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Journal : International Journal of Accounting, Management, and Economics Research : Ijamer

The Influence Of Entrepreneurial Competence And The Utilization Of Digital Marketing To Improve Business Performance In The Community Of Weru Kidul Village, Weru District, Cirebon District Erna Erna; Ekarat Chaichotchuang; R Misriah Ariyani; Vita Dhameria; Mahmud Mahmud; Bambang Hermani
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.23

Abstract

Weru Kidul Village has several industrial potentials, including the handicraft industry, food industry, materials industry, savings and loan cooperatives, restaurants, and livestock. Based on the data from BPS, the number of entrepreneurs in Indonesia is only 3.47%, which still needs to be increased to become a developed country. Indonesia needs 12 to 14 percent. In this case, an increase in entrepreneurs needs to increase the number of entrepreneurs in Indonesia. This study aims to determine how much influence entrepreneurial competency and digital marketing use have on business performance. The method used in this research is a quantitative descriptive method. From the results of the study, it was found that entrepreneurial competence and the use of digital marketing had a significant effect on business performance.
Influence E-Commerce Regarding Consumer Behavior On The Shopee Application Vita Dhameria; Nunung Nurnilasari; Mahmud Mahmud; Nana Noviada Kwartawati
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.33

Abstract

The aim of this research is to examine the influence of e-commerce on student consumer behavior. A total of 150 respondents who had shopped at Shopee e-commerce participated in this research. This research instrument has passed validity and reliability tests through outer model measurements consisting of convergent validity, discriminant validity and composite reliability. The software used in these three stages is SEM - AMOS, this research is categorized as a cross-sectional study where data is collected only once in one time period. The sampling technique using purposive sampling is limited to certain types of people who can provide the desired information. The results of hypothesis testing concluded that e-commerce had a positive and insignificant influence on self-control. Lifestyle has a positive and significant influence on self-control. E-commerce, Lifestyle, Self control has a positive and significant influence on consumer behavior.
The Impact of Payment Gateway Adoption, Digital Financial Literacy, and Financial Inclusion on MSMEs' Financial Performance Lamidi Lamidi; Marjam Desma Rahadhini; Sisca Dian Rahmawati; Nabilla Putri Amaria; Mahmud Mahmud; Tubagus Achmad Darodjat
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.147

Abstract

The pandemic has significantly impacted Micro, Small, and Medium Enterprises (MSMEs), especially in Solo Raya, where adaptation to digital technology is now crucial for survival in an increasingly complex market. This research focuses on the influence of three key factors—Fintech-based payment gateways, digital financial literacy, and financial inclusion—on the financial performance of MSMEs in Solo Raya. The adoption of Fintech is vital due to the rise of cashless transactions and shifting consumer behaviors, making digital financial management essential for MSMEs to thrive. Solo Raya, known for its rich cultural and culinary heritage, has a growing MSME sector that drives the local economy. However, the lack of digital financial literacy and financial inclusion poses challenges for business growth and financial stability. This study employs a quantitative method, using a survey distributed to culinary MSMEs across Solo Raya, including Surakarta, Wonogiri, Klaten, Boyolali, and Karanganyar. Data is analyzed with SEM-PLS (Partial Least Square), assessing validity, reliability, and the relationships between variables through SmartPLS. This research aims to provide insights that will help MSMEs effectively adapt to digital advancements, ensuring sustainable growth and competitiveness. The results which states that digital payment adoptions, digital financial literacy, financial inclusion has impact on the MSME’s financial performance.
Service Quality and Emotional Experience as Key Drivers of E-Wom in the Hospitality Sector Muhammad Zain Maajid; Mahmud Mahmud; Tubagus Achmad Darodjat
Jurnal Telekomunikasi dan Informatika Lbh. 3 Àir. 1 (2025): International Journal Of Accounting, Management, And Economics Research (IJAME
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v3i1.163

Abstract

This study aims to examine the effect of service quality and positive emotional experience on customer satisfaction and positive eWOM at Patra Semarang Hotel & Convention. Service quality and positive emotional experience are considered important factors that can increase customer satisfaction and influence the behavior of sharing positive experiences through digital platforms. The research method used is a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were collected through an online questionnaire distributed to 181 respondents who had stayed at the hotel. The results showed that service quality has a significant positive effect on customer satisfaction and positive eWOM. Positive emotional experience also has a significant effect on customer satisfaction, but does not have a direct effect on positive eWOM. In addition, customer satisfaction is proven to function as a mediator connecting service quality and positive eWOM. These findings underline the importance of improving service quality and attention to customer emotional experiences to encourage them to share positive experiences online. The implications of this study suggest that hotel managers need to prioritize service quality and create pleasant emotional experiences to increase customer satisfaction and utilize positive eWOM as an effective promotional tool. This research contributes to theory development in hospitality, by providing a deeper understanding of the role of service quality and emotional experiences in creating customer satisfaction and positive experience sharing behavior.
Co-Authors Ahcmad Farich Aliya Zahra Alya Latiffa Amalia Enggar Pratiwi Andi Nur fadillah Anisa Yuliani Anisah Gadiez Salsa Aprilleony Annisa Dewi Pangestuti Annisya Bunga Pertiwi Aries Setiawan Asmarika Wibawati Astri Kurnia Lestari Aulia Rahma Awanis L. Haziroh Awanis Linati Haziroh Azrian Noor Badaruddin Mu'min Bambang hermani Bara Zaretta Bintang Balele Busman Busman Cahaya Al Amin Chairul Abdi Dhiyaur Rahmah Diana Aqmala Dina Puspita Sari Dwi Finna Syolendra Dwi Yuliyanti Astuti Effendi, Maya Syafriana Ekarat Chaichotchuang Elsa Nadia Pratiwi Endri Sentosa Era N R Oktaviana Erdina L.A Rampun Erna Erna Erna Sri Adiningsih Fatmawati Fatmawati Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Fitri Ekasari Fitri Ria Mustalifah Gista Yuliza Fitri Haris Budiana Herlina Astuti Hermin Andi Magga Herry Subagyo Hesty Parbuntari Indra Laksana Iskandar Effendi Ismail Ismail Julia Mulidawati Kembang, Lale Puspita Khairil Ansar Lalu Delsi Samsumar, M.Eng. Lamidi, Lamidi Lilis Suryani M Iqbal Marjam Desma Rahadhini Maulana Rafli Azami Maulidda Amanda Rossa Mita Riani Rezki Muhamad Aulia Aulia Muhammad Agus Muljanto Muhammad Iqbal Fikry Alamsyah Muhammad Zain Maajid Mulyadi Mulyadi Musdalifah Musdalifah Muthia Elma Nabilla Putri Amaria Nana Noviada Kwartawati Naysila Angelli Nida Noviani Elma Nopi Stiyati Prihatini Nunung Nurnilasari Nur baity Nurlindah Nurlindah Nurul Hayat Nurul Hayat Pahmi Pahmi Puji Handayati R Misriah Ariyani Rahmat Hidayatullah Rijali Noor Rina Wulandari Said Darnius Said Idrus Sarpan Sarpan Shoalihin Shoalihin Sih Darmi Astuti Sisca Dian Rahmawati SITI FATIMAH Siti Nafilah Sovitriana, Rilla Sri Benti Etika Suhita W. Setyahuni Suljumansah Suljumansah sunardi sunardi Syahril Syahril Syahril Syawal Taufiqur Rohman Tri Yudha S Tubagus Achmad Darodjat Umi Baroroh Lili Utami Usman Usman Vita Dhameria Viviani, Olinda Yayuk Ike Melani Yulinar Yulinar Zainuddin Muchtar zulfahmi HB