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Islamic Tourism: Peran Atribut Wisata Halal dalam Menentukan Kepuasan dan Loyalitas Wisatawan Musnia Musnia; Rahmad Solling Hamid; Edi Maszudi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1188

Abstract

Perkembangan pariwisata halal di Indonesia memiliki dampak positif terhadap perkembangan ekonomi. Pariwisata merupakan salah satu sektor yang memiliki peran dalam mendukung perekonomian. Industri Pariwisata juga mulai terlihat perbaikan mulai dari pelayan hingga infrastruktur pendukung untuk kenyamanan wisatawan. Tujuan dari penelitian ini adalah untuk memastikan dan mengevaluasi pengaruh pariwisata halal terhadap kepuasan dan minat pelanggan untuk kembali ke destinasi wisata. Populasi didalam penelitian ini yaitu wisatawan yang telah mengunjungi permandian air panas pincara Kab. Luwu Utara sebanyak 111 responden. Penentuan jumlah sampel yaitu dengan menggunakanpertimbangan sampel minimum (10 x Jumlah item pengukuran) skala linier. Hasil penelitian diperoleh informasi bahwa atribut wisata halal memiliki pengaruh langsung dan signifikan terhadap kepuasan dan loyalitas wisatawan
Analisis Dampak Aktivitas Pemasaran Pada Media Sosial dan Persepsi Harga Terhadap Keputusan Pembelian dan Kepuasan Konsumen Muh. Harun Ar – Rasyid; Andi Adil Satiawan; Alfiansyah Alfiansyah; Rahmad Solling Hamid
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1189

Abstract

Kopi Kenangan adalah perusahaan minuman kopi yang turut menghidupkan kembali industri kopi Indonesia saat ini. Kopi Kenangan secara luas dinyatakan berhasil menjembatani kesenjangan harga antara kopi mahal yang dijual pedagang asing dan kopi instan kemasan yang disediakan di kedai kopi. Penelitian ini bertujuan untuk menguji pengaruh pemasaran pada media sosial, persepsi harga terhadap keputusan pembelian dan kepuasan konsumen. Jumlah keseluruhan dari populasi dalam penelitian ini belum diketahui, maka pengambilan sample diambil dengan menggunakan sample non probabilitas dan telah diperoleh sebanyak 195 jumlah sample responden konsumen minuman kopi kenangan. Pengujian hipotesis menggunakan teknik Struktural Equation Model. Berdasarkan hasil penelitian pemasaran pada media sosial berpengaruh signifikan secara langsung terhadap keputusan pembelian, keputusan pembelian berpengaruh signifikan positif secara langsung terhadap kepuasan konsumen, persepsi harga berpengaruh secara langsung terhadap kepuasan konsumen, dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian
Analisis Dampak Pendapatan, Lama Usaha, Usia Terhadap Literasi Keuangan Pelaku UMKM Nurul Azikin; Goso; Sahrir; Rahmad Solling Hamid
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 3 (2023): Vol. 7 No. 3 (2023): Research Artikel Volume 7 Issue 3: Periode Juli 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i3.1405

Abstract

This study aims to determine the effect of income, length of business, and age on the financial literacy of MSME actors in the culinary sector. This type of research uses a quantitative research approach. The objects in this study are the MSME actors in the culinary sector in the Masamba sub-district, North Luwu Regency. The sample in this study was determined based on the minimum sample size, which is 10 times the number of measurement items used in the study. The analytical method used is linear regression analysis. The results of the study show that income has a significant impact on the financial literacy of MSME actors in the culinary sector. This shows that the higher the income generated, the higher the level of financial literacy. Meanwhile, based on age and length of business, there are insignificant differences in the financial literacy of MSMEs in the culinary sector.
The Role of Innovation Orientation in Improving Marketing Communication and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs) in the Culinary Sector Ratna Dewi; Rahmad Solling Hamid; Andi Sismar; Riska Eka Putri Bachtiar; Sudarman Moonai; Asriany
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.419

Abstract

This research aims to understand how aspects of innovation orientation influence marketing communication strategies and ultimately contribute to the marketing performance of women entrepreneurs. The empirical analysis was conducted using a sample of 120 entrepreneurs in micro, small, and medium enterprises in the culinary sector. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. The research results indicate that innovation orientation has a significant positive direct influence on marketing communication. Innovation orientation also has a significant direct positive influence on marketing performance. Furthermore, self-motivation has a significant positive direct influence on marketing performance. Finally, marketing communication also has a significant positive influence on marketing performance.
PENINGKATAN SISTEM PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL PADA UMKM CHALODO SIBALI RESOE Zikra Supri; Sahrir Sahrir; Rahmad Solling Hamid; Sultan Sultan; Riyanti Riyanti
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1148

Abstract

Digital transformation is one of the main factors in the development and sustainability of Micro, Small and Medium Enterprises (MSMEs). The existence of Law (UU) No. 11 of 2020 concerning Job Creation is a form of government support that is also related to MSME digitization efforts. However, this effort is still not fully carried out by MSMEs on the grounds that they still have obstacles or problems in its implementation. . The partner in this service is the Chalodo Sibali Resoe MSME which produces processed chocolate products. The urgency of the implementation of this service is related to solving the problems faced by partners, including the need for financial system applications, increasing knowledge and taxation capabilities and digital marketing. The purpose of community service activities in general is to provide solutions to partners related to the problems faced in the form of programs and outputs that can later be utilized by the community / partners. The solutions provided include making financial management system applications and implementing socialization and training in taxation and digital marketing. Through this service activity, partners can increase knowledge about taxation and digital marketing, as well as the availability of simple financial reports that are in accordance with the activities and types of business of the partners.
The Role of Family Support in Enhancing Self-Confidence and Business Performance in Women Entrepreneurs Muh. Arif; Rahmad Solling Hamid
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.488

Abstract

The performance of businesses owned or operated by women entrepreneurs encompasses the results and accomplishments of these ventures. Evaluating the success and positive impact of women entrepreneurs' managed businesses involves using various metrics and indicators. Factors like self-confidence and family support are potential influencers in shaping women entrepreneurs' business performance. This study explores the interconnection between family support, self-confidence, and business performance among women entrepreneurs. The empirical analysis involved 197 women entrepreneurs surveyed online. After ensuring reliability and validity through tests, the data underwent analysis using partial least squares structural equation modeling. The research findings reveal a significant positive direct impact of family support on self-confidence. Additionally, family support exhibits a notable positive direct influence on business performance. Moreover, self-confidence emerges as a significant positive factor directly affecting business performance.
A Bibliometrics Visualization Analysis of Sustainable Green Supply Chain Management in Small and Medium Enterprises Rahmad Solling Hamid; Suriyanti Suriyanti; Imaduddin Imaduddin
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 1 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i1.523

Abstract

This bibliometric study entails an analysis of publications about green supply chain management (GSCM) within small and medium enterprises (SMEs). The research aims to scrutinize the research performance concerning GSCM in SMEs. This study identifies countries, leading journals, scholars, and research themes. This research adopts bibliometric methods to focus on publications between 2007 and 2024, sourced from the Scopus database and limited to English-language publications. The document type analyzed is articles, yielding 133 qualifying articles for analysis using Rstudio and VOSviewer. Results indicate rapid growth in studies on GSCM in SMEs since 2007. Influential countries in the realm of GSCM within SME contexts include China, Indonesia, India, Malaysia, and the United Kingdom. Furthermore, the Journal of Cleaner Production and author Le TT emerge as the most prolific scholarly output in this domain. Supply Chain Management, GSCM, and SMEs are frequently recurring keywords, totalling 407 keyword link strengths. Keyword analysis over time indicates a trend towards adopting newly pertinent terms such as human resources, technology, circular economy (CE), trade, and business. Thus, utilising GSCM signifies promising prospects for SMEs in the future. This study adopts bibliometric methods based on document-type articles from the Scopus database collected as of March 15, 2024. Publications based on document types such as conference papers, conference reviews, book chapters, and sources outside the Scopus database, such as WoS, are disregarded in this research. The study reveals that the sustainable implementation of GSCM in SMEs is an emerging requirement and complex to manage for SMEs, necessitating new concepts and appropriate strategies for implementation. This study objectively evaluates research progress in GSCM within SMEs, highlighting research achievements and gaps while discussing contributions to the scholarly community.
Innovation Orientation, Self-Motivation, and Marketing Communication: Their Role in Supporting the Marketing Performance of Women Entrepreneurs in Micro, Small, and Medium Enterprises Adelia Adelia; Rahmad Solling Hamid; Sofyan Syamsuddin; Muhammad Ikbal
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.917

Abstract

Background: The marketing landscape in the context of micro, small, and medium enterprises (MSMEs) has witnessed profound transformations driven by innovation, self-motivation, and marketing communication strategies. Understanding the intricate interplay of these factors is essential to empowering and uplifting women entrepreneurs within this sector, fostering their marketing success and economic contributions. This study aims to examine the relationship between innovation orientation, self-motivation, marketing communication, and marketing performance among women entrepreneurs. Method: The empirical analysis was conducted using a sample of 130 women entrepreneurs in micro, small, and medium enterprises. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that innovation orientation has a significant positive direct influence on marketing communication. Innovation orientation also has a significant direct positive influence on marketing performance. Furthermore, self-motivation has a significant positive direct influence on marketing performance. Finally, self-motivation also has a significant positive influence on marketing performance. Conclusion: This study illuminates the pivotal roles of innovation orientation, self-motivation, and marketing communication in bolstering the marketing performance of women entrepreneurs in micro, small, and medium enterprises (MSMEs). The findings underscore the multifaceted nature of these influences, emphasizing the need for tailored strategies and support mechanisms to empower women entrepreneurs in their marketing endeavors, ultimately contributing to the growth and sustainability of MSMEs.
The Role of Self-Empowerment, Interest, and the Role of Husbands of Women's Motivation and Decision-Making as Entrepreneurs: A Conceptual Framework and Empirical Evaluation Elsa Rahima; Rahmad Solling Hamid; Sofyan Syamsuddin; Muhammad Ikbal
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.931

Abstract

Background: In the realm of entrepreneurship, women's engagement has gained prominence, necessitating an exploration of the multifaceted factors that underpin their motivation and decision-making processes. This study seeks to develop a comprehensive conceptual framework and conduct empirical assessments to elucidate the contributions of self-empowerment, interests, and the role of husbands in shaping women's entrepreneurial motivation and decision-making dynamics. This study aims to examine the relationship between self-empowerment, interest, the role of husbands, motivation, and decision-making as women entrepreneurs. Method: The empirical analysis was conducted using a sample of 150 women entrepreneurs. This study used an online survey for data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that self-empowerment has a significant positive direct influence on motivation. Interest also has a significant direct positive influence on motivation. Furthermore, the role of husbands has no significant effect on motivation. Finally, motivation also has a significant positive influence on decision-making as an entrepreneur. Conclusion: This study has established a robust conceptual framework and conducted empirical evaluations that shed light on the intricate interplay of self-empowerment, interests, and the role of husbands in influencing women's motivation and decision-making as entrepreneurs. These findings provide valuable insights for policymakers, practitioners, and researchers, emphasizing the importance of tailored strategies to support and empower women in the entrepreneurial domain, ultimately fostering their success and contribution to economic growth.
The Role of Women Entrepreneurship and Eco-Friendly Entrepreneurship on Market Orientation and Marketing Performance of Female Entrepreneurs Windiyani Windiyani; Rahmad Solling Hamid; Sofyan Syamsuddin; Muhammad Ikbal
Proceedings Series on Social Sciences & Humanities Vol. 15 (2024): Proceedings of International Conference on Management, Accounting, Economics, and Bu
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v15i.943

Abstract

Background: In contemporary business landscapes, women entrepreneurs have emerged as a significant driving force, contributing to economic growth and innovation. Simultaneously, eco-friendly entrepreneurship has gained prominence, reflecting a growing global awareness of environmental sustainability in business practices. This study aims to examine the synergy between women's entrepreneurship and eco-friendly initiatives in shaping market orientation and marketing performance among female entrepreneurs. Method: The empirical analysis was conducted using a sample of 131 female entrepreneurs. This study used online survey for the data collection. After passing reliability and validity tests, the data were analyzed with partial least squares structural equation modeling. Results: The research results indicate that women entrepreneurship has a significant positive direct influence on market orientation. Eco-friendly also has a significant direct positive influence on market orientation. Finally, market orientation also has a significant positive influence on market performance. Conclusion: This study illuminates the intertwined dynamics of women's entrepreneurship and eco-friendly practices in influencing market orientation and marketing performance among female entrepreneurs. The findings underscore the potential for sustainable, gender-inclusive business strategies to not only drive business success but also contribute to environmental stewardship and societal progress. As women continue to play a pivotal role in the entrepreneurial landscape, fostering eco-friendly entrepreneurship offers a promising avenue for holistic economic and environmental advancement.
Co-Authors Adelia Adelia Ahmad Suardi Alfiansyah Alfiansyah Alfin, Alfiansyah Amri, Sri Rahayu Andi Adil Satiawan Andi Sismar Andrean, Ragil Anne Attas Annisa Annisa Anwar, Suhardi M. Arti, Pidia Asmita Asmita Ningsih Asriany Asriany Atika Aulia Aulia Melani Basir, Nur Halifah Bidasari Budi, Indah Indah Duriani Duriani, Duriani Dwi Rahmatya Ruddin Edi Maszudi Elsa Rahima Erwin Noki Fajar Dap Fitra Rahmat Sakti Goso , Goso H. Hafid Halimah S Dia Hapid Harun Alrasyid Herman Herman Hijrah Febriana Utami I Ketut Patra, I Ketut Idris, Irfat Nur Imaduddin Murdifin Imran Ukkas Intan Melinda Irmansyah Irmansyah Jumawan Jasman Juwandariah Jubir Kia Putri Wardani Lahumuddin, Muhammad Yasin Parawangsa Limbong, Christine Herawati Lusi, Naina M. Risal Masniati Masniati Muh Arif Andi Manrang Muh. Arif Muh. Harun Ar – Rasyid Muhammad Aqsa Muhammad Ferdianto Muhammad Harun Ar-Rashid Muhammad Ikbal Muhammad Ikbal Muhammad Yusuf Qamaruddin Muhammad Yusuf Qamaruddin Musnia Musnia Mustafa Muhani Mutmainna Mustafa N. Nuraini Naina Lusi Niniek Fariaty Lantara Nofa Atmayansih Utari Nugraha, Hary Nur Fadila Nur Fadillah Nur Fadillah, Nur Nurul Azikin Patra, I Ketut Paturrahman Paturrahman Pelandira Pelandira Pelandira, Pelandira Pingki Wahyuni Praginata, Ratu Dhita Putri Dewintari Qamaruddin, Muh. Yusuf Qamaruddin, Muhammad Yusuf Rahma Eka Putri Rahmatia Rahmatia Rahmawati Rahmawati Rahmawati Sjamsu Alam Ratna Dewi Rezeki, Syailendra Reza Irwansyah Riefky Dj Al Idrus Ririn Saputri Riska Eka Putri Bachtiar Riska Eka Putri Bachtiar Rismawati Rismawati Rismawati Risna Risna Riswandi Paradi Riyanti Riyanti Ruddin, Dwi Rahmatya Rusdi, Khusnul Fhatimah Sahar Sahar Saharuddin Saharuddin Sahrir, Sahrir Salju Salju Salju Salju, Salju Sapar Sapar Saputri, Arini Sari Devi Sarmila Sarpiana Sarpiana Satiawan, Adil Siti Muslimah Siti Nurhayati Sofyan Samsuddin Sofyan Syamsuddin Sri Mutiara Sriwahyuni Sriwahyuni Subagja, Agus Dedi Sudarman Moonai Suharnita Suharnita Suharnita, Suharnita Sultan Sultan Suriyanti Suriyanti Suriyanti Swagesti DSE, Febyscilla Umrah, Andi Sitti Wafiq Azzahra Windiyani Windiyani Yanti, Dewi Zikra Supri