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Mahmud Mahmud
Pusat Pemanfaatan Sains Atmosfer dan Iklim – LAPAN, Jl. Dr. Junjunan no. 133, Bandung
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Journal : Jurnal Padamu Negeri

 1 
PENGUATAN DAYA SAING PENGUSAHA MIKRO SURAKARTA : REVOLUSI VISUAL MELALUI PELATIHAN FOTOGRAFI PRODUK Sisca Dian Rahmawati; Febrianur Ibnu Fitroh Sukono Putra; Mahmud Mahmud; Awanis Linati Haziroh; Rina Wulandari
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d7371t68

Abstract

PCM Laweyan has trained entrepreneurs in various fields, including the service, trade, production/manufacturing, culinary, and consulting sectors. Along with developments in technology, information and communication, businesses under PCM Laweyan must adopt new approaches to their business activities according to market desires. The entrepreneurs assisted by PCM Laweyan must utilize digital marketing in their marketing process. This is useful for increasing turnover and expanding the business market fostered by PCM Laweyan. However, entrepreneurs assisted by PCM Laweyan experience difficulties getting the right information technology solutions and need clarification about finding the right solution from the many different types of technology products. Therefore, this service aims to guide the choice of the right information technology according to the type of business and its needs and optimize the technology used. This program covers three areas: information and technology, marketing management, and HR management. The methods applied are training, mentoring, monitoring, and evaluation. The results of this service program can be seen from the changes on social media and MSMEs' websites after training and mentoring. Their promotional content becomes more attractive and professional, reflecting the impression of professionalism and quality of the products offered. This service program has helped increase the attractiveness of MSME businesses in the wider market through social media and e-commerce platforms.
Co-Authors Ahcmad Farich Aliya Zahra Alya Latiffa Amalia Enggar Pratiwi Andi Nur fadillah Anisa Yuliani Anisah Gadiez Salsa Aprilleony Annisa Dewi Pangestuti Annisya Bunga Pertiwi Aries Setiawan Asmarika Wibawati Astri Kurnia Lestari Aulia Rahma Awanis L. Haziroh Awanis Linati Haziroh Azrian Noor Badaruddin Mu'min Bambang hermani Bara Zaretta Bintang Balele Busman Busman Cahaya Al Amin Chairul Abdi Dhiyaur Rahmah Diana Aqmala Dina Puspita Sari Dwi Finna Syolendra Dwi Yuliyanti Astuti Effendi, Maya Syafriana Ekarat Chaichotchuang Elsa Nadia Pratiwi Endri Sentosa Era N R Oktaviana Erdina L.A Rampun Erna Erna Erna Sri Adiningsih Fatmawati Fatmawati Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Fitri Ekasari Fitri Ria Mustalifah Gista Yuliza Fitri Haris Budiana Herlina Astuti Hermin Andi Magga Herry Subagyo Hesty Parbuntari Indra Laksana Iskandar Effendi Ismail Ismail Julia Mulidawati Kembang, Lale Puspita Khairil Ansar Lalu Delsi Samsumar, M.Eng. Lamidi, Lamidi Lilis Suryani M Iqbal Marjam Desma Rahadhini Maulana Rafli Azami Maulidda Amanda Rossa Mita Riani Rezki Muhamad Aulia Aulia Muhammad Agus Muljanto Muhammad Iqbal Fikry Alamsyah Muhammad Zain Maajid Mulyadi Mulyadi Musdalifah Musdalifah Muthia Elma Nabilla Putri Amaria Nana Noviada Kwartawati Naysila Angelli Nida Noviani Elma Nopi Stiyati Prihatini Nunung Nurnilasari Nur baity Nurlindah Nurlindah Nurul Hayat Nurul Hayat Pahmi Pahmi Puji Handayati R Misriah Ariyani Rahmat Hidayatullah Rijali Noor Rina Wulandari Said Darnius Said Idrus Sarpan Sarpan Shoalihin Shoalihin Sih Darmi Astuti Sisca Dian Rahmawati SITI FATIMAH Siti Nafilah Sovitriana, Rilla Sri Benti Etika Suhita W. Setyahuni Suljumansah Suljumansah sunardi sunardi Syahril Syahril Syahril Syawal Taufiqur Rohman Tri Yudha S Tubagus Achmad Darodjat Umi Baroroh Lili Utami Usman Usman Vita Dhameria Viviani, Olinda Yayuk Ike Melani Yulinar Yulinar Zainuddin Muchtar zulfahmi HB