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All Journal Wacana, Jurnal Sosial dan Humaniora Jurnal Terapan Abdimas Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen Jurnal EMT KITA SINERGI: Jurnal Ilmiah Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business SEISENSE Journal of Management MABIS: Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Indonesia Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Majalah Ilmiah Dian Ilmu Prosiding Conference on Research and Community Services Quantitative Economics and Management Studies Jurnal ABM Mengabdi Berajah Journal Akuntansi dan Teknologi Informasi Jurnal Media Informatika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Minfo Polgan (JMP) International Journal of Social Science, Education, Communication and Economics Journal of Accounting and Finance Management (JAFM) Journal of Innovation in Management, Accounting and Business Jurnal Tren Bisnis Global International Journal of Education and Digital Learning (IJEDL) Jurnal Indonesia Sosial Sains International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economics, Management and Accounting Mount Hope Global Economic Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Maneggio Journal Of Economic Sciences (Ekuisci) Journal of Management, Economic, and Financial Asian Journal of Social and Humanities KIC Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship Maneggio
SRI UTAMI ADY
Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia
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Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Mohammad Ahsan; Aminullah Assagaf; Slamet Riyadi; Sukesi Sukesi; Eddy Yunus; Sri Utami Ady; Suyanto Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

Abstract

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality;  Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions,   But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.
E-WOM as the Main Influencer of Surabaya Consumers in Making Purchase Decisions for Fashion Products on Shopee Sri Utami Ady; Shely Silvia
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnhj4162

Abstract

This study is motivated by problems often experienced by fashion product buyers when shopping online, such as products received do not match the picture, have different colors or textures from those seen in online photos, items received are different from orders. This study aims to analyze the effect of price, product quality, and E-WOM on purchasing decisions for fashion products with trust as an intervening variable on the Shopee e-commerce site in the city of Surabaya. This study is a quantitative study with a population of all fashion product consumers from the Shopee e-commerce site who live in the city of Surabaya. The sampling technique used purposive sampling and a sample of 120 respondents was found. The analysis technique used is Structure Equation Models (SEM) using the help of AMOS software version 26. The results of this study indicate that price has a negative but insignificant effect on purchasing decisions. Product quality has a positive but insignificant effect on purchasing decisions. E-WOM has a significant positive effect on purchasing decisions. Price has a positive but insignificant effect on trust. Product quality has a significant positive effect on trust. E-WOM has a significant positive effect on trust. Trust has a significant positive effect on purchasing decisions. Trust does not mediate the effect of price on purchasing decisions. Trust does not mediate the effect of product quality on purchasing decisions. Trust mediates the effect of E-WOM on purchasing decisions. The implication of this study is that e-commerce companies, especially Shopee, should pay more attention to product quality and manage E-WOM well to increase consumer trust, which can ultimately strengthen purchasing decisions. In addition, it is important for companies to ensure that accurate and honest product descriptions are conveyed to consumers, in order to minimize the difference between expectations and reality, and to build and maintain consumer trust.
Determinant of Employee Performance at Community Health Center: Exploring the Intervening Effect of Job Satisfaction Apriyanto, Eko; Utami Ady, Sri; Sayidah, Nur
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2991

Abstract

Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study examines the structural relationships between work motivation, performance allowances, job satisfaction, and employee performance at community health centers in Surabaya. Based on survey data from 126 employees, the model demonstrates that motivation and performance-based incentives are significant predictors of both job satisfaction and performance. The analysis confirms the mediating role of job satisfaction within this framework. Consequently, the research recommends the development of robust motivation-driven policies and transparent benefit structures to achieve superior organizational performance.
Kearifan Lokal Sebagai Modal Sosial Dalam Mewujudkan Pariwisata Berkelanjutan: Studi Fenomenologis Terhadap Masyarakat Pesisir Shanty Ratna Damayanti; Sri Utami Ady
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.23534

Abstract

Abstract This study aims to explore the role of local wisdom as social capital in realizing sustainable tourism through a phenomenological study of coastal communities. The research addresses the challenge of balancing economic growth in tourism development with the preservation of cultural identity and environmental sustainability, focusing on the Larung Sesaji tradition at Pantai Papuma. Using a qualitative phenomenological approach, data was collected through in-depth interviews with key informants including local cultural leaders, fishermen, tourism officials, and community members. The analysis highlights that Larung Sesaji functions not only as a ritual for cultural preservation but also as an educational medium that strengthens community identity, transmits ecological knowledge, and promotes social solidarity. This tradition supports sustainable tourism by maintaining the continuity of local wisdom amid modernization, enhancing community resilience, and fostering economic opportunities through cultural tourism. The study concludes that integrating local cultural practices with tourism development effectively balances tradition and economic progress while empowering coastal communities. Keywords: Local wisdom, Larung Sesaji, sustainable tourism, Pantai Papuma
Strategi Membangun E-Banking, Experiential Marketing dan Physical Evidence Terhadap Loyalitas melalui Kepuasan Nasabah Bank Syariah Di Surabaya Liling Listyawati; Sri Utami Ady
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10426

Abstract

This study aims to analyze the influence of e-banking, experiential marketing, and physical evidence on customer loyalty with satisfaction as a mediating variable in Sharia Banks in the city of Surabaya. The quantitative approach is used with the type of explanatory research. A total of 100 respondents were selected through the judgment sampling method. Data analysis was carried out using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with the help of SmartPLS 4.0 software. The results of the study showed that physical evidence had a positive and significant effect on customer satisfaction, while e-banking and experiential marketing had a positive but not significant effect on satisfaction. Furthermore, customer satisfaction has a positive and significant influence on customer loyalty, which means that the higher the satisfaction, the more likely it is for customers to remain loyal. In addition, the results of the indirect influence test show that physical evidence has a significant effect on loyalty through customer satisfaction as a mediating variable. However, e-banking and experiential marketing did not show a significant mediation effect. Overall, this research model explains that the loyalty of Islamic bank customers in Surabaya is more determined by the satisfaction factor that arises from real experience and physical evidence of banking services.
Peningkatan Kinerja Pemasaran UMKM Melalui Content Marketing dan Adopsi E-Commerce: Mengkaji Peran Digital Customer Engagement Herawati, Andry; Sri Utami Ady; Nur Sayidah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8682

Abstract

This study examines the effect of content marketing and e-commerce adoption on the marketing performance of micro, small, and medium enterprises (MSMEs), with digital customer engagement as a mediating variable, using a PLS-SEM approach. Data were collected through a survey of 160 MSME actors in Blitar and analyzed using SmartPLS 4. The results indicate that content marketing and e-commerce adoption have a positive and significant effect on digital customer engagement; however, neither variable has a direct effect on marketing performance. Digital customer engagement is found to have a strong influence on marketing performance and to fully mediate the relationship between content marketing, e-commerce adoption, and marketing performance. These findings highlight that the success of digital marketing strategies among MSMEs in the digital era depends largely on the ability of business actors to build and sustain customer engagement, rather than merely adopting digital content or e-commerce platforms to enhance competitiveness.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Aries Widya Gunawan asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Liwang, Arianto Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Sirfefa, Arifin Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie