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KOMUNIKASI INTERNAL PT GEO DIPA ENERGI (PERSERO) DALAM IMPLEMENTASI VISI MISI MENGENAI PELESTARIAN LINGKUNGAN Fitriani Sholekha, Hillda; Luqman, Yanuar; NS Gono, Joyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

PT Geo Dipa Energi (Persero) yang dikenal sebagai renewable energy company bertujuan untuk menjadi perusahaan solusi dari habisnya energi tak terbarukan dan menjaga kelestarian bumi dari efek eksplorasi energi tak terbarukan. Dari pra-penelitian yang dilakukan, ditemukan persebaran informasi yang kurang merata dan minimnya pengetahuan mengenai visi misi pelestarian lingkungan. Tujuan dari penelitian ini adalah untuk dapat mengetahui pola komunikasi dalam pertukaran informasi yang berkaitan dengan persoalan pelestarian lingkungan hidup dalam PT Geo Dipa Energi (Persero).Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan fenomenologis, paradigma interpretatif melalui teknik pengumpulan data in depth interview terhadap 4 informan dengan latar belakang pribadi dan pengalaman yang berbeda sebagai karyawan PT Geo Dipa Energi (Persero). Hasil penelitian ini adalah perusahaan lebih dominan menggunakan pola komunikasi satu arah dengan metode lisan dan tulisan, dan komunikasi yang terjadi di PT Geo Dipa Energi (Persero) mengacu pada model komunikasi Lasswell. Persebaran informasi yang kurang merata disebabkan akibat karyawan tidak berpartisipasi aktif dalam pencarian informasi secara pribadi dan pergantian kebijakan pemimpin.
PENDIDIKAN SEKSUAL ONLINE UNTUK REMAJA: NARASI KONTEN DAN KOMENTAR DI TABU.ID Alda Retania, Vira; Hasfi, Nurul; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research describes the situation of sexual education in Indonesia, where "sex" is still considered taboo and there are many misconceptions about sexuality. Parents, schools, and mass media still provide inadequate information, leading adolescents to seek information from social media platforms like Instagram. In this context, the Instagram account @tabu.id plays a significant role in providing comprehensive sexual education and reproductive health. This study explores the narratives presented by @tabu.id in its sexual education content and the culture reflected through Instagram users' responses to that content. The research employs an interpretive paradigm with theories of Computer Mediated Communication and New Media. A qualitative approach using the netnography method is utilized to analyze 20 posts from @tabu.id with the highest likes and comments from January 2022 to September 2023. The findings reveal 5 categories in the Sexual Education and Reproductive content uploaded by Tabu.id: Sexual Orientation and Gender, Sexual and Reproductive Health, Relationships, Sexual Activities, and Sexual Violence. Tabu.id has facilitated significant open discussions about sexual education and reproduction on its Instagram account. Through discussions in the comment section, netizens exchange experiences and information, reflecting openness, inclusivity, and courage to discuss issues of sexual education, highlighting the importance of social media in voicing opinions on taboo and sensitive issues like sexual education and reproduction.
PENGALAMAN KOMUNIKASI ANAK TANPA PERAN ORANG TUA DALAM PEMBENTUKAN KONSEP DIRI DI PANTI ASUHAN Putri Pangestu, Tiara; Luqman, Yanuar; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesia is the sixth most orphaned country in the world. Not only orphans, many children grow up without parents due to divorce, economic deprivation, and neglect by their biological fathers and mothers. Living without the role of parents makes children experience many difficulties in forming a positive self-concept due to the lack of communication and direction from parents as the first group of children. Many children without the role of parents end up living in orphanages in order to continue their lives properly. This study aims to understand the communication experience of children without the role of parents in the formation of self-concept in orphanages. This research was conducted using the Interpretative Phenomenological Analysis (IPA) method with in-depth interview techniques to five children without the role of parents who are foster children in orphanages. This research draws on Mead's theory of symbolic interactionism self-concept. The results of this study show that children without the role of parents can still have a positive self-concept as they grow by establishing good interpersonal communication with caregivers in orphanages. The two-way communication model and the effectiveness of interpersonal communication between the two parties can make children still feel valuable and worthy of a bright future even without the role of parents. The child's self-image is also formed from the positive view of the environment towards the child. Even so, there are still communication barriers that arise in orphanages. The most common barriers experienced are semantic barriers in the form of language differences and psychosocial barriers resulting from past trauma.
PENGARUH TERPAAN BERITA KASUS PINJAMAN ONLINE DAN TINGKAT LITERASI KEUANGAN TERHADAP KEPUTUSAN MENGGUNAKAN PINJAMAN ONLINE Pemelia, Ehma; Luqman, Yanuar; Qurrota Ayun, Primada
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The decision to use online lending is on the rise. The number of borrower accounts and the value of outstanding loans continue to increase. But, at the same time, news of online lending cases has led to a negative perception of online loans. In addition, a person's decision to use or purchase a product is based on knowledge of the product. However, the level of financial literacy in society is still relatively low. This research aims to determine the influence of news exposure of online lending cases and the level of financial literacy on the decision to use online lending. Therefore, a quantitative approach with simple linear regression analysis was used to test the hypothesis. The theories used are Mass Media Effect Theory and Social Cognitive Theory. This study uses a sample of fifty respondents. The sample was selected using purposive sampling techniques with the respondent characteristics being male or female aged raging from 19-34 years, residing in Semarang City—exposed to news about online lending cases through mass media, and having used online lending. The simple linear regression test results that there is an influence of news exposure of online lending cases on the decision to use online lending. This result is indicated by a significance value of 0.002 (<0.05) with a regression coefficient of 0.179 (17.9%). The next result is that the decision to use online lending does not affected the level of financial literacy. This result is shown by a significance value of 0.57 (>0.05).
PENGARUH TERPAAN SALES PROMOTION PADA INSTAGRAM ADS DAN INTENSITAS MEMBACA ONLINE CUSTOMER REVIEW PADA FEMALE DAILY TERHADAP KEPUTUSAN PEMBELIAN TONER AVOSKIN BEAUTY Neovansa, Azizi; Bayu Widagdo, Muhammad; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The consumption trend of beauty products in Indonesia has highlighted toner as one of the daily skincare essentials. Local skincare brands, including Avoskin Beauty, which was once the top toner brand in 2022, have been actively promoting their products. Avoskin employed an Instagram Ads sales promotion strategy. Additionally, Female Beauty is recognized as the leading beauty forum and community, serving as a primary information source for consumers before making purchases. However, Avoskin's toner sales experienced a significant decline in 2023. This study aims to investigate the influence of Instagram Ads sales promotion exposure (X1) and the intensity of reading online customer reviews on Female Daily (X2) on the purchasing decision of Avoskin Beauty toner (Y). Using the Advertising Exposure theory and simple linear regression analysis, the study found that both sales promotion exposure and the intensity of reading online customer reviews have a positive and significant impact on the purchasing decision of Avoskin Beauty toner
The Influence of The Intensity of Social Media Use and Peer Group Communication Towards Fear of Missing Out on Late Adolescents Afra, Adeela; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesian late adolescents are actively involved in social media, experiencing both positive and negative effects. On the positive side, they gain knowledge, access useful information, find inspiration, and engage in meaningful interactions. Conversely, they also face negatives such as heightened anxiety, social comparison, exposure to misinformation, and mental health challenges. This study explores how social media engagement and peer group communication contribute to Fear of Missing Out (FOMO) in late adolescents.FOMO has emerged as a significant concern with the rise of social media and digital technology, intensifying the fear of being excluded from social experiences and trends. The research focuses on the influence and correlation between social media use intensity and peer group communication regarding FOMO in late adolescents aged 18-21. Employing a quantitative approach with 100 respondents and a simple linear regression test, the findings consistently indicate that as social media usage increases, weaken the likelihood of experiencing FOMO. Notably, heightened communication among peers corresponds with a decreased likelihood of FOMO.To enhance future research, it is recommended to incorporate additional variables such as comparison tendencies, self-esteem levels, personality traits, and peer pressure, contributing further to the understanding of FOMO. Qualitative research methods, like interviews or focus groups, could offer deeper insights into individuals' subjective experiences related to FOMO, complementing quantitative findings with context. Additionally, broadening the age range and demographic characteristics of participants would provide a more comprehensive understanding of how FOMO manifests across diverse life stages within the context of social media usage.
PENGARUH CITRA MEREK DAN TERPAAN IKLAN MEDIA LUAR RUANG GOJEK TERHADAP TINGKAT AWARENESS GOJEK DI MAHASISWA UNDIP Rahmadianto, Rizky; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to examine and understand the influence of Gojek's brand image and outdoor media exposure on the level of Gojek awareness among students of Diponegoro University (Undip). The research method utilizes an explanatory quantitative approach with the population of individual Gojek application users and active Undip students. A sample of 124 people was selected using nonprobability sampling techniques, and primary data was collected through questionnaires. Data analysis employed simple linearregression to measure the relationship between brand image, outdoor media exposure, and Gojek awareness level among Undip students. In conclusion, this research has successfully demonstrated the significant influence of Gojek'sbrand image and outdoor media exposure on the level of Gojek awareness among Undip students. The research findings, with significance values in the simple linearregression test of 0.030 and <0.01 for each variable, underscore the importance of brand image and outdoor advertising exposure in shaping Gojek awareness among Undip students. Therefore, it is recommended that Gojek enhance its outdoor media exposure to improve its brand image andGojek awareness among Undip students
PENGARUH TERPAAN PROMOSI PENJUALAN “HARI BANGGA BUATAN INDONESIA” DAN CITRA MEREK “ERIGO” TERHADAP MINAT BELI Dinda Salsabella, Anisa; Sunarto, Sunarto; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Through the "Hari Bangga Buatan Indonesia" program, the government projects online shopping transactions on BBI Day to exceed IDR 11.6 trillion. However, based on NielsenIQ research, the sales contribution for local products was recorded at only IDR 8.5 trillion out of total transactions of IDR 18.1 trillion in 2021. Even though the implementation of national online shopping which coincides with "Hari Bangga Buatan Indonesia", it was held over a longer period, namely for nine days, compared to the previous year which was only held for two days (11 - 12 December). This research aims to determine the effect of exposure to the sales promotion "Hari Bangga Buatan Indonesia" and the brand image of "Erigo" on purchasing interest. The theory used in this research is the Elaboration Likelihood Model. The number of samples in this study was 100 people aged 18-28 years who lived in Indonesia and were aware of the sales promotion for Proudly Made in Indonesia Day. The sampling technique in this research is non-probability sampling. The results of the research show that there is an influence of exposure to the sales promotion "Proudly Made in Indonesia Day" on purchasing interest with a significance value of 0.000 and an influence size of 15.64%. Second, there is an influence of the "Erigo" brand image on purchase intention with a significance value of 0.000 and an influence size of 44.58%. Third, exposure to the sales promotion "Proudly Made in Indonesia Day" and the brand image "Erigo" simultaneously (together) had a significant positive effect on purchase intention with an influence size of 60.2%.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM MENGENAI PRODUK BOIKOT DAN KONFLIK PALESTINA – ISRAEL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOIKOT Nur Hasanah, Anisa; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The conflict between Palestine and Israel has been ongoing for a long time and flared up again in October 2023. This conflict has been widely discussed on social media, including Instagram. The escalation in 2023 led to a resurgence of the BDS (Boycott, Divestment, Sanctions) movement as a response to policies and practices deemed to violate human rights and international law. One consequence of the Palestine-Israel conflict is that the public has increasingly voiced support for boycotts through Instagram, resulting in decreased sales for companies affiliated with Israel. This study aims to examine whether there is an influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. This research is an explanatory type of study using a non-probability sampling technique involving 100 respondents. The theory used is the Cognitive Response Theory and the Cognitive Response Model as a foundation to understand the influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. The research utilizes multiple regression analysis techniques, based on hypothesis testing of the exposure to boycott products and the Palestine-Israel conflict on the decision to purchase boycott products, which yielded 0.007 > 0.05. Simultaneously, both independent variables (X) do not have an influence on the dependent variable (Y), thus the hypothesis is rejected. Furthermore, the R square result in the study is 9.6%, indicating a small effect. The results of this study are not significant due to other factors influencing the independent variables that were not included in the research, and the theory used is not sufficient to thoroughly explain the research results.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso S.Sos, M.Si, Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Jafron Wasiq Hidayat Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa NS Gono, Joyo Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Pratama, Bagas Abiyyu Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Qurrota Ayun, Primada Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S. Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Suryanto Gono, Joyo Nur Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Zainiyah Alfirdaus Zulfa Priastuti, Nadia