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Journal : proceeding maritime business management conference

 1 
ANALISIS PERENCANAAN BISNIS D’TASTE Tykezia Yovela; Maya Malinda
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2022
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

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Abstract

Since long ago, the city of Bandung has been known as one of the main culinary destinations in the West Java region. Bandung as a center for culinary tourism creates opportunities for entrepreneurs to compete in opening more innovative businesses. Culinary developments in the city of Bandung are not only traditional culinary but also modern culinary, such as pastry and cake (cakes and bread). Pie cake is one of the culinary delights that is very suitable to be used as a gift for people who are on vacation. D'Taste is a business that is engaged in the culinary field, namely pia cakes and is very suitable to be used as souvenirs typical of Bandung. D'Taste has several unique and innovative flavors where there are no competitors selling similar products. From the survey results, it was found that consumers' interest in pia cakes ranging from 20-60 years old, with the status of students, entrepreneurs, employees, and lecturers, and having an income of Rp. 2,000,000 - Rp. 10,000,000. The marketing strategy carried out by D'Taste is direct promotion and through social media, advertising promotions, and making seasonal packages, and endorsements. The initial capital needed to develop D'Taste's business is Rp. 149,857,647 which comes from the owner's capital. The feasibility of developing this business is calculated by an NPV (Net Present Value) of Rp. 760,966,394, Payback Period (PP) is 7 months, in this case with an initial capital of 149,857,647 will be estimated to return within 7 months, Profitability Index (PI) of 5.08, and the Internal Rate of Return (IRR) of 192.41%. So, by using various aspects of business opportunities, marketing aspects, operational aspects, and financial aspects, it can be said that D'Taste's business is to be developed in accordance with the plans that have been made.
Co-Authors A. Rinny Maharsi Adinda Aulia Adiska Shabrina Agatha Evania Alanarima Agus Aribowo Aldian P. Putra Aliwinoto, Christine Allen Kristiawan Andriana Ratna Winastiningsih Anggraini, Devanty Anny Nurbasari Ariesya Aprillia Asni Harianti Asni Harianti Asni Harianti Aulia Nurulita Benny Budiawan Tjandrasa Benny Budiawan Tjandrasa Boedi H. Kuslina Boedi Hartadi Kuslina Bram Hadianto Caroline R. Sompie Cen Lu Chandra Kuswoyo Chandra Kuswoyo Charles Andrianto Christine Aliwinoto Dava R. Indrawan Devas Kambuno Dini Iskandar Dini Iskandar Djakaria, Elliati Elizabeth Wianto Elysa Tiffany Fanny Kristine Gina Christina Setyadi Gisha, Nadia Hadi Nasbey Hani Surjati Henky L. Suwarno Henky Lisan Suwarno Herlina Herlina Ida Ida Ika Gunawan Imelda Junita Immanoel Donny Wijaya Ivana Abigael Jahja Hamdani Widjaja Jessica Agrippina Fedora Johannes Buntoro Dharmasetiawan Jonathan Halomoan Joni Joni Kartika Imasari Tjiptodjojo Kezia Kurniawati Lidya Chandra Wulan Yulyanti Magdalena Kristiyanti Melisa Hediyani Meryana Meryana Meythi, Meythi Nonie Magdalena Nur Nur Nur Nur Nur Nur Olga Catherina Pattipawaej Olivia Vania Olius Pangestu, Aldi Putra Puteri Rahmia Ratnasari Rafdhi Wira Oktavius Pelawi Rapina Riki Martusa Rully Arlan Tjahjadi Rully Arlan Tjahyadi Ruth Neysa Tambunan Santy Setiawan Sherlywati Sherlywati Sophia Isabella Wattimena Sri Zaniarti Stefany Stefany Stephanus Abednego Stevanus Johnson Suryajaya Surya Setyawan Susanti Saragih Suyadi Suyadi Tan Ming Kuang Teguh Juliawan Maria Tykezia Yovela Velika Dwilestari Ibrahim Veline Velicia Manek Vincent Vincent Vinsensius Vinsensius Wijaya, Yohana Yolla Margaretha Yudita Royandi, Yudita Yuma Chandrahera