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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal SOLMA International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Journal of Humanities and Social Studies EKUITAS (Jurnal Ekonomi dan Keuangan) Procuratio : Jurnal Ilmiah Manajemen Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) International Journal of Economics Development Research (IJEDR) International Journal Of Science, Technology & Management (IJSTM) International Journal of Educational Administration, Management, and Leadership Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Abdi Makarti PEKAT : Jurnal Pengabdian Kepada Masyarakat Journal Community Service Consortium Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) JAMAS: Jurnal Abdi Masyarakat Journal of Advances in Accounting, Economics, and Management Maneggio
Suwitho, Suwitho
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
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The Negative Effect of Market Orientation on SMEs' Marketing Performance in The Creative Economy Sector, and How Innovation Mediating it Sarli Rahman; Budiyanto Budiyanto; Suwitho Suwitho
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.272

Abstract

There are problems with the performance of SMEs in the creative economy sector in Indonesia. At least about 34% to 35% of SMEs in the creative economy sector experience problems related to marketing and demand. So, this study aims to prove the effect of market orientation on the SMEs' marketing performance of the creative economy sector and to prove the mediate roles of innovation. By using a sample of 200 respondents, and Structural Equation Modeling (SEM - AMOS) analysis technique, surprising results were obtained. The results are that market orientation affects marketing performance negatively. However, product innovation and process innovation can be a solution for this.
Increasing Financial Inclusion Through Financial Literacy And Financial Technology On MSMEs Mimelientesa Irman; Budiyanto Budiyanto; Suwitho Suwitho
International Journal of Economics Development Research (IJEDR) Vol. 2 No. 2 (2021): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v2i2.273

Abstract

The purpose of this research is to identify and understand the influence of financial literacy and financial technology toward financial inclusion of culinary sector MSMEs in Pekanbaru. The sample collection technique is used purposive sampling and obtained sampel about 174 respondent. The research method is used descriptive analysis, preliminary test, regression test, classic assumption test, and hypothesis test by using SPSS 16.0. The result of this research showed that there was a positive and significant influence between financial literacy and financial technology toward financial inclusion of culinary sektor MSMEs in Pekanbaru
PELATIHAN ETIKA BISNIS, MANAJEMEN PEMASARAN DAN PEMBUKUAN SEDERHANA BAGI UMKM DI SWK TAMAN BUNGKUL Suwitho Suwitho; Dian Palupi Dian Palupi; Ulfah Setia Iswara; Teguh Gunawan Setyabudi
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i1.5419

Abstract

Kecamatan Wonokromo memiliki banyak sekali potensi ekonomi masyarakat khusunya dibidang kuliner yang harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Pelaksanaan program pengabdian ini memiliki tujuan adalah untuk memberikan pelatihan serta pendampingan etika bisnis, manajemen pemasaran digital dan pembukuan sederhana untuk mendukung pelaporan keuangan usaha. Objek kegiatan pengabdian adalah para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk baik secara konvensional maupun secara digital. Pemasaran digital melalui e-commerce (gojek, grab, dan shopee). Beberapa tahapan kegiatan implementasi pemasaran yakni survei lokasi Sentra Wisata Kuliner Taman Bungkul di Kecamatan Wonokromo, pelatihan dan pendampingan bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo, dan monitoring evaluasi atas implementasi manajemen pemasaran guna memperluas cakupan penjualan dan adanya jaminan keberlangsungan usaha di tengah tantangan persaingan dan semakin menggeliatnya perekonomian saat ini.
The Role of Innovation as the Key to Successful Muslim Women Entrepreneurs Nur Laily; Triyonowati Triyonowati; Suwitho Suwitho; Dyah Poespita Ernawati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 1 (2022): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i1.26200

Abstract

Muslim women can run their businesses to support the family economy and the country's economy. This study aims to determine the effect of Knowledge Sharing and Social Capital on Innovation and Business Performance. The population in this study is Muslim women as owners of SMEs in Indonesia. Three hundred seventeen respondents were selected using specific criteria. The data was obtained by using a questionnaire—data analysis using PLS-SEM. The results showed that Knowledge Sharing and Social Capital affected Innovation and Business Performance. Besides that, innovation can be a mediator of Knowledge Sharing and Social Capital influencing business.
PENGARUH CITRA SEKOLAH DAN PERSEPSI HARGA TERHADAP WORD OF MOUTH DAN KEPUTUSAN ORANG TUA MEMILIH SEKOLAH ANAK Annisa Rahmawaty Arifin; Suwitho Suwitho; Djawoto Djawoto
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 4, No 1 (2020): Jurnal Jumbo Vol 4 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.929 KB) | DOI: 10.33772/jumbo.v4i1.13256

Abstract

 This study discusses the direct influence of school image and price perception on word of mouth and the decision of parents to choose school children and the indirect effect of school image on parents' decision to choose school children through word of mouth as an intervening variable and the indirect effect of price perception on parents' decision to choose school children through word of mouth as an intervening variable. This research uses path analysis, F test, t test and sobel test. The sampling technique in this study is using the Slovin formula of 194 respondents from 3 school AL Azizi, Al-Amin and Aisyiyah schools in kelurahan Wage, kabupaten Sidoarjo. The results of this study indicate that the school's image has a positive and significant effect on the decision of parents to choose a child's school, the perception of price has a positive and significant effect on the decision of parents to choose a child's school, the school's image has a positive and significant effect on word of mouth, the price perception has a positive and significant effect on word of mouth, word of mouth has a positive and significant effect on the decision of parents to choose school children. In addition there is a significant mediating effect, word of mouth mediates the effect of the school's image on the decision to choose school and there is no mediating effect between the perception of price on the decision of parents to choose a child's school through word of mouth.
Impact of Tourist Satisfaction Attributes on Behaviour of Sharing Tourism Experiece on Social Media suwitho suwitho; Hindah Mustika; Fastha Aulia Pradhani
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 2 Tahun 2023
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p05

Abstract

Tourist satisfaction is an emotion that is felt by visitors when they there are in a place, in this case a tourism place. The satisfaction felt by visitors makes certain behaviours, which in this case share information using social media. This objective study is examines and analyzes the predictors of tourist satisfaction and tourist engagement on the behaviour of sharing tourism experience on social media. Methode: quantitative research with analysis technique. Results all variables influence can be acceptable and positive impact. Novelty in this study is the existence of tourist engagement that is able to make something unique because both the visitor and the place visited have an emotional engagement. Implication of results that with social media so we can easy to share experience and for destination as a promotion place, communication with prospective customer and discussion. Keywords: Attraction; Engagement; Satisfaction; Social Media.
IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM SWK TAMAN BUNGKUL: Implementation Of Digital Marketing In Msmes SWK Taman Bungkul Setia Iswara, Ulfah; Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.61

Abstract

Potensi ekonomi masyarakat Kecamatan Wonokromo Kota Surabaya khususnya di bidang kuliner harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Tujuan dari program ini adalah untuk memberikan pendampingan implementasi pemasaran digital baik melalui aplikasi e-commerce terkini untuk memperkenalkan produk kepada konsumen sekaligus meningkatkan omzet penjualan. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk secara digital. SWK Taman Bungkul berlokasi di area Taman Bungkul yang terkenal sebagai ikon Kota Surabaya. Kegiatan implementasi pemasaran digital dilakukan melalui tahapan survey mitra, pelatihan dan pendampingan, serta monitoring dan evaluasi bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo Kota Surabaya. Tahapan yang dilalui atas implementasi pemasaran digital pada UMKM berguna untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
Empowerment Women's Organizations In The Era Of Digitalization (Dharma Women's Unity in East Java Province, Indonesia) Rapitasari, Diana; Pribadiyono, Pribadiyono; Suwitho, Suwitho
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1051

Abstract

Era 4.0, digital change in almost all lines of activity, requires digitalization of development, organizational management can keep up with the times, administrators and members are required to follow technology and also apply it to organizational management, creating competent, globally competitive, competitive and innovative human resources (Setiawan, 2016). Previous research studies from primary and secondary data showed that the impact of digitalization was also felt by the East Java DWP by carrying out manual reporting which was not supported by good publications, resulting in all work activities achieved not being able to reach the maximum by the wider community, especially the people of East Java. Existence is able to come out of the existence of something and is able to transcend itself because the existence of a dynamic process comes from existere, which means coming out of, going beyond or overcoming, so existence is not rigid and stops but experiences development or decline depending on the ability to actualize its potential (Abidin, 2006). Women's empowerment accelerates economic growth in a country where to achieve development goals according to the concept of Development Economics, an appropriate development strategy is needed. Empowerment is one of the strategies most widely used in overcoming various development problems because without women's development, economic growth and development will not occur (Marditama et.al, 2021:11). Choosing an interpretive way of how individuals who experience it directly gives meaning to interactions that have been experienced in social life with a pattern of prioritizing a series of descriptions of the experiences of the informants, interpretive builds meaning from life experiences experienced directly (Cresswell, 2018). An interpretive approach to how the East Java DPD organization exists in the era of digitalization is the main focus of the study, how the subjects, namely women who are members of the East Java DWP organization, continue to exist amidst the onslaught of digitalization. Increasing the role of women in DWP so that they are ready in the 4.0 era and ready to face global challenges so that DWP members and families are able to develop their potential through DWP priority programs so that they are able to support the DWP organization to become a center of excellence in empowering women and families and can participate in progress world civilization. It is necessary to increase members' understanding of organizational management through a system that needs to be built in an integrated manner. By instilling a sense of belonging to the organization, caring and unity, a solid organization with creative and innovative activities will be formed.
The Rational Options For Investors To Choose Star Hotel Investments In Surabaya Indonesia Sugito, Sugito; Budiyanto, Budiyanto; Suwitho, Suwitho
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1053

Abstract

Surabaya and Pandemic conditions that have occurred before, hampering the level of hotel occupancy in Surabaya and affecting hotel revenue resulted in several hotels streamlining all activities to minimize operational costs can minimize losses due to lack of occupancy due to Pandemi Covid 19, the interest of investors to invest in the star hotel business in the city of Surabaya. Conditions of Phenomenon Contractions for What Study can make investors remain optimistic and dare to do the star hotel business in Surabaya, (BPD PHRI East Java, 2021). Decision Making Theory's action, becoming the social capital of investors contributed to the decision to invest in hospitality business, mushroomed new hotels in the city of Surabaya. The highlight of PHRI urged the Surabaya City Government to take steps to limit the construction of a new star hotel (moratorium), in order to prevent overloop supply and unfair business competition in the star hotel industry in the city of Surabaya.The theory of irrational and rational actions explains why people learn to believe, for various levels and in certain contexts. The learning process takes place through repeated interactions and by looking at the interaction of others. shows that the efficient way to explain human actions is by assuming individuals to act for a series of reasons (Ritzer and Smart, 2014: 757). The study of this research uses a transdental phenomenological approach, putting an understanding of Fonemena to build the meaning of the experience of the object of the informants of the starred hospitality industry in Surabaya, namely investors and relations near investors. What is the background and motivation of investors in choosing a hotel business, how is the process and view of the realization of hotel business by investors, what is the view of investors in managing hotel business and the impact of hotel business on other investor businesses. Previous business expertise, investors with previous business experience may find the possibility of investing in attractive hotel industries, long -term property investment, hotel industry is often a promising industry. The value of hotel assets is often high, and its value tends to increase from time to time, media actualization, for some investors, investing in the hotel industry can be a way to achieve self -actualization. They could have wanted to be involved in manufacturing typical and attractive property because they have personal interest in the hospitality sector, increase customer confidence, investors who have a strong reputation or have achieved success in other industries can utilize investment in the hospitality industry as a way to increase customer confidence.
PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA Iswara, Ulfah Setia; Suwitho, Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.581

Abstract

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.
Co-Authors Adya Hermawati Alfabetian Harjuno Condro Haditomo Annisa Rahmawaty Arifin Bon, Abdul Talib Budiyanto Budiyanto Budiyanto Budiyanto chrystanto, andri Dian Palupi Dian Palupi Dian Palupi Djawoto Djawoto Djawoto Djawoto Dyah Poespita Ernawati Endang Purwaningsih Fadrul Fadrul Fastha Aulia Pradhani Hening Widi Oetomo Hindah Mustika Khuzaini Khuzaini khuzaini, Khuzaini Kusworo, Ahmad Dzulfikri Budi Layla Hafni Lering, Leonardus Frediyanto Moat Lilis Ardini Mega Yuli Fujiana Mimelientesa Irman Muhammad Reza Pahlawan Muntari Muntari Muntari Muntari Mustika, Hindah Nur Fadjrih Asyik Nur Laily Nur Laily Okto Aditya Suryawirawan Palupi, Dian Pradhani, Fastha Aulia Prastyorini, Anik Pribadiyono Pribadiyono Pribadiyono Priyadi, Maswar Patuh Ramlawati Ramlawati Rapitasari, Diana Resti Nurfaidah Rochdianingrum, Widhi Ariestianti Saputera, Bayu Sarli Rahman Setia Iswara, Ulfah Setyabudi, Teguh Gunawan Sugiono Sugiono Sugito - Suhermin Suhermin Suhermin, Suhermin Sunday Ade Sitorus Suparmi, Mamik Surya Safari SD Teddy Chandra Teguh Gunawan Setyabudi Teguh Gunawan Setyabudi Teguh Gunawan Setyabudi Totok Hendarto Triyonowati Triyonowati Triyonowati, Triyonowati Ulfah Setia Iswara Ulfah Setia Iswara ulfah setia iswara, ulfah setia Wahidahwati Wahidahwati Warizin, Hairul