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All Journal Biota: Jurnal Ilmiah Ilmu-Ilmu Hayati E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Matematika & Sains Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) Jurnal Riset Industri Hasil Hutan Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar Jurnal Mirai Management Jukung (Jurnal Teknik Lingkungan) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan IKRA-ITH ABDIMAS Jurnal Dunia Kesmas JURTEKSI YUME : Journal of Management Jurnal Manajemen Bisnis Krisnadwipayana JUPE : Jurnal Pendidikan Mandala Pena Islam Jurnal Pendidikan Agama Islam Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Tarbiyah Al-Awlad: Jurnal Kependidikan Islam Tingkat Dasar Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian dan Pengembangan Umat Jernih : Jurnal Tugas Akhir Mahasiswa Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Ilmiah Berkala: Sains dan Terapan Kimia NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Academic Journal Perspective : Education, Language, and Literature Safari : Jurnal Pengabdian Masyarakat Indonesia Darma Sabha Cendekia Chimica Didactica Acta : Journal of Chemistry and Chemistry Education Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Ihsanika : Jurnal Pendidikan Agama Islam Khirani: Jurnal Pendidikan Anak Usia Dini Ardhi: Jurnal Pengabdian dalam Negri International Journal of Economics, Management and Accounting Jurnal Padamu Negeri Jurnal Manajemen Bisnis Digital Terkini Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi International Journal of Accounting, Management, and Economics Research : Ijamer Brilliant International Journal of Management and Tourism Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Mahmud Mahmud
Pusat Pemanfaatan Sains Atmosfer dan Iklim – LAPAN, Jl. Dr. Junjunan no. 133, Bandung
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Journal : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis

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MEMBANGUN KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG PRODUK SCARLETT WHITENING MELALUI HARGA, CELEBRITY ENDORSER, DAN CITRA MEREK Annisya Bunga Pertiwi; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 1 (2021): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v1i1.139

Abstract

The purpose of this study is to analyze the effect of price, celebrity endorser, and brand image on purchasing decisions and repurchase intention of Scarlett Whitening Products (Study of Scarlett Whitening Product Users in Central Java Province). The population of this study are consumers of Scarlett Whitening users in Central Java Province. Data were collected by distributing questionnaires to 120 respondents using a purposive sampling method. The analytical method used in this research is multiple linear regression analysis, instrument test, classical assumption test, coefficient of determination, f test, and T test. The results of this study show that price, celebrity endorser, and brand image have a positive and significant effect on purchasing decisions. Price, Celebrity Endorser, Brand Image, and Purchase Decision have a positive and significant effect on repurchase intention.
PENGARUH KUALITAS LAYANAN, RISIKO YANG DIRASAKAN, KEPERCAYAAN TERHADAP NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI BRIMO Fhaif Yusron Afdillah; Mahmud Mahmud
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 3 No. 1 (2023): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v3i1.872

Abstract

The purpose of the research was to determine the effect of service quality, perceived risk and trust on customers' interest in using the BRIMO application. This study uses a quantitative research design. Data obtained from distributing online questionnaires with Google Form. The sampling technique used is a purposive sampling technique. The number of samples used amounted to 100 respondents. In this study several tests were carried out such as validity tests, reliability tests, classic assumption tests, t-tests and F-tests with a significance value of 0.05. The results of the study prove that partially, the variables of service quality and trust have a positive effect on the intention to use the application, while perceived risk has a negative effect on the intention to use the application.
Co-Authors Ahcmad Farich Aliya Zahra Alya Latiffa Amalia Enggar Pratiwi Andi Nur fadillah Anisa Yuliani Anisah Gadiez Salsa Aprilleony Annisa Dewi Pangestuti Annisya Bunga Pertiwi Aries Setiawan Asmarika Wibawati Astri Kurnia Lestari Aulia Rahma Awanis L. Haziroh Awanis Linati Haziroh Azrian Noor Badaruddin Mu'min Bambang hermani Bara Zaretta Bintang Balele Busman Busman Cahaya Al Amin Chairul Abdi Dhiyaur Rahmah Diana Aqmala Dina Puspita Sari Dwi Finna Syolendra Dwi Yuliyanti Astuti Effendi, Maya Syafriana Ekarat Chaichotchuang Elsa Nadia Pratiwi Endri Sentosa Era N R Oktaviana Erdina L.A Rampun Erna Erna Erna Sri Adiningsih Fatmawati Fatmawati Febrianur Ibnu Fitroh Sukono Putra Fhaif Yusron Afdillah Fitri Ekasari Fitri Ria Mustalifah Gista Yuliza Fitri Haris Budiana Herlina Astuti Hermin Andi Magga Herry Subagyo Hesty Parbuntari Indra Laksana Iskandar Effendi Ismail Ismail Julia Mulidawati Kembang, Lale Puspita Khairil Ansar Lalu Delsi Samsumar, M.Eng. Lamidi, Lamidi Lilis Suryani M Iqbal Marjam Desma Rahadhini Maulana Rafli Azami Maulidda Amanda Rossa Mita Riani Rezki Muhamad Aulia Aulia Muhammad Agus Muljanto Muhammad Iqbal Fikry Alamsyah Muhammad Zain Maajid Mulyadi Mulyadi Musdalifah Musdalifah Muthia Elma Nabilla Putri Amaria Nana Noviada Kwartawati Naysila Angelli Nida Noviani Elma Nopi Stiyati Prihatini Nunung Nurnilasari Nur baity Nurlindah Nurlindah Nurul Hayat Nurul Hayat Pahmi Pahmi Puji Handayati R Misriah Ariyani Rahmat Hidayatullah Rijali Noor Rina Wulandari Said Darnius Said Idrus Sarpan Sarpan Shoalihin Shoalihin Sih Darmi Astuti Sisca Dian Rahmawati SITI FATIMAH Siti Nafilah Sovitriana, Rilla Sri Benti Etika Suhita W. Setyahuni Suljumansah Suljumansah sunardi sunardi Syahril Syahril Syahril Syawal Taufiqur Rohman Tri Yudha S Tubagus Achmad Darodjat Umi Baroroh Lili Utami Usman Usman Vita Dhameria Viviani, Olinda Yayuk Ike Melani Yulinar Yulinar Zainuddin Muchtar zulfahmi HB