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Intan Purnamasari
Universitas Singaperbangsa Karawang
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Journal : Generation Journal

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Klasifikasi Pengguna Shopee Berdasarkan Promosi Menggunakan Naïve Bayes Fatiah Rahmadanti, Tania; Fatiah Rahmadant, Tania; Jajuli, Mohamad; Purnamasari, Intan
Generation Journal Vol 5 No 2 (2021): Generation Journal
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/gj.v5i2.15998

Abstract

Online shopping is a transaction of buying and selling goods or services through intermediary media, namely social networks. There has been a change in consumption patterns and the way people spend their money, which was originally conventional to switch to E-Commerce services due to several factors, namely the increasing public interest in online shopping due to the COVID-19 virus outbreak, and throughout 2019 E-Commerce users who made transactions reached 168.3 million people. . Based on iprice report data in 2020, Shopee is the most visited E-Commerce with a total of 129,320,800 visitors. Shopee is only a third party that provides a place to sell and payment facilities, therefore Shopee is not responsible for marketing the products sold. To attract consumers, sellers need attractive promotions. Therefore, research is needed to classify E-Commerce users. The purpose of this research is to classify E-Commerce users based on the promotion used using the Naïve Bayes algorithm with the Knowledge Discovery in Database (KDD) methodology. Nine test scenarios were carried out with cross validation which showed that the best performance was a test scenario using 3 folds which resulted in performance with an accuracy value of 88.73%, and with a kappa value of 0.451 which was included in the moderate category. Based on these results, the model generated by the Naïve Bayes algorithm is quite consistent.
Co-Authors Adhi Rizal Agustiyana, Rosela Aimede Primackof Pouryono Al Farezal, Rifky Alamry, Syarifah Helmiah Alfiah, Nur Rizqi Aliffia Kulsumarwati Andini, Rina Widia Anisa Aulia Annaz, Fajar Aprina, Tilawaty Asep Jamaludin Bagja Nugraha Baguspriawan, M Rendy Bella Aprianti Betha Nurina Sari Budi Arif Dermawan Carudin, Carudin Chosyiyah, Atut Indah Deesaeh, Khairul Anwar Dinar Hasnan Hariri Dori Lukman Hakim Dwi Setyaningsih Dzakiri, Labib Hanif E Haodudin Nurkifli Elin Nurlia Erik Arfan Suganda Erlina Suci Astuti, Erlina Suci Ernawati, Naya Fatiah Rahmadant, Tania Fatiah Rahmadanti, Tania Fauzan Osama, Mochamad Febrianti, Amanda Firaldi, Ilhan Firdausi, Stabita Firdiansyah, Adri Firmansyah, Dani Hamdan, Muhamad Handaria, Diana Hannie Hannie Hardiansyah, Firhan Hayuni, Okta Ros Hema Dewi Anggraheny Hidayat, Rofiq Ibnu Alfitra Salam Iin Khairunnisa Iqbal Maulana Irman Hermadi Jaman, Jajam Haerul Julius Widianto Pratama Putra Kamal Prihandani Khoirul Fahmi, Muhamad Komarudin, Oman Lulianthy, Eliyana Lusen, Vieri M Jajuli M. Rayhan Rizqullah Syarif Maulana, Asyifa Mayasari, Rini Muhamad Iqbal Faddillah Muhammad Azhari Sofyan, Chendra Mulyono Mulyono Nafi'ah, Nafi'ah Nafisah, Karunia Nirma Kurriwati, Nirma Nurfathullah, Muhammad NURUL HIDAYAH Nurul Miqat Oman Komarudin Padilah, Tesa Nur Paramitha, Dhiya Ayu Pratama, Riski Danan Prihandani, Kamal Putri, Dwi Khalisa Putri, Dyas Rahma Rafika Nur Rindhasari, Amelia Rini Mayasari Rivanka, Dika Rizal, Adhi Rohanah, Aan Salam, Ibnu Alfitra Samuel Bayulianto Santosa, Agil Sari, Alya Amelia Senjaya, Rico Septiadi, Michael shelladita fitriyani susilo Siska Siska Sofi Defiyanti Sulilawati, Susi Syaripudin, Rifky Teguh Irawan Valdi Irawan Virgayani Fattah Yahya Wijaya Yani Nurhadryani Yulis Indriyani Yusup, Irvan Maulana