Claim Missing Document
Check
Articles

Impact of Product Differentiation, Culture, and E-Commerce Knowledge on Trust and Intention to Use E-Commerce among MSMEs Budi, Indah Indah; Solling Hamid, Rahmad; Dewintari, Putri
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.701-716

Abstract

Purpose : This study explores the effect of product differentiation, culture, and e-commerce knowledge on trust and intention to use e-commerce among MSMEs in Palopo City. Methodology: It employs a quantitative approach using questionnaires, with data analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results:  show that product differentiation and e-commerce knowledge have a significant positive effect on trust and intention to use e-commerce, while culture only affects the intention to use e-commerce. Trust mediates the relationship between product differentiation and e-commerce knowledge with intention to use e-commerce. Novelty: of this study lies in its integrative approach, combining multiple factors influencing e-commerce adoption by MSMEs in one model. Finding: It also tests the mediating role of trust, a factor not extensively explored in previous studies on this topic.research contributes to theory by expanding understanding of the variables that affect e-commerce adoption by MSMEs. It also offers practical insights, suggesting MSMEs focus on product innovation and improving e-commerce education to increase competitiveness.Originality: The study’s limitations include its narrow geographic focus and cross-sectional approach. Future research should expand the scope and use longitudinal methods to explore the dynamics of e-commerce adoption. Type of Paper: Empirical Research Paper.
The Role of Digital Compotence, Digital Leadership, Digital Culture, And Religiosity, on Individual Creativity And Lecturers' Performance At Muhammadiyah University of Palopo Sarmila; Rahmad Solling Hamid; Sofyan Samsuddin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.6863

Abstract

This study aims to analyze the role of digital competence, digital leadership, digital culture, and religiosity on individual creativity and performance of lecturers at Muhammadiyah University of Palopo. Digital competence, digital leadership, digital culture, and religiosity are expected to influence lecturers' creativity in developing teaching materials and their performance in teaching and interacting with students. The research method used is quantitative with a survey approach, using questionnaires distributed to lecturers at Muhammadiyah University of Palopo. The results of the study indicate that digital competence has a significant positive impact on lecturers' creativity and performance. Digital leadership and digital culture also have a positive effect on creativity, while religiosity does not show a significant effect on lecturers' performance. This study contributes to the understanding of the factors that influence lecturers' creativity and performance in the digital era.
The Role of Interaction, Entertainment, and Customization in Increasing Brand Engagement and Brand Loyalty of Skintific Students on TikTok Intan Melinda; Rahmad Solling Hamid; Edi Maszudi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7855

Abstract

This study aims to analyze the influence of interaction, entertainment, and customization on Skintific's brand engagement and loyalty on the TikTok platform. In the digital era, social media has become a crucial tool in marketing strategies, enabling companies to connect directly with consumers. The method used was quantitative, with data collected through questionnaires from 240 university students in Palopo City. The analysis results show that interaction has a positive and significant influence on brand engagement. Furthermore, entertainment content has been shown to be effective in enhancing consumer experience, while product customization contributes to increased consumer loyalty. These findings provide valuable insights for Skintific and other marketers to design more effective digital marketing strategies, thereby increasing consumer engagement and loyalty in a competitive market.
Pengaruh Content Marketing, Influencer Marketing, Online Custumer Review Terhadap Keputusan Pembelian dan Kepuasan Konsumen Di Tiktok Satiawan, Adil; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.238

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh online content marketing, influencer marketing, online custumer review terhadap keputusan pembelian dengan kepuasan konsumen pada Tiktok. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja online pada toko online di Tiktok yang belum diketahui dengan pasti jumlahnya. pengambilan sample diambil dengan menggunakan sample non probabilitas dan telah diperoleh sebanyak 160 jumlah sample responden pengguna yang telah melakukan pembelian di Tiktok. Pengujian hipotesis dalam penelitian ini menggunakan partial least square (PLS). Berdasarkan hasil yang diperoleh dari penelitian ini mengindikasikan bahwa content marketing mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen, influencer marketing berpengaruh signifikan terhadap kepuasan konsumen, keputusan pembelian berpengaruh terhadap kepuasan konsumen, dan online custumer review berpengaruh terhadap keputusan pembelian. Namun, terdapat hasil yang bervariasi yaitu content marketing masih belum berperan baik dalam menentukan tingkat keputusan konsumen, influencer marketing belum berperan baik dalam menentukan keputusan pembelian, online custumer review belum berperan baik terhadap kepuasan konsumen.
Peran Customer Experience, Daya Tarik dan E-Wom Dalam Menentukan Kepuasan Dan Minat Berkunjung Kembali Alfin, Alfiansyah; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.240

Abstract

Tanah Toraja merupakan suku yang berada di pegunungan bagian Utara Sulawesi Selatan, Indonesia. Suku Toraja mayoritas memeluk agama Kristen sementara sebagin menganut agama Islam dan kepercayaan orang dulu yang dikenal sebagai Aluk to Dolo. Toraja merupakan salah satu daerah yang ada di Indonesia yang memiliki potensi pariwisata yang cukup besar di Indonesia. Penelitian ini bertujuan untuk menganalisis costumer experience, daya tarik, e-wom terhadap kepuasan dan minat berkunjung kembali. Jumlah keseluruhan dari populasi dalam penelitian belum diketahui, maka pengambilan sampel di ambil dengan menggunkan sample non probabilitas dan telah diperoleh sebanyak 172 jumlah sampel responden wisatawan yang pernah mengunjungi wisata yang ada di Tanah Toraja. pengujian hipotesis menggunakan teknik struktural Equation Model. Berdasarkan hasil penelitian customer experience berpengaruh signifikan secara langsung terhadap kepuasan, customer experience berpengaruh signifikan secara langsung terhadap minat berkunjung kembali, daya tarik berpengaruh signifikan terhadap kepuasan, daya tarik berpengaruh tetapi tidak signifikan terhadap minat berkunjung kembali, e-wom berpengaruh tetapi tidak signifikan terhadap kepuasan, e-wom berpengaruh signiikan terhadap minat berkunjung kembali dan kepuasan berpengaruh signifikan terhadap minat berkunjung kembali
Peran E-wom Konten Marketing dan Lifestyle Dalam Meningkatkan Kepercayaan Dan Minat Beli Generasi Milenial Pada Tokopedia Idris, Irfat Nur; Hamid, Rahmad Solling; Maszudi, Edi
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 1 (2023): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i1.241

Abstract

Saat ini ada berbagai platform online yang mendukung berbagai kegiatan manusia seperti dalam kegiatan belanja, Tokopedia menjadi salah satu e-comerce yang banyak diminati oleh masyarakat, karena inovasi yang selalu dilakukan oleh Tokopedia untuk memberikan pelayanan terbaik bagi konsumen sebagai platform jual beli online. Tujuan dari penelitian ini adalah untuk mengetahui peran e-wom, konten marketing, lifestyle dalam meningkatkan kepercayaan dan minat beli generasi milenial pada Tokopedia. Jumlah keseluruhan dari populasi dalam riset ini belum diketahui, maka pengambilan sample diambil dengan memakai sample non probabilitas dan telah diperoleh sebanyak 155 jumlah sample responden costomer generasi milenial pada toko pedia. Pengujian hipotesis menggunakan teknik Struktural Equation Model. Berdasarkan hasil penelitian e-wom terhadap kepercayaan tidak berpengaruh signinifikan, e-wom terhadap minat beli tidak berpengaruh sinifikan, konten marketing berpengaruh signifikan terhadap kepercayaan, konten marketing berpengaruh signifikan terhadap minat beli, lifestyle berpengaruh signifikan terhadap kepercayaan, lifestyle terhadap minat beli tidak berpengaruh signifikan, kepercayaan terhadap minat beli tidak berpengaruh signifikan
Legal Education for a Tobacco-Free Lifestyle in Muslim Communities Amri, Sri Rahayu; Umrah, Andi Sitti; Hamid, Rahmad Solling
Al-Hayat: Journal of Islamic Education Vol 8 No 1 (2024): Al-Hayat: Journal of Islamic Education
Publisher : Letiges

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35723/ajie.v8i1.472

Abstract

This study examines the implications of legal education in strengthening a tobacco-free lifestyle among the Muslim community. The research design is qualitative. The study took place in Bone-Bone Village, an exotic area in the Latimojong Mountains of Indonesia, which successfully implemented a tobacco-free lifestyle in all dimensions through legal education based on Islamic values. The study involved 135 participants who understood the research objectives and were willing to participate. Data was collected through interviews and focused group discussions. Data analysis was conducted using nVivo Basic 12.00 x32 for Windows. The Village Regulations 2009 is the foundation for the community's legal education process. The community's acceptance of the tobacco-free area rules through legal education is very good. Supporting factors include: 1) Actors, such as the village head (34.78%), traditional leaders (26.09%), religious leaders (21.74%), and educators (13.04%); 2) Culture, mutual respect being a legal education value derived from local community wisdom (42.86%), and village residents complying with the rules; 3) Tobacco-free lifestyle is supported by awareness of maintaining a healthy environment (24.71%) and considering the continuation of education for children in the village. Actors, culture, and community behaviour support legal compliance and awareness. Legal education has implications for a tobacco-free lifestyle, supported by actor factors playing roles as initiators, communicators, and drivers. The cultural factors of the community that uphold Islamic values and behavioural factors are manifestations of compliance with positive law, religious guidance, and a healthy lifestyle.
Behavioral Accounting: Evaluating Policy and Academic Support Impact on Sustainable Green Mining Practices Rismawati; Hamid, Rahmad Solling
Jurnal Kajian Akuntansi Vol 8 No 1 (2024): JUNI 2024
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jka.v1i1.9554

Abstract

This research examines the relationship among government policy, academic support, and the sustainable green economy in mining regions through the lens of behavioral accounting. Using a cross-sectional design with 201 stakeholders and structural equation modeling, findings show significant positive impacts of government policy and industry awareness on green practices, while community participation was not significant. Academic support modestly but significantly drives sustainability. Regulation from the central government did not significanly moderate these relationships, suggesting a possible disconnect with local invinitive. Limitations include the cross-sectional design and reliance on self-reported data, suggesting the need for longitudinal studies. The study underscores the importance of cohesive policies and the role of academic contributions and industry awareness in promoting sustainable mining practices.
Role Of Artificial Intelligence Adoption, Self Confidence, And Information Quality In Increasing E-Commerce Adoption And Marketing Performance Of Msmes In Palopo City Praginata, Ratu Dhita; Solling Hamid, Rahmad; Maszudi, Edi
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.245-262

Abstract

Purpose: This study aims to analyze how the adoption of Artificial Intelligence (AI), self-confidence, and information quality influence the adoption of e-commerce and the marketing performance of Micro, Small, and Medium Enterprises (MSMEs). Methodology: The research employed a survey method involving 222 MSME respondents in Palopo City. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, which is appropriate for evaluating complex inter-variable relationships and hypothesis testing. Results: The findings demonstrate that AI adoption, self-confidence, and information quality each have significant effects on e-commerce adoption and, subsequently, on marketing performance. AI enables automation and personalization; self-confidence drives willingness to adopt innovation; and high-quality information supports better decision-making. Findings: The study reveals that these three variables act as enablers of digital transformation for MSMEs, particularly in strengthening their marketing competitiveness through e-commerce. Novelty: This research integrates psychological (self-confidence), technological (AI adoption), and informational dimensions into a single predictive model for MSME digital adoption. Originality: The study offers a comprehensive approach to understanding MSMEs' readiness for e-commerce in a developing region, a topic still underexplored in empirical literature. Conclusion: Adopting AI, fostering self-confidence, and ensuring quality information are key to enhancing e-commerce use and marketing outcomes in MSMEs. Type of Paper: Empirical research paper.
KKN KEBENCANAAN: DESA TANGGUH BENCANA SEBAGAI UPAYA PEMULIHAN EKONOMI DAN KONDISI SOSIAL PASCA BANJIR BANDANG Hamid, Rahmad Solling; Salju, Salju; Suharnita, Suharnita; Pelandira, Pelandira; Fadillah, Nur; Lusi, Naina; Ruddin, Dwi Rahmatya
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.306-312

Abstract

The flash flood disaster in Maipi, Masamba, North Luwu Regency occurred on July 13, 2020, has caused various problems. The community's unpreparedness in dealing with flash floods disasters creates psychological stress (traumatic) as well as social and economic impacts. This community service aimed to assist the community in increasing their knowledge, abilities, and independence in facing and overcoming disaster problems after flash floods. The method used is by conducting disaster mitigation training and agricultural extension agents. The benchmarks for the success of this activity are, first, increasing knowledge about disasters and ways of dealing with them in community groups. Second, the increased capacity of community groups regarding the optimization of land damaged by flash floods as a forum for the community to produce vegetables with economic value.
Co-Authors Adelia Adelia Ahmad Suardi Alfiansyah Alfiansyah Alfin, Alfiansyah Amri, Sri Rahayu Andi Adil Satiawan Andi Sismar Andrean, Ragil Anne Attas Annisa Annisa Anwar, Suhardi M. Arti, Pidia Asmita Asmita Ningsih Asriany Asriany Atika Aulia Aulia Melani Basir, Nur Halifah Bidasari Budi, Indah Indah Duriani Duriani, Duriani Dwi Rahmatya Ruddin Edi Maszudi Elsa Rahima Erwin Noki Fajar Dap Fitra Rahmat Sakti Goso , Goso H. Hafid Halimah S Dia Hapid Harun Alrasyid Herman Herman Hijrah Febriana Utami I Ketut Patra Idris, Irfat Nur Imaduddin Murdifin Imran Ukkas Intan Melinda Irmansyah Irmansyah Jumawan Jasman Juwandariah Jubir Khusnul Fhatimah Rusdi Kia Putri Wardani Lahumuddin, Muhammad Yasin Parawangsa Limbong, Christine Herawati Lusi, Naina M. Risal Masniati Masniati Muh Arif Andi Manrang Muh. Arif Muh. Harun Ar – Rasyid Muhammad Aqsa Muhammad Ferdianto Muhammad Harun Ar-Rashid Muhammad Ikbal Muhammad Ikbal Muhammad Yusuf Qamaruddin Muhammad Yusuf Qamaruddin Musnia Musnia Mustafa Muhani Mutmainna Mustafa N. Nuraini Naina Lusi Niniek Fariaty Lantara Nofa Atmayansih Utari Nugraha, Hary Nur Fadila Nur Fadillah Nur Fadillah, Nur Nurul Azikin Patra, I Ketut Paturrahman Paturrahman Pelandira Pelandira Pelandira, Pelandira Pingki Wahyuni Praginata, Ratu Dhita Putri Dewintari Qamaruddin, Muh. Yusuf Qamaruddin, Muhammad Yusuf Ragil Andrean Rahma Eka Putri Rahmatia Rahmatia Rahmawati Rahmawati Rahmawati Sjamsu Alam Ratna Dewi Riefky Dj Al Idrus Ririn Saputri Riska Eka Putri Bachtiar Riska Eka Putri Bachtiar Rismawati Rismawati Rismawati Risna Risna Riswandi Paradi Riyanti Riyanti Ruddin, Dwi Rahmatya Sahar Sahar Saharuddin Saharuddin Sahrir, Sahrir Salju Salju Salju Salju, Salju Sapar Sapar Saputri, Arini Sari Devi Sarmila Sarpiana Sarpiana Satiawan, Adil Siti Muslimah Siti Nurhayati Sofyan Samsuddin Sofyan Syamsuddin Sri Mutiara Sriwahyuni Sriwahyuni Subagja, Agus Dedi Sudarman Moonai Suharnita Suharnita Suharnita, Suharnita Sultan Sultan Suriyanti Suriyanti Suriyanti Swagesti DSE, Febyscilla Syailendra Reza Irwansyah Rezeki Umrah, Andi Sitti Wafiq Azzahra Windiyani Windiyani Yanti, Dewi Zikra Supri