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HUBUNGAN TERPAAN KAMPANYE EARTH HOUR INDONESIA DAN TINGKAT SELF EFFICACY TERHADAP PENERAPAN GAYA HIDUP HEMAT ENERGI Rifqah Nailah; Yanuar Luqman; Tandiyo Pradekso
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Climate change is caused by high concentrations of greenhouse gases produced by humans from energy produced by burning fossil fuels as an energy source. High electricity consumption in Indonesia results in high greenhouse gas emissions. Therefore, efforts are needed from society to prevent the negative impacts of high levels of greenhouse gases such as climate change and rising earth temperatures. The Earth Hour campaign, as one of the pro-environment campaigns, promotes a lifestyle shift to energy saving as an effort to tackle climate change. The aim of the research is to see whether there is a positive relationship between exposure to the Earth Hour campaign and the adoption of an energy-saving lifestyle, based on the Theory of Reasoned Action. The second objective is to see whether there is a positive relationship between an individual's level of self-efficacy towards implementing an energy-saving lifestyle on the basis of Social Cognitive Theory. Research data was collected from 100 respondents who were exposed to the Earth Hour campaign, then the data was analyzed using the Kendall Tau_b correlation equation. The research results show that there is no relationship at all between exposure to the Earth Hour campaign and adopting an energy-saving lifestyle. On the other hand, the level of self-efficacy and the adoption of an energy-saving lifestyle have a very significant value so that there is a positive relationship with a correlation efficiency of 0.269. Based on the research results, it is recommended that parties interested in supporting the implementation of an energy-saving lifestyle can look for other supporting factors besides the Earth Hour campaign and the level of self-efficacy.
MANAJEMEN KOMUNIKASI MRT STARS SURABAYA DALAM MEMPERTAHANKAN KOMITMEN AGEN ASURANSI Michael Lucky Ananda; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Komitmen agen asuransi sangat penting dalam mendorong kantor pemasaran mandiri mencapai tujuan organisasi. Namun, kebebasan agen untuk berhenti dan keluar dari profesi sebagai agen asuransi, akibat tidak adanya kontrak kerja dan kewajiban yang harus dipenuhi kepada kantor pemasaran mandiri dan leader yang merekrut mereka, menjadi tantangan dalam menjaga komitmen tersebut. Industri asuransi di Indonesia juga menghadapi masalah tingginya tingkat turnover agen, yang didukung oleh data AAJI pada tahun 2022 yang menunjukkan penurunan jumlah agen sebesar 3,5% pada tahun tersebut. Penelitian ini dilakukan di MRT Stars Surabaya, yang merupakan salah satu kantor pemasaran mandiri PT Prudential Life Assurance terbesar di Indonesia. Penelitian ini bertujuan menganalisis proses manajemen komunikasi dalam mempertahankan komitmen agen asuransi di MRT Stars Surabaya. MRT Stars Surabaya mengimplementasikan manajemen komunikasi dengan efektif dalam menyatukan seluruh stakeholder internal yang terdiri dari berbagai bisnis unit. Peran penting juga dimiliki oleh leader dalam meningkatkan kinerja dan komitmen agen untuk berproduksi, yang berkontribusi pada jumlah penjualan polis di MRT Stars Surabaya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Pendekatan ini memungkinkan peneliti memahami secara holistik dan bermakna tentang kehidupan nyata dalam berbagai konteks seperti siklus hidup individu, perilaku kelompok kecil, proses organisasi, dan perubahan manajerial dalam lingkungan tersebut. Temuan penelitian dianalisis menggunakan pattern matching, yaitu membandingkan pola yang berbasis empiris dengan pola yang telah diprediksi. Teori yang digunakan dalam penelitian ini terdiri dari Teori Kontigensi, Teori Ekuitas, dan Model Manajemen Komunikasi Michael Kaye. Hasil penelitian menunjukkan bahwa proses manajemen komunikasi di MRT Stars Surabaya berjalan efektif. Pada aspek komunikasi intrapersonal, dilakukan dengan menanamkan pemahaman yang benar terkait peran agen dan bisnis asuransi. Aspek komunikasi interpersonal menjadi pondasi utama pendukung bisnis. Sementara penerapan sistem keagenan mendorong iklim komunikasi yang konstruktif Aspek kompetensi dapat telihat dari patisipasi aktif dalam kegiatan di komunitas MRT Stars. Temuan penelian juga menunjukkan bahwa agen yang memiliki komitmen di bisnis asuransi adalah agen yang memiliki keinginan yang lebih besar daripada hambatan penolakan yang dialaminya. Hasil penelitian juga mendukung Teori Keadilan dan menemukan bahwa kepuasan agen akan meningkat jika mereka merasa diperlakukan secara adil. Komunitas MRT Stars dirasakan membantu dalam meningkatkan kemampuan bisnis asuransi, dan komitmen terhadap organisasi dapat meningkat jika organisasi tersebut membantu anggotanya meningkatkan kualitas hidup mereka. Namun, masih terdapat masalah terkait ketidakmerataan alur informasi keagenan, sehingga tidak semua agen memiliki akses yang sama terhadap informasi pelaksanaan sistem keagenan yang di selenggarakan oleh MRT Stars Surabaya. Kesimpulam dalam penelitian ini menyatakan bahwa sistem keagenan yang diterapkan oleh MRT Stars Surabaya membentuk iklim komunikasi yang konstruktif di dalam komunitas MRT Stars SurabayaSistem keageann juga menjadi faktor utama yang mempengaruhi komitmen agen di MRT Stars Surabaya untuk bertahan dan meraih kesuksesan pada bisnis asuransi.
KOMUNIKASI KETERBUKAAN DIRI ORANG DENGAN HIV/AIDS (ODHA) MELALUI PLATFORM MEDIA SOSIAL YOUTUBE Daniel Panogari; Yanuar Luqman; Nurul Hasfi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The issue of HIV/AIDS continues to be discussed in Indonesia. Especially with the stigma that attacks people living with HIV/AIDS (PLWHA) one-sidedly, many of them limit communication and close themselves off from interacting with society that discriminates against them. In fact, good relationships enable the social acceptance and support that PLWHA need from the community. In the midst of this negative stigma, there are a number of PLWHA who are able and successful to open themselves up at the community level on YouTube social media on third party channels which already have a large audience so that they are able to reach a wide and diverse society and challenge this negative stigma. For this reason, this research was conducted with the aim of describing PLWHA's communication of self-disclosure through third party YouTube channel videos based on their personal experiences. This research uses a qualitative research method with a phenomenological approach, an interpretive paradigm through data collection techniques in depth interviews with 3 informants with different personal backgrounds and experiences. The results of this research reveal a description of how communication strategies are prepared, considerations for managing and disclosing personal information, and the boundaries applied to this personal information, along with the turbulence experienced. The research uses the Communication Privacy Management theory by Sandra Petronio, which shows the results that there are differences in the communication strategies prepared by each PLWHA, and how they manage disclosure and personal boundaries based on various considerations related to cultural criteria, gender, motivation, context , and benefit-risk. The research also revealed new findings related to the responses received by PLWHA based on comparisons of intentions and self-disclosure activities that had previously been carried out. This self-disclosure activity provided results showing that the communication carried out was considered satisfactory because the positive response was in accordance with the initial goals and hopes of PLWHA, namely building relationships with the community; fighting stigma, educating the public, and motivating other PLWHA.
STRATEGI PUBLIC RELATIONS PT. TELEKOMUNIKASI INDONESIA TBK DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN DAN MENCIPTAKAN EKOSISTEM DIGITAL YANG SEHAR SERTA INOVATIF MELALUI INDONESIA TELECOMMUNICATION AND DIGITAL RESEARCH INSTITUTE (ITDRI) Felisitas Yolandita Suryo Kinasih; Agus Naryoso; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Designing a public relations strategy by a company is important in the process of achieving a company’s goals and ideals. This research aims to determine the process of PT. Telekomunikasi Indonesia Tbk carries out a public relations strategy to maintain reputation and create a healthy an innovative digital ecosystem through the Indonesia Telecommunication and Digital Research Institute (ITDRI). This research applies a descriptive case study method, a qualitative approach, and a constructivism paradigm. The techniques used are in-depth interview and pattern matching analysis techniques based on Institutional Theory, General Support Theory, 10 Steps Public Relations, and Relationship Management Theory. Pattern matching is carried out based on the company as a system, institutional formation, designing-implementation-evaluation strategy, and relationship management within the company. Analysis of the research results shows that there is an institutional process through ITDRI which is driven by community conditions and support from the government and the BUMN ministry. Through ITDRI, PT Telekomunikasi Indonesia designs and implements public relations strategies by implementing programs that can create a healthy and innovative digital ecosystem in Indonesia. This research states that companies and the community or surrounding environment have relationships that mutually influence each other and are often taken into consideration in decision making.
SIKAP MEDIA DETIK.COM TERHADAP KEBIJAKAN SUBSIDI TEPAT SASARAN MYPERTAMINA Pua Ayu Wardhani; Yanuar Luqman; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Kebijakan subsidi tepat sasaran MyPertamina menuai kontra dari berbagai kalangan masyarakat. Media memiliki peran penting dalam menyusun agenda publik terkait kebijakan pemerintah. Namun dalam pelaksanaannya, media seringkali mengabaikan kewajibannya untuk menyampaikan informasi secara faktual dan berimbang. Penelitian ini bertujuan untuk menganalisis sikap media khususnya Detik.com terhadap kebijakan subsidi tepat sasaran MyPertamina menggunakan teori agenda setting beserta teori pendukung lainnya dengan metode analisis isi kuantitatif. Hasil penelitian ini menemukan bahwa pemberitaan Detik.com didominasi topik kritik kebijakan dan nada negati, hal ini menunjukkan bahwa sikap Detik.com dalam memberitakan kebijakan subsidi tepat sasaran MyPertamina cenderung bersifat negatif atau tidak pro terhadap kebijakan. Berdasarkan teknik penulisan, hasil analisis menunjukan bahwa Detik.com cenderung menyajikan berita kebijakan MyPertamina dengan format straight news, hal ini mengindikasikan bahwa Detik.com menganggap kebijakan tepat sasaran MyPertamina merupakan isu penting dan harus segera diketahui oleh masyarakat. Dari segi objektivitas pemberitaan kebijakan subsidi tepat sasaran MyPertamina di Detik.com sudah cukup baik. Detik.com cenderung menyajikan berita tanpa pencampuran fakta dan opini, judul dan isi berita cenderung sesuai dan tidak memuat unsur dramatisasi. Namun, keberimbangan Detik.com dalam menampilkan cover both side masih perlu ditingkatkan lagi. Berdasarkan hasil penelitian, maka saran yang dapat peneliti berikan kepada Pertamina sebagai pembuat kebijakan harus responsif terhadap masukan maupun kritikan terkait kebijakan subsidi tepat sasaran MyPertamina. Detik.com sebagai media yang menjalankan fungsi informasi dan pengawasan diharapkan untuk dapat terus mempertahankan objektivitas pemberitaanya dan meningkatkan kualitas informasi beritanya terutama pada sisi cover both side.
PENGARUH TERPAAN BERITA DISTRIBUSI UANG SAKU DAN CITRA MAGANG BERSERTIFIKAT KAMPUS MERDEKA TERHADAP MINAT PARTISIPASI MAHASISWA DI LUAR PULAU JAWA Audrey Filia Rheinaya; Lintang Ratri Rahmiadji; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Media sosial dan portal berita di internet memiliki peran yang sangat signifikan sebagai acuan khalayak untuk menentukan minat terhadap suatu produk. Begitu pula dengan citra merek sebagai salah satu aspek pertimbangan yang mempengaruhi minat khalayak terhadap produk yang digagas oleh suatu lembaga. Berkaitan dengan hal tersebut, peneliti mencoba membuktikan teori Efek Media dalam fenomena terpaan media pada distribusi gaji dan brand image Magang Bersertifikat Kampus Merdeka, sebuah program yang diluncurkan oleh Kementerian Pendidikan dan Kebudayaan, terhadap minat untuk berpartisipasi. pada siswa di luar Pulau Jawa. Penelitian ini dilakukan terhadap 100 mahasiswa yang teridentifikasi aktif kuliah di perguruan tinggi di luar Jawa, pernah membaca berita terkait pembagian gaji Magang Bersertifikat Kampus Merdeka, dan sedang atau akan mengikuti mata kuliah magang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling, dengan memperoleh data melalui kuesioner online. Setelah dilakukan penelitian terhadap 100 mahasiswa yang tersebar di Bali, Palembang, Makassar, Medan, Lombok, Samarinda, dan Pekanbaru, diperoleh hasil bahwa terpaan media mengenai pembagian gaji Magang Bersertifikat Kampus Merdeka berpengaruh negatif sangat signifikan terhadap minat partisipasi mahasiswa. berkuliah di perguruan tinggi di luar Pulau Jawa, sedangkan citra program Magang Bersertifikat Kampus Merdeka memberikan pengaruh positif yang sangat signifikan.
Communication Process in Implementing Qanun Number 11 of 2018 concerning Sharia Financial Institutions and Mergers of Indonesian Sharia Banks Alief, Bisma; Luqman, Yanuar
Kanal: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i2.1763

Abstract

In implementing Sharia banking in Indonesia, especially in Aceh, several obstacles have emerged, such as the low level of public financial literacy, the conventional bank conversion process, supervision and regulation, changes in corporate culture, and uniformity and harmonization of Sharia banking regulations. This research aims to examine and understand the communication process in the implementation of Qanun No. 11 of 2018 concerning Sharia Financial Institutions and the merger of Bank Syariah Indonesia. This research uses a descriptive qualitative method with a case study approach. Data collection was carried out in-depth and involved various sources of information, including observations, interviews, audiovisual materials, and related documents and reports. The research results highlight the importance of effective communication in dealing with change within an organization or company. Converting a conventional bank to a Sharia bank in Aceh requires a persuasive approach and efforts to create a conducive internal climate, while the Bank Syariah Indonesia merger process shows the importance of thorough communication preparation and an effective branding strategy. Establishing a new organizational structure requires the use of methods such as chair-sharing meetings and performance-based assessments. Adopting a new corporate culture, "BSI One Culture," shows how important continuous efforts are in facilitating employee adaptation and minimizing obstacles that arise. By focusing on open, strategic, and persuasive communication, Bank Syariah Indonesia successfully completed the conversion and merger process, creating operational continuity and a new corporate culture in Aceh.
Hubungan Terpaan Kampanye 30 Hari Tanpa Minuman Manis dan Terpaan Berita Diabetes terhadap Perilaku Konsumsi Minuman Manis Nurul Izzah, Saniyyah; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The high consumption level of sugar-sweetened beverages (SSB) among the public is a concerning issue that has become a hot topic of discussion. Indonesia ranks third in Southeast Asia for the highest consumption of SSB. One effort to reduce this high SSB consumption is the 30 Days Without Sugar-Sweetened Beverages Campaign. This campaign is a social media trend that challenges individuals to avoid consuming SSB for 30 days. Online media like Detik and Kompas are also striving to curb high SSB consumption in the community through news about diabetes caused by SSB consumption. This study aims to examine the correlation between the 30 Days Without Sugar-Sweetened Beverage Campaign exposure and diabetes news exposure on sugar-sweetened beverage consumption. The sample consisted of 100 respondents aged 18-35 years who had been exposed to information about the 30 Days Without SSB Campaign and diabetes news. The theory used in this study is the Theory of Reasoned Action (TRA). The sampling technique used is purposive sampling, and Kendall’s Tau_b test. The results show that the test value between the exposure to the 30 Days Without SSB Campaign and SSB consumption behavior has a significance value of 0.861, which is greater than 0.05, indicating that the correlation between the variables is not significant. The information and messages from the 30 Days Without Sugary Drinks Campaign received by the respondents cannot change their behavior in consuming sugary drinks but can only change their attitude towards SSB consumption. Similarly, the exposure to diabetes news and SSB consumption behavior has a significance value of 0.295, which is greater than 0.05, indicating that the correlation between the variables is not significant. This shows that the information and messages from diabetes news in online media cannot be the main factor causing a change in individuals' SSB consumption behavior. The study results indicate that there is no relationship between the two independent variables (campaign exposure and news exposure) and the dependent variable (sugary drink consumption behavior)
MEMAHAMI ESENSI PENGALAMAN STEREOTIPISASI WANITA DI DUNIA PUBLIC RELATIONS Chairunnisa, Chairunnisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Gender inequality in Indonesia still frequently occurs, especially in the field of Public Relations, which is often seen as a feminine industry in terms of gender issues. According to Deborah (2017), in her research examining the relationship between public relations practitioners and feminist theory, it is stated that marketing, advertising, and public relations attract more female participants compared to males. This statement is also supported by data from the PRSA (Public Relations Society of America), where 70% of registered practitioners are women (Wrigley, 1999). This research aims to understand the essence of women’s stereotyping experiences in the workplace, particularly in hotels, an industry that often requires PR as a long-term investment for the company. The research uses a critical paradigm with a critical phenomenology approach. The theory applied is the Standpoint Feminist Liberal Theory. The data collection method used in this research involved in-depth interviews with two female employees as informants. The results of the study show that female employees in two hotel companies experience forms of stereotyping, such as negative labeling, special treatment, and specific expectations directed at female PR employees. Although they experienced different forms of stereotyping, the informants viewed them in different ways. The first informant considered it as a challenge or a job risk that every female PR employee must face, while the second informant saw it as a shortcoming in the PR world that she needs to overcome as a PR leader.
ANALISIS PENGARUH IDENTITAS MERK DAN CO-BRANDING MUSISI LOKAL TERHADAP LOYALITAS PELANGGAN DI BORSUMY HERITAGE Sofari Fuqoha, M Ilham; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The growth of the hotel industry is growing rapidly both on a global and national scale. The hospitality industry includes hotels and food service providers such as coffee shops, cafes and bars. In 2022, cafes in Indonesia will show a value of 1.9 million US Dollars or 30.2 trillion Rupiah. The development of this industry is also in line with the growth of Indonesian society. The more cafe choices there are, the more competition between cafes increases. Cafes compete to bring in loyal customers through a strong brand identity and co-branding with local musicians, as is done by Borsumy Heritage. Therefore, further research is needed to maintain loyal customers. This research aims to describe the influence of cafe brand identity and perceptions of co-branding with local musicians on customer loyalty in cafes. This research is an explanatory quantitative research with a non-probability sampling technique involving 100 respondents. The research results show that brand identity has no partial effect on cafe customer loyalty, co-branding with local musicians has a partial effect on cafe customer loyalty. Meanwhile, brand identity and co-branding with local musicians simultaneously influence cafe customer loyalty.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso S.Sos, M.Si, Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Jafron Wasiq Hidayat Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa NS Gono, Joyo Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Pratama, Bagas Abiyyu Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Qurrota Ayun, Primada Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S. Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Suryanto Gono, Joyo Nur Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Zainiyah Alfirdaus Zulfa Priastuti, Nadia