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SRI UTAMI ADY

Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia

Author-ID : 3320706

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

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Sustainable Airport Development In Indonesia's Border Areas: Challenges and Future Prospects Case Study of Letung Airport, Regency Anambas Islands Riau Islands Province Andy Hendra Suryaka; Sri Utami Ady
Asian Journal of Social and Humanities Vol. 2 No. 11 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i11.412

The construction of airports in Indonesia's border areas has a strategic role in supporting connectivity and economic development in border areas. This study uses survey methods and interviews from several respondents in the district of Anambas Islands, Riau Islands Province. Several findings related to the challenges and prospects of airport development in the border area have a positive impact on the community on the border, especially in the Riau Islands Where this area is almost 96% consisting of interview data which shows that 90% feel the benefits and 10% provide input for the next development, making the essence of the airport in the border area very much needed. However, the question is still how sustainable the airport development is. Whether it is completed with the operation of an airport or is it still being developed to continue to provide benefits to the community as the main target.

Bank Himbara's Employee Organizational Performance Model Through Employee Competencies Manalu, Brilliant Handyman; Maria, Elvie; Ady, Sri Utami; Sayidah, Nur
Jurnal Ekuisci Vol 2 No 3 (2025): Vol 2 No 3 January 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i3.586

Digital banking has become an integral part of the modern banking industry, especially for the State-Owned Bank Association (Himbara). This transformation significantly affects operations and organizational structures, including workforce restructuring, where many employees are transferred to sales units with higher targets. However, this placement poses a challenge when most employees do not have the appropriate competencies for their new roles. This study explores the role of Strategic Human Resource Management (SHRM) and workforce restructuring in improving employee performance through adjusting their competencies. This study uses a quantitative descriptive method, with data collected through a survey of 205 permanent employees of Bank Himbara in the North Sumatra region, selected using the Slovin formula. This study uses regression analysis to test the relationship between these variables. The results show that the right SHRM can improve employee performance, but this success depends on employee competencies following the demands of their new roles. Restructuring that is not balanced with competency development causes a decrease in productivity. These findings provide important insights for HR managers in designing effective policies in the digital banking era.

The Impact of Coal, Nickel, and Crude Oil Prices on the Composite Stock Price Index 2020-2023 Andy Hendra Suryaka; Sri Utami Ady
Journal of Management, Economic, and Financial Vol. 2 No. 6 (2024): Journal of Management, Economics and Finance
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i6.63

PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN MELALUI KOMITMEN ORGANISASI DI DIVISI CABLE & HARNESS PT. OSI ELECTRONICS BATAM Alfa, Tomi; Utami Ady, Sri; Syaidah, Nur
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.484

This study evaluates the impact of transformational leadership on employee performance, with organizational commitment serving as a mediating variable within the Cable & Harness division of PT OSI Electronics Batam. A quantitative approach was employed, utilizing data collection through Likert-scale questionnaires and analyzed using multiple linear regression with SPSS version 29. The research population comprised 175 employees, with a sample size of 122 selected using the Slovin formula and stratified random sampling based on gender demographics. The findings indicate that transformational leadership has a positive and significant effect on organizational commitment (β = 0.814, t = 8.456, p < 0.05). Furthermore, organizational commitment positively and significantly influences employee performance (β = 0.443, t = 4.012, p < 0.05). The Sobel test confirmed that organizational commitment mediates the relationship between transformational leadership and employee performance (t = 5.916 > 2.040 at α = 5%). This research highlights the crucial role of transformational leadership and strong organizational commitment in fostering an effective work environment. The findings provide strategic insights for the management of PT OSI Electronics Batam to enhance operational efficiency and performance in the Cable & Harness division, as well as to develop strategies aimed at strengthening employee commitment and implementing effective transformational leadership practices.

Boosting Performance Through Work Discipline: The Role of Transformational Leadership and Motivation in the Context of the Indonesian Air Force Military Abdur Rachman Alkaf; Eddy Yunus; Sri Utami Ady
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 6 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3527

The Indonesian National Air Force (TNI AU), as an integral part of the Indonesian National Armed Forces (TNI), is a crucial component of Indonesia's air power. It is essential to enhance the performance of officers, and one way to monitor and evaluate their performance can be seen through the promotion rate. However, there was a decline in officer rank promotions from 2017 to 2019. In 2020, there was an increase, but the difference compared to 2018 was not significant. This indicates a decrease in officer performance from 2017 to 2021. This decline should be a concern for organizational leaders and a target for strategic planning to discover new strategies for enhancing the effectiveness of officer performance. The study examined the impact of transformational leadership and motivation on officer performance through work discipline. The research was quantitative with the population in this study consists of all Indonesian Air Force officers, totaling 10,295. Nonprobability sampling was used and purposive sampling was employed with specific criteria. Based on the calculation used Slovin formula, the sample size was 400 officers. Data analysis used a Structural Equation Model (SEM) framework with Partial Least Squares Structural Equation Model (PLS-SEM) which is the statistical method employed to analyze the relationships among latent variables within the Structural Equation Model (SEM) framework. The test include measurement and structura model (outer-inner model) and used Smart PLS version 3.2.9 as a tool for analysis. The result from this research found that transformational leadership, motivation, and discipline influence on officer performance, transformational leadership and motivation influence on discipline, and discipline mediate the relationship of transformational leadership and motivation on officer performance. The implication can assist the Air Force in designing better human resource management strategies, improving officer performance, and achieving their operational objectives more effectively.

Pengaruh Spiritualitas Lingkungan Perguruan Tinggi Terhadap Kinerja Dosen Melalui Mediasi Komitmen Profesional Fitriyani, Ika; Utami Ady, Sri; Sayidah, Nur
Jurnal Media Informatika Vol. 6 No. 1 (2024): Jurnal Media Informatika Edisi September - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan menguji pengaruh pengaruh antara spiritualitas lingkungan perguruan tinggi terhadap kinerja dosen melalui komitmen profesional sebagai variabel mediasi. Obyek penelitian adalah sebanyak 239 responden telah terlibat dalam pendataan. Populasi pada penelitian ini adalah dosen di perguruan tinggi swasta yang tersebar di wilayah Kabupaten Sumbawa. Penentuan sampel dilakukan dengan teknik convenience sampling, sedangkan pengumpulan data dilakukan secara daring melalui google form. Hasil analisis Path memperlihatkan temuan bahwa spiritualitas lingkungan perguruan tinggi memiliki asosiasi yang positif terhadap kinerja dosen, yang mana dalam hal ini komitmen profesional terbukti berperan sebagai variabel mediasi. Nilai-nilai spiritualitas diyakini sebagai dasar akan keharusan memberikan dedikasi kerja secara maksimal, sebagai bentuk tanggung jawab atas pekerjaan. Untuk itu, perguruan tinggi harus membangun spiritualitas yang kuat melalui berbagai strategi.

Post-Retirement Career Development Strategy for Civil Servants in the Ministry of Transportation in East Java Province: Analysis and Implementation Sukanti Swastikawati; Sri Utami Ady
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1228

Many civil servants in the Ministry of Transportation face challenges in determining their career direction after retirement. The lack of preparation and post-retirement career plans can become a problem that needs to be addressed. This study aims to identify and analyze post-retirement career development strategies for Civil Servants (PNS) at the Ministry of Transportation in East Java Province, as well as their implementation in improving the welfare and satisfaction of civil servants after retirement. The method used was an observational research design with a cross-sectional approach, collecting data through surveys and interviews from civil servants who are about to retire or have retired. The study revealed that strategies such as skills development, mentoring, and entrepreneurship programs have a significant positive impact on civil servants' retirement readiness and quality of life. The findings contribute to the human resource management literature and offer practical guidance for government agencies in supporting civil servants' career transition post-retirement.

Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Ahsan, Mohammad; Assagaf, Aminullah; Riyadi, Slamet; Sukesi, Sukesi; Yunus, Eddy; Ady, Sri Utami; Suyanto, Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality; Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions, But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.

DAMPAK PEMASARAN DIGITAL TERHADAP PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) Haryadi, Wahyu; Ady, Sri Utami; Sayidah, Nur
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 1 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i1.6120

The use of digital marketing is an efficient means to open new marketing channels for MSME products. The purpose of this study is to fill the gap in previous research by analyzing the impact of digital marketing on the income of micro, small and medium enterprises (MSMEs) in Sumbawa Regency. This type of research is a comparative study with a quantitative approach. Data collection techniques through questionnaires and documentation. The number of samples in this study was 30 MSME samples that used digital marketing media and 30 MSME samples that did not use digital marketing. The results of the Kolmogorov Test stated that the data was normally distributed. The results of the study showed that there was a difference in average income between MSMEs that used digital marketing and MSMEs that did not use digital marketing. The results of this study prove that product marketing using digital marketing has an impact on increasing MSME income in Sumbawa Regency

Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy Supriyanto, Supriyanto; Utami Ady, Sri; Sayidah, Nur
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.215

Marketing psychology is a critical field that examines the cognitive, emotional, and social factors influencing consumer behavior and decision-making processes. In an era where consumer preferences evolve rapidly and brand loyalty is highly competitive, understanding the psychological underpinnings of consumer actions has become essential for businesses. This article explores the relationship between psychological theories and marketing strategies, with a focus on how emotions, perceptions, and mental biases shape purchasing decisions. It also discusses the application of psychological principles in consumer engagement, advertising, and brand positioning. By reviewing contemporary literature on the subject, this article highlights key psychological models such as the Theory of Planned Behavior, Maslow’s Hierarchy of Needs, and the Fogg Behavior Model, illustrating their relevance in modern marketing practices. Additionally, it emphasizes the role of psychological insights in developing personalized marketing strategies and fostering long-term customer relationships. The findings suggest that businesses that effectively apply marketing psychology can enhance their customer experience, increase engagement, and ultimately drive higher sales and brand loyalty. This article aims to contribute to the growing body of knowledge in marketing psychology and provide valuable insights for both academics and practitioners in the field.

Co-Authors Abdur Rachman Alkaf Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Ardian Pratama Aries Widya Gunawan AWALI PRASETYA HANIF Azizah, Intachfidul Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Liwang, Arianto Manalu, Brilliant Handyman Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Silvia, Shely Sirfefa, Arifin Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie

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