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SRI UTAMI ADY

Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia

Author-ID : 3320706

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

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Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Mohammad Ahsan; Aminullah Assagaf; Slamet Riyadi; Sukesi Sukesi; Eddy Yunus; Sri Utami Ady; Suyanto Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality; Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions, But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.

E-WOM as the Main Influencer of Surabaya Consumers in Making Purchase Decisions for Fashion Products on Shopee Sri Utami Ady; Shely Silvia
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnhj4162

This study is motivated by problems often experienced by fashion product buyers when shopping online, such as products received do not match the picture, have different colors or textures from those seen in online photos, items received are different from orders. This study aims to analyze the effect of price, product quality, and E-WOM on purchasing decisions for fashion products with trust as an intervening variable on the Shopee e-commerce site in the city of Surabaya. This study is a quantitative study with a population of all fashion product consumers from the Shopee e-commerce site who live in the city of Surabaya. The sampling technique used purposive sampling and a sample of 120 respondents was found. The analysis technique used is Structure Equation Models (SEM) using the help of AMOS software version 26. The results of this study indicate that price has a negative but insignificant effect on purchasing decisions. Product quality has a positive but insignificant effect on purchasing decisions. E-WOM has a significant positive effect on purchasing decisions. Price has a positive but insignificant effect on trust. Product quality has a significant positive effect on trust. E-WOM has a significant positive effect on trust. Trust has a significant positive effect on purchasing decisions. Trust does not mediate the effect of price on purchasing decisions. Trust does not mediate the effect of product quality on purchasing decisions. Trust mediates the effect of E-WOM on purchasing decisions. The implication of this study is that e-commerce companies, especially Shopee, should pay more attention to product quality and manage E-WOM well to increase consumer trust, which can ultimately strengthen purchasing decisions. In addition, it is important for companies to ensure that accurate and honest product descriptions are conveyed to consumers, in order to minimize the difference between expectations and reality, and to build and maintain consumer trust.

Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Joko Iswandono; Sri Utami Ady; Nur Sayidah
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

Strategi Membangun E-Banking, Experiential Marketing dan Physical Evidence Terhadap Loyalitas melalui Kepuasan Nasabah Bank Syariah Di Surabaya Liling Listyawati; Sri Utami Ady
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10426

This study aims to analyze the influence of e-banking, experiential marketing, and physical evidence on customer loyalty with satisfaction as a mediating variable in Sharia Banks in the city of Surabaya. The quantitative approach is used with the type of explanatory research. A total of 100 respondents were selected through the judgment sampling method. Data analysis was carried out using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method with the help of SmartPLS 4.0 software. The results of the study showed that physical evidence had a positive and significant effect on customer satisfaction, while e-banking and experiential marketing had a positive but not significant effect on satisfaction. Furthermore, customer satisfaction has a positive and significant influence on customer loyalty, which means that the higher the satisfaction, the more likely it is for customers to remain loyal. In addition, the results of the indirect influence test show that physical evidence has a significant effect on loyalty through customer satisfaction as a mediating variable. However, e-banking and experiential marketing did not show a significant mediation effect. Overall, this research model explains that the loyalty of Islamic bank customers in Surabaya is more determined by the satisfaction factor that arises from real experience and physical evidence of banking services.

Development of a Customer Satisfaction Model for Mobile Banking Usage through a Gender Moderation Approach at HIMBARA Banks in East Java Endie Rianto; Slamet Riyadi; Sri Utami Ady
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 1 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i1.2456

Mobile banking services have become the primary channel for banking transactions in Indonesia, with HIMBARA Bank active users reaching 79.75 million in 2024. However, customer satisfaction levels remain variable, and the role of gender as a moderating factor has not been extensively studied. Method: This study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and Moderated Regression Analysis (MRA). Data were collected from 371 mobile banking users of HIMBARA Banks (Bank Mandiri, BRI, BNI, BTN) in five major cities in East Java. The independent variables consist of technology (X1), knowledge (X2), trust (X3), security (X4), and risk (X5), with usage decision (Z) as the intervening variable, gender (M) as the moderating variable, and customer satisfaction (Y) as the dependent variable. Results: Technology (β=0.175; p=0.001) and knowledge (β=0.231; p=0.000) had a significant positive effect on customer satisfaction. Risk had a negative yet non-significant effect on satisfaction (β=−0.029; p=0.599). Trust (β=0.047; p=0.405) and security (β=0.114; p=0.067) were not found to have a significant direct effect on satisfaction. The mobile banking usage decision was proven to mediate the effects of technology, trust, security, and risk on customer satisfaction. Gender did not significantly moderate the relationship between usage decision and satisfaction (β=0.020; p=0.597). The R² value of customer satisfaction was 0.513. Conclusion: The developed model confirms that technology and knowledge are the primary determinants of customer satisfaction among mobile banking users, while the usage decision plays an important role as a mediator. The key distinction from the original dissertation lies in the reduction of independent variables to five (removing rapid service and ease of use), yielding a more parsimonious model focused on intrinsic factors of digital banking technology adoption

Kearifan Lokal Sebagai Modal Sosial Dalam Mewujudkan Pariwisata Berkelanjutan: Studi Fenomenologis Terhadap Masyarakat Pesisir Shanty Ratna Damayanti; Sri Utami Ady
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.23534

Abstract This study aims to explore the role of local wisdom as social capital in realizing sustainable tourism through a phenomenological study of coastal communities. The research addresses the challenge of balancing economic growth in tourism development with the preservation of cultural identity and environmental sustainability, focusing on the Larung Sesaji tradition at Pantai Papuma. Using a qualitative phenomenological approach, data was collected through in-depth interviews with key informants including local cultural leaders, fishermen, tourism officials, and community members. The analysis highlights that Larung Sesaji functions not only as a ritual for cultural preservation but also as an educational medium that strengthens community identity, transmits ecological knowledge, and promotes social solidarity. This tradition supports sustainable tourism by maintaining the continuity of local wisdom amid modernization, enhancing community resilience, and fostering economic opportunities through cultural tourism. The study concludes that integrating local cultural practices with tourism development effectively balances tradition and economic progress while empowering coastal communities. Keywords: Local wisdom, Larung Sesaji, sustainable tourism, Pantai Papuma

Strategi Penerapan Manajemen Risiko Berbasis Sni Iso 31000 : 2018 Dalam Rangka Peningkatan Kinerja Instansi Pemerintah Daerah Kabupaten Kaimana Arianto Liwang; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13424

Penerapan Manajemen Risiko Pemerintah Kabupaten Kaimana dilaksanakan pada Tahun 2022, dengan ditetapkannya Peraturan Bupati Kaimana Nomor 30 Tahun 2022,tentang Pedoman Penyusunan dan Penerapan Manajemen Risiko di Lingkungan Pemerintah Kabupaten Kaimana. Hingga saat ini masih dalam tahap Penilaian Implementasi Manajemen Risiko yang menudukung penerapan SNI ISO 31000: 2018, sehingga diharapkan dapat mewujudkan tata kelola pemerintahan yang Baik. Sebagai salah satu kebutuhan strategis dalam meningkatkan kinerja organisasi, risiko Manajemen diperlukan dalam mengoptimalkan penggunaan sumber daya yang dimiliki organisasi melalui penataan ulang sistem tata kelola dengan menerapkan prinsip transparansi dan akuntabilitas. Penelitian ini bertujuan untuk menentukan faktor-faktor yang menyebabkan Pengelolaan risiko Pemerintah Daerah Kabupaten Kaimana tidak berjalan efektif dan efisien sehingga diperlukan rancangan strategi manajemen risiko yang tepat sesuai dengan karakteristik kearifan lokal dalam meningkatkan kinerja instansi di lingkungan Pemerintah Daerah Kabupaten Kaimana. Metode yang digunakan dalam penelitian ini adalah metode studi kasus kualitatif dengan tujuan dan teknik pengambilan sampel bola salju. Adapun teknik pengumpulan data melalui wawancara mendalam dengan pengolahan data menggunakan triangulasi (gabungan) dan bersifat induktif. Hasil akhir penelitian ini menunjukkan risiko tersebut pengelolaannya harus dikelola berdasarkan peraturan Deputi Bidang Pengawasan Pengelolaan Keuangan Daerah Nomor 04 Tahun 2019 tentang pedoman manajemen risiko pada pemerintah Daerah. Tujuan penelitian ini untuk mengetahui bagaimana penerapan manajemen risiko Berbasis SNI ISO 31000:2018, dengan mendiskripsian Prinsip, Kerangka Kerja dan Proses manajemen risiko dalam pelaksanaan Program/Kegiatan Strategis Pemerintah Daerah yang dapat mendukung Penyelenggaraan Sistem Pengendalian Internal Pemerintah dapat berjalan efektif .

Pengaruh Motivasi Ombudsman Dan Disiplin Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Kesehatan Kabupaten Kaimana Arifin Sirfefa; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13425

Penelitian ini bertujuan menguji pengaruh motivasi Ombudsman dan disiplin kerja terhadap kepuasan kerja pegawai dan bagaimana kepuasan kerja pegawai mempengaruhi kinerja pegawai. Penelitian ini juga menguji pengaruh tidak langsung motivasi kerja dan disiplin kerja terhadap kinerja pegawai melalui kepuasan kerja pegawai sebagai variabel intervening. Teknik sampling yang digunakan adalah total sampling dengan jumlah responden sebanyak 30 pegawai Dinas Kesehatan Kaimana. Teknik analisis data pada penelitian ini menggunakan analisis Stuctural Equation Modelling. Hasil penelitian menyatakan bahwa semua indikator variabel yang digunakan valid, dimana setiap variabel memiliki nilai nilai loading factor > 0,5. Variabel juga dinyatakan reliable, dimana nilai CR lebih besar dari 0.7. Dari lima hipotesis yang dibuat dalam model penelitian, hasil uji hipotesis menunjukkan bahwa nilai t-statistik: (1) variabel X1 terhadap Z sebesar 3.79; (2) variabel X2 terhadap Z sebesar 2.45; (3) variabel X1 terhadap Y sebesar 0.68; (4) variabel X2 terhadap Y sebesar 0.79; (5) variabel Z terhadap Y sebesar 3.51; (6) variabel X1 terhadap Y melaui Z sebesar 2.65; (7) variabel X2 terhadap Y melalui Z sebesar 1.87. Temuan penelitian ini akan membantu pimpinan untuk merumuskan dan menerapkan strategi yang efektif untuk meningkatkan motivasi kerja, disiplin kerja, kepuasan kerja pegawai dan kinerja pegawai Dinas Kesehatan Kaimana.

Diterminan Kinerja Guru Penggerak Sebagai Pemimpin Pembelajar Disekolah Sahri Sahri; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13427

Studi ini bertujuan untuk menjelaskan Guru Penggerak sebagai pemimpin dalam pembelajaran di Implementasi Kurikulum Merdeka (IKM), dimana konsep guru penggerak merupakan formulasi kebijakan pendidikan yang terarah untuk melahirkan guru sebagai pemimpin pembelajaran yang berpusat pada murid.Out put atau lulusan Guru penggerak diharapak kan mampu menggerakkan esosistem pembelajaran yang berpusat kepada peserta didik dan mereka telah meilki sertifikat sebagai kepala sekolah dan pengawas sekolah untuk bias jadi Kepala sekolah dan Pengawas sekolah. Studi Pustaka dijadikan sebagai metode dalam penelitian. Data-data diambil, dikumpulkan, dan dianalisis dari buku-buku dan jurnal ilmiah yang mempunyai topik kemiripan, kemudian dijadikan tulisan dan simpulan. Hasil reveiw menunjukkan menjadi seorang guru penggerak harus mempunyai kemampuan dibidang IT, mampu mentranformasi pembelajaran yang berpusat pada peserta didik serta menjadi leadership dengan kemampuan berkounikasi kolaborasi dan mengembangkan litrasi.

Pengaruh Stress Kerja, Kompensasi, Dan Motivasi Terhadap Kinerja Pegawai ASN Pada RSUD Kaimana Yulius Sampouw; Nur Sayidah; Sri Utami Ady
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13428

Seiring dengan meningkatnya tuntutan masyarakat akan pelayanan kesehatan yang berkualitas, maka dibutuhkan sumber daya manusia yang handal dan berkualitas. Tenaga kesehatan, termasuk pegawai ASN di Rumah Sakit Umum Daerah (RSUD) Kaimana, harus mampu menghadapi tantangan dan beban kerja yang semakin berat untuk menjaga kualitas pelayanan kesehatan yang optimal. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh stres kerja, kompensasi, dan motivasi terhadap kinerja pegawai ASN di RSUD Kaimana baik secara parsial maupun secara simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif dengan pendekatan cross-sectional dan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai ASN yang bekerja di RSUD Kaimana. Sampel diambil dengan menggunakan teknik random sampling. Jumlah sampel yang diambil sebanyak 30 responden. Data dalam penelitian ini dikumpulkan dengan menggunakan kuesioner yang disebarkan kepada responden. Analisis data yang digunakan dalam penelitian ini adalah analisis statistik deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan Stress Kerja berpengaruh negatif terhadap kinerja pegawai ASN di RSUD Kaimana. Semakin tinggi tingkat stress kerja yang dialami pegawai, maka kinerja pegawai akan semakin menurun. Hal ini juga sejalan dengan Kompensasi serta motivasi yang juga berpengaruh terhadap kinerja pegawai ASN di RSUD Kaimana. Secara simultan ketiga stres kerja, kompensasi, dan motivasi kerja juga memberikan pengaruh yang signifikan terhadap kinerja ASN di RSUD Kaimana. Dengan demikian hipotesis kedua dan ketiga penelitian terbukti. Semakin tinggi tingkat kompensasi dan motivasi pegawai, maka kinerja pegawai akan semakin meningkat.

Co-Authors Abdur Rachman Alkaf Achmad Choiron Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Ardian Pratama Arianto Liwang Aries Widya Gunawan Arifin Sirfefa AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Endie Rianto Fany Meyranda Putri Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Joko Iswandono Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nova Adhitya Ananda Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Slamet Riyadi Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Sunarto Suratman Supratikto Supratikto Supriyanto Supriyanto Supriyanto Supriyanto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yulius Sampouw Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie

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