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SRI UTAMI ADY

Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia

Author-ID : 3320706

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

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Study on the Implementation of Community Health Center Management Functions in the Achievement of the Maternal and Child Health Program at Tikung Community Health Center, Lamongan Regency Titin Irawati; Nur Sayidah; Sri Utami Ady
International Journal of Scientific Multidisciplinary Research Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v2i1.7958

Health problems are a big problem in developing countries, including Indonesia. The Maternal and Child Health Program has always been the main focus in health services, especially for Community Health Centers. The aim of the maternal and child health service program is to reduce maternal and infant mortality rates. In its implementation, problems are still found, namely the still high maternal and infant mortality rates in Indonesia. In East Java, the number of maternal deaths in 2022 is 499 cases, in Lamongan, the number of maternal deaths is 8 cases and infant deaths are 73 cases. The aim of this research is to determine the function of community health center management in the maternal and baby health program in the working area of the Tikung Public Health Center. The type of research used is qualitative research, descriptive research type. The research location is the Tikung Community Health Center, Tikung District, Lamongan Regency. The informants in this research are the head of the community health center, the coordinating midwife, the head of administration and the village midwife in the Tikung Community Health Center area. Data collection was carried out through in-depth interviews, observation and document search, data analysis techniques using data reduction, data presentation, drawing conclusions. The results of research for planning at the Tikung Community Health Center have been carried out well

Model Hybrid AI untuk Optimasi Pemasaran, Keuangan, dan Operasional sebagai Solusi Pertumbuhan Bisnis UKM: Studi Kasus PT.XYZ di Surabaya Wibiksono, Tomy; Ady, Sri Utami; Sayidah, Nur
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.55775

AbstrakUsaha Kecil dan Menengah (UKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya di sektor manufaktur produk logam arsitektur. Namun, UKM sering dihadapkan pada berbagai hambatan yang menghambat pertumbuhan bisnis, terutama dalam aspek pemasaran, keuangan, dan operasional. Penelitian ini bertujuan untuk mengidentifikasi hambatan utama serta mengembangkan Model Hybrid Artificial Intelligence (HAI) yang mengintegrasikan Generative AI dan Analytic AI sebagai solusi komprehensif. Pendekatan kualitatif digunakan dengan metode studi kasus pada PT. XYZ, perusahaan manufaktur produk logam arsitektur berbasis proyek di Surabaya. Teknik pengumpulan data meliputi wawancara mendalam, observasi langsung, dan analisis dokumen.Hasil penelitian mengidentifikasi 15 hambatan utama yang mencakup rendahnya inovasi digital marketing, pengelolaan arus kas yang tidak optimal, hingga keterbatasan kualitas sumber daya manusia (SDM). Model HAI yang diusulkan terdiri dari Generative AI untuk mendukung inovasi desain produk dan strategi pemasaran digital serta Analytic AI untuk optimasi keuangan dan peningkatan efisiensi operasional melalui analisis data berbasis real-time. Implementasi model ini berpotensi signifikan dalam meningkatkan inovasi, produktivitas, dan efektivitas pengambilan keputusan strategis, sehingga memperkuat daya saing UKM di pasar premium.Penelitian ini memberikan kontribusi praktis bagi UKM dalam mengadopsi teknologi AI untuk transformasi bisnis yang berkelanjutan, serta rekomendasi kebijakan bagi pemerintah dan pemangku kepentingan terkait untuk mendukung digitalisasi UKM.

Post-Retirement Career Development Strategy for Civil Servants in the Ministry of Transportation in East Java Province: Analysis and Implementation Swastikawati, Sukanti; Ady, Sri Utami
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1228

Many civil servants in the Ministry of Transportation face challenges in determining their career direction after retirement. The lack of preparation and post-retirement career plans can become a problem that needs to be addressed. This study aims to identify and analyze post-retirement career development strategies for Civil Servants (PNS) at the Ministry of Transportation in East Java Province, as well as their implementation in improving the welfare and satisfaction of civil servants after retirement. The method used was an observational research design with a cross-sectional approach, collecting data through surveys and interviews from civil servants who are about to retire or have retired. The study revealed that strategies such as skills development, mentoring, and entrepreneurship programs have a significant positive impact on civil servants' retirement readiness and quality of life. The findings contribute to the human resource management literature and offer practical guidance for government agencies in supporting civil servants' career transition post-retirement.

THE IMPACT OF TECHNOLOGY-ACCELERATED SERVICE QUALITY ON MILLENNIAL CUSTOMER SATISFACTION ON THE SHOPEE PLATFORM Rosi , Fathur; Ady, Sri Utami; Sayidah, Nur
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.41122

This study aims to analyze the influence of technology-accelerated service quality on customer satisfaction on the Shopee e-commerce platform. The service quality variables examined include response time, the presence of platform agents, transaction security, and product availability. This study uses a quantitative method with a survey approach. The research sample was taken from active Shopee users. The results of the analysis show that all four service quality variables have a positive and significant effect on customer satisfaction. Product availability was found to be the most dominant factor in influencing customer satisfaction. In addition, this study also found a new phenomenon where customers not only act as consumers but can also act as platform agents, thus changing the traditional paradigm in determining distribution locations. The implications of this study are the importance for e-commerce companies to continue to improve service quality, especially in terms of product availability and responsiveness. In addition, companies can utilize the potential of platform agents to expand market reach.

Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Iswandono, Joko; Utami Ady, Sri; Sayidah, Nur
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

Environmental Literacy, Green Culture, Environmental Awareness and Pro-Environmental Awareness: Evidence from Higher Education Industries Rizal, Ach. Syaiful; Utami Ady, Sri
Akuntansi dan Teknologi Informasi Vol. 19 No. 1 (2026): Volume 19, No.1 Maret 2026
Publisher : Jurusan Akuntansi,Fakultas Bisnis dan Ekonomika,Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jati.v19i1.8063

Abstract Aim: This study aims to examine how environmental literacy, green culture, and environmental awareness relate to pro-environmental awareness among university students in Indonesia. Method: A quantitative approach was applied using a structured questionnaire distributed randomly to 124 accounting students at a university in East Java. The questionnaire covered environmental literacy, green culture, environmental awareness, and pro-environmental awareness indicators. The data were analysed using Partial Least Squares (PLS) to test both measurement and structural models. Findings: The results show that green culture is the only variable that significantly influences pro-environmental behaviour, while environmental literacy and awareness do not show direct effects. Implications: The findings imply that strengthening campus culture is more effective than relying solely on environmental knowledge or awareness campaigns. Universities should focus on creating an institutional atmosphere that models sustainable values through visible practices, leadership commitment, and collective participation. Environmental literacy and awareness remain important, yet they must be integrated into daily routines and social norms to drive real behavioural change. In short, sustainability education should move beyond theory and be embedded into the culture of the institution to encourage lasting pro-environmental behaviour among students. Novelty: The novelty of this study lies in its clear evidence that pro-environmental behaviour among university students depends more on the shared cultural environment than on individual knowledge or awareness. While many earlier studies highlighted literacy and awareness as key drivers, this study shows that cultural influence through norms, values, and institutional engagement plays a stronger role in shaping actual behaviour. So, the study adds a fresh perspective to sustainability research and challenges the assumption that knowledge alone can lead to behavioural change.

Exploring the Effects of Implementing TQM Strategy, With Organizational Learning Capability and Innovation Capability as Mediators, On Operational Performance at Indonesian Plastic Packaging Industry Soesilo, Rahman; Yunus, Eddy; Ady, Sri Utami
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/5h9q6662

Research aim: The purpose of this study to unravel and understand the positive correlation between TQM and OP, mediated by Organizational Learning Capability (OLC) and Organizational Innovation (OI) on the plastic packaging industry. Design/Method/Approach: The This research utilizes quantitative survey conducted across 140 plastic companies with Structural Equation Modeling Partial Least Squares (SEM PLS) analysis Research Finding: The findings reveal that as organizations implement TQM strategies, there is a discernible positive impact on Operational Performance. This relationship is intricately influenced and mediated by the organizational processes of learning and innovation. Organizational Learning Capability (OLC) and Organizational Innovation (OI) emerge as pivotal mediators, playing a vital role in shaping the dynamics between TQM and Operational Performance.

PSYCHOLOGY OF STRATEGIC LEADERSHIP: UNVEILING COGNITIVE BIASES AND EMOTIONAL INFLUENCE Usman Jayadi; Nur Sayidah; Sri Utami Ady
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2297

Strategic leadership plays a crucial role in steering organizations through the complexities of a rapidly evolving global landscape. In today's competitive environment, effective leadership transcends informed decision-making and technical expertise, encompassing a deep understanding of the psychological dynamics that influence decisions. This study examines the psychological foundations of strategic leadership, emphasizing the impact of cognitive biases and emotional intelligence on leadership behaviors and decision-making processes. Key cognitive biases such as overconfidence, confirmation bias, and anchoring are explored for their potential to distort leaders' perceptions and strategic choices. Concurrently, the role of emotional intelligence, including self-awareness, self-regulation, empathy, and relationship management, is analyzed for its capacity to enhance leadership effectiveness by mitigating the adverse effects of these biases. Utilizing a qualitative approach, the research incorporates literature review, expert interviews, and case studies to investigate how cognitive biases disrupt decision-making and how emotional intelligence can counterbalance these distortions. Findings indicate that integrating emotional intelligence training and bias mitigation strategies into leadership development programs significantly improves strategic leadership effectiveness. However, challenges remain in consistently applying these techniques, particularly in high-pressure situations. Therefore, ongoing and dynamic leadership development initiatives are essential to ensure the effective application of emotional intelligence and cognitive bias mitigation in strategic decision-making.

THE IMPACT OF PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION THROUGH BRAND TRUST AT CAFE AOLA LAMONGAN Sri Lestari, Damajanti; Utami Ady, Sri
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3821

Cafe Aola Lamongan, a renowned gastronomic establishment located in the Paciran coastal region, encounters difficulties in sustaining alignment between pricing, service delivery standards, and brand credibility, particularly during peak operating periods that result in patron dissatisfaction regarding delayed service and perceptions of inadequate value proposition. This investigation seeks to analyze the influence of pricing and service delivery on customer satisfaction through the intermediary function of brand trust at Cafe Aola Lamongan. The research employs a quantitative methodology utilizing survey instruments administered to 150 participants, chosen via purposive sampling techniques. Data examination was conducted using Smart PLS software to assess instrument validity and reliability, while evaluating structural connections among variables through path coefficient analysis, t-statistics, and p-value computations. The findings demonstrate that service delivery represents the predominant determinant affecting customer satisfaction, exhibiting a path coefficient of 0.647 and F-Square value of 0.484, whereas pricing constitutes the principal element for establishing brand trust with a coefficient of 0.630 and F-Square value of 0.552. Brand trust substantially mediates the connection between pricing and customer satisfaction with a coefficient of 0.165, and between service delivery and customer satisfaction with a coefficient of 0.087. The study suggests that Cafe Aola Lamongan should emphasize enhancing service delivery through continuous employee development programs, uphold stable pricing approaches to reinforce brand trust, and establish more effective customer flow management systems to guarantee continued patron satisfaction.

Efek Digital Work Environment terhadap Innovative Work Behavior: Peran Mediasi Employee Engagement dan Moderasi Work Distress pada UMKM Kuliner Surabaya Asnawi, Anita; Ady, Sri Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10437

In the era of digital transformation, small businesses increasingly depend on technology to enhance efficiency and foster innovation. This study investigates how digital work environments (DWE) influence innovative work behaviour (IWB) among employees of culinary MSMEs in Surabaya, Indonesia, with employee engagement (EE) as a mediator and work distress (WD) as a moderator. Based on the Job Demands–Resources (JD–R) framework, data from 156 respondents were analyzed using SmartPLS 3. Results show that DWE strongly promotes EE, which subsequently drives IWB, confirming partial mediation. However, DWE has no direct effect on innovation, indicating that digital systems stimulate creativity mainly through psychological engagement. WD negatively affects innovation but does not moderate the EE–IWB link. These findings illustrate a dual mechanism within JD–R theory, where digital environments act as motivational resources while distress independently hinders creativity. The study enriches understanding of JD–R dynamics in digitalized MSMEs and highlights the importance of balancing technology, engagement, and well-being to sustain innovation.

Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Arianto Liwang Aries Widya Gunawan Arifin Sirfefa asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Bahri, Lalu Pathul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Endie Rianto Fany Meyranda Putri Farida, Ilya Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Joko Iswandono Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shanty Ratna Damayanti Shely Silvia Silvia, Shely Slamet Riyadi Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Sunarto Suratman Supratikto Supratikto Supriyanto Supriyanto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yulius Sampouw Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie

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