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All Journal Jurnal Ilmiah Komunikasi Makna FORUM JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Reka Lingkungan Interaksi Online Jurnal Ilmu Komunikasi Komunikator Kanal : Jurnal Ilmu Komunikasi KOMUNIKA JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Agrisocionomics: Jurnal Sosial Ekonomi Pertanian J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Journal of Health Policy and Management Seminar Nasional Lahan Suboptimal PERSPEKTIF Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Poltekita: Jurnal Ilmu Kesehatan
Yanuar Luqman
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH PERSEPSI KEMUDAHAN (PERCEIVED EASE OF USE) DAN TINGKAT KEPERCAYAAN TERHADAP PARTISIPASI BERDONASI GEN-Z MENGGUNAKAN PLATFORM CROWDFUNDING DIGITAL TANPA UANG Nisrina Aulianovanda, Althafa; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Generation Z or iGeneration grew up with the internet and made this generation become a cashless society that often uses non-cash systems, one of which is in donating through digital crowdfunding platforms. However, in fact, Generation Z's donation participation still tends to be minimal compared to other generations due to financial problems and trust issues regarding the use of certain donation allocations. Therefore, this study aims to examine whether the perceived ease of use and level of trust affect Gen-Z's donation participation through digital crowdfunding platforms without money. This study is a type of explanatory quantitative research using simple linear regression analysis techniques and non-probability sampling methods, namely purposive sampling with 95 respondents. The results of the study indicate that there is a positive influence between perceived ease of use and the level of trust in Gen-Z donation participation using a digital crowdfunding platform without money. The results and theories used indicate that the influence of variable perceived ease of use on donation participation using the Technology Acceptance Model and Participatory Culture theories shows a moderate influence so that the theory used is quite valid. While the influence of variable level of trust on donation participation using the Fully Functional Society and Participatory Culture theories has a weak effect or the theory is considered invalid to explain its influence. So it can be concluded that the hypothesis tests H1 and H2 are accepted and in line with the Technology Acceptance Model and Participatory Culture theories, but not in line with the Fully Functional Society theory.
PENGARUH SIKAP PEDULI LINGKUNGAN, NORMA SUBJEKTIF, DAN KONTROL PERILAKU PEMBELIAN TERHADAP INTENSI MEMBELI PRODUK PAKAIAN Alya Husni, Asyifa; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pertumbuhan industri pakaian yang sangat cepat telah menyebabkan perubahan pada perilaku masyarakat dan juga pada keadaan lingkungan. Perubahan perilaku masyarakat mendorong kebiasaan untuk membeli pakaian secara terus menerus melebihi kebutuhannya yang memicu terbentuknya perilaku konsumtif. Penelitian ini akan dikaji menggunakan Theory of Planned Behavior dengan menganalisis pengaruh antara sikap peduli lingkungan, norma subjektif, dan kontrol perilaku terhadap intensi membeli. Metode yang digunakan pada penelitian ini adalah kuantitatif eksplanatori dengan teknik non-probability sampling khususnya convenience sampling. Partisipan penelitian berjumlah sebanyak 300 orang yang berasal dari kalangan Generasi Z dan Milenial. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi linier berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa seluruh yariabel yaitu sikap peduli lingkungan, norma subjektif dan kontrol perilaku pembelian memiliki pengaruh yang siginifikan terhadap intensi membeli produk pakaian yaitu sebesar 0,000. Dapat diketahui pula besaran persentase pengaruh yang dihasilkan dari variabel sikap peduli lingkungan, norma subjektif, dan kontrol perilaku pembelian tehadap intensi membeli produk pakaian adalah sebesar 10,7%. Hasil temuan penelitian ini mendukung keabsahan teori yang digunakan bahwa sikap, norma subjektif, dan kontrol perilaku dapat memprediksi munculnya intensi pada suatu perilaku. Penelitian ini dikontekstualisasikan pada perilaku pembelian pakaian yang ditinjau melalui faktor sikap kepedulian seseorang pada isu-isu lingkungan, norma subjektif seperti orang-orang yang berada di sekitar, dan juga kontrol perilaku pembelian atau kemampuan pengendalian diri yang dirasakan untuk membeli atau tidak membeli produk pakaian.
Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Creative & Design Manager Al Ghifari, Rafdil; Luqman, Yanuar; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This project delves into all the preparations and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team based on the desire to create an event that was trending in recent months. As a foundation for this project, this report utilizes the event management framework outlined in Joe Goldblatt's book "Special Events," which details event execution through five stages: research, design, planning, coordination, and evaluation. The Trackpresso: 5K Color Run event targeted 150 participants and was held on August 24th in Semarang. The results of this report indicate that the event was executed as planned, with 150 participants taking part in the Trackpresso: 5K Color Run. In fulfilling the roles of Creative Manager and Production Manager for this event, the team successfully achieved the set targets, including the creation of the event logo, design of Instagram content, and procurement of production goods for each event. Thus, the creation of the event logo, the target of Instagram posts for Olahraga Nusantara from June to August 2024, the procurement of production goods for the MLBB Competition event, and the procurement and sourcing of production goods for the Trackpresso: 5K Color Run 2024 event were all fulfilled. This report recommends that the Trackpresso: 5K Color Run 2024 project can contribute to the academic field by providing a framework for preparing similar events..
PENGARUH INTENSITAS MENGAKSES INFORMASI DAN KUALITAS INFORMASI PARIWISATA AKUN INSTAGRAM @disparbudwonosobo TERHADAP MINAT BERKUNJUNG WISATAWAN KE KABUPATEN WONOSOBO Hidayat Putra, Syahida Alam Gitanjali; Luqman, Yanuar; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research is motivated by the problem of the number of tourists in Wonosobo Regency after the Covid-19 pandemic which has not reached the target. If based on data from Badan Pusat Statistik (BPS) Kab. Wonosobo, the percentage growth in the number of tourists from the last 3 years (2021-2023) has only reached 25%. To increase the percentage of the number of tourists, the Wonosobo Regency Tourism and Culture Office is aggressively promoting Wonosobo tourism through Instagram, but the results are still not optimal. The purpose of this study was to determine the effect of the intensity of accessing information and the quality of tourism information on the Instagram account @disparbudwonsobo on tourist interest in visiting Wonosobo Regency. This research is a quantitative study with explanatory methods and non-probability sampling techniques specifically using purposive sampling methods. Data collection was carried out by distributing questionnaires to 100 respondents with the characteristics of active Instagram users aged 18-34 years, have accessed tourism information, and have never traveled to Wonosobo Regency. To analyze the data that has been collected through surveys, SPSS 25 is used. The results of this study show that the intensity of accessing information and the quality of information affect tourist interest. This finding is in line with the basic concepts of Media Dependency Theory, Computer Mediated Communication (CMC) and Information Integration Theory.
GEN Z’S PERCEPTION OF GREEN MARKETING THAT SELLS: A CASE STUDY OF #SejauhManaKamuPeduli BY SEJAUH MATA MEMANDANG Nada Nurkhalisha, Aisya; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing awareness of environmental problems has recently become a concern that has caused many people to take action to use environmentally friendly components. These actions include how companies use green marketing to promote green products. Therefore, the term greenwashing has become more common, raising questions and causing skepticism among consumers. This research aims to examine how skeptical behavior emerges as a response to green marketing that sells in the case of #SejauhManaKamuPeduli by Sejauh Mata Memandang. This research uses the theory of Green Marketing by Hennion & Kinnear, Greenwashing by Jay Westerveld, and Skepticism by Hurtt using qualitative methods and case study Pattern Matching analysis methods, as well as collecting data through interviews with three Gen Z informants. This research shows that skeptical behavior by Gen Z towards green marketing that sells green products begins when someone is exposed to green marketing actions and they’re seeking information about the green product. When information about the green products they are looking for does not meet their expectations, skeptical behavior will emerges.
PENGARUH INTENSITAS KOMUNIKASI DAN POLA KOMUNIKASI KELUARGA KONSENSUAL TERHADAP KELEKATAN ORANG TUA-ANAK PADA KELUARGA LONG DISTANCE MARRIAGE Zulfa Priastuti, Nadia; Luqman, Yanuar; Noor Rakhmad, Wiwid
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Effective communication is crucial for maintaining harmonious relationships, especially in long-distance marriages. With the rise of migrant workers, many families face long-distance relationships that can impact parent-child bonds. This study examines how family communication intensity and patterns affect parent-child attachment in such families, using attachment theory and family communication patterns theory. Through a survey of 96 respondents and simple linear regression analysis, the results of hypothesis testing show that communication intensity can explain 33.4% with an effect size of 0.839 and consensual family communication patterns can explain 21.5% with an effect size of 0.546 on parent and child attachment. It can be concluded that higher communication intensity and consensual communication patterns significantly enhance parent-child attachment. The results suggest that frequent and open communication, as well as consensual communication patterns, can help strengthen parent-child relationships despite physical separation.
HUBUNGAN SIKAP DAN NORMA SUBJEKTIF TENTANG PROMOSI DIRI TERHADAP MINAT MELAKUKAN PROMOSI DIRI DALAM MENCARI PEKERJAAN DI MEDIA SOSIAL Putri Dwikurnia, Josephine; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The intense job competition in Indonesia has made it difficult for job seekers in Indonesia to find a job. Self-promotion could help people to find job easily. The study analyzed whether there was a relationship between the attitude about self-promotion and the subjective norm of self promotion toward the individual's intention in doing self-promoting on social media to find a job. The hypothesis is based on the Theory of Reasoned Action. The sampling of this study was done using non-probability samplings, specifically purposive samplers. The study took 300 respondents. The sample criteria for the study are individuals aged 15-24 years who are jobseeker. This consideration was due to the highest unemployment rate at the age range of 20-24 years, followed by the 15-19 year range. The hypothesis was tested using Kendall's W analysis with SPSS 29. Online questionnaire shared through Instagram, Tiktok, Facebook, Linkedin, and WhatsApp. The results of the research showed that the attitude and the subjective norms of have a relationship with the interest in doing self promotion on social media to find a job with a significance of 0,001<0,05 which means very significant. For the W value of 0,077 or 7,7% which means the relationship between the attitudes and the subjective norm towards the intention of doing self-promoting on social networks for finding a job is very weak. The findings of this study are in line with the theory used
Analisis Faktor Pembentuk Dalam Melakukan Keputusan Mendaftar di SMA Islam Al Azhar 14 Semarang Istivani, Yulia; Luqman, Yanuar; Setyabudi, Djoko
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Private schools cannot be separated from the commercial activities within them to achieve the school's target enrollment. Al Azhar 14 Islamic High School is a relatively new Islamic private school in the city of Semarang. However, Al Azhar 14 Islamic High School can show quite rapid and significant development in terms of the number of applicants or students from the first generation to the present. For this reason, this research was carried out to find out what factors can influence applicants or students to make the decision to register at this school so that the school can review and also consider these factors for the benefit of the school. This research is quantitative research with an exploratory type using factor analysis techniques. Researchers collected various basic concepts regarding factors that influence decision making to register and collected 18 factors which will be analyzed further. The respondents of this research were 100 students at SMA Islam Al Azhar 14 Semarang and then the data obtained was processed using IBM SPSS through several stages of factor analysis data processing. Of these 18 factors, five new factors were produced, namely School Facilities Factors, SpiritualIntellectual Education Factors, Organizational Strategy Factors, Non-Academic Factors, and Security Reputation Factors. However, the results of data processing also show that the School Facilities Factor (component 1) is the most appropriate factor to summarize the 18 existing factors.
PENGARUH TERPAAN ONLINE CUSTOMER REVIEW DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SERUM WHITELAB Ajeng Rengganis, Sekar; Pradekso, Tandiyo; Luqman, Yanuar
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Whitelab Serum, as one of the beauty products, has experienced a decline in popularity. In 2022, Whitelab ranked fifth in the sales of best-selling serums on ecommerce platforms during the July-August period, with a total sale of 104,600. However, in 2024, Whitelab has dropped to the eleventh position in the sales of best-selling serums on Shopee. This study is an explanatory quantitative research type. The Total Utility theory is used to explain the relevance of price perception to purchasing decisions. The simple linear regression test on online customer reviews' impact on purchasing decisions shows a significance value of 0.584 (>0.05), thus rejecting the hypothesis, indicating that online customer reviews do not have an influence on the purchasing decision of Whitelab Serum. The significance value of price perception on purchasing decisions is 0.011 (<0.05), therefore accepting the hypothesis that price perception does influence the purchasing decision of Whitelab Serum.
AUDIT KOMUNIKASI KOMUNITAS GIRL UP SEMARANG Via Oktarina, Rafida; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The Girl Up Semarang Community is a community that operates in the field of feminism which is directly supported by Girl Up Indonesia as a form of initiation by the United Nations Foundation to make SDGs Number 5 Gender Equality a success. As one of the largest communities in Semarang and with the power they have, they still lack the ability to create an interactive climate through their social media, this also applies to the campaign process they carry out, where there is a lack of participants in every campaign they carry out, However, despite this, Girl Up Semarang always strives to remain active both internally and externally in building effective and efficient communication with their audience.This research is qualitative research using the SWOT analysis method. Through interviews conducted with 5 respondents, it was found that the results of the SWOT analysis showed that on the IFE matrix Girl Up Semarang had the highest weight on the attractive branding factor with a weight of 0.30 and on the EFE matrix it had the highest weight on the online campaign factor, and the last one in the SPACE matrix shows that a good strategy that should be used is an aggressive strategy. This means that Girl Up Semarang has attractive branding qualities to be able to form a positive response from the public towards Girl Up Semarang with campaigns and various information that they distribute through their social media.
Co-Authors Ade Irma Safitri Widyasari Adhani Windari, Adhani Aditia Galih Purnama Afra, Adeela Agus Naryoso Agus Sudrajat Ahmad Firdaus Faza Ajeng Novita Handayani Ajeng Rengganis, Sekar Akmalia Rasyid, Alifa Al Ghifari, Rafdil Alda Retania, Vira Aldy Rizaldy Ramadhan Alexandra Parahita Bening Kesumaputri Alifa Ardini Sekarpramudita Alya Husni, Asyifa Amida Yusriana Ardini Sekarpramudita, Alifa Armansyah H Tambunan Arsya Yanuar Widyati Asti Rifiana Audrey Filia Rheinaya Azizah, Tazkiyah Bayu Widagdo, Muhammad Bisma Alief, Bisma Chairunnisa Chairunnisa Christy Ofeelia, Meyndi Daniel Panogari Dewi Fatmawaty Dimas Herdy Dinda Salsabella, Anisa Djoko Setiabudi Djoko Setyabudi Egi Famela EKA NOVITASARI Eleonora Irsya Eris Ariesda, Teo Faizuddin Rahmatulloh Faradila, Sabna Farrah Alfarani Nur Hidayat Felda Aurellia Anandani Felisitas Yolandita Suryo Kinasih Fitriani Sholekha, Hillda Gilang Wicaksono Hapsari Dwiningtyas Sulistyani Hartuti Purnaweni Hedi Pudjo Santosa Hedi Pudjo Santosa Hidayat Putra, Syahida Alam Gitanjali Ignatia Endra Kristianti Iqbal Aulia Ahsan Istiqomah Sheyla Al Kautsar Istivani, Yulia Joyo Nur Suyanto Gono Karem Rouby Islam Kismartini Kismartini Klara Laurensia Kurniawan Akbar Kurniawan, Qory Firdan Lina Mustikawati Lintang Ratri Rahmiadji Lintang Ratri Rahmiaji M Bayu Widagdo Mary Nuriko Tresia Sucipto, Sisilia Michael Lucky Ananda Mimi Sakinah Hilma Mira Adinia Muhammad Anggit Hendrawan Muhammad Aufar Al Wafi Muhammad Bayu widagdo Muhammad Bayu widagdo Muhammad Bayu Widagdo Muhammad Wahyu Widagdo Nada Nurkhalisha, Aisya Naomi Uli Quanti Siahaan Neovansa, Azizi Nisa Tunjung Hapsari Nisrina Aulianovanda, Althafa Nur Hasanah, Anisa Nurist Surayya Ulfa Nurist Surayya Ulfa Nurist Surraya ulfa Nurul Hasfi Nurul Izzah, Saniyyah Osadhani Rahma Pemila Palita, Fadel Banna Panggalo, Agimoto Pemelia, Ehma Primada Qurrota Ayun Pua Ayu Wardhani Putri Dwikurnia, Josephine Putri Febrianti Putri Pangestu, Tiara Rahma Kurniasari Rahmadianto, Rizky Retno Palupi Ridha Fadhila Rifka Ayu Pertiwi Rifqah Nailah Rodra Ciptaning Rosita Rachma Ruli Sawitri S Rouli Manalu Sarwititi Sarwoprasodjo Siti Zahara Alawiyah Yulissa Siwi Gayatri Sofari Fuqoha, M Ilham Sudarno Sudarno Sumardjo Sunarto Sunarto Syahdam Arrahman Tan Faizal Rachman Tandiyo Pradekso Taufik Suprihatini Thalya Anggita Putri Triyanto, Deni Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Via Oktarina, Rafida Vina Aulia Maharani Warsana, Warsana Wijanarko, Bagoes Wiwid Noor Rakhmad Wulan Sumekar, Wulan Yasirul Amri Muhammad Yoga Yuniadi Yuaristi Ekantina Yudianisa, Rahma Zainiyah Alfirdaus Zulfa Priastuti, Nadia