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All Journal Jurnal Ilmiah Pariwisata E-Journal of Tourism Ecotrophic, Journal of Environmental Science Jurnal IPTA JURNAL DESTINASI PARIWISATA Jurnal Master Pariwisata (JUMPA) Jurnal Pendidikan dan Konseling Amnesty: Jurnal Riset Perpajakan EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Journal of Applied Sciences in Travel and Hospitality Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Jurnal Revenue : Jurnal Ilmiah Akuntansi Devotion: Journal of Research and Community Service International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) INVOICE : JURNAL ILMU AKUNTANSI International Journal of Green Tourism Research and Applications International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Jurnal Akademi Akuntansi Indonesia Padang Jurnal Ekonomi, Manajemen, Akuntansi Jurnal IPTA (Industri Perjalanan Wisata)
I Nyoman Sunarta
Doctorate Degree In Tourism Udayana University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Continuance Intention To Use E-Wallet Pada Generasi Z Di Kota Denpasar Dengan Perceived Value Sebagai Variabel Mediasi Maharani, Ni Made Ayu Jesika; Sunarta, I Nyoman; Yunita, Putu Irma; Dewi, I. G. A. Agung Omika
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.13853

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan perceived usefulness terhadap continuance intention to use e-wallet pada Generasi Z di Kota Denpasar dengan memasukkan perceived value sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling berbasis Partial Least Square (PLS-SEM) dengan melibatkan 168 responden pengguna e-wallet yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui evaluasi outer model, inner model, serta uji hipotesis menggunakan bootstrapping. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap perceived value. Perceived ease of use berpengaruh langsung terhadap continuance intention, sedangkan perceived usefulness tidak menunjukkan pengaruh langsung. Selain itu, perceived value terbukti memiliki pengaruh signifikan terhadap continuance intention to use e-wallet. Hasil uji mediasi juga menunjukkan bahwa perceived value memediasi secara signifikan hubungan antara perceived ease of use dan perceived usefulness terhadap continuance intention to use e-wallet. Temuan ini menegaskan pentingnya peran persepsi nilai dalam meningkatkan niat berkelanjutan Generasi Z dalam menggunakan e-wallet. Oleh karena itu, strategi pengembangan e-wallet sebaiknya fokus pada peningkatan kemudahan penggunaan dan penciptaan nilai yang nyata bagi pengguna untuk menjaga loyalitas Generasi Z dalam menggunakan e-wallet secara berkelanjutan
Peran Gender Sebagai Moderasi Dalam Pengaruh Suku Bunga, Inflasi, dan Literasi Keuangan Terhadap Minat Investasi Generasi Muda Widiantari, Komang Sri; Palguna, I Gusti Agung Bayu Satria; Suidarma, I Made; Sunarta, I Nyoman
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 3 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i3.8762

Abstract

This study investigates the influence of interest rates, inflation, and financial literacy on investment intention among Generation Z in Bali Province, with gender serving as a moderating variable. The research is motivated by the increasing participation of young people in Indonesia’s capital market, which reflects a growing awareness of financial opportunities in the digital era. A quantitative approach was applied using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method, analyzed through SmartPLS 4 software. The study involved 152 respondents aged 17–28 years, all classified as Generation Z residents of Bali who have never engaged in capital market transactions, selected through purposive sampling. Respondents were limited to individuals who had never conducted transactions in the capital market to avoid bias from investment experience, ensuring that the measured investment intention genuinely reflects the early stage of decision-makingThe results reveal that financial literacy exerts a positive and significant effect on investment intention (T-statistics = 3.463; P-value = 0.001), confirming its pivotal role in shaping rational financial decisions. In contrast, interest rates and inflation show positive but insignificant relationships with investment intention. These findings align with the Theory of Planned Behavior (TPB) and Behavioral Finance Theory, indicating that financial literacy, as a component of perceived behavioral control, serves as the dominant predictor of investment intention. Furthermore, gender does not moderate the relationships between independent variables and investment intention. The model’s R-square value of 0.767 suggests that the proposed framework explains 76.7% of the variance in Generation Z’s investment intention in Bali.
Development of Subak Lestari as a sustainable tourism attraction in Denpasar city Rusadi, Ni Wayan Purnami; Pitana, I Gde; Sunarta, I Nyoman; Arida, I Nyoman Sukma
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.114-128

Abstract

This research examines the management and development of Subak Lestari as a sustainable tourist attraction in Denpasar City. Subak Lestari consists of five pilot subaks namely Anggabaya Subak, Umadesa Subak, Umalayu Subak, Subak Intaran Barat and Subak Intaran Barat Timur. The purpose of this study is to analyze institutional management and formulate a strategy for developing Subak Lestari as a sustainable tourist attraction in Denpasar City. This study uses an interpretive qualitative analysis method. Data collection was carried out through literature study, observation, in-depth interviews, triangulation and focus group discussions (FGD) with key informants including Subak Lestari officials, Denpasar City Government Agencies, Expert Team from academics who designed Subak Lestari, the Government and Pokdarwis in the Village and local Villages, as well as tourism actors. The results of this study found that there is a need for special management that manages Subak Lestari as tourist attraction, comprehensive HR training and assistance from related agencies, construction of tourism support facilities that still pay attention to paddy field productivity, implementation of policies and giving strict sanctions for violations related to land conversion and outreach to the community regarding the benefits of subak development as a sustainable tourist attraction. The conclusions from the research results are (1) Krama Subak is expected to maintain awig-awig in preserving agricultural land and open up to the concept of developing Subak as a tourist attraction; (2) the government is responsible for determining policies and collaborating with various related parties; (3) Academics conduct studies on concepts that are suitable for development in Subak, especially as a tourist attraction; (4) The community participates in preserving the Subak environment which has been designated as a tourist attraction.
PENERAPAN KESELAMATAN DAN KESEHATAN KERJA (K3) PADA USAHA PARIWISATA HAMAKA BALI ADVENTURE, SINGAPADU, GIANYAR, BALI Made Bambang Gede Dwi Widyantara; I Nyoman Sunarta; Putri Kusuma Sanjiwani
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p07

Abstract

Penelitian ini bertujuan untuk menilai efektivitas implementasi keselamatan dan kesehatan kerja (K3) di Hamaka Bali Adventure. Penelitian ini dilakukan di Desa Singapadu, Kabupaten Gianyar, Bali, menggunakan observasi, wawancara, dan dokumentasi sebagai teknik pengumpulan data. Narasumber penelitian termasuk manajemen, pekerja, dan wisatawan di Hamaka Bali Adventure, serta masyarakat Desa Singapadu. Analisis deskriptif dan kualitatif dilakukan untuk mengidentifikasi sembilan faktor kunci yang memengaruhi praktik K3 di Hamaka Bali Adventure. Faktor-faktor ini melibatkan kualitas kegiatan petualangan, aksesibilitas, dukungan masyarakat lokal, langkah-langkah keamanan, strategi pemasaran, pengelolaan lingkungan, fasilitas operasional, dan tenaga kerja yang berdedikasi. Secara khusus, tenaga kerja sebagian besar berasal dari area Singapadu. Hasil penelitian menunjukkan praktik K3 yang kuat dalam keselamatan operasional baik untuk karyawan maupun wisatawan di berbagai kegiatan. Penelitian ini memberikan pemahaman mendalam tentang komponen-komponen penting yang berkontribusi pada lingkungan pariwisata petualangan yang aman dan sehat di Hamaka Bali Adventure, dengan menekankan pentingnya keterlibatan masyarakat lokal, pemasaran strategis, dan langkah-langkah keselamatan yang efektif.
Co-Authors Abd. Rahman Abd. Rahman As-syakur Agus Dipayana Ainun Sabila Aliyah Jessica Siswoko Anak Agung Putu Agung Suryawan Wiranatha Ariwangsa, I Made Bayu Ayu Diva Septiyani Putri Sugianta Baiquni Baiquni, Baiquni Bellawasti Inna Ringu Langu Danancy Devasari, Ni Putu Nadia Dewa Gede Arimbawa Prantawan P Dewi, I. G. A. Agung Omika Digna Merian Andriani Dwi Ajeng Wahyundaria Dwi Wawan Wira Buana Edel Meriquin Dai Batafor Elya Kennis Rozana Fina Elziana Sapary Gek Ayu Tahta Kurnia Natha Dewi Gusti Ayu Marcela Dewi Hany Sintya Nida Hasnia Minanda Heru Suheryadi Hikmawatul Putri Ayunda I G. A. Desy Arlita I Gde Pitana, I Gde I Gede Anom Sastrawan I Gede Ngurah Primanda S Rahadiarta I Gede Wiramatika I Gusti Ayu Eka Suwintari I Gusti Ayu Widyarini I Made Adikampana, I Made I Made Antara I Made Jodi Artawan I Made Suarditya I Made Suidarma I Made Sukewijaya I Nengah Alit Nuriawan I Nengah Sastrawan I Nyoman Darma Putra I Nyoman Gede Arya Diatmika I NYOMAN RAI I Nyoman Sirtha I Nyoman Sudiarta I Nyoman Sukma Arida I Putu Anom I Putu Dedy Kastama Hardy I Putu Ngurah Wibawa I Putu Widhi Eka Julyantara I Wayan Ardika I Wayan Merta Yasa IGA Gede Oka Gautama Istacahyani, Ida Ayu Modasih IWAYAN GEDE BUDIANA Izza, Iftitahul Jimat Asmara , I Gede Julianti, Ni Ketut Trisna Komang Sri Widiantari Kustina, Ketut Tanti Kusuma Sanjiwani, Putri Luh Putu Kerti Pujani M. Sudiana Mahendra Made Bambang Gede Dwi Widyantara MADE KUSUMA NEGARA Made Ratih Nurmalasari Mahagangga, IGAO Maharani, Ni Made Ayu Jesika Mananda, I Gusti Putu Bagus Sasrawan N.K Mardani Ni Gusti Ayu Kadek Silviani Ni Luh Karmini Ni Made Mei Widiari Ni Made Sofia Wijaya Ni Putu Budiadnyani Ni Wayan Purnami Rusadi Nina Herlina Br Silalahi Nyoman Dini Andiani Oktuviani, Ni Putu Indri Palguna, I Gusti Agung Bayu Satria Putu Irma Yunita Putu Karyana Putra Putu Pande R. Aprilyani Dewi Rahman, Firly Ramadhanti, Ni Made Cindy Wahyu Rossi Evita Saptono Nugroho, Saptono Sari, Diah Ayu Wantika Semara, I Made Trisna Setiawan, Puguh Andhi Sudiksa, I Nyoman Syamsul Alam Paturusi Tjok Istri Priti Mahendradevi Trista Dewi, Anak Agung Vina Trisha Manurung Wahyuni Berlian Augusta Simorangkir Wayan Windutama Yosep Kupertino Ilang Yulien Prastika