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All Journal Wacana, Jurnal Sosial dan Humaniora Jurnal Terapan Abdimas Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen Jurnal EMT KITA SINERGI: Jurnal Ilmiah Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business SEISENSE Journal of Management MABIS: Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Indonesia Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Majalah Ilmiah Dian Ilmu Prosiding Conference on Research and Community Services Quantitative Economics and Management Studies Jurnal ABM Mengabdi Berajah Journal Akuntansi dan Teknologi Informasi Jurnal Media Informatika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Minfo Polgan (JMP) International Journal of Social Science, Education, Communication and Economics Journal of Accounting and Finance Management (JAFM) Journal of Innovation in Management, Accounting and Business Jurnal Tren Bisnis Global International Journal of Education and Digital Learning (IJEDL) Jurnal Indonesia Sosial Sains International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economics, Management and Accounting Mount Hope Global Economic Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Maneggio Journal Of Economic Sciences (Ekuisci) Journal of Management, Economic, and Financial Asian Journal of Social and Humanities KIC Journal of Ekonomics, Finance, and Management Studies Global Management: International Journal of Management Science and Entrepreneurship Maneggio
SRI UTAMI ADY
Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia
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Environmental Literacy, Green Culture, Environmental Awareness and Pro-Environmental Awareness: Evidence from Higher Education Industries Rizal, Ach. Syaiful; Utami Ady, Sri
Akuntansi dan Teknologi Informasi Vol. 19 No. 1 (2026): Volume 19, No.1 Maret 2026 - In Progress
Publisher : Jurusan Akuntansi,Fakultas Bisnis dan Ekonomika,Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jati.v19i1.8063

Abstract

Abstract Aim: This study aims to examine how environmental literacy, green culture, and environmental awareness relate to pro-environmental awareness among university students in Indonesia. Method: A quantitative approach was applied using a structured questionnaire distributed randomly to 124 accounting students at a university in East Java. The questionnaire covered environmental literacy, green culture, environmental awareness, and pro-environmental awareness indicators. The data were analysed using Partial Least Squares (PLS) to test both measurement and structural models. Findings: The results show that green culture is the only variable that significantly influences pro-environmental behaviour, while environmental literacy and awareness do not show direct effects. Implications: The findings imply that strengthening campus culture is more effective than relying solely on environmental knowledge or awareness campaigns. Universities should focus on creating an institutional atmosphere that models sustainable values through visible practices, leadership commitment, and collective participation. Environmental literacy and awareness remain important, yet they must be integrated into daily routines and social norms to drive real behavioural change. In short, sustainability education should move beyond theory and be embedded into the culture of the institution to encourage lasting pro-environmental behaviour among students. Novelty: The novelty of this study lies in its clear evidence that pro-environmental behaviour among university students depends more on the shared cultural environment than on individual knowledge or awareness. While many earlier studies highlighted literacy and awareness as key drivers, this study shows that cultural influence through norms, values, and institutional engagement plays a stronger role in shaping actual behaviour. So, the study adds a fresh perspective to sustainability research and challenges the assumption that knowledge alone can lead to behavioural change.
Exploring the Effects of Implementing TQM Strategy, With Organizational Learning Capability and Innovation Capability as Mediators, On Operational Performance at Indonesian Plastic Packaging Industry Soesilo, Rahman; Yunus, Eddy; Ady, Sri Utami
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/5h9q6662

Abstract

Research aim: The purpose of this study to unravel and understand the positive correlation between TQM and OP, mediated by Organizational Learning Capability (OLC) and Organizational Innovation (OI) on the plastic packaging industry. Design/Method/Approach: The This research utilizes quantitative survey conducted across 140 plastic companies with Structural Equation Modeling Partial Least Squares (SEM PLS) analysis Research Finding: The findings reveal that as organizations implement TQM strategies, there is a discernible positive impact on Operational Performance. This relationship is intricately influenced and mediated by the organizational processes of learning and innovation. Organizational Learning Capability (OLC) and Organizational Innovation (OI) emerge as pivotal mediators, playing a vital role in shaping the dynamics between TQM and Operational Performance.
Efek Digital Work Environment terhadap Innovative Work Behavior: Peran Mediasi Employee Engagement dan Moderasi Work Distress pada UMKM Kuliner Surabaya Anita Asnawi; Sri Utami Ady
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10437

Abstract

In the era of digital transformation, small businesses increasingly depend on technology to enhance efficiency and foster innovation. This study investigates how digital work environments (DWE) influence innovative work behaviour (IWB) among employees of culinary MSMEs in Surabaya, Indonesia, with employee engagement (EE) as a mediator and work distress (WD) as a moderator. Based on the Job Demands–Resources (JD–R) framework, data from 156 respondents were analyzed using SmartPLS 3. Results show that DWE strongly promotes EE, which subsequently drives IWB, confirming partial mediation. However, DWE has no direct effect on innovation, indicating that digital systems stimulate creativity mainly through psychological engagement. WD negatively affects innovation but does not moderate the EE–IWB link. These findings illustrate a dual mechanism within JD–R theory, where digital environments act as motivational resources while distress independently hinders creativity. The study enriches understanding of JD–R dynamics in digitalized MSMEs and highlights the importance of balancing technology, engagement, and well-being to sustain innovation.
PSYCHOLOGY OF STRATEGIC LEADERSHIP: UNVEILING COGNITIVE BIASES AND EMOTIONAL INFLUENCE Usman Jayadi; Nur Sayidah; Sri Utami Ady
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2297

Abstract

Strategic leadership plays a crucial role in steering organizations through the complexities of a rapidly evolving global landscape. In today's competitive environment, effective leadership transcends informed decision-making and technical expertise, encompassing a deep understanding of the psychological dynamics that influence decisions. This study examines the psychological foundations of strategic leadership, emphasizing the impact of cognitive biases and emotional intelligence on leadership behaviors and decision-making processes. Key cognitive biases such as overconfidence, confirmation bias, and anchoring are explored for their potential to distort leaders' perceptions and strategic choices. Concurrently, the role of emotional intelligence, including self-awareness, self-regulation, empathy, and relationship management, is analyzed for its capacity to enhance leadership effectiveness by mitigating the adverse effects of these biases. Utilizing a qualitative approach, the research incorporates literature review, expert interviews, and case studies to investigate how cognitive biases disrupt decision-making and how emotional intelligence can counterbalance these distortions. Findings indicate that integrating emotional intelligence training and bias mitigation strategies into leadership development programs significantly improves strategic leadership effectiveness. However, challenges remain in consistently applying these techniques, particularly in high-pressure situations. Therefore, ongoing and dynamic leadership development initiatives are essential to ensure the effective application of emotional intelligence and cognitive bias mitigation in strategic decision-making.
THE IMPACT OF PRICE AND SERVICE QUALITY ON CUSTOMER SATISFACTION THROUGH BRAND TRUST AT CAFE AOLA LAMONGAN Sri Lestari, Damajanti; Utami Ady, Sri
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 12 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i12.3821

Abstract

Cafe Aola Lamongan, a renowned gastronomic establishment located in the Paciran coastal region, encounters difficulties in sustaining alignment between pricing, service delivery standards, and brand credibility, particularly during peak operating periods that result in patron dissatisfaction regarding delayed service and perceptions of inadequate value proposition. This investigation seeks to analyze the influence of pricing and service delivery on customer satisfaction through the intermediary function of brand trust at Cafe Aola Lamongan. The research employs a quantitative methodology utilizing survey instruments administered to 150 participants, chosen via purposive sampling techniques. Data examination was conducted using Smart PLS software to assess instrument validity and reliability, while evaluating structural connections among variables through path coefficient analysis, t-statistics, and p-value computations. The findings demonstrate that service delivery represents the predominant determinant affecting customer satisfaction, exhibiting a path coefficient of 0.647 and F-Square value of 0.484, whereas pricing constitutes the principal element for establishing brand trust with a coefficient of 0.630 and F-Square value of 0.552. Brand trust substantially mediates the connection between pricing and customer satisfaction with a coefficient of 0.165, and between service delivery and customer satisfaction with a coefficient of 0.087. The study suggests that Cafe Aola Lamongan should emphasize enhancing service delivery through continuous employee development programs, uphold stable pricing approaches to reinforce brand trust, and establish more effective customer flow management systems to guarantee continued patron satisfaction.
Efek Digital Work Environment terhadap Innovative Work Behavior: Peran Mediasi Employee Engagement dan Moderasi Work Distress pada UMKM Kuliner Surabaya Asnawi, Anita; Ady, Sri Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10437

Abstract

In the era of digital transformation, small businesses increasingly depend on technology to enhance efficiency and foster innovation. This study investigates how digital work environments (DWE) influence innovative work behaviour (IWB) among employees of culinary MSMEs in Surabaya, Indonesia, with employee engagement (EE) as a mediator and work distress (WD) as a moderator. Based on the Job Demands–Resources (JD–R) framework, data from 156 respondents were analyzed using SmartPLS 3. Results show that DWE strongly promotes EE, which subsequently drives IWB, confirming partial mediation. However, DWE has no direct effect on innovation, indicating that digital systems stimulate creativity mainly through psychological engagement. WD negatively affects innovation but does not moderate the EE–IWB link. These findings illustrate a dual mechanism within JD–R theory, where digital environments act as motivational resources while distress independently hinders creativity. The study enriches understanding of JD–R dynamics in digitalized MSMEs and highlights the importance of balancing technology, engagement, and well-being to sustain innovation.
PENGUATAN KELEMBAGAAN BANK SAMPAH MELALUI EDUKASI LINGKUNGAN DAN DIGITALISASI SISTEM PENCATATAN DI DESA BETITING GRESIK Alvy Mulyaning Tyas; Sri Utami Ady; Shanty Ratna Damayanti; Jajuk Suprijati; Achmad Choiron
Jurnal Terapan Abdimas Vol. 11 No. 1 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v11i1.23476

Abstract

Abstract. The issue of household waste management remains a major challenge in rural areas. Low community participation and manual administrative systems have caused the activities of the Waste Bank Unit (BSU) in RW 05, Betiting Village, to run suboptimally. This community service program aims to strengthen the capacity of BSU administrators in conducting outreach, increasing community participation, and implementing a digital recording system to create transparent and sustainable waste management. The implementation methods included training on effective communication, developing environmental education media, and providing training on the use of Google Forms and Google Sheets for digital record-keeping. The program was attended by 20 waste bank administrators. The evaluation results showed a 32% increase in administrators’ knowledge and understanding of effective communication, measured through pre-test and post-test assessments. In addition, 100% of participants were able to implement the digital recording system for waste weighing and reporting activities. The adoption of this digital system improved administrative accuracy and supported transparency in waste management practices at the Waste Bank Units in RW 05, Betiting Village, Cerme District.Abstrak. Permasalahan pengelolaan sampah rumah tangga masih menjadi tantangan utama di wilayah pedesaan. Rendahnya partisipasi warga dan sistem administrasi manual menyebabkan kegiatan Bank Sampah Unit (BSU) RW 05 Desa Betiting belum berjalan optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pengurus dalam sosialisasi, memperkuat partisipasi masyarakat, serta menerapkan sistem pencatatan digital guna menciptakan pengelolaan sampah yang transparan dan berkelanjutan. Metode pelaksanaan meliputi pelatihan komunikasi efektif, pembuatan media edukasi lingkungan, serta pelatihan penggunaan Google Form dan Google Sheets untuk digitalisasi pencatatan. Kegiatan ini diikuti oleh 20 orang pengurus BSU RW 05. Hasil evaluasi menunjukkan adanya peningkatan tingkat pengetahuan dan pemahaman pengurus terkait komunikasi efektif sebesar 32%, yang diukur melalui perbandingan nilai pre-test dan post-test. Selain itu, 100% pengurus telah mampu mengimplementasikan sistem pencatatan digital dalam proses penimbangan dan pelaporan sampah. Penerapan sistem ini meningkatkan kerapian administrasi serta mendukung transparansi pengelolaan Bank Sampah Unit di lingkungan RW 05 Desa Betiting Kecamatan Cerme.
Mengintegrasikan Praktik SDM Strategis untuk Mendorong Perubahan dan Inovasi Organisasi di Papua Barat: Tinjauan Pustaka Yesnat, Yeskiel; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5980

Abstract

This study aims to examine the impact of strategic Human Resource Management (HRM) practices on organizational change and innovation in Papua Barat. The research employs a qualitative literature review method by analyzing relevant journals and academic articles from indexed sources to understand the relationship between HR practices, an organization's ability to change, and innovation. The findings indicate that strategic HR practices, such as employee skill development, empowerment, and structured performance management, have a positive impact on an organization's adaptability and capacity for innovation. Further discussion reveals that the implementation of HR practices supporting organizational change requires attention to local contextual factors in Papua Barat, such as limited infrastructure and low levels of workforce formality. In conclusion, the integration of strategic HR practices can enhance an organization's capacity to respond to changes and foster innovation. The implications of this study provide insights for organizations in Papua Barat to adopt adaptive HR strategies. Future research suggestions include exploring the application of strategic HR practices in specific industries in Papua Barat and conductng quantitative studies to measure the practical impact of these implementations.
Peran Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Loyalitas Konsumen: Studi Kasus Platform E-commerce di Indonesia Yesawen, Yohannes; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5981

Abstract

The aim of this article is to analyze the role of digital marketing strategies in enhancing brand awareness and consumer loyalty on e-commerce platforms in Indonesia. This article employs a qualitative literature review method by examining various references from leading international journals published in the last five years. The findings of the research indicate that digital marketing strategies, including content personalization, the use of social media, and consumer data, have a significant impact on improving brand awareness. Furthermore, brand awareness plays a crucial role as an important mediator between digital marketing strategies and consumer loyalty. The discussion reveals that consumer loyalty is influenced not only by brand awareness but also by adequate digital experiences and the quality of service provided by the platform. In conclusion, to enhance consumer loyalty, e-commerce platforms in Indonesia need to design comprehensive digital marketing strategies that focus not only on brand recognition but also on delivering consistent and satisfying user experiences.
Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Iswandono, Joko; Utami Ady, Sri; Sayidah, Nur
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Abstract

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Aries Widya Gunawan asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Liwang, Arianto Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Sampouw, Yulius Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Sirfefa, Arifin Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Supratikto Supratikto Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie