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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL AGROHITA Journal of Agribusiness and Community Empowerment (JACE) Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun JURNAL BUDIDAYA PERTANIAN Jurnal Kajian Pariwisata dan Bisnis Perhotelan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Riset Perkebunan (JRP) Jurnal Pengabdian Masyarakat Bhinneka JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jagur: Jurnal Agroteknologi Journal of Socio Economics on Tropical Agriculture (Jurnal Sosial Ekonomi Pertanian Tropis) (JOSETA) Agrifo: Jurnal Agribisnis Universitas Malikussaleh Buletin Dharmas Andalas Alamtana
Yulistriani, Yulistriani
Fakultas Pertanian Universitas Andalas Padang
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PENERAPAN TEKNOLOGI BUDIDAYA RAMAH LINGKUNGAN DAN STRATEGI BRANDING PRODUK BAGI KWT ANGGRAINI DI KABUPATEN DHARMASRAYA : Implementation of Environmentally Sustainable Cultivation and Branding Product to Increase the Capacity of Anggraini Women Farmers Group in Sitiung District, Dharmasraya Regency Ekawati, Fitri; Hariandi, Doni; Yulistriani, Yulistriani; Mustafa, Muhammad Agil
Jurnal Hilirisasi IPTEKS Vol. 9 No. 1 (2026)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v9i1.939

Abstract

Environmentally sustainable agriculture has become a critical global issue in addressing climate change, land degradation, and food security challenges. However, at the smallholder level, its implementation remains constrained by limited knowledge, skills, and market access. This community service program aimed to: (1) improve the capacity of members of the Anggraini Women Farmers Group (KWT) in producing environmentally friendly agricultural inputs; (2) increase the adoption of sustainable cultivation practices; and (3) enhance product value through branding. The program was conducted over six months using a participatory community empowerment approach involving 15 group members. The methods included training, demonstrations, hands-on practice, and continuous mentoring. Evaluation was carried out using pre-test and post-test assessments and Likert-scale questionnaires. The results showed significant improvements across all indicators. Knowledge of environmentally sustainable cultivation increased from 20% to 100%, while skills in producing organic fertilizers and botanical pesticides improved from 30% to 80%. The ability to manage crop cultivation from planting to harvest increased from 50% to 100%. In addition, understanding of product branding increased from 10% to 100%, and promotion skills improved from 10% to 80%. The participant satisfaction level reached a score of 4.8, indicating high relevance and effectiveness of the program. This study demonstrates that an integrated approach combining technical training and marketing strengthening based on local resources is effective in improving farmer capacity and independence. The program has strong potential for replication to support sustainable agriculture development and enhance the economic value of smallholder farming groups.
Co-Authors . Gusmini Ade Noferta Ade Noverta Adek Tia Jusman Adrinal Alzana, Sulthan Daffa Amara, Vina Ami Sukma Utami Amrina, Elita Andestopano, Axcellario Astuti - Azzura, Oriantia Bily S, Pamadia Roihan Chairunnisa, Lazahra Cindy paloma Danda, Danda Defri Rahman Devi Analia, Devi Dewi Rezki Dewi Rezki Doni Hariandi Edwin Edwin Edwin Edwin Edwin Edwin Edwin Edwin Ekawati, Fitri Elita Amrina Ferdinan, Ray Fuji Astuti Febria Halimatus Syahdia Hasibuan Hasibuan, Ahmad Daniel Hasnah Hasnah Hasnah Hasnah Ifdal Ifdal Indri Yeni Intan Rahmawati Irfan Suliansyah Jabang Nurdin Karjunita, Nike Leslie Selviana Purba Mahdi Mahdi Mahdi Mahdi Mahdi Mahdi Mahdi Mahdi, Mahdi Meizi Astri Yolanda Muhammad Afif Muhammad Parikesit Wisnubroto Mustafa, Muhammad Agil Pujiono, Saputra Purnawan Purnawan Purnawan Purnawan Putriani, Anika RAHMAT SYAHNI Resti Rahayu Resti Rahayu Rika Hariance Rudi Febriamansyah Saputra Pujiono Saragih, Ummul Hikmah Sari Lenggogeni Sari, Dewi Belina Sirajul Fuad Zis Sirajul Fuad Zis Siska Efendi Sri Heriza Sri Setiawati Sri Setiawati Usni, Maulia Usri, Zahra Khalida Vonny Indah Mutiara Warnita Widia Febriana Wisnubroto, Muhammad P Wulan Kumala Wulan Kumala Sari Yaherwandi Yeni, Indri Yonariza Yonariza Yonariza Yonariza Yuerlita Yuerlita Yuerlita Yuerlita Zahlul Ikhsan zulvera zulvera