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Journal : Jurnal SOLMA

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Penguatan Brand Desa Wisata Halal melalui Promosi Digital di Desa Perlang, Kabupaten Bangka Tengah Cipta, Hendra; Zakirman, Al Fakhri; Musa, Musa; Ulfa, Khoirina; Rohanah, Siti
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21702

Abstract

Background: Perlang Village, located in Central Bangka Regency, is recognized as one of the earliest halal tourism villages in Indonesia; however, it has experienced a decline in brand strength due to limited digital literacy, simple promotional strategies, and the community’s insufficient understanding of comprehensive halal tourism concepts. This Community Service Program (PKM) aims to strengthen Perlang Village's branding as a halal tourism destination by enhancing community capacity in digital marketing, promotional content development, and the use of digital marketing tools. The method applied is the Asset-Based Community Development (ABCD) approach, which emphasizes the strengthening of local assets and active community involvement. Method: supported by in-depth interviews and Focus Group Discussions (FGDs) to map the village's potential and needs. The program was conducted through a series of training activities, including the introduction to halal tourism concepts, tourism package development, digital marketing practices, and a final evaluation. Results: Increase in participants’ understanding of digital marketing strategies, their ability to produce informative promotional content, and their skills in using digital tools to expand the reach of halal tourism. Although a slight decline was observed in certain post-test indicators, this reflects participants' improved reflective awareness of higher competency standards. Overall, the program generated a positive impact in revitalizing the image of Perlang Village as a competitive halal tourism destination. Conclusion: Moving forward, continued assistance and periodic monitoring are required to ensure that Perlang Village’s branding remains strong and sustainable in attracting tourists.
Co-Authors Abdul Kholil Abdurachman Abdurachman Agus Dediansyah Ahmad Ridwan Aldillah Herlambang Algifari, Noval Ali Munazid Amiruddin, Amiruddin. A Ana Pai Diaz Anggun Saputri Marawa Anjelina Riang Borot Ardian, Muhammad Ikhwan Ardiyansyah, Dimas Aunurrahman Auriyani, Wika Atro Az-zahra, Sadira Azfa, Pani Azpa, Pani Bagiyo Suwasono Baharuddin Baharuddin Budiyono Budiyono Cici D. Agoha Dada Suhaida Deviany, Deviany Dian Kurniawati Didik Hardianto DINAR PRATAMA Dwiputra, Fajar Setyaning Erliza Noor Faldiansyah, Iqram Faldiansyah, Iqrom Farida, Sintia Febrian, Ari Feerzet Achmad Feriansah, Arif Fernandes, Alexander firdaus, wahyu Fristhania Rambu Imung Kaley Ghofur , M. Abdul Gustin Gustin Habibi, Ichsan Haerul, Haerul Harmony, Feritrio Harun, Salmah Hendra Cipta Henri Henri Henri Henri, Henri Heri Kiswanto Isnanto, Dedy Iswanto, Bunga Mutiara Jul Jefritson Lukuaka Kahar, Harsha Maliki Farrelino Khairunisa, Wafa Kresiani Sonya Selan Marsudi, Muhammad Sholeh Maulana, Arman Melva Maidora Muh Doyin Muhamad Taridi, Muhamad Muhammad Lahir Nasir Nasir Nasir Nasir Nila, Nila Nugroho, Candra Arya Hadi Nuha, Uli Nurajizah, Lulu Nurhaedar, Nurhaedar Prasetyo, Rizky Dimas Purnomo, Alifia Putra, Fajar Setyaning Dwi Putri Salma Wahyuni Rahmawati, Rahmawati Ridwan Mukti Rizal Fahmi Rusman, Haerusman Saiful Anwar Saiful, Anwar Siti Rohanah Sudirman Sudirman Sunarti, Titi Chandra Suparman Suparman Sutiyo Sutiyo Tajuddin Bantacut Taufik Gunawan Taufik, Mohmad Taufikkurrahman Taufikkurrahman, Taufikkurrahman Teguh Supriyanto Tjahjono, Agus Eko Ulfa, Khoirina Ulil Abshor Uswatun Hasanah Utomo, Yunatan Wahyudi, Fitrah Yuliana C.M. Nuamali Yuliana Dafroyati Zakirman, Al Fakhri Zukhairina, Zukhairina