmijewski model had the highest prediction accuracy at 90.91%, followed by the Springate model at 81.82%, and the Altman model at 45.45%. The Zmijewski model predicted one company as potentially bankrupt, while the other models provided varying predictions. The study concludes that the Zmijewski model is highest prediction rate in predicting bankruptcy in Indonesian retail companies. This has implications for investors and stakeholders in assessing financial health and making informed decisions
Co-Authors Abdillah, Mirza Farhan Adilla Kustya Ulfa Adrianno, Dunga AGUNG SEDAYU Almira Santi Samasta Amallita, Chansa Anak Agung Istri Sri Wiadnyani Anggita Arsyikirani ARIANTI, RISMA Ariati Anomsari Ariati Anomsari Arta, Insyika Ananda Aryanto, Vincent Didiek Wiet Azizah, Annis Nur Bachtiar, Dava Tri Agutama Charis Masduki Choirul Huda Arifa Faiz, Devan Daniel Kartika Adhi Dava Tri Agutama Bachtiar Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Diana Puspitasari Diana Puspitasari Dicky Setiawan Dinda Regina Nofiar Dwi Eko Waluyo Fahmi Wardhani, Masitha Fatah Nur Abdul Aziz Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitriani, Itsna Rahma Foza Hadyu Hasanatina Halimah Pudyastuti Hartono , Soraya Farahdilla Dwi Ibrahim, Nor Fauziana Ida Farida Ida Farida Judea Pearl Kurniawan, Yoga Rizky Kusuma, Pradana Jati Lenni Yovita Lenni Yovita Lenni Yovita Luky Indra Mustofa Made Gede Wirakusuma Mahmud Mahmud Mahmud Maria Safitri Marlyen Honestya Safeta Marsela, Neni Mashita Fahmi Wardhani Masitha Fahmi Wardani Masitha Fahmi Wardani Masitha Fahmi Wardhani Mila Elmeida Mila Sartika Mochammad Eric Suryakencana Wibowo Mudinillah, Adam Muhammad Ikhsan Anugrah Neili Winda Saharani Nisriinaa Rifqi Larasati Nora Idiawati Oktoriza, Linda Ayu Perdana, Tito Aditya Piji Pakarti Pratama, Annisa Salsabilah Prawitasari, Dian Purusa, Nanda Adhi Purwatingsih, Aris Puji Putra , Febrianur Ibnu Fitroh Sukono Raihan Vito Savero Ratna Herawati Ratna Herawati Ratna Wardani Risanda Alirastra Budiantoro Ristanto, Hesti Riyono, Riyono Rizky Aurinaya, Angelia Roymon Panjaitan Rudi Kurniawan Rudi Kurniawan Sabtarini Kusumaningsih Safitri, Maria Samasta, Almira Santi Sania Dinda Awalia Shintia Apriliana Sih Darmi Astuti Suhita Whini Setyahuni Susilowati, MG Westri Kekalih Sylvia Widiastuti Tito Wira Eka Suryawijaya  Tri Esti Rahayuningtyas Usman Usman Vicky Oktavia Vicky Oktavia Whini Setyahuni, Suhita Widhi, Oktavandi Widya Anggraini Widyatmoko Widyatmoko Wikan Isthika Yamisah, Inka Afri Yohan Wismantoro