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Heru Pratikno
Universitas Islam Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Consumer Fraud Mode by Tricking Prices through Hyperbolic and Persuasive Advertising Promotion Language Pratikno, Heru; Suseno, Imam; Saifullah, Aceng Ruhendi
Metathesis: Journal of English Language, Literature, and Teaching Vol. 8 No. 1 (2024): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v8i1.1563

Abstract

In trading activities, sometimes certain people take advantage of the situation to take as much profit as possible from consumers. What these parties do is sometimes done in deceptive ways. However, strangely, consumers are actually tempted by their products, and do not even mind their deception. This has the potential to become a legal problem because of the attempt to deceive consumers with ironic slogans and promotional language. Therefore, the purpose of this research is that the author wants to know how sales cases that occur in minimarkets and online shops have the potential to become legal problems. In addition, the author wants to know what kind of promotional language minimarkets and online shops use to manipulate the selling price so that it looks cheaper to consumers so that it has the potential to become fraud. The data collection used in this research uses observation and documentation methods. After that, the data that has been collected will be analyzed using a qualitative approach. The results show that the use of advertising promotional language can increase sales value. On the other hand, the language has the potential to become a legal case because there are elements of price fraud against consumers in accordance with Article 378 of the Criminal Code.
Co-Authors Aceng Ruhendi Syaifullah Alhamuddin Andi Murniati Asep Dudi Suhardini Ashila Asfa Nabila Askurifai Baksin Asri Dewi, Asri Asri Nuranisa Dewi Atsani Wulansari Ayi Sobarna Chaerunisa Ar-Risyda Dedih Surana Elmuna, Labib Farhan Fauzi Fatmawati Fatmawati Fitroh Hayati Imam Suseno Irma Yulita Silviany Khaira Shaliha Khambali Kokok Dj Purwanto Lenny Nofriyani Adam M. Amidan As Syakir Moh In’ami Mujahid Rashid Nadila Monika Neng Susilawati Purwanto, Kokok Purwanto, Kokok Dj Putri Maryam F Rasyid, A. Mujahid Rosenda, Diden Santi Kharismawati Shabrina Nur Salsabila Sinta Rahmawati Siti Albab Mardiyah Huwaida Sri Waluyo Sudana, Dadang Syihabuddin Syihabuddin Windi Wildatul Mala Zainul Muttaqin