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SRI UTAMI ADY

Faculty Of Economics And Business, Doctoral Management Program, University Of Dr. Soetomo, Surabaya, Indonesia

Author-ID : 3320706

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PENGUATAN KELEMBAGAAN BANK SAMPAH MELALUI EDUKASI LINGKUNGAN DAN DIGITALISASI SISTEM PENCATATAN DI DESA BETITING GRESIK Alvy Mulyaning Tyas; Sri Utami Ady; Shanty Ratna Damayanti; Jajuk Suprijati; Achmad Choiron
Jurnal Terapan Abdimas Vol. 11 No. 1 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v11i1.23476

Abstract. The issue of household waste management remains a major challenge in rural areas. Low community participation and manual administrative systems have caused the activities of the Waste Bank Unit (BSU) in RW 05, Betiting Village, to run suboptimally. This community service program aims to strengthen the capacity of BSU administrators in conducting outreach, increasing community participation, and implementing a digital recording system to create transparent and sustainable waste management. The implementation methods included training on effective communication, developing environmental education media, and providing training on the use of Google Forms and Google Sheets for digital record-keeping. The program was attended by 20 waste bank administrators. The evaluation results showed a 32% increase in administrators knowledge and understanding of effective communication, measured through pre-test and post-test assessments. In addition, 100% of participants were able to implement the digital recording system for waste weighing and reporting activities. The adoption of this digital system improved administrative accuracy and supported transparency in waste management practices at the Waste Bank Units in RW 05, Betiting Village, Cerme District.Abstrak. Permasalahan pengelolaan sampah rumah tangga masih menjadi tantangan utama di wilayah pedesaan. Rendahnya partisipasi warga dan sistem administrasi manual menyebabkan kegiatan Bank Sampah Unit (BSU) RW 05 Desa Betiting belum berjalan optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pengurus dalam sosialisasi, memperkuat partisipasi masyarakat, serta menerapkan sistem pencatatan digital guna menciptakan pengelolaan sampah yang transparan dan berkelanjutan. Metode pelaksanaan meliputi pelatihan komunikasi efektif, pembuatan media edukasi lingkungan, serta pelatihan penggunaan Google Form dan Google Sheets untuk digitalisasi pencatatan. Kegiatan ini diikuti oleh 20 orang pengurus BSU RW 05. Hasil evaluasi menunjukkan adanya peningkatan tingkat pengetahuan dan pemahaman pengurus terkait komunikasi efektif sebesar 32%, yang diukur melalui perbandingan nilai pre-test dan post-test. Selain itu, 100% pengurus telah mampu mengimplementasikan sistem pencatatan digital dalam proses penimbangan dan pelaporan sampah. Penerapan sistem ini meningkatkan kerapian administrasi serta mendukung transparansi pengelolaan Bank Sampah Unit di lingkungan RW 05 Desa Betiting Kecamatan Cerme.

Mengintegrasikan Praktik SDM Strategis untuk Mendorong Perubahan dan Inovasi Organisasi di Papua Barat: Tinjauan Pustaka Yesnat, Yeskiel; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5980

This study aims to examine the impact of strategic Human Resource Management (HRM) practices on organizational change and innovation in Papua Barat. The research employs a qualitative literature review method by analyzing relevant journals and academic articles from indexed sources to understand the relationship between HR practices, an organization's ability to change, and innovation. The findings indicate that strategic HR practices, such as employee skill development, empowerment, and structured performance management, have a positive impact on an organization's adaptability and capacity for innovation. Further discussion reveals that the implementation of HR practices supporting organizational change requires attention to local contextual factors in Papua Barat, such as limited infrastructure and low levels of workforce formality. In conclusion, the integration of strategic HR practices can enhance an organization's capacity to respond to changes and foster innovation. The implications of this study provide insights for organizations in Papua Barat to adopt adaptive HR strategies. Future research suggestions include exploring the application of strategic HR practices in specific industries in Papua Barat and conductng quantitative studies to measure the practical impact of these implementations.

Peran Strategi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Loyalitas Konsumen: Studi Kasus Platform E-commerce di Indonesia Yesawen, Yohannes; Ady, Sri Utami
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5981

The aim of this article is to analyze the role of digital marketing strategies in enhancing brand awareness and consumer loyalty on e-commerce platforms in Indonesia. This article employs a qualitative literature review method by examining various references from leading international journals published in the last five years. The findings of the research indicate that digital marketing strategies, including content personalization, the use of social media, and consumer data, have a significant impact on improving brand awareness. Furthermore, brand awareness plays a crucial role as an important mediator between digital marketing strategies and consumer loyalty. The discussion reveals that consumer loyalty is influenced not only by brand awareness but also by adequate digital experiences and the quality of service provided by the platform. In conclusion, to enhance consumer loyalty, e-commerce platforms in Indonesia need to design comprehensive digital marketing strategies that focus not only on brand recognition but also on delivering consistent and satisfying user experiences.

Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Mohammad Ahsan; Aminullah Assagaf; Slamet Riyadi; Sukesi Sukesi; Eddy Yunus; Sri Utami Ady; Suyanto Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality; Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions, But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.

E-WOM as the Main Influencer of Surabaya Consumers in Making Purchase Decisions for Fashion Products on Shopee Sri Utami Ady; Shely Silvia
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jnhj4162

This study is motivated by problems often experienced by fashion product buyers when shopping online, such as products received do not match the picture, have different colors or textures from those seen in online photos, items received are different from orders. This study aims to analyze the effect of price, product quality, and E-WOM on purchasing decisions for fashion products with trust as an intervening variable on the Shopee e-commerce site in the city of Surabaya. This study is a quantitative study with a population of all fashion product consumers from the Shopee e-commerce site who live in the city of Surabaya. The sampling technique used purposive sampling and a sample of 120 respondents was found. The analysis technique used is Structure Equation Models (SEM) using the help of AMOS software version 26. The results of this study indicate that price has a negative but insignificant effect on purchasing decisions. Product quality has a positive but insignificant effect on purchasing decisions. E-WOM has a significant positive effect on purchasing decisions. Price has a positive but insignificant effect on trust. Product quality has a significant positive effect on trust. E-WOM has a significant positive effect on trust. Trust has a significant positive effect on purchasing decisions. Trust does not mediate the effect of price on purchasing decisions. Trust does not mediate the effect of product quality on purchasing decisions. Trust mediates the effect of E-WOM on purchasing decisions. The implication of this study is that e-commerce companies, especially Shopee, should pay more attention to product quality and manage E-WOM well to increase consumer trust, which can ultimately strengthen purchasing decisions. In addition, it is important for companies to ensure that accurate and honest product descriptions are conveyed to consumers, in order to minimize the difference between expectations and reality, and to build and maintain consumer trust.

Determinant of Employee Performance at Community Health Center: Exploring the Intervening Effect of Job Satisfaction Apriyanto, Eko; Utami Ady, Sri; Sayidah, Nur
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2991

Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study examines the structural relationships between work motivation, performance allowances, job satisfaction, and employee performance at community health centers in Surabaya. Based on survey data from 126 employees, the model demonstrates that motivation and performance-based incentives are significant predictors of both job satisfaction and performance. The analysis confirms the mediating role of job satisfaction within this framework. Consequently, the research recommends the development of robust motivation-driven policies and transparent benefit structures to achieve superior organizational performance.

Peningkatan Kinerja Pemasaran UMKM Melalui Content Marketing dan Adopsi E-Commerce: Mengkaji Peran Digital Customer Engagement Herawati, Andry; Sri Utami Ady; Nur Sayidah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8682

This study examines the effect of content marketing and e-commerce adoption on the marketing performance of micro, small, and medium enterprises (MSMEs), with digital customer engagement as a mediating variable, using a PLS-SEM approach. Data were collected through a survey of 160 MSME actors in Blitar and analyzed using SmartPLS 4. The results indicate that content marketing and e-commerce adoption have a positive and significant effect on digital customer engagement; however, neither variable has a direct effect on marketing performance. Digital customer engagement is found to have a strong influence on marketing performance and to fully mediate the relationship between content marketing, e-commerce adoption, and marketing performance. These findings highlight that the success of digital marketing strategies among MSMEs in the digital era depends largely on the ability of business actors to build and sustain customer engagement, rather than merely adopting digital content or e-commerce platforms to enhance competitiveness.

Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Joko Iswandono; Sri Utami Ady; Nur Sayidah
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

The Influence of Digital Marketing and Brand Image through Brand Awareness as an Intervening Variable on Lombok Coffee Products Bahri, Lalu Pathul; Ady, Sri Utami
INVENTORY: JURNAL AKUNTANSI Vol. 9 No. 2 (2025)
Publisher : Prodi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/inventory.v9i2.22819

ABSTRACT The purpose of this study was to analyze the influence of digital marketing and brand image through brand awareness as an intervening variable on Lombok Coffee products. This researcher used a quantitative approach. The population in this study were all Lombok Coffee users in the age range of 20-40 years. The sampling technique used was a non-probability sampling technique using the Hair formula. The data analysis technique used the Structural Equation Model (SEM) with the help of the SmartPLS 4.0 Program. The results of the analysis can be concluded that Digital Marketing influences Lombok Coffee Purchasing Decisions; Brand Image influences Lombok Coffee Purchasing Decisions; Digital Marketing does not influence Lombok Coffee Brand Awareness; Brand Awareness influences Lombok Coffee Purchasing Decisions; Brand Image influences Lombok Coffee Brand Awareness; Digital Marketing does not influence Purchasing Decisions through Lombok Coffee Brand Awareness; and Brand Image influences Purchasing Decisions through Lombok Coffee Brand Awareness

THE ROLE OF CUSTOMER EXPERIENCE IN MEDIATING THE INFLUENCE OF SERVICE QUALITY, PLACE IMAGE, AND PROMOTION ON REVISIT INTENTION AT PUMARA BANGKALAN CULINARY CENTER Farida, Ilya; Ady, Sri Utami; Sayidah, Nur
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.132885

The purpose of this study was to examine the impact of place image, promotion, and service quality on revisit intention at the Pumara Culinary Centre, Bangkalan by using customer experience as the mediating variable. A quantitative approach was employed with an explanatory research design. A total of 150 respondents were chosen by purposive sampling, and the population study consisted of tourists who visited Pumara Bangkalan at least twice. SEM-PLS, or structural equation modeling-based partial least squares, was used to analyse the data. The findings indicated that while promotion had no major impact on customer experience, service quality and place image do. Customer experience, on the other hand, had a favourable and important influence on the intention to revisit. According to analysis mediation, customer experience influenced service quality and place image to revisit intention, However, promotion had a little effect on revisit intention. The results indicated that quality service and the location's image were the major aspects that shape customer experiences and drove return visits. In addition, promotion was unable to generate meaningful emotions in visitors.

Co-Authors Abdur Rachman Alkaf Achmad Choiron Adhitya Ananda, Nova Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Apriyanto, Eko Ardian Pratama Arianto Liwang Aries Widya Gunawan Arifin Sirfefa asnawi, anita AWALI PRASETYA HANIF Azizah, Intachfidul Bahri, Lalu Pathul Brilliant Handyman Manalu Brumadyadisty, Garry Djoko Baruno, Agustiawan Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Elvie Maria Endie Rianto Fany Meyranda Putri Farida, Ilya Fitriyani, Ika Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Joko Iswandono Kewo, Stela Theodora Kusmiwati Kusmiwati Liling Listyawati Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shanty Ratna Damayanti Shely Silvia Silvia, Shely Slamet Riyadi Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Sunarto Suratman Supratikto Supratikto Supriyanto Supriyanto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yulius Sampouw Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie

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