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All Journal Buletin Al-Turas J-Simbol: Jurnal Magister Pendidikan Bahasa dan Sastra Indonesia Wanastra : Jurnal Bahasa dan Sastra Pendekar : Jurnal Pendidikan Berkarakter Widyabastra : Jurnal Ilmiah Pembelajaran Bahasa dan Sastra Indonesia SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI Community Development Journal Ibtida'i : Jurnal Kependidikan Dasar Ta'dib: Jurnal Pendidikan Islam Pioneer: Journal of Language and Literature Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Jurnal Kajian Anak (J-Sanak) Jurnal Bastrindo: Kajian Pendidikan Bahasa dan Sastra Indonesia Jurnal Bina Bangsa Ekonomika Jurnal Disastri: Pendidikan Bahasa dan Sastra Indonesia Jurnal Riset Pendidikan Agama Islam Jurnal Riset Pendidikan Guru Paud Bandung Conference Series: Islamic Education Kompetensi Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Buletin Pengabdian Metathesis: Journal of English Language, Literature, and Teaching TRANSFORMATIKA: Jurnal Bahasa, Sastra, dan Pengajarannya TARLIM : JURNAL PENDIDIKAN AGAMA ISLAM Wanastra: Jurnal Bahasa dan Sastra
Heru Pratikno
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Consumer Fraud Mode by Tricking Prices through Hyperbolic and Persuasive Advertising Promotion Language Pratikno, Heru; Suseno, Imam; Saifullah, Aceng Ruhendi
Metathesis: Journal of English Language, Literature, and Teaching Vol. 8 No. 1 (2024): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v8i1.1563

Abstract

In trading activities, sometimes certain people take advantage of the situation to take as much profit as possible from consumers. What these parties do is sometimes done in deceptive ways. However, strangely, consumers are actually tempted by their products, and do not even mind their deception. This has the potential to become a legal problem because of the attempt to deceive consumers with ironic slogans and promotional language. Therefore, the purpose of this research is that the author wants to know how sales cases that occur in minimarkets and online shops have the potential to become legal problems. In addition, the author wants to know what kind of promotional language minimarkets and online shops use to manipulate the selling price so that it looks cheaper to consumers so that it has the potential to become fraud. The data collection used in this research uses observation and documentation methods. After that, the data that has been collected will be analyzed using a qualitative approach. The results show that the use of advertising promotional language can increase sales value. On the other hand, the language has the potential to become a legal case because there are elements of price fraud against consumers in accordance with Article 378 of the Criminal Code.
Implications of Language Politeness in Efforts to Prevent Westernization Behavior and Horizontal Conflict Pratikno, Heru; Wulansari, Atsani; Purwanto, Kokok Dj
Wanastra: Jurnal Bahasa dan Sastra Vol. 17 No. 1 (2025): March
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/wanastra.v17i1.11891

Abstract

The purpose of this study is to find out the influence of foreign culture on the use of regional and national languages. In addition, this study was conducted to determine the role of language in preventing the horizontal conflicts in society that are emerging today. Data collection was carried out using the listening and note-taking method, the data was taken from documentation studies in online mass media. In analyzing the data, this study used a qualitative descriptive method. The results of the study show that it is so easy for the influence of Western culture and extreme understanding to enter the younger generation. The consistent use of polite language is a challenge for the younger generation to apply when interacting, both in society and on social media. For this reason, the role of family and community is very important in preventing Westernization and horizontal conflict, namely by prioritizing the use of good language.
Aplikasi Media Sosial Dapat Mengubah Pola Komunikasi Remaja Media Sosial Di Desa Cimanggu Adawiyah, Milah; Pratikno, Heru
Kompetensi : Jurnal Pendidikan dan Humaniora Fakultas Keguruan dan Ilmu Pendidikan UNIBA Vol 19 No 1 (2026): Kompetensi
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/kompetensi.v19i1.433

Abstract

Teknologi dan media sosial telah berkembang sangat pesat membawa perubahan terhadap pola komunikasi masyarakat, terutama remaja. TikTok sebagai bagian platform populer turut memengaruhi cara remaja berinteraksi melalui penggunaan bahasa yang unik dan dinamis. Penelitian ini bertujuan untuk menganalisis perubahan pola komunikasi remaja akibat penggunaan bahasa TikTok serta mengkaji dampak positif dan negatifnya terhadap kemampuan berbahasa. Penelitian ini menggunakan metode deskriptif kualitatif melalui teknik pengumpulan data seperti melalui wawancara, observasi, dan dokumentasi terhadap remaja di Desa Cimanggu Subang. Hasil penelitian menunjukkan bahwa bahasa yang digunakan remaja cenderung berupa slang, singkatan, serta menggunakan Bahasa campur kode antara bahasa Indonesia, daerah, dan asing. Bahasa tersebut bersifat santai, ekspresif, dan tidak formal. Di satu sisi, fenomena ini mencerminkan kreativitas berbahasa dan memperkuat identitas sosial remaja. Namun, di sisi lain, terdapat dampak negatif berupa penurunan penggunaan bahasa Indonesia yang baik dan benar serta munculnya kebiasaan penggunaan bahasa kurang sopan. Dengan demikian, diperlukan peran lingkungan dalam membimbing penggunaan bahasa secara bijak.
Co-Authors Aceng Ruhendi Syaifullah Adawiyah, Milah Alhamuddin Andi Murniati Asep Dudi Suhardini Ashila Asfa Nabila Askurifai Baksin Asri Dewi, Asri Asri Nuranisa Dewi Atsani Wulansari Ayi Sobarna Chaerunisa Ar-Risyda Dedih Surana Elmuna, Labib Farhan Fauzi Fatmawati Fatmawati Fitroh Hayati Imam Suseno Irma Yulita Silviany Khaira Shaliha Khambali Kokok Dj Purwanto Lenny Nofriyani Adam M. Amidan As Syakir Moh Inami Mujahid Rashid Nadila Monika Neng Susilawati Purwanto, Kokok Purwanto, Kokok Dj Putri Maryam F Rasyid, A. Mujahid Rosenda, Diden Santi Kharismawati Shabrina Nur Salsabila Sinta Rahmawati Siti Albab Mardiyah Huwaida Sri Waluyo Sudana, Dadang Syihabuddin Syihabuddin Windi Wildatul Mala Zainul Muttaqin