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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Wacana, Jurnal Sosial dan Humaniora Jurnal Terapan Abdimas Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Ekspektra: Jurnal Bisnis & Manajemen Jurnal EMT KITA SINERGI: Jurnal Ilmiah Ilmu Manajemen Syntax Literate: Jurnal Ilmiah Indonesia IJEBD (International Journal Of Entrepreneurship And Business Development) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business INVENTORY: JURNAL AKUNTANSI SEISENSE Journal of Management MABIS: Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi dan Bisnis Indonesia Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Economics Development Research (IJEDR) Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Majalah Ilmiah Dian Ilmu Prosiding Conference on Research and Community Services Quantitative Economics and Management Studies Jurnal ABM Mengabdi Studi Ilmu Manajemen dan Organisasi Berajah Journal Akuntansi dan Teknologi Informasi Jurnal Media Informatika Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Minfo Polgan (JMP) International Journal of Social Science, Education, Communication and Economics Journal of Accounting and Finance Management (JAFM) Journal of Innovation in Management, Accounting and Business Jurnal Tren Bisnis Global International Journal of Education and Digital Learning (IJEDL) Jurnal Indonesia Sosial Sains International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economics, Management and Accounting Mount Hope Global Economic Journal Sharia Economic and Management Business Journal (SEMBJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Maneggio Journal Of Economic Sciences (Ekuisci) Journal of Management, Economic, and Financial Asian Journal of Social and Humanities KIC Journal of Economics and Management Global Management: International Journal of Management Science and Entrepreneurship Maneggio
SRI UTAMI ADY
Faculty Of Economy And Busienss Universitas Dr. Soetomo Surabaya, Indonesia
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The Impact of Coal, Nickel, and Crude Oil Prices on the Composite Stock Price Index 2020-2023 Andy Hendra Suryaka; Sri Utami Ady
Journal of Management Economic and Financial Vol. 2 No. 6 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v2i6.63

Abstract

The construction of airports in Indonesia's border areas has a strategic role in supporting connectivity and economic development in border areas. This study uses survey methods and interviews from several respondents in the district of Anambas Islands, Riau Islands Province. Several findings related to the challenges and prospects of airport development in the border area have a positive impact on the community on the border, especially in the Riau Islands Where this area is almost 96% consisting of interview data which shows that 90% feel the benefits and 10% provide input for the next development, making the essence of the airport in the border area very much needed. However, the question is still how sustainable the airport development is. Whether it is completed with the operation of an airport or is it still being developed to continue to provide benefits to the community as the main target.
Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy Supriyanto Supriyanto; Sri Utami Ady; Nur Sayidah
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.215

Abstract

Marketing psychology is a critical field that examines the cognitive, emotional, and social factors influencing consumer behavior and decision-making processes. In an era where consumer preferences evolve rapidly and brand loyalty is highly competitive, understanding the psychological underpinnings of consumer actions has become essential for businesses. This article explores the relationship between psychological theories and marketing strategies, with a focus on how emotions, perceptions, and mental biases shape purchasing decisions. It also discusses the application of psychological principles in consumer engagement, advertising, and brand positioning. By reviewing contemporary literature on the subject, this article highlights key psychological models such as the Theory of Planned Behavior, Maslow’s Hierarchy of Needs, and the Fogg Behavior Model, illustrating their relevance in modern marketing practices. Additionally, it emphasizes the role of psychological insights in developing personalized marketing strategies and fostering long-term customer relationships. The findings suggest that businesses that effectively apply marketing psychology can enhance their customer experience, increase engagement, and ultimately drive higher sales and brand loyalty. This article aims to contribute to the growing body of knowledge in marketing psychology and provide valuable insights for both academics and practitioners in the field.
Co-Authors Abdur Rachman Alkaf Achmad Choiron Agustiawan Djoko Baruno Ahsan, Mohammad Akbar, Miftha Choirul Alfa, Tomi Alkaf, Abdur Rachman Alvy Mulyaning Tyas Alvy Mulyaningtyas Alvy Mulyaningtyas Aminullah Assagaf Aminullah Assagaf Andry Herawati Andy Hendra Suryaka Andy Hendra Suryaka Andy Hendra Suryaka Anita Asnawi Ardian Pratama Arianto Liwang Aries Widya Gunawan Arifin Sirfefa AWALI PRASETYA HANIF Azizah, Intachfidul Brilliant Handyman Manalu Duvan Hermansyah Yudi Astono Eddy Yunus Eddy Yunus Eddy Yunus Eddy Yunus Eko Apriyanto Elvie Maria Endie Rianto Endie Rianto Fany Meyranda Putri Fitriyani, Ika Garry Brumadyadisty Harry - Susanto Haryadi, Wahyu Hendra Suryaka, Andy Ilya Farida Ilya Farida Iswandono, Joko Jajuk Suprijati Joko Iswandono Kewo, Stela Theodora Kusmiwati Kusmiwati Lalu Pathul Bahri Liling Listyawati Litafira Syahadiyanti Mar'atus Sholikhah Maria Agustini Maulida Jofa Dini Maulida Jofadini Meykel Djuuna Miftha Choirul Akbar Mohammad Ahsan Mustika Winedar Nelvika Darlia Nova Adhitya Ananda Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nur Sayidah Nuroniyah, Rifatun Nuroniyah, Rifatun Rachmayanti, Irine Rachmayanti, Irine Riza Wahyu Utami Rizal, Ach. Syaiful Rizqi, Muhaimin Nur Rizqi, Muhaimin Nur Rosi , Fathur Sahri Sahri Satriyanto, Muhammad Dwi Shanty Ratna Damayanti Shely Silvia Silvia, Shely Slamet Riyadi Slamet Riyadi Slamet Riyadi Slamet Riyadi Soares, Yohanes Soesilo, Rahman Soetjipto, Ken Sabardiman Sri Lestari, Damajanti Sri Susilowati Sugeng Widodo Sugiyanto - Sukanti Swastikawati Sukesi . Sunarto Suratman Supratikto Supratikto Supriyanto Supriyanto Supriyanto Supriyanto Suyanto Suyanto Suyanto Suyanto Swastikawati, Sukanti Syaidah, Nur Titin Irawati Tyas, Alvy Mulyaning Ubud - Salim Usman Jayadi Viviet Hidayati Wahyu Widayati Wibiksono, Tomy Yesawen, Yohannes Yesnat, Yeskiel Yulius Sampouw Yuniningsih Yuniningsih Zakina, Oky Fauzul Zaman, Masrurahtul Ainie