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All Journal Jurnal Ilmiah Komunikasi Makna FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Reka Lingkungan Interaksi Online Jurnal Ilmu Komunikasi Komunikator Kanal : Jurnal Ilmu Komunikasi KOMUNIKA JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Seminar Nasional Lahan Suboptimal PERSPEKTIF Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Poltekita: Jurnal Ilmu Kesehatan
Yanuar Luqman
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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PERSUASIVE COMMUNICATION STRATEGIES OF THE SEMARANG CITY DEVELOPMENT PLANNING AGENCY (BAPPEDA) IN THE “KITA TANI MUDA” PROGRAM Yudianisa, Rahma; Luqman, Yanuar
International Journal of Cultural and Social Science Vol. 7 No. 2 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i2.1294

Abstract

Facing a decline in farmers and limited agricultural land, the Semarang City Development Planning Agency (Bappeda Kota Semarang) launched "Kita Tani Muda," a business incubation program to attract young generation’s participation to agriculture. Although Bappeda Kota Semarang promoted the program through various channels, it failed to meet its target number of participant. The main objective of this study is to understand the persuasive communication carried out by Bappeda Kota Semarang in promoting the Kita Tani Muda program by analyzing the communication elements contained within it. This study also identifies factors that hinder the community from participating in Kita Tani Muda. This study used a qualitative method with a case study approach. The results show that Bappeda Kota Semarang has carried out persuasive communication in promoting Kita Tani Muda by establishing source credibility, designing attractive messages, and selecting relevant channels. However, participants were hesitant to join due to their unfamiliarity with the concept of business incubation and its benefits. The study concludes that Bappeda Kota Semarang needs to enhance public awareness of business incubation and create more effective promotional strategies to boost participation in similar programs in the future.
THE ROLE OF GREEN HOTEL POLICY IN IMPROVING EMPLOYEE GREEN BEHAVIOR: STUDY AT HOTEL ARUSS SEMARANG Arinda Thira Novia Setiawan; Tri Retnaningsih Soeprobowati; Yanuar Luqman
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The hospitality industry is recognized as one of the sectors that contributes significantly to environmental pressure due to instensive energy consumption, water use, and waste generation. In response to these challanges, many hotels have begun implementing environmental managemen policies known as Green Hotel Policies. These policies aim to support sustainable operational practices while encouraging environmentally responsible behavior among employees. This study aims toanalyze the implementation of Green Hotel Policy and examine Employee Green Behavior at Hotel Aruss Semarang, Indonesia. A mixed-methods approach combining descriptive quantitative and qualitative analysis was applied. Quantitative data were collected through questionnaires distributed to 58 hotel employees, while qualitative data were obtained through in depth interviews with hotel management, engineering staff, hotel guests, and community representatives. Descriptive statistical analysis was used to examine respondents’ perceptions regarding environmental policy implementation and employee green behavior. The results show that the implementation of Green Hotel Policy at Hotel Aruss Semarang is categorized as good across environmental, social, economic, and technological aspects. Employees demonstrate posistive green behavior particularly in energy conservation, waste management, and participation in environmental initiatives. Qualitative findings indicate that managerial commitment, environmental communication, and employee participation play important roles in strengthening environmentally responsible practices in hotel operations. Government regulations promoting sustainable tourism also reinforce the importance of environmental policy implementation within the hospitality sector. The study highlights that environmental policy integration within hotel managemen is essential for supporting sustainable tourism development and improving environmental responsibility in the hospitality industry. Keywords: Green Hotel Policy, Employee Green Behavior, Sustainable Tourism, Environmental Management, Hospitality Industry
PENGARUH TERPAAN IKLAN PINJAMAN ONLINE DI YOUTUBE, KUALITAS PESAN IKLAN, DAN DAYA TARIK IKLAN TERHADAP MINAT MENGAJUKAN PINJAMAN ONLINE PADA GENERASI Z Shananda Alvita Arrivia; Yanuar Luqman
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The development of online loan advertisements on digital platforms makes the background in this study, especially YouTube which increasingly reaches the younger generation, namely Generation Z as active internet users. The interest in applying for online loans in Generation Z is allegedly influenced by the high intensity of advertising exposure, the quality of advertising messages, and the attractiveness of advertisements. This study aims to analyze the influence of online loan advertising exposure on YouTube, the quality of advertising messages, and the attractiveness of advertisements on interest in applying for online loans in Generation Z. This study uses a quantitative method with a survey approach. Data was obtained through the distribution of questionnaires to respondents with Generation Z criteria who had seen online loan ads on YouTube. To analyze the relationship between independent variables with bounds using multiple linear regression analysis. Based on the results of the study, between exposure to online loan ads on YouTube, the quality of the ad message, and the attractiveness of the advertisement have a positive and significant effect on the interest in applying for online loans in Generation Z, both simultaneously and partially. The regression coefficient value of the variable exposure to advertising is 0.445 with a significance level of 0.000, the quality of the ad message is 0.441 with a significance level of 0.000, and the attractiveness of the advertisement is 0.391 with a significance level of 0.000. In addition, the R Square value of 0.821 represents the three independent variables that are able to show an influence on the interest in applying for an online loan by 82.1%, while the remaining 17.9% is influenced by other variables outside the study. These findings show that the higher the intensity of ad exposure, the better the quality of the ad message, and the more attractive the ads displayed on YouTube, the higher the interest of Generation Z in applying for online loans.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Arinda Thira Novia Setiawan Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Nurwijayanti Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu Sarwititi Sarwoprasodjo Shananda Alvita Arrivia Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Tri Retnaningsih Soeprobowati Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia