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SRI UTAMI ADY

Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia

Author-ID : 3320706

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

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Implementasi Unsur-Unsur Maturitas Sistem Pengendalian Intern Pemerintah (SPIP) Terintegrasi Dalam Meningkatkan Level Maturitas SPIP Sunarto Suratman; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13429

Maturitas Penyelenggaraan SPIP adalah tingkat kematangan SPIP dalam mencapai tujuan pengendalian yang meliputi kegiatan yang efektif dan efisien, keandalan pelaporan keuangan, pengamanan aset negara, dan ketaatan terhadap peraturan perundang-undangan. Maturitas Penyelenggaraan SPIP secara terintegrasi mencakup unsur; SPIP, MRI, IEPK; dan Kapabilitas APIP. Penelitian ini bertujuan untuk menguji Implementasi Unsur-Unsur Maturitas Penyelenggaraan Sistem Pengendalian Intern Pemerintah (SPIP) dalam meningkatkan Level Maturitas SPIP. Sampel penelitian ditetapkan sesuai Peraturan BPKP RI, Nomor 5 Tahun 2021,Tentang Penilaian Maturitas Penyelenggaraan SPIP Terintegrasi pada Kementerian/Lembaga/Pemerintah Daerah,yaitu 40 % dari Jumlah Anggaran yang dikelola dan 30 % dari jumlah keseluruhan Instansi Pemerintah dilingkungan Pemerintah Kabupaten Kaimana, sehingga jumlah sampel yang ditetapkan sebanyak 11 Instansi Pemerintah, meliputi 3 Instansi Pemerintah “Penanggungjawab” dan 8 Instansi Pemerintah “Wajib”, serta jumlah responden sebesar 30 % dari jumlah Populasi,yaitu 169 Orang. Metode Penelitian yang digunakan adalah Penilaian Mandiri dan Penjaminan Kualitias SPIP Terintegrasi Hasil Penilaian menunjukkan bahwa Implementasi Unsur-Unsur Maturitas Sistem Pengendalian Intern Pemerintah Terintegrasi pada Level 3 Maturitas SPIP Terintegrasi.

Peningkatan Kinerja Pemasaran UMKM Melalui Content Marketing dan Adopsi E-Commerce: Mengkaji Peran Digital Customer Engagement Andry Herawati; Sri Utami Ady; Nur Sayidah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8682

This study examines the effect of content marketing and e-commerce adoption on the marketing performance of micro, small, and medium enterprises (MSMEs), with digital customer engagement as a mediating variable, using a PLS-SEM approach. Data were collected through a survey of 160 MSME actors in Blitar and analyzed using SmartPLS 4. The results indicate that content marketing and e-commerce adoption have a positive and significant effect on digital customer engagement; however, neither variable has a direct effect on marketing performance. Digital customer engagement is found to have a strong influence on marketing performance and to fully mediate the relationship between content marketing, e-commerce adoption, and marketing performance. These findings highlight that the success of digital marketing strategies among MSMEs in the digital era depends largely on the ability of business actors to build and sustain customer engagement, rather than merely adopting digital content or e-commerce platforms to enhance competitiveness.

Efek Digital Work Environment terhadap Innovative Work Behavior: Peran Mediasi Employee Engagement dan Moderasi Work Distress pada UMKM Kuliner Surabaya Anita Asnawi; Sri Utami Ady
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10437

In the era of digital transformation, small businesses increasingly depend on technology to enhance efficiency and foster innovation. This study investigates how digital work environments (DWE) influence innovative work behaviour (IWB) among employees of culinary MSMEs in Surabaya, Indonesia, with employee engagement (EE) as a mediator and work distress (WD) as a moderator. Based on the Job Demands–Resources (JD–R) framework, data from 156 respondents were analyzed using SmartPLS 3. Results show that DWE strongly promotes EE, which subsequently drives IWB, confirming partial mediation. However, DWE has no direct effect on innovation, indicating that digital systems stimulate creativity mainly through psychological engagement. WD negatively affects innovation but does not moderate the EE–IWB link. These findings illustrate a dual mechanism within JD–R theory, where digital environments act as motivational resources while distress independently hinders creativity. The study enriches understanding of JD–R dynamics in digitalized MSMEs and highlights the importance of balancing technology, engagement, and well-being to sustain innovation.

PENGUATAN KELEMBAGAAN BANK SAMPAH MELALUI EDUKASI LINGKUNGAN DAN DIGITALISASI SISTEM PENCATATAN DI DESA BETITING GRESIK Alvy Mulyaning Tyas; Sri Utami Ady; Shanty Ratna Damayanti; Jajuk Suprijati; Achmad Choiron
Jurnal Terapan Abdimas Vol. 11 No. 1 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v11i1.23476

Abstract. The issue of household waste management remains a major challenge in rural areas. Low community participation and manual administrative systems have caused the activities of the Waste Bank Unit (BSU) in RW 05, Betiting Village, to run suboptimally. This community service program aims to strengthen the capacity of BSU administrators in conducting outreach, increasing community participation, and implementing a digital recording system to create transparent and sustainable waste management. The implementation methods included training on effective communication, developing environmental education media, and providing training on the use of Google Forms and Google Sheets for digital record-keeping. The program was attended by 20 waste bank administrators. The evaluation results showed a 32% increase in administrators knowledge and understanding of effective communication, measured through pre-test and post-test assessments. In addition, 100% of participants were able to implement the digital recording system for waste weighing and reporting activities. The adoption of this digital system improved administrative accuracy and supported transparency in waste management practices at the Waste Bank Units in RW 05, Betiting Village, Cerme District.Abstrak. Permasalahan pengelolaan sampah rumah tangga masih menjadi tantangan utama di wilayah pedesaan. Rendahnya partisipasi warga dan sistem administrasi manual menyebabkan kegiatan Bank Sampah Unit (BSU) RW 05 Desa Betiting belum berjalan optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pengurus dalam sosialisasi, memperkuat partisipasi masyarakat, serta menerapkan sistem pencatatan digital guna menciptakan pengelolaan sampah yang transparan dan berkelanjutan. Metode pelaksanaan meliputi pelatihan komunikasi efektif, pembuatan media edukasi lingkungan, serta pelatihan penggunaan Google Form dan Google Sheets untuk digitalisasi pencatatan. Kegiatan ini diikuti oleh 20 orang pengurus BSU RW 05. Hasil evaluasi menunjukkan adanya peningkatan tingkat pengetahuan dan pemahaman pengurus terkait komunikasi efektif sebesar 32%, yang diukur melalui perbandingan nilai pre-test dan post-test. Selain itu, 100% pengurus telah mampu mengimplementasikan sistem pencatatan digital dalam proses penimbangan dan pelaporan sampah. Penerapan sistem ini meningkatkan kerapian administrasi serta mendukung transparansi pengelolaan Bank Sampah Unit di lingkungan RW 05 Desa Betiting Kecamatan Cerme.

THE ROLE OF CUSTOMER EXPERIENCE IN MEDIATING THE INFLUENCE OF SERVICE QUALITY, PLACE IMAGE, AND PROMOTION ON REVISIT INTENTION AT PUMARA BANGKALAN CULINARY CENTER Ilya Farida; Sri Utami Ady; Nur Sayidah
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.132885

The purpose of this study was to examine the impact of place image, promotion, and service quality on revisit intention at the Pumara Culinary Centre, Bangkalan by using customer experience as the mediating variable. A quantitative approach was employed with an explanatory research design. A total of 150 respondents were chosen by purposive sampling, and the population study consisted of tourists who visited Pumara Bangkalan at least twice. SEM-PLS, or structural equation modeling-based partial least squares, was used to analyse the data. The findings indicated that while promotion had no major impact on customer experience, service quality and place image do. Customer experience, on the other hand, had a favourable and important influence on the intention to revisit. According to analysis mediation, customer experience influenced service quality and place image to revisit intention, However, promotion had a little effect on revisit intention. The results indicated that quality service and the location's image were the major aspects that shape customer experiences and drove return visits. In addition, promotion was unable to generate meaningful emotions in visitors.

The Impact of Coal, Nickel, and Crude Oil Prices on the Composite Stock Price Index 2020-2023 Andy Hendra Suryaka; Sri Utami Ady
Journal of Management Economic and Financial Vol. 2 No. 6 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i6.63

The construction of airports in Indonesia's border areas has a strategic role in supporting connectivity and economic development in border areas. This study uses survey methods and interviews from several respondents in the district of Anambas Islands, Riau Islands Province. Several findings related to the challenges and prospects of airport development in the border area have a positive impact on the community on the border, especially in the Riau Islands Where this area is almost 96% consisting of interview data which shows that 90% feel the benefits and 10% provide input for the next development, making the essence of the airport in the border area very much needed. However, the question is still how sustainable the airport development is. Whether it is completed with the operation of an airport or is it still being developed to continue to provide benefits to the community as the main target.

Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy Supriyanto Supriyanto; Sri Utami Ady; Nur Sayidah
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.215

Marketing psychology is a critical field that examines the cognitive, emotional, and social factors influencing consumer behavior and decision-making processes. In an era where consumer preferences evolve rapidly and brand loyalty is highly competitive, understanding the psychological underpinnings of consumer actions has become essential for businesses. This article explores the relationship between psychological theories and marketing strategies, with a focus on how emotions, perceptions, and mental biases shape purchasing decisions. It also discusses the application of psychological principles in consumer engagement, advertising, and brand positioning. By reviewing contemporary literature on the subject, this article highlights key psychological models such as the Theory of Planned Behavior, Maslow’s Hierarchy of Needs, and the Fogg Behavior Model, illustrating their relevance in modern marketing practices. Additionally, it emphasizes the role of psychological insights in developing personalized marketing strategies and fostering long-term customer relationships. The findings suggest that businesses that effectively apply marketing psychology can enhance their customer experience, increase engagement, and ultimately drive higher sales and brand loyalty. This article aims to contribute to the growing body of knowledge in marketing psychology and provide valuable insights for both academics and practitioners in the field.

Co-Authors Abdur Rachman Alkaf Achmad Choiron Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Ardian Pratama Arianto Liwang Aries Widya Gunawan Arifin Sirfefa AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Endie Rianto Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Joko Iswandono Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nova Adhitya Ananda Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Slamet Riyadi Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Sunarto Suratman Supratikto Supratikto Supriyanto Supriyanto Supriyanto Supriyanto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yulius Sampouw Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie

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