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All Journal Semantik JURNAL ILMU MANAJEMEN DAN BISNIS Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Bisnis dan Kewirausahaan Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Bakti Masyarakat Indonesia Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat Nursing and Health Sciences Journal (NHSJ) Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Management and Digital Business SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship, Business, and Creative Economy Easta Journal of Innovative Community Services Jurnal Pengabdian Masyarakat Bangsa Mandalika Journal of Business and Management Studies Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Yolla Margaretha
Universitas Kristen Maranatha
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Reducing Unemployment Through Enhancement Entrepreneurship Education, Entrepreneurial Orientation and Entrepreneurial Intention Suwarno, Henky Lisan; Malinda, Maya; Margaretha, Yolla; Aliwinoto, Christine
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.743

Abstract

The unemployment rates in Indonesia are deemed to be elevated, and a potential strategy to tackle this predicament involves augmenting entrepreneurial intention among university students. This approach fosters job creation prospects after graduation rather than pursuing traditional employment options. Hence, this study aimed to analyze the impact of entrepreneurship education and orientation in enhancing intention of entrepreneurship among students at a Private University. To achieve this objective, a comprehensive data collection process was conducted, involving the distribution of questionnaires to 327 students who had previously received entrepreneurship education. The data analysis method employed was Structural Equation Modeling, enabling a rigorous examination of the relationships between the variables. The results showed a significant role played by education and orientation of entrepreneurship in enhancing intention of entrepreneurship among the students. Furthermore, these results offered valuable insights into the importance of three variables and elucidated their intricate interrelationships.
Memperteguh Kesiapan UMKM di Kelurahan Sadang Serang Bandung Melalui Pelatihan Pemasaran Digital Ginting Munthe, Rusli; Margaretha, Yolla; Nursalin, Kezia Kurniawati; Zaniarti, Sri; Widiastuti, Ratna; Abednego, Felicia
Easta Journal of Innovative Community Services Vol 2 No 03 (2024): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v2i03.212

Abstract

Pada masa new normal ini membawa banyak perubahan pada perilaku masyarakat dalam mengonsumsi barang/jasa, hal ini dituntut juga kesiapan para UMKM sebagai penyedia produk terutama dalam menyiapkan pemasaran digital untuk memperluas pasar. Dunia digital yang mencakup masyarakat yang lebih luas lebih selektif dalam pemilihan produk yang akan mereka beli, ditambah lagi begitu banyaknya pilihan produk dari produsen yang ada, UMKM yang baru atau yang telah masuk ke dunia digital perlu lebih disiapkan dengan berbagai strategi digital yang up to date. Pada pengabdian masyarakat, tim dosen Universitas Kristen Maranatha ingin memberikan pelatihan kepada masyarakat Kelurahan Sadang Serang Bandung mengenai kesiapan UMKM menuju UMKM go digital, agar lebih siap bersaing di masa new normal ini.
Membentuk Pemimpin Masa Depan Melalui Pelatihan Pengelolaan Keuangan Saragih, Susanti; Margaretha, Yolla; Kristine, Fanny; Margaretha, Meily; Nursalin, Kezia Kurniawati; Sherlywati, Sherlywati; Kuswoyo, Chandra
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.3837

Abstract

Purpose: This community service initiative aims to support educational institutions in fostering the social and emotional development of adolescents by promoting awareness of saving, enhancing understanding of personal finance concepts, and equipping adolescents with essential financial skills to navigate future financial challenges. Methodology: The methodology employed in this initiative involved simulations and role-playing activities structured as a training program. The training focuses on the "Gerakan SMART" (Simpan, Mengurutkan kebutuhan, Atur pengeluaran, Realisasikan, dan Tercatat), a framework designed to assist individuals in creating, managing, and effectively utilizing personal finances. Results: A total of 97 junior high school students participated in this study. Evaluation based on three key indicators revealed that the community service activity was successful in achieving its objectives. The "Gerakan SMART" game improved the participants’ knowledge of financial management. Conclusion: Financial management is a crucial skill for adolescents, preparing them to face future financial challenges and ensuring their well-being. Training programs focused on financial management for young people are expected to cultivate future leaders equipped to thrive in competitive workplace environments that demand these skills, thereby contributing to the achievement of the Sustainable Development Goals (SDGs). Limitations: Owing to time and resource limitations, the program had difficulty ensuring that participants fully understood the material and assessing the training’s long-term effects. Contribution: By promoting the "Gerakan SMART" framework, the program equips young generations with the tools to navigate future financial challenges and prepares them to be leaders in the future.
Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling Satrio Pradelina, Dewa; Margaretha, Yolla
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p04

Abstract

This study explores the influence of personal and organizational characteristics on the motivation of successors in family business succession in Indonesia. Through a survey involving 30 respondents from West Java, data were analyzed using NVivo software. Findings indicate that age, gender, and business scale influence successor motivation, especially when succession plans are in place. The research highlights the importance of mature succession planning as a key to family business success. These findings can support the development of more effective policies and improvements in succession process management. Limitations of the study include questions that do not consider the business sector comprehensively and the need for a more varied sample. Future research can enrich this model and address these limitations to deepen understanding of family business succession.
Peningkatan Kualitas Layanan Wisata Melalui Pelatihan Delivering Happiness Bagi Karyawan Dago Dream Park Meily Margaretha; Sherlywati Sherlywati; Susanti Saragih; Imelda Junita; Fanny Kristine; Yolla Margaretha; Kezia Kurniawati Nursalin; Jahja Hamdani
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 6 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Juni, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i6.2139

Abstract

This article describes a community service program that used Delivering Happiness as the main framework for strengthening the service capability of Dago Dream Park employees in Bandung. The program was developed from the practical assumption that service quality in tourism is shaped not only by technical procedures, but also by employees’ emotional climate, shared values, and sense of contribution. The activity was carried out on 29 April 2026 with 55 participants using a participatory training model that combined a brief needs review, pre-test, four learning sessions, reflective worksheets, group discussion, post-test, and individual action planning. The material focused on workplace happiness, WOW service, organizational culture, and meaningful work, then was contextualized to the interaction patterns commonly found in tourism services. The main outputs of the program were a training module, a Happiness Thermometer worksheet, a Culture Check sheet, pre-test and post-test instruments, and written personal commitments for workplace improvement. After the activity, participants showed better conceptual understanding, indicated by the change in the average score from 60% to 95%, and qualitatively demonstrated stronger awareness of caring service behaviour. This program indicates that a human-centered training design can be used as a practical strategy to improve service experience in tourism destinations.
Perceived Source Credibility Memediasi Social Media Usage dan Social Capital Terhadap Visit Intention Wisata Alam Veline Velicia Manek; Surya Setyawan; Yolla Margaretha
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7871

Abstract

Tujuan penelitian ini adalah untuk melihat bagaimana penggunaan media sosial dan modal sosial oleh wisatawan memengaruhi keinginan mereka untuk mengunjungi tempat wisata alam, dengan keandalan sumber informasi dipandang sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode kausal dan teknik purposive sampling. Sebanyak 210 responden yang aktif di media sosial dan tertarik dengan wisata alam mengisi kuesioner daring yang digunakan untuk mengumpulkan data. Analisis data dilakukan menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa penggunaan media sosial dan modal sosial memiliki pengaruh yang baik dan signifikan terhadap niat kunjungan masyarakat dan opini mereka tentang seberapa andal sumber informasi tersebut. Selain itu, persepsi kredibilitas sumber informasi juga terbukti berpengaruh positif dan signifikan terhadap niat berkunjung. Hasil pengujian mediasi menunjukkan bahwa persepsi kredibilitas sumber informasi mampu memediasi secara signifikan hubungan antara penggunaan media sosial dan niat berkunjung serta hubungan antara modal sosial dan niat berkunjung. Temuan ini, kredibilitas sumber informasi merupakan faktor kunci yang membuat wisatawan ingin mengunjungi kawasan alam. Penelitian ini memiliki implikasi praktis bagi pengelola lokasi yang ingin meningkatkan kualitas dan keandalan informasi yang dibagikan di jejaring sosial dan media sosial.
Job Embeddedness as a Mediator of the Relationship between Organizational Justice and Employee Retention Angel Christmas Thania Ginting; Yolla Margaretha
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1429

Abstract

Employee retention has become an increasing concern in healthcare institutions facing workforce instability and persistent turnover challenges. This study examines the relationship between organizational justice and employee retention through the mediating role of job embeddedness among nurses at Hospital X in Bandung. While fairness perceptions shape employees evaluation of organizational practices, retention decisions are often influenced by the extent to which employees feel socially and psychologically connected to their workplace. Using a quantitative survey design, this research targeted 202 permanent nurses selected through purposive sampling; however, 220 valid responses were successfully collected and analyzed. Data were processed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Analytical procedures included measurement model validation, structural model assessment, and bootstrapping to examine direct and indirect relationships. The results show that organizational justice does not significantly influence employee retention through a direct pathway. Its contribution emerges indirectly by strengthening job embeddedness, which subsequently increases employees’ intention to remain in the organization. Nurses who perceive equitable treatment are more likely to develop stronger workplace attachment, organizational fit, and perceived sacrifice associated with leaving. Job embeddedness therefore acts as a full mediator linking fairness perceptions to retention outcomes. These findings suggest that retention initiatives in hospital settings should extend beyond formal fairness practices. Building meaningful interpersonal connections, reinforcing organizational fit, and cultivating stronger attachment to the work environment may offer a more sustainable strategy for maintaining nursing workforce stability.
The Role of Part-Time Work Experience in Shaping Start-Up Intentions among Generation Z Dennis Leonardo Rosli; Yolla Margaretha
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.467

Abstract

Generation Z has grown up amid rapid advances in digital technology and demonstrates a strong interest in entrepreneurship, particularly in the form of digital start-ups. However, not all individuals possess the practical readiness required to establish a business. Part-time work experience serves as an informal learning opportunity that fosters discipline, interpersonal skills, and managerial insight. This study aims to examine the effect of part-time work experience on Generation Z's intention to establish a start-up. Although intrinsic motivation and family support are conceptually recognized as potential moderating factors, the empirical analysis in this study focuses on the direct relationship between part-time work experience and start-up intention. A quantitative research approach with a survey design was employed, involving 105 respondents aged 18–26 years who had prior part-time work experience. The data were analyzed using Pearson correlation and simple linear regression with SPSS version 25. The findings indicate that part-time work experience has a positive and significant effect on the intention to establish a start-up (β = 0.468, p < 0.05), explaining 16.6% of the variance in start-up intention (R² = 0.166). These findings suggest that early work experience contributes to Generation Z's entrepreneurial preparedness and confidence, while future research should empirically examine the moderating roles of intrinsic motivation and family support.
Analisis pengalaman perilaku terhadap niat berkunjung kembali di mediasi oleh kepuasan pelanggan generasi Z di coffee shop Silvia Angelina; Yolla Margaretha
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2757

Abstract

Increasing competition in the coffee shop industry has made it increasingly important for businesses to retain Generation Z customers by creating positive customer experiences. This study examines the effect of behavioral experience on revisit intention, with customer satisfaction serving as a mediating variable. The sample consisted of 200 Generation Z consumers who had visited coffee shops and purchased their products in Bandung, Indonesia. This study employed a quantitative approach with a causal research design. Primary data were collected through an online questionnaire administered via Google Forms and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that behavioral experience has both direct and indirect effects on revisit intention. Behavioral experience also influences customer satisfaction, which, in turn, affects customers’ intention to revisit. The mediation analysis confirms that customer satisfaction mediates the relationship between behavioral experience and revisit intention. These findings offer practical insights for coffee shop operators seeking to develop customer experience strategies tailored to Generation Z, thereby increasing customer satisfaction, encouraging repeat visits, and supporting long-term business sustainability.
Dampak Praktik Manajemen Keuangan Yang Efektif Terhadap Pertumbuhan Bisnis Keluarga Di Sektor Pelayaran Elven Elven; Yolla Margaretha
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3966

Abstract

Bisnis keluarga memiliki kontribusi signifikan terhadap pertumbuhan ekonomi, khususnya di Indonesia. Meskipun sering kali berawal dari skala kecil, bisnis keluarga menyimpan potensi besar untuk berkembang dan bertahan lintas generasi. Penelitian ini bertujuan untuk menganalisis dampak praktik manajemen keuangan terhadap pertumbuhan bisnis keluarga di sektor pelayaran, dengan menitikberatkan pada profitabilitas, stabilitas arus kas, perencanaan suksesi, transparansi, dan pengelolaan risiko. Hasil penelitian menunjukkan bahwa penerapan manajemen keuangan yang terstruktur secara signifikan meningkatkan profitabilitas, menjaga stabilitas arus kas, dan mengurangi ketergantungan pada pembiayaan eksternal. Selain itu, transparansi dalam praktik keuangan memperkuat kepercayaan di antara anggota keluarga dan memfasilitasi proses transisi kepemimpinan lintas generasi. Strategi keuangan yang adaptif juga mendukung ketahanan dan keberlanjutan bisnis dalam menghadapi dinamika industri.
Co-Authors A. Rinny Maharsi Agatha Evania Alanarima Agus Aribowo Alexander, William Alexandrina Everdine Rosali Aliwinoto, Christine Allen Kristiawan Angel Christmas Thania Ginting Anny Nurbasari Ariesya Aprillia Asni Harianti Asni Harianti Asni Harianti Bram Hadianto CAHYONO, FANNY AGUS Cen Lu Cen Lu Chandra Kuswoyo Chandra Kuswoyo Chandra Kuswoyo Daniati Dediwan Debbianita Debbianita Dediwan, Daniati Dennis Leonardo Rosli Devas Kambuno Dewa Satrio Pradeliana Diky Hadian Elizabeth Wianto Elven Elven Fanny Kristine Fathiyah Ma'ani Felicia Abednego Fransiscus Duran Ginting Munthe, Rusli Hadi Nasbey Hadian, Diky Haryanti, Mathelda Weni Henky L. Suwarno Henky Lisan S Henky Lisan Suwarno Henky Lisan Suwarno Ika Gunawan Imelda Junita Jacinta Winarto Jahja Hamdani Jessica Agrippina Fedora Josephina Agung Kartika Imasari Tjiptodjojo Kezia Kurniawati Kezia Kurniawati Nursalin Kristine, Fanny Kusuma, Sunan Limawan, Kevin Maya Malinda Meily Margaretha Meryana Meryana Meyliana Meyliana Meythi, Meythi Nonie Magdalena Nur Nur Nur Nur Nur Nur Octresna, Nouren Olivia Vania Olius Ratna Widiastuti Riki Martusa Rully Arlan Tjahjadi Rully Arlan Tjahyadi Rully Arlan Tjahyadi Satrio Pradelina, Dewa Shelly Kurniawan Sherlywati Sherlywati Sherlywati Sherlywati, Sherlywati Silvia Angelina Sri Zaniarti Sunan Kusuma Surya Setyawan Susanti Saragih Susanti Saragih Susanti Saragih Veline Velicia Manek Vinsensius Vinsensius Zaniarti, Sri