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All Journal Pendidikan Bahasa Indonesia Develop Majalah Ilmiah Warta Dharmawangsa TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal Economy And Currency Study (JECS) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING JCDD Indo-MathEdu Intellectuals Journal Jurnal Bisnis Mahasiswa JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Pusat Studi Pendidikan Rakyat (PUSDIKRA) Journal of Trends Economics and Accounting Research Mediation : Journal Of Law Mount Hope Global Economic Journal Jurnal Sains Student Research Jurnal Diseminasi Kajian Ilmu Komunikasi JURNAL ILMIAH PENELITIAN MAHASISWA Journal of Innovative and Creativity Mount Hope Management International Journal KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis FATHIR: Jurnal Studi Islam ZONA: Jurnal Pengabdian Masyarakat Feedback International Journal of Communication Help: Journal of Community Service As-Salam: Journal Islamic Social Sciences And Humanities Ambacang: Jurnal Inovasi Pengabdian Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin Sujud: Jurnal Agama, Sosial dan Budaya Jurnal Teologi Islam
Ismail Nasution
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis

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Kajian Literatur: Peran Strategi Pemasaran Online Dalam Mendukung Keberhasilan Ekspor UMKM Isnaini, Dewi Budhiartini Yuli; Yudha, Tri Kartika; Syafriza, Syafriza; Nasution, Ismail; Nasti, Nilawati
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 3, No 4 (2024): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v3i4.1353

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial position in Indonesia`s economy, but their contribution to exports stays restricted because of demanding situations consisting of low virtual literacy, restricted era access, and insufficient on line advertising skills. This have a look at objectives to investigate the position of on line advertising techniques in helping MSME export achievement thru a qualitative descriptive technique primarily based totally on literature review. The findings display that on line advertising, consisting of social media, e-commerce, and seek engine optimization (SEO), drastically complements MSMEs' competitiveness in worldwide markets. These techniques permit MSMEs to increase marketplace networks at low costs, boom product visibility, and correctly attain international consumers. However, a success implementation calls for stepped forward virtual literacy, infrastructure support, and authorities regulations selling MSME digitalization. This have a look at offers strategic guidelines for MSMEs, the authorities, and stakeholders to set up a virtual environment helping MSME export growth, contributing greater drastically to the countrywide economy.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam perekonomian Indonesia, namun kontribusinya terhadap ekspor masih terbatas karena berbagai tantangan seperti rendahnya literasi digital, terbatasnya akses teknologi, dan kurangnya keterampilan pemasaran daring. Penelitian ini bertujuan untuk mengkaji peran teknik pemasaran daring dalam membantu pencapaian ekspor UMKM melalui teknik deskriptif kualitatif yang terutama didasarkan pada kajian pustaka. Temuan penelitian menunjukkan bahwa pemasaran daring, yang terdiri dari media sosial, e-commerce, dan search engine optimization (SEO), secara drastis melengkapi daya saing UMKM di pasar global. Teknik-teknik ini memungkinkan UMKM untuk memperluas jaringan pasar dengan biaya rendah, meningkatkan visibilitas produk, dan menjangkau konsumen internasional dengan tepat. Namun, implementasi yang sukses memerlukan literasi digital yang lebih maju, dukungan infrastruktur, dan peraturan pemerintah yang mendukung digitalisasi UMKM. Penelitian ini memberikan panduan strategis bagi UMKM, pemerintah, dan pemangku kepentingan untuk membangun lingkungan digital yang membantu pertumbuhan ekspor UMKM, yang berkontribusi lebih drastis terhadap perekonomian Nasional.
Co-Authors AA Sudharmawan, AA Abdul Kholik Aldrian Saragih Ali Ardin Nasution Alkirlanda, Alkhatras Bunga Almunawaroh, Zahra Aminuddin Aminuddin Amna Sari Lubis Bayu Purnomo Bobby Fahreza Chandra, Herman Dewi, Jasniar Pita Dirgantara, Rizky Nascha Eddi Suprayitno Fahmi, Nur Augus Fini Saswanti Firmansyah, Ridho Fitriano, Andre Gultom, Marwan Harahap, Yusniar Hargiani, Fransisca Xaveria Hasibuan, Mhd Amin Hasibuan, Mhd. Amin Hasibuan, Nur Hikmah Hasibuan, Sutan Botung Hasibuan Haya, Aqilla Fadia Helma Rosalina Heni Dwi Jayanti Hesti Mayasari Hotmasari Hotmasari Ihsan Hasibuan Ika Efni Oktapia Daulay ILHAM IRWANTO Isnaini, Dewi Budhiartini Yuli Jawharah, Wei Indah Jesra Jepanes Tarigan Juli Gusnawita Sitepu Lakum Lannita Hutabarat Lestari, Ade Septia Putri Lidya Siska Khairani Lisma Andriani Nasution Luh Putu Ratna Sundari M. Iqbal M.Hadad Alwi Mahmudin Hasibuan Mardiamah, Suci Maryam Zakiyah Gulo Mhd. Riyanto Michelle, Michelle Muhammad Raja Inal Siregar Musjamiri Nasti, Nilawati Nasution, Juhri Abna Nasution, Lina Marlina Sari Nasution, Yassir Arafat Nasution, Zaitun Husseina Nur Aidah Nur Annisa Nur Asiah Nasution Nur Augus Fahmi Nur Hakima Akhirani Nasution Nur Hasyanah Harahap Nurhasanah Nurhasanah Nurrahmadhani, Siti Pane, Sri Gustina Randiansyah, Randiansyah Rezky, Ayu Sri Rial Sukma Hasibuan RISKY SAPUTRA Ritonga, Alwi Dahlan Robertho Duran Situmorang Romi Saputra Al-Amin Hasibuan Sadila, Laila Safitri Safitri Safrida Safrida Sihombing, Rosdiana Silvera Ramadani Pasaribu Silvia Marni Siti Khodijah Siti Nurhidayah Sobyan Salam Sofia, Nadia Sri Juwita, Sri Sri Wardatun Sukmawati, Rini Sulaiman Sulaiman Supar Wasesa Suprayitno, Eddi Supriadi Supriadi Supriadi Syafaruddin Syafrida Hannum Syafriza, Syafriza Syahra Kartika Syawal Hadi Hasibuan Tarigan, Nur M. Ridha Thamrin Sihombing Titiek Fujita Yusandra Tri Kartika Yudha Trisna Helda Veronika Margaretta Silitonga Viviana Sari Zakaria Wahlin Wahlin Wanny Septiani Wicaksini Wawan Samudra Winda Sari Yosvita, Akin Hariki Yudha, Tri Kartika Yusrita Yusrita Yusrita, Yusrita Zulfirman Manik