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Journal : Students

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO ( Studi Empiris Pada Bandeng Presto “BONAFIDE” Semarang ) Sya Faza Maulana, 12.05.51.0079; Maskur, Ali
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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Abstract

This study aims to analyze the influence of Brand Citra, Production Quality and Price Perception Against Purchase of Milkfish Presto Bonafide Decision in Semarang. The sample used in this is research is 100 respondents with sampling technique that Accidental Sampling method. The data which is used is premiere data, the analytical data which is used involving validity test, reliability test, multiple regression linear test, coefficient of determination and hypothesis test involving F test and t test. Based on the data analysis and hypothesis test showed that partially, the service quality variable is positively and significantly affected on the purchasing decisions. Price perception variable is positively and significantly affected on the purchasing decisions. Location variable is positively and significantly affected on the purchasing decisions.Keywords: Service Quality, Price Perception, Location and Purchase Decision
PENGARUH KEPERCAYAAN, KOMUNIKASI, DAN NILAI PELANGGAN TERHADAP LOYALITAS ANGGOTA DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi pada Koperasi Karyawan Melati Unisbank Semarang) Marsha Nela Anggraeni, 13.05.51.0164; Maskur, Ali
Students Journal of Economic and Management Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of direct and  indirect trust, communication,and customer satisfaction as an intervening variable on loyality.The population of this research is the member Koperasi Melati.The total sample 100 respondents with purposive sampling. Data obtained by the questionnaire. This research variable trust  (X1), communication (X2), costumer value (X3), customer satisfaction (Y1), and loyality (Y2). Data analysis with statistical analysis descriptive and path analysis.The result of the research indicated that the trust  (X1), communication (X2), costumer value (X3) show that there are influance bigger than loyality(Y2) compared by intervening variable satisfaction (Y1).The result of lane analysis shows that trust variable (X1) has direct effect on loyalty (Y2), communication (X2) has direct effect on loyalty (Y2), costumer value (X3) has direct effect on loyalty (Y2).The conclusion from the study of the trust (X1), communication (X2), costumer value (X3) has direct effect on loyalty (Y2) compared through satisfaction (Y1) as intervening variable.Keywords : Trust, Communication, Costumer Value, Saticfaction and Loyalty. DAFTAR PUSTAKAArtantie, Nadira. Pengaruh Komunikasi, Kepercayaan, Komitmen, Dan Penyelesaian Masalah Terhadap Loyalitas Nasabah (Studi Pada Nasabah Debitur Pd. Bpr Tugu Artha Malang). 2013. Universitas Brawijaya Malang.Balkis, M., Duru, E. 2009. Prevalence of Academic Procrastination Behavior Among Pre Servic Teachers And Its Relationship With Demographics and Individual Preferences. Journal of Theory and Practise in Education.Vol.5, No.1Barnes, James. G. 2003. Secret of Customer Relationship Management.AhliBahasa. Andreas Winardi. Yogyakarta : Penerbit Andi.Dharmayanti, Diah. 2006. Analisis     Dampak Service Value dan Kepuasan Sebagai Moderating Variabel terhadap Loyalitas Nasabah ( Studi pada Nasabah Tabungan Mandiri Cabang Surabaya). Jurnal Manajemen Pemasaran Vol.1 No.1 April.Freida Ellena, 2011. Analisis Pengaruh            Kepercayaan, Komitmen,Komunikasi, dan Penanganan Keluhan terhadap Loyalitas Nasabah (Studi pada Nasabah PT. BRI (Persero) Tbk. Cabang Pemalang).Ghozali, imam, 2011, “Aplikasi Analisis         Multivariate Dengan Program IBMSPSS 19”, cetakan ke lima, Badan Penerbit Universitas Diponegoro, Semarang.Griffin, Jill, 2005. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Erlangga. Jakarta.Griffin, Jill. 2005. Customer Royalty : Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Edisi Terjemahan Indonesia. Jakarta : Erlangga.Hutapea, Parulian dan Nurianna Thoha.2008. Kompetensi Plus.Jakarta: PT Gramedia Pustaka Utama.J. Setiadi, Nugroho, SE., MM., 2003,”Perilaku Konsumen Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana.Kotler dan Keller, 2007.Manajemen  Pemasaran,Edisi 12, Jilid 1,P T.Indeks, Jakarta.Kotler, Philip. 2009. Manajemen Pemasaran Jasa.Jakarta Erlangga.Koperasi Melati Unisbank Semarang.Lupiyoadi, Rambat. 2001. “Manajemen Pemasaran Jasa, Teori dan Praktik”. Jakarta : Salemba Empat.Mardikawati, Woro dan Naili Farida.Pengaruh Nilai Pelanggan Dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap). 2012. Universitas Diponegoro Semarang.Mulyo Budi Setiawan dan Ukudi, 2007,Pengaruh Kualitas Layanan, Kepercayaan dan Komitmen terhadap Loyalitas Nasabah (Studi pada PD. BPR Bank Pasar Kendal), Jurnal Bisnis dan Ekonomo (JBE), September ISSN : 1412-3126.Nasution M.N.,2010. Manajemen Mutu Terpadu (Total Quality Management),Ghalia Indonesia, Jakarta.Ndubisi, Nelson O. 2007. “Relationship Marketing and Customer Loyalty”.Marketing Intelligence and Planning.Vol 25.No.1.Pratiwi, Ni Putu Lenny dan Ni KetutSeminari. Pengaruh Kualitas Pelayanan, Kepercayaan Dan Nilai Nasabah Terhadap Kepuasan Nasabah.E-Jurnal Manajemen Unud, Vol. 4, No. 5, 2015. Universitas Udayana Bali.Putri, Juwita Agil. Pengaruh Customer Relationship Marketing Terhadap Tingkat Kepuasan Konsumen Pada Virgin Cafe And Resto. Jurnal Ilmu dan Riset Manajemen Volume 4, Nomor 10, Oktober 2015. Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya.Rosda, Aulia Yumi. 2015. Analisis Pengaruh Kepercayaan, Komunikasi, Komitmen, Dan Penanganan Keluhan Terhadap Loyalitas Nasabah Di Pt. Bank Bank Negara Indonesia Syariah Kantor Cabang Sudirman Pekanbaru. Skripsi. Pekanbaru : Universitas Islam Negeri Sultan Syarif Kasim Riau.Septiawan, Ari. 2014. Pengaruh Kepercayaan, Komitmen Dan KomunikasiTerhadap Kepuasan Konsumen Pada Showroom Euro 2000 Automobile Di Solo. Skripsi. Surakarta : Universitas Muhammadiyah Surakarta.Setiawan Heri, Maria MagdalenaMinarsih, Azis Fathoni. Pengaruh Kualitas  Produk, Kualitas Pelayanan Dan Kepercayaan Terhadap Kepuasan  NasabahDan Loyalitas Nasabah Dengan Kepuasan Sebagai Variabel Intervening (Studi Kasus Pada Nasabah Koperasi Rejo Agung Sukses Cabang Ngaliyan).Journal Of Management, Volume 2 No.2 Maret 2016. Universitas Pandanaran Semarang.Suliyanto. Pengaruh Nilai Pelanggan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan: Switching Cost Sebagai Variabel Moderas. Jurnal Ekonomi Dan Bisnis, Vol 12, No. 1, Juni 2013. Universitas Jenderal Soedirman Purwokerto.Suryanto, FX. Sugiyanto dan Sugiarti.2002. Analisis Faktor – Faktor yang  Membentuk Persepsi Kualitas Layanan untuk Menciptakan Kepuasan dan Loyalitas Nasabah (Studi Empiris Pada Kantor Cabang BRI Semarang-Patimura). Jurnal.Tjiptono, Fandy. 2000. Perspektif             Manajemen dan Pemasaran Kontenporer. Edisi I. Yogyakarta.Yin,Yee and T.M. Faziharudean.2010.Factors Affecting Customer Loyalty of Using Internet Banking in Malaysia.Journal of Electronic Banking System Faculty of  Business and Accountancy. University of MalaysiaSweeney, J. And Soutar, G. 2001.“Consumer perceived value: the development of a multiple item scale”. Journal of Retailing, Vol. 77.  
PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, CITRA MEREK, DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SIMCARD DATA IM3 (STUDI PADA SMA N 1 SUKOREJO) Anton Purnomo, 12.05.51.0108; Maskur, Ali
Students Journal of Economic and Management Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students Journal of Economic and Management

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Abstract

With so many communications company in Indonesia, then consumers will be more selective in determining im card that will be used as their needs. The problem in this research is "whether the variable of brand awareness, perceived quality, brand image and brand loyalty influence on purchase decisions in SMA 1 Sukorejo. The number of samples in this study of 100 respondents, the sampling technique used was accidental sampling in which respondents are all employees da students in SMA 1 Sukorejo. Collecting data using questionnaires.The results showed that variabe of brand awareness and a significant positive influence on purchasing decisions,perceived quality and significant positive influence on purchasing decisions, brand image and significand positive effect on puchasing decisions and brand loyalty and significant positive effect on purchasing decisions. Keywords: brand awareness, perceived quality, brand image and brand loyalty and purchasing decisions.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO ( Studi Empiris Pada Bandeng Presto “BONAFIDE” Semarang ) Sya Faza Maulana, 12.05.51.0079; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Brand Citra, Production Quality and Price Perception Against Purchase of Milkfish Presto Bonafide Decision in Semarang. The sample used in this is research is 100 respondents with sampling technique that Accidental Sampling method. The data which is used is premiere data, the analytical data which is used involving validity test, reliability test, multiple regression linear test, coefficient of determination and hypothesis test involving F test and t test. Based on the data analysis and hypothesis test showed that partially, the service quality variable is positively and significantly affected on the purchasing decisions. Price perception variable is positively and significantly affected on the purchasing decisions. Location variable is positively and significantly affected on the purchasing decisions.Keywords: Service Quality, Price Perception, Location and Purchase Decision
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, MEDIA PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Toko Bangunan Ben Berkah Kota Semarang Barat ) Mamila Hidayatullah, 14.05.51.0020; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to test and analyze the effect of product, price perception, promotion and location to the purchase decision. Analyzer used multiple regression, as for to test hypothesis using t test. Data collection through questionnaires with measurements using Likert scale 5 (five) alternative answers. The object of the research is the consumers of Ben Bless Shop West Semarang. The number of samples in this study is 100 respondents. The sampling technique uses that Purposive sampling. The result of the research shows that (1) The productquality has a significant effect on purchasing decision, (2) Price perception have significant effect to purchasing decision, (3) Promotion media has no significant effect on purchasing decision and (4) Location has significant effect to purchasing decision.Keywords: product quality, price perception, promotion media , location, purchase decision
PENGARUH PERSEPSI HARGA, LOKASI DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA MINAT BELI ULANG (Studi pada konsumen SMS Shop Matahari Lantai 1 Semarang) Mualimah, 14.05.51.0024; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the influence of each variable of Price Perception, Location And Image Store Against Purchase Decision And Its Impact On Buying Interest (Study on consumer SMS Shop Branch Matahari 1 Semarang). The population in this study is the consumer SMS Shop Branch Matahari 1 Semarang. The sample is determined by using purposive sampling with criteria: those who have already decided to buy milk at SMS Shop Matahari 1 and the minimum age of 16 years. Data analysis method used is through descriptive statistics, instrument test, model test and hypothesis test. The test instrument is tested with validity test and reliability test. Test model used is Test F (Goodness of Fit) and test Adj R2 (coefficient of determination). Furthermore, the hypothesis test in this study using regression analysis with t test with standard beta coefficient and significance level <0.05. Based on the results of hypothesis test concluded: 1. Price perceptions have positive and significant impact on purchasing decisions. 2. Location has positive and significant impact on purchasing decision. 3. Store Image has positive and significant impact on purchasing decision. 4. Purchase decisions have a positive and significant impact on repurchase interest Keywords: price perception, location, store image, purchase decision, buying interest.
PENGARUH KUALITAS LAYANAN, KERAGAMAN PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Annash Selluler Kendal) Sandi Putra Pratama, 14.05.51.0202; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to determine the effect of service quality, product diversity, and price perception on customer satisfaction and its impact on customer loyalty in Annash Selluler Kendal. The population in this study were customers in Annash Selluler Kendal. Sampling technique using purposive sampling. The sample criteria in this study are customers who have made purchases more than 3 times in Annash Selluler Kendal. Analyzer used is multiple linear regression. The result of this research can be concluded that: Service Quality have positive and significant effect to customer satisfaction. The diversity of products has a positive and significant impact on customer satisfaction. Price perceptions have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant impact on customer loyalty. Keywords: Customer Quality, Product Diversity, Price Perception, Customer Satisfaction, Customer Loyalty
PENGARUH KUALITAS LAYANAN,CITRA PERUSAHAAN DAN NILAI NASABAH TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS NASABAH (Studi Pada Nasabah Tabungan PT. Bank Negara Indonesia Kantor Kas Karang Turi Semarang)THETIC CENTER SEMARANG) Sofiana Adhi Putri, 14.05.51.0198; Maskur, Ali
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to analyze the effect of service quality, corporate image, and customer value on satisfaction and its impact on loyalty. The population in this study are all depositors who deposit funds in the form of demand deposits, savings and time deposits in Bank BNI KarangTuri Semarang Cash Office. Sampling technique in this research use purposive sampling, because in determining sample based on certain criterion, that is: active customer at least 3 times in 1 year that transact and save fund in the form of demand deposit, saving and deposit at Bank BNI KarangTuri Cash Office Semarang . The analysis tool used is multiple linear regression analysis using SPSS 20. The result of the fit model test shows that the three variables have influence to customer satisfaction and loyalty together, while the partial test shows that there is influence of service quality to satisfaction and loyalty, the influence of corporate image to customer satisfaction and loyalty, the influence of customer value to satisfaction and customer loyalty and the effect of customer satisfaction on customer loyalty. Keywords: Service Quality, corporate image, customer value, customer satisfaction and loyalty.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIPSTICK WARDAH (STUDI PADA MAHASISWA UNIVERSITAS STIKUBANK SEMARANG) Nira Widi Pamula, 15.05.51.0090; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The development of business dynamics is increasingly challenging so that business people must be able to make these challenges an opportunity to be able to compete and survive in the future. The purpose of this study was to examine and analyze the effect of product quality, brand image, price perception, and advertisement appeal on purchasing decisions for wardah lipstick products. The population in this study were all students of Stikubank University Semarang who had made the decision to purchase wardah lipstick products. The sample used was 100 respondents, using purposive sampling sampling method. The method of analyzing research data uses multiple linear regression. The results of this study indicate that product quality, brand image, price perception, and ad attractiveness have a positive and significant effect on purchasing decisions for wardah lipstick products.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA KONSUMEN HONDA BEAT PT. ASTRA HONDA MOTOR CABANG GAJAH MADA KOTA SEMARANG) Nurul Lailatul Janah, 14.05.51.0039; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to analyze the effect of product quality, brand image, and price perception on customer satisfaction. Research location at PT. Astra Honda Motor Gajah Mada Branch Semarang City. Research population are buyer dan user Honda Beat motorcycle at PT. Astra Honda Motor Gajah Mada Branch Semarang City are 100 people. Sampling technic using purposive sampling method are 96 people. This research using primaire data using technical data source using questionnaires and documentation. Data are be analyzed using validity, reliability, multiple regression, F detection, determination coefficient (R2), and t detection. Data processing using SPSS version 22. The results showed that the effect of product quality, brand image, and price perception had a positive and significant effect on customer satisfaction.
Co-Authors 06.3502.0746 Ribut Hadi Handoko 0625020025 Asa Bangkit Probo Pratista 08.05.51.0061 Jefri Handiarko 08.05.51.0094 ARDI ANUGRAH UTAMA 08.05.52.0115 Candra Arta Kusuma 08.3502.0508 Nico Martiyanto Bayuaji 08.3502.0548 Ali Muhtar 10.05.52.0150 Temmy Muhas Pribadi 11.05.52.0141 Faris Febrianto, 11.05.52.0141 12.05.51.0173 Nila Ardhianie Abu Hapsin Adib Saeroji, Adib Adila, Arina Hukmu Adilla, Arina Hukmu Afif Noor Afif, Aqila-Syarief Muhammad Agung Nusantara Agus Budi Santosa Agus Budi Santosa Aisa Rurkinantia Al-Ulamai, Ulil Amri Alfina Dwi Pratiwi Almira Veda Islamey Amrillah, Mohamad Yusfi Anita Dyah Wulandari, Anita Dyah Anton Purnomo, 12.05.51.0108 Anton Purnomo, 12.05.51.0108 Arifana Nur Kholiq, Arifana Nur Askar Yunianto Asti Rahmawati Aziz, Aulia Luqman Azizah, Aini Nur Azmi, Muhammad Fazli Azzahra Ardewita Rissema, 15.05.51.0305 Bambang Sudiyatno Bambang Sudiyatno Budi, Mulyo Cahya Abim Maulana Chamami, M Rikza Choirul Saleh Dagma Syafira Destia Wardani Daniswara, Alfreda Khansa Daud Rismana Dwi Wulandari Dzaini Wardi, Ali Edi Supriyanto, Edi Eko Nur Wahyudi Endang Tjahjaningsih Euis Soliha Fauzul Munna, 15.05.51.0262 Febri Andrean, 12.05.51.0073 Febri Andrean, 12.05.51.0073 Ferdiansyah, Alif HARIYANTO HARIYANTO Hariz, Hajar Salamah Salsabila Heli Tistiana Hersatoto Listiyono Ivana Khoiru Amalia Joko Purwanto Karin Ryanda Saputri, 15.05.51.0197 Karnadi Karnadi Khofifah, Siti Khoirul Muttaqin, 14.05.51.0153 Latifah, Vika Ulfiana Lely Indah Mindarti, Lely Indah Mafazah, Nia Laelatul Maksun Maksun Mamila Hidayatullah, 14.05.51.0020 Mamila Hidayatullah, 14.05.51.0020 Marlien Marlien Marsha Nela Anggraeni, 13.05.51.0164 Marsha Nela Anggraeni, 13.05.51.0164 Maruf Maruf, Maruf Meliana Nur Azizah, Siti Merlin Nur Pratiwi, 15.05.51.0221 MIFTA MUTIARA S Mualimah, 14.05.51.0024 Muhammad Ajib Syaifuddin Muhammad Rizal Firdaus Muhshonah, Muhshonah Mulyo Budi Setiawan Muslich Shabir Mya Maulida Hurriyah, 15.05.51.0261 Nada, Tia Lutfiatun Nastiti, Putri Meila Faiza Nawatmi, Sri Nawatmi Nira Widi Pamula, 15.05.51.0090 Nisa', Khoirotin Nurreyhan, Kevin Verrell Nurul Lailatul Janah, 14.05.51.0039 Permonoputri, Rifi Maria Laila Fitri Priyo Utomo Purwaningtyas , P Purwanto Waluyo Purwatiningtyas Purwatiningtyas Purwatiningtyas, P Putri Agustin, Fatma Rafika Amalia, 14.05.51.0225 Ramadhani, Megananda Dwi Retnowati Retnowati Retnowati Retnowati Ridfan Trisnanda, 12.05.51.0122 Ridfan Trisnanda, 12.05.51.0122 Riswan Septriayadi Sianturi S Sunardi Saccidananda Octyangelin Santosa Saifudin Saifudin Sandi Putra Pratama, 14.05.51.0202 Sandi Putra Pratama, 14.05.51.0202 Santoso, Ignatius Hari Sigit Hermawan Sofiana Adhi Putri, 14.05.51.0198 Sopiyani, Sopiyani Sri Mulyani Sri Mulyani Sri Nawatmi Sri Yulianto Fajar Pradapa Sumiarsih, 15.05.51.0224 Suzy Widyasari Sya Faza Maulana, 12.05.51.0079 Sya Faza Maulana, 12.05.51.0079 Syafira Nur Hidayaturohmah Syarifa, Aulia Isnaeni Nurul Yosi Arivianto