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All Journal Semantik JURNAL ILMU MANAJEMEN DAN BISNIS Panrita Abdi - Jurnal Pengabdian pada Masyarakat IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Bisnis dan Kewirausahaan Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Bakti Masyarakat Indonesia Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA Yumary: Jurnal Pengabdian kepada Masyarakat Nursing and Health Sciences Journal (NHSJ) Jurnal Impresi Indonesia Jurnal Locus Penelitian dan Pengabdian Journal of Management and Digital Business SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Entrepreneurship, Business, and Creative Economy Easta Journal of Innovative Community Services Jurnal Pengabdian Masyarakat Bangsa Mandalika Journal of Business and Management Studies Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Yolla Margaretha
Universitas Kristen Maranatha
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Corporate and Brand Images and Customer Loyalty Diky Hadian; Sunan Kusuma; Daniati Dediwan; Yolla Margaretha
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6259

Abstract

This study aims to investigate three relationships. The first is between company image and customer loyalty (CL). The second is between brand image and CL. The final decision is between a company and the brand image. Moreover, to meet this goal, readers of the West Java Tribun Daily Newspaper in Bandung are employed as the sample. Unfortunately, this study only gathered data from 75 people using the convenience sampling technique. Moreover, it analyzed their responses statistically using confirmatory factor and reliability analyses, as well as assessment model criteria and t-statistics, to examine the shaped hypotheses using a partial least squares-based structural equation model. As a result, three positive tendencies occur: (1) Consumers with a stronger brand image will have better loyalty, (2) the higher their brand image, the higher their loyalty, and (3) the customers with a better company image will have a better brand image. Based on these facts, this study recommends that West Java Tribun News in Bandung pay attention to the digital media content background, such as YouTube and social media. Additionally, its assigned staff members should interact with the readers by replying to their comments on these media.
Developing a Competitive Strategy Canvas for MSMEs: A Conceptual Framework Approach Maya Malinda; Yolla Margaretha; Elizabeth Wianto
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i2.4118

Abstract

Micro, Small and Medium Enterprises (MSMEs) face increasing challenges in sustaining competitiveness due to limited strategic capabilities, inadequate competitor analysis, and insufficient differentiation strategies. Existing strategic tools are generally designed for large enterprises and often fail to address the specific characteristics and resource limitations of MSMEs. This study addresses the research gap by developing an integrated strategic framework to support MSMEs in building sustainable competitive strategies. The purpose of this strategy is to address the challenges faced by MSMEs and develop competitive strategies. The methodology of this strategic tool is qualitative, using a literature review of journals conducted with PRISMA 2020. The result is Competitive Strategy Canvas has eleven elements consisting of Focus on a niche market (F); Operationally efficient (O); Market Research & Analysis (R); Monitor and benchmark performance (M); Agile and Responsive (A); Invest in talent and training (T); Build Strong Customer Relationships (B); Sustainable Innovation (I); Differentiation (D); Effective Marketing and Branding (E); Strategic partnerships and alliances (S). Expectantly, the originality of this study lies in proposing a comprehensive strategic framework specifically designed for MSMEs, which may assist business owners in developing more adaptive and sustainable competitive strategies while also providing a foundation for future quantitative validation studies.
Perspektif Akademisi Jepang terhadap Perkembangan Infrastruktur Jawa Barat Kartika Imasari Tjiptodjojo; Surya Setyawan; Henky Lisan Suwarno; Yolla Margaretha; Susanti Saragih; Debbianita Debbianita; Meyliana Meyliana; Shelly Kurniawan
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4144

Abstract

Kegiatan seminar internasional yang menghadirkan akademisi Jepang dan Indonesia diselenggarakan sebagai ruang dialog akademik untuk memperkaya wawasan mengenai arah penguatan pembangunan infrastruktur dan transformasi pembangunan daerah di Jawa Barat. Forum ini menjadi sarana pertukaran gagasan terkait transformasi digital, penguatan sumber daya manusia, tata kelola keberlanjutan, serta kolaborasi multipihak dalam pembangunan regional. Melalui paparan narasumber dan diskusi interaktif, kegiatan ini menghasilkan berbagai perspektif strategis yang menekankan pentingnya pendekatan sistemik dalam pembangunan, tidak hanya berfokus pada modernisasi infrastruktur fisik, tetapi juga pada penguatan kapasitas institusional, kesiapan sosial, dan pemanfaatan teknologi berbasis data. Kegiatan ini berkontribusi dalam memperluas pemahaman akademik serta mendorong diseminasi gagasan pembangunan berkelanjutan melalui dialog lintas negara.
Workplace environment and nurse performance: Evaluating the mediating role of self-efficacy in hospital settings Fathiyah Ma'ani; Josephina Agung; Yolla Margaretha; Bram Hadianto
Nursing and Health Sciences Journal (NHSJ) Vol. 6 No. 3 (2026): September 2026
Publisher : KHD-Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/nhsj.v6i3.711

Abstract

Sustaining high-level nursing performance in complex hospital environments remains a critical determinant of healthcare delivery, clinical safety, and patient recovery outcomes. This empirical investigation evaluates the structural causal relationships among workplace environment, self-efficacy, and nurse performance within hospital settings, specifically analyzing the mediating role of self-efficacy. Data collection occurred in November 2025 at two selected healthcare facilities in Indonesia: Sumber Kasih Hospital in Cirebon and Budi Agung Juwana Hospital in Pati. Target sample size parameters were determined utilizing the Isaac and Michael formula, with a non-probability snowball sampling strategy yielding 208 completed nurse responses. Analytical procedures employed Covariance-Based Structural Equation Modeling to execute rigorous measurement validation, path analysis, and structural equation testing. Empirical findings demonstrate that both self-efficacy and the workplace environment have significant, direct positive effects on nurse performance. The quality of the workplace environment also exerts a strong, direct positive effect on nurses' self-efficacy. Mediation analysis confirms that self-efficacy partially mediates the relationship between the workplace environment and clinical performance outcomes. Multidimensional environmental support, encompassing physical gratification, psychological stability, independent competence, collaborative relationships, and structural supports, facilitates the execution of daily tasks while fundamentally reshaping nurses' perceptions of their clinical capabilities. Strengthening internal confidence enables nursing staff to maintain high standards of care under demanding operational conditions. Hospital administrators must combine structural environmental investments with psychological empowerment initiatives to optimize overall clinical care quality.
Co-Authors A. Rinny Maharsi Agatha Evania Alanarima Agus Aribowo Alexander, William Alexandrina Everdine Rosali Aliwinoto, Christine Allen Kristiawan Angel Christmas Thania Ginting Anny Nurbasari Ariesya Aprillia Asni Harianti Asni Harianti Asni Harianti Bram Hadianto CAHYONO, FANNY AGUS Cen Lu Cen Lu Chandra Kuswoyo Chandra Kuswoyo Chandra Kuswoyo Daniati Dediwan Debbianita Debbianita Dediwan, Daniati Dennis Leonardo Rosli Devas Kambuno Dewa Satrio Pradeliana Diky Hadian Elizabeth Wianto Elven Elven Fanny Kristine Fathiyah Ma'ani Felicia Abednego Fransiscus Duran Ginting Munthe, Rusli Hadi Nasbey Hadian, Diky Haryanti, Mathelda Weni Henky L. Suwarno Henky Lisan S Henky Lisan Suwarno Henky Lisan Suwarno Ika Gunawan Imelda Junita Jacinta Winarto Jahja Hamdani Jessica Agrippina Fedora Josephina Agung Kartika Imasari Tjiptodjojo Kezia Kurniawati Kezia Kurniawati Nursalin Kristine, Fanny Kusuma, Sunan Limawan, Kevin Maya Malinda Meily Margaretha Meryana Meryana Meyliana Meyliana Meythi, Meythi Nonie Magdalena Nur Nur Nur Nur Nur Nur Octresna, Nouren Olivia Vania Olius Ratna Widiastuti Riki Martusa Rully Arlan Tjahjadi Rully Arlan Tjahyadi Rully Arlan Tjahyadi Satrio Pradelina, Dewa Shelly Kurniawan Sherlywati Sherlywati Sherlywati Sherlywati, Sherlywati Silvia Angelina Sri Zaniarti Sunan Kusuma Surya Setyawan Susanti Saragih Susanti Saragih Susanti Saragih Veline Velicia Manek Vinsensius Vinsensius Zaniarti, Sri