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Mar’atul Fahimah
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Amenitas dan Aksesibilitas Terhadap Keputusan Berkunjung ke Desa Wisata Pandansili Ngampungan Jombang Fahimah, Mar'atul; Salsabila, Naily
Business and Economic Publication Vol. 3 No. 2 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i2.1568

Abstract

Desa Wisata Pandansili di Jombang menawarkan daya tarik berupa kolam renang dengan air alami yang dipercaya bermanfaat bagi kesehatan. Penelitian ini bertujuan untuk menganalisis pengaruh amenitas dan aksesibilitas terhadap keputusan berkunjung wisatawan. Kebaruan dari penelitian ini terletak pada fokus khusus terhadap Desa Pandansili sebagai objek wisata baru yang belum banyak dikaji, sehingga dapat memberikan masukan empiris bagi pengembangan pariwisata lokal. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden menggunakan teknik purposive sampling, kemudian dianalisis dengan regresi linier berganda serta uji validitas, reliabilitas, uji-t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa amenitas berpengaruh positif dan signifikan terhadap keputusan berkunjung, sedangkan aksesibilitas tidak menunjukkan pengaruh signifikan. Kesimpulannya, peningkatan kualitas amenitas merupakan faktor penting dalam menarik wisatawan ke Desa Wisata Pandansili.
Pelatihan Pengelolaan Konten Media Sosial: Pemasaran Digital Produk Poklahsar Anggrek Fahimah, Mar'atul; Sifaunnajah, Agus; Prihatiningtyas, Suci; Fitri Yuliani, Sita
Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram Vol 4 No 3 (2023): Edisi Desember 2023
Publisher : LPPM UNIVERSITAS NAHDLATUL WATHAN MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jaltn.v4i3.1837

Abstract

Desa Sumbersari Kabupaten Jombang memiliki potensi perikanan air tawar yang besar. Di desa ini terdapat kelompok pengolah dan pemasar ikan (Poklahsar) yang bernama “Anggrek”. Kelompok telah menghasilkan beberapa olahan produk ikan, namun masih memiliki kendala pada pemasaran digital. Pendekatan yang dilakukan oleh tim pengabdian melalui pelatihan mengenai pengelolaan konten yang baik pada media social poklahsar. Hasil dari pengabdian masyarakat ini memberikan peningkatan pengetahuan dan ketrampilan dalam pencarian ide konten dan menganalisis konten di media social. Selain hal-hal tersebut, dengan konten yang baik akan dapat meningkatan engagement kepada audiens atau konsumen. Produk olahan yang dihasilkan akan semakin dikenal dan diminati konsumen. Penjualan poklahsar Anggrek dapat mengalami peningkatan
Kepuasan Konsumen Jasa Tour And Travel CV. Alam Pratama : Ditinjau Dari Customer Experience Dan Kualitas Layanan Fahimah, Mar'atul; Fahrudin, Jamal
Jurnal Ilmiah Ekonomi Global Masa Kini Vol. 14 No. 2 (2023): Vol 14, No 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v14i2.3441

Abstract

The tourism sector has experienced significant changes after the COVID-19 pandemic. The pandemic has had a far-reaching impact on the tourism industry worldwide with travel restrictions, temporary closures of tourist destinations, and changes in consumer behavior. For almost 2 years, the number of visits has increased after it was declared that conditions were gradually returning to normal. This research aims to analyze the influence of customer experience and service quality on consumer satisfaction at travel agencies. CV. Alam Pratama is a company that provides tourism travel agency services, including open trips and tourist services to popular destinations. This research is included in the type of quantitative research. The sampling technique uses purposive sampling. The number of samples in this study was 100 respondents. The analysis technique uses multiple linear regression analysis. The results of the analysis show that partially, customer experience has a positive and significant influence on consumer satisfaction. Likewise, service quality also has a positive and significant influence on consumer satisfaction. Meanwhile, customer experience and service quality simultaneously influence consumer satisfaction at CV. Pratama Nature. Thus, this research emphasizes the importance of paying attention to customer experience and improving service quality in the tourism industry. These findings provide a better understanding of the factors that influence consumer satisfaction, which can help companies develop strategies to improve customer service and experience.
PENGARUH INTEGRETED MARKETING COMMUNICATION TERHADAP MINAT BERKUNJUNG PADA DESTINASI WISATA SAAT PANDEMI COVID-19 (STUDI KASUS WISATA KANDANG SAPI WONOSALAM JOMBANG) Rosyida, Aulia; Fahimah, Mar'atul
Jurnal Ecoment Global Vol. 6 No. 2 (2021): Edisi Agustus 2021
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.789 KB) | DOI: 10.35908/jeg.v6i2.1550

Abstract

The impact of Covid-19 on tourism is reflected in the decline in the number of domestic and foreign tourists. The decline in the transportation sector and the provision of accommodation and catering services is the beginning of poor working conditions in the tourism sector. KANSA or Wonosalam Cow Cage is an educational and fun vehicle with a modern packing farm concept. KANSA Wonosalam is located on Jalan Anjasmoro in Tukum Hamlet, Wonosalam District, Jombang Regency. The COVID-19 pandemic requires everyone to avoid crowded places, including tourist attractions. At this time the most important health conditions. After more than 1 year of the COVID-19 pandemic, people are starting to need a place for entertainments. The purposee of this study was to determine IMC (integrated marketing communication) on interest in visiting tourist destinations during the COVID-19 pandemic. This study uses quantitative statistical research techniques. The population in this study were all visitors to the KANSA tourist destination during the pandemic. The IMC variables used are advertising, sales promotion, public relations on visiting interest. The sampling technique was purposive sampling. The data analysis method used is multiple linear regression analysis. The results of this study indicate that advertisinng, salles promotionn, public relationss have an influence on interest in visiting tourist destinations during the covid-19 pandemic.
PENGARUH INTEGRETED MARKETING COMMUNICATION TERHADAP MINAT BERKUNJUNG PADA DESTINASI WISATA SAAT PANDEMI COVID-19 (STUDI KASUS WISATA KANDANG SAPI WONOSALAM JOMBANG) Rosyida, Aulia; Fahimah, Mar'atul
Jurnal Ecoment Global Vol. 6 No. 2 (2021): Edisi Agustus 2021
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.789 KB) | DOI: 10.35908/jeg.v6i2.1550

Abstract

The impact of Covid-19 on tourism is reflected in the decline in the number of domestic and foreign tourists. The decline in the transportation sector and the provision of accommodation and catering services is the beginning of poor working conditions in the tourism sector. KANSA or Wonosalam Cow Cage is an educational and fun vehicle with a modern packing farm concept. KANSA Wonosalam is located on Jalan Anjasmoro in Tukum Hamlet, Wonosalam District, Jombang Regency. The COVID-19 pandemic requires everyone to avoid crowded places, including tourist attractions. At this time the most important health conditions. After more than 1 year of the COVID-19 pandemic, people are starting to need a place for entertainments. The purposee of this study was to determine IMC (integrated marketing communication) on interest in visiting tourist destinations during the COVID-19 pandemic. This study uses quantitative statistical research techniques. The population in this study were all visitors to the KANSA tourist destination during the pandemic. The IMC variables used are advertising, sales promotion, public relations on visiting interest. The sampling technique was purposive sampling. The data analysis method used is multiple linear regression analysis. The results of this study indicate that advertisinng, salles promotionn, public relationss have an influence on interest in visiting tourist destinations during the covid-19 pandemic.
Minat Beli Produk Fashion: Penggunaan Hashtag Dan Review Produk Pada Aplikasi TikTok Fahimah, Mar'atul; Ainiyah, Isyam Rotul
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i2.2780

Abstract

The trend of tiktok poisoning has resulted in consumptive behavior towards Gen Z.. This can be seen in theaii_collection account in utilizing social media through the tiktok application by making product reviews using thehashtag #racuntiktok which attracts consumer interest thereby increasing interest in buying fashion products ataii_colection. This study aims to examine and analyze the factors that influence the intention to buy fashion productsat aii_collection. Sampling was taken using a purposive sampling technique, which was only taken for those whowatched the video review with the hashtag #racuntiktok, with a quantitative approach. The data analysis techniqueused was validity, reliability, multiple linear regression analysis, classical assumption test, hypothesis testing (t testand f test), and R determination. The results of testing the variable use of hashtags (X1) partially has a positive effectbecause t count < t table (2.898 < 1.984) so that it has a significant effect on interest in buying fashion products.While the results of testing the product review variable (X2) have a positive and significant with t count < t table(5.097 < 1.984) so that it influences the intention to buy fashion products.
Peran Tiktok Marketing Dalam Upaya Peningkatan Jumlah Pengunjung di Desa Wisata Fahimah, Mar'atul; Mahmudin, Muhammad
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5813

Abstract

TikTok Marketing adalah Strategi penggunaan media sosial TikTok untuk mempromosikan barang dan jasa. Keberadaan Aplikasi TikTok menjadi salah satu strategi marketing yang sangat efektif untuk mengenalkan sebuah produk kepada calon pelanggan. Penelitian ini bertujuan untuk mengetahui peran TikTok Marketing terhadap peningkatan jumlah pengunjung di Desa Wisata. Dengan semakin populernya TikTok sebagai platform berbasis video pendek, banyak pelaku pariwisata yang mulai memanfaatkan aplikasi ini untuk memperkenalkan potensi wisatanya. Penelitian ini menggunakan pendekatan kualitatif Case Study. TikTok marketing terbukti efektif dalam memperluas jangkauan promosi dan menciptakan daya tarik visual yang mampu menarik perhatian calon pengunjung. Sumber data dari penelitian ini ialah observasi, wawancara serta dokumentasi. Adapun informan pada penelitian ini ialah informan 1 (kepala desa Ngampungan), informan 2 (kepala pokdarwis desa Ngampungan), informan 3 (pengelola sosial media TikTok desa wisata Pandansili), dan Pengunjung wisata Pandansili. Hasil dari penelitian ini ialah pentingnya memanfaatkan platform media sosial seperti TikTok sebagai alat pemasaran untuk meningkatkan jumlah pengunjung di desa wisata, khususnya di daerah pedesaan yang memiliki potensi wisata unik seperti Desa Wisata Pandansili.
Ecopreneurship Pesantren Inovasi Pengolahan Sabut Kelapa Menjadi Green Product Cocopeat Fahimah, Mar'atul; Rahmatika, Arivatu Ni’mati; Rahmawati, Ita
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3447

Abstract

Coconut fiber or coir is the outer part of the coconut fruit that is often considered as waste after the meat and water are extracted. Without proper processing, discarded coconut fibers will accumulate in the surrounding environment and creating a number of environmental problems. This community service activity aims to increase the knowledge and skills of the students through training in processing coconut fiber waste into cocopeat using a chopping machine. This cocopeat product can be used as an organic planting medium. This training was held at the Al Mimbar boarding school in Jombang, East Java, which can create an alternative source of income for the boarding school and foster environmental awareness among students. The methods used in this training include socialization and hands-on practice in making cocopeat. The results of this activity show that the students are increasingly aware of the environment, are able to process coconut fiber waste into quality cocopeat, and understand the economic value of the product as well as the market potential that can be utilized by the pesantren to get additional sources of funding from the sales of cocopeat. Thus, this program can be the first step for pesantren in developing sustainable environment-based businesses, as well as making a positive contribution to improving the local economy.Keywords: ecopreneurship; coconut fiber; cocopeat Abstrak: Serabut kelapa atau sabut kelapa adalah bagian luar dari buah kelapa yang sering dianggap sebagai limbah setelah diambil daging dan airnya. Tanpa pengolahan yang tepat, serabut kelapa dibuang akan menumpuk di lingkungan sekitar sehingga menciptakan sejumlah masalah lingkungan. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan para santri melalui pelatihan pengolahan limbah serabut kelapa menjadi cocopeat dengan menggunakan mesin pencacah. Produk cocopeat ini dapat digunakan sebagai media tanam organik. Pelatihan ini diselenggarakan di pondok pesantren Al Mimbar Jombang Jawa Timur yang dapat menciptakan sumber pendapatan alternatif bagi pesantren dan menumbuhkan kesadaran lingkungan di kalangan santri. Metode yang digunakan dalam pelatihan ini meliputi sosialisasi dan praktek langsung pembuatan cocopeat. Hasil dari kegiatan ini menunjukkan bahwa para santri semakin sadar akan lingkungan, mampu mengolah limbah serabut kelapa menjadi cocopeat berkualitas, dan memahami nilai ekonomis dari produk tersebut serta potensi pasar yang dapat dimanfaatkan pesantren mendapatkan tambahan sumber pendanaan dari pendapat penjualan cocopeat. Dengan demikian, program ini dapat menjadi langkah awal bagi pesantren dalam mengembangkan usaha berbasis lingkungan yang berkelanjutan, serta memberikan kontribusi positif bagi peningkatan perekonomian lokal.Kata kunci: ecoprenuership; sabut kelapa; cocopeat
Membangun Identitas Desa Wisata Melalui Content Marketing: Strategi untuk Meningkatkan Kunjungan Wisatawan Fahimah, Mar'atul; Fitri Yuliani, Sita
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4429

Abstract

Di era digital mengandalkan internet dan teknologi untuk mendapatkan informasi dan membuat keputusan pemilihan destinasi wisata. Konten visual yang menarik dari  foto, video, dan lainnya dapat memberikan pengalaman nyata kepada calon wisatawan. Konten dapat membantu menarik minat dan membantu wisatawan membayangkan pengalaman di destinasi desa wisata. Dengan strategi yang tepat, content marketing dapat membantu desa wisata mendapatkan dampak positif dalam jumlah kunjungan wisatawan, pendapatan, dan pertumbuhan ekonomi. Penelitian ini dilakukan untuk menunjukkan ada atau tidaknya pengaruh content marketing terhadap keputusan berkunjung melalui minat berkunjung pada desa wisata Sumber Gempong. Penelitian ini mampu memberikan andil dan wawasan baru pada penelitian selanjutnya dalam bidang digital marketing objek wisata melalui instagram dan dapat menjadi acuan agar lebih meningkatkan kualitas dari content marketing guna mendorong minat berkunjung yang berdampak pada keputusan berkunjung. Populasi dalam penelitian ini yaitu followers yang sudah melihat content marketing di akun instagram @sumbergempong.id dan memutuskan untuk berkunjung. Sampel yang digunakan sebanyak 100 responden. Analisis data yang digunakan adalah PLS-SEM. Hasil penelitian menunjukkan bahwa content marketing secara signifikan tidak mempengaruhi keputusan berkunjung karena hanya menyumbang sebesar 17,8%, namun content marketing memiliki pengaruh secara signifikan terhadap minat berkunjung dengan menyumbang sebesar 71,6% dan sisanya dipengaruhi oleh faktor selain content marketing, minat berkunjung berpengaruh secara signifikan terhadap keputusan berkunjung, dan content marketing berpengaruh secara signifikan terhadap keputusan berkunjung melalui minat berkunjung.
Memorable Tourist Experience and Tourist Satisfaction: Implications for Revisit Intention in Kota Lama Surabaya Heritage Tourism Rahmawati, Ita; Fadhli, Khotim; Fahimah, Mar'atul; Budi, Febrianto Setyo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2141

Abstract

This study aims to analyze the effect of Memorable Tourist Experience (MTE) on Revisit Intention with Tourist Satisfaction as a mediating variable in the heritage tourism destination of Kota Lama Surabaya. This study uses a quantitative approach with an associative causal research type. Data collection was conducted through an online questionnaire distributed to tourists who had visited Kota Lama Surabaya. The sampling technique used non-probability sampling with the snowball sampling method, resulting in 200 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Memorable Tourist Experience has a positive and significant effect on Tourist Satisfaction, Tourist Satisfaction has a positive and significant effect on Revisit Intention, and Memorable Tourist Experience has a positive and significant effect on Revisit Intention through Tourist Satisfaction. These findings confirm that memorable tourist experiences can increase satisfaction, which ultimately strengthens tourist loyalty to make repeat visits. This study has implications for urban heritage destination development strategies, particularly in creating authentic and meaningful experiences for tourists to enhance the competitiveness and sustainability of Kota Lama Surabaya.
Co-Authors . Winarko Ade Setiyawan, Bramantio Aris Agni Malagina Agus Sifaunnajah Agus Suhadi Agus Suhadi Ahmad Jainuri Ainiyah, Isyam Rotul Ainun Zul Kirom Ainun Zul Kirom Akhmad Taqiyuddin Ani Yufida Umsa Ani Yufida Umsa Anis Listiani Aprilliyanti Utami Putri Arief , Muhammad Arsyadul Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arti Kurniasari Aulia Azni Rahmadani ayunanda retno putri Azis Pujiarto Bekti Widyaningsih Budi, Febrianto Setyo Catharina Aprilia Hellyani Catharina Aprilia Hellyani Defi Miftachur Rochmah Defi Miftachur Rochmah Dewantara, Rahmat Maulana Sukma Dita Caturani Dyah Ayu Sri Hartanti Eka Novita Sari Elsya Rima Dalia Muhlas Evi Mayanti Muyassaroh Fahrudin, Jamal Faizah, Avina Auliatul Fitri Umardiyah Fitri Yuliani, Sita Fitria, Lailatul Fitriah Nur Amanah Fitriyani, Zenita Afifah Gian Diva Bayu Krisdamulti Hairul Anwar, Hairul Hanif Fauzan Qodri Hidayat Rian Hifi Rini Puspita Ino Angga Putra Ita Rahmawati Jan’nah, Hilda Nur Roudhotul Khotibul Umam Khotim Fadhli khusnul khotimah Kismarotul Jannah Laila Nur Fatikha Lailatul Fitri Fajriyah Laily Fitriyah Latifatul Ulla Linda Armada Ningsih Linda Armada Ningsih M. Hanif Ramadhani Mahmudin, Muhammad Mar'atus Sholikhah Maratul Marhamah Maya Kurnia Saputri Maya Kurnia Saputri Mela Sri Rahayu Miftachul Chusnah Mohammad Faidlur Rahman Mohammad Nasirudin Mohammad Nasirudin Mubariroh, Syarifatul Muh. Zaim Dzulkarnain Muh. Zaim Dzulkarnain Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhyidin Zainul Arifin Muhyidin Zainul Arifin Munfarida, Nur Fikri Muyassaroh, Evi Mayanti Nanang Suryadi Narayana, I.G.N.A.A. Bhakta Nia Aprilia Bisari Niken Wulandari Ninik Ismawati Nisrina Nur Vieda Fitri Novia Ayu Sekar Pertiwi Ospa Pea Yuanita Meishanti Pradita, Sindi Purwanto, Rhiza Eka Raden Mohamad Herdian Bhakti Radian Ade Firmansyah Raditha Dwi Vata Hapsari Rahmat Maulana Sukma Dewantara Raisa Fitri Rasyid, Raihan Ria Rizqi Amelia Rizal Zulmi, Mohammad Rizatul Juma’izah Rohmat Hidayat Safinatul Koiriyah Salsabila, Naily Sefina Isna Asaroh Septi A. I. Kusuma Septi Ambar Indranigtyas Kusuma Sifaunnajah, Agus Siti Munawaroh Siti Nur Qomariyah Sri Bayuputra Iwana Iksan Suci Prihatiningtyas Thomas Aji Santoso Ulla, Latifatul Umi Kulsum Nur Qomariah Umi Kulsum Nur Qomariyah Umi Latifah Umsa, Ani Yufida Vindi Nur Maharani Whike Dwi Andani Wisnu Siwi Satiti Yanti Z.A, Auliya Akbar Fillah Yuliani, Sita Fitri