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All Journal Jurnal Dimensi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Ekonomi Global Masa Kini Dedication : Jurnal Pengabdian Masyarakat Jurnal Ecoment Global: Kajian Bisnis dan Manajemen SULTANIST: Jurnal Manajemen dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Investasi Creative Research Management Journal Jurnal EK dan BI JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Prosiding Conference on Research and Community Services Jurnal Dinamika Ekonomi Syariah Akrab Juara : Jurnal Ilmu-ilmu Sosial Benchmark SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Journal of Community Practice and Social Welfare (JaCiPS) Sigmagri Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis International Journal of Travel, Hospitality and Events Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Dedication : Jurnal Pengabdian Masyarakat Business and Economic Publication Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Alamtana Sadar Wisata: Jurnal Pariwisata Management and Education Journal
Mar’atul Fahimah
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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ONLINE PURCHASE DECISION: FROM CONTENT MARKETING THROUGH BRAND AWARENESS Fahimah, Mar'atul; Fitria, Lailatul
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.567

Abstract

Pentingnya menciptakan daya tarik Content marketing dan menciptakan brand awareness dalam pemasaran jasa agar memudahkan khalayak memahami dan mengetahui layanan tersebut, sehingga dapat berujung pada keputusan pembelian. Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian kelas pelatihan online pada pengikut akun Instagram kelas online. Faktor-faktor yang mempengaruhi keputusan pembelian layanan pelatihan online pada kelas online adalah content marketing dan brand awareness. Metode penelitian yang digunakan adalah metode penelitian kuantitatif asosiatif. Teknik pengumpulan data pada penelitian ini adalah dengan menggunakan angket dan dokumentasi. Data penelitian diperoleh dengan menyebarkan kuesioner secara online. Populasi dalam penelitian ini adalah follower akun Instagram kelas online yang pernah melakukan pembelian pada kelas bootcamp di kelas online dan sampel diambil dengan menggunakan purposive sampling. Alat uji analisis yang digunakan adalah SmartPLS v.4.0 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa pemasaran konten berpengaruh signifikan terhadap keputusan pembelian, kinerja pemasaran konten berpengaruh positif terhadap kesadaran merek, kesadaran merek berpengaruh signifikan terhadap keputusan pembelian, dan pemasaran konten berpengaruh signifikan terhadap keputusan pembelian melalui merek. kesadaran.
Efektivitas Content Marketing Dalam Membentuk Brand Awareness dan Minat Berkunjung Ulang: Studi Kasus Desa Wisata Maya Kurnia Saputri; Mar'Atul Fahimah
Sadar Wisata: Jurnal Pariwisata Vol. 8 No. 1 (2025): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v8i1.3072

Abstract

Eksistensi desa wisata telah menjadi satu di antara pariwisata yang memberikan sebuah gambaran perihal interaksinya antara masyarakat lokal, budaya, serta alam semesta. Penelitialn ini bertujualn mengetalhui pengalruh Content Malrketing terhaldalp minalt berkunjung ulalng melallui bralnd alwalreness sebalgali valrialble intervening. Penelitialn menggunalkaln metode penelitialn kualntitaltif yalng dilalksalnalkaln melallui pengumpulaln daltal di lalpalngaln. Salmpel berjumlalh 100 rsponden, alnallisal daltal dengaln menggunalkaln PLS-SEM daln pengujialn hipotesis. Halsil penelitialn menunjukkaln balhwal (1) Content malrketing berpengalruh signifikaln terhaldalp minalt berkunjung ulalng, (2) Content malrketing berpengalruh signifikaln terhaldalp valrialbel bralnd alwalreness, (3) Content secalral palrsiall berpengalruh terhaldalp minalt berkunjung ulalng melallui bralnd alwalreness. Berdalsalrkaln halsil R- Squalre menunjukkaln balhwal 69,1% valrialbel bralnd alwalreness dipengalruhi oleh Content malrketing. Kemudialn 86,9% valrialbel minalt berkunjung ulalng dipengalruhi oleh Content malrketing daln bralnd alwalreness. Content malrketing mempengalruhi minalt berkunjung ulalng paldal desal Wisaltal palndaln sili secalral realbilitals, disbelief daln persualsion knowledge, content malrketing dalpalt meningkaltkaln bralnd alwalrenes paldal desal Wisaltal Palndaln sili, konten malrketing aldallalh sallalh saltu calral palling efektif untuk membalngun daln meningkaltkaln bralnd alwalreness. bralnd alwalreness mempengalruhi minalt berkunjung ulalng callon wisaltalwaln paldal desal wisaltal palndaln sili
Eksplorasi Customer Experience dan Fasilitas sebagai Faktor Penentu Minat Berkunjung Kembali Di Desa Wisata Fahimah, Mar'atul; Rasyid, Raihan
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.1894

Abstract

Indonesia holds significant potential in the tourism sector due to its rich cultural and natural diversity, including tourist villages that offer unique experiences for visitors. This study aims to examine the influence of customer experience and facilities on revisit intention at Pandan Sili Tourism Village, Jombang. The research employs a quantitative method with data collected through questionnaires. The results of the analysis indicate that customer experience and facilities have a positive and significant impact on revisit intention. Customer experience, encompassing service quality, comfort, and satisfaction, plays a substantial role in creating a lasting impression and enhancing tourists' desire to return. Adequate facilities, such as accessibility, cleanliness, and supporting infrastructure, also play a crucial role in improving visitor comfort. Simultaneously, these two variables contribute significantly, with an R-square value of 0.850, explaining 85% of the variation in revisit intention. These findings are consistent with previous studies, affirming that both customer experience and facilities play a critical role in increasing visitors' intention to return to tourist destinations.
REVIEW PRODUK DAN CONTENT MARKETING PRODUK FROZEN FOOD DI APLIKASI TIKTOK Fahimah, Mar'atul; Munfarida, Nur Fikri
Jurnal Investasi Vol. 9 No. 1 (2023): Jurnal Investasi Vol. 9 No 1
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v9i1.232

Abstract

Makanan beku atau Frozen Food lebih diminati oleh masyarakat saat pandemi Covid-19 karena pembatasan untuk berinteraksi dan berkerumun keadaan ini menjadikan makanan beku atau Frozen Food sebagai pilihan yang paling praktis. Kelebihan Frozen Food yaitu kemudahan untuk proses memasak dan tahan lama. Permintaan frozen food terus mengalami peningkatan pada masa pandemi mencapai 51%. Tujuan dari penelitian ini untuk menganalisis faktor review produk dan content marketing pada frozen food di aplikasi TikTok. Jenis penelitian digunakan dalam penelitian ini adalah asosiatif. Penelitian ini menggunakan purposive sampling dengan 100 konsumen yang sudah like dan posting konten produk frozen food serta merespon postingan produk frozen food di aplikasi Tiktok. Berdasarkan dari hasil penelitian Review Produk dan Content Marketing Frozen Food berpengaruh signifikan terhadap aplikasi TikTok. Dalam membuat review produk faktor review dari influencer mempunyai kontribusi yang sangat tinggi agar konten dapat dilihat oleh konsumen. Pada content marketing harus memperhatikan faktor akurasi (bahasa dan tulisan). Hal ini sangat dibutuhkan teknik copywriting yang baik.
Peran Tiktok Marketing Dalam Upaya Peningkatan Jumlah Pengunjung di Desa Wisata Fahimah, Mar'atul; Mahmudin, Muhammad
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5813

Abstract

TikTok Marketing adalah Strategi penggunaan media sosial TikTok untuk mempromosikan barang dan jasa. Keberadaan Aplikasi TikTok menjadi salah satu strategi marketing yang sangat efektif untuk mengenalkan sebuah produk kepada calon pelanggan. Penelitian ini bertujuan untuk mengetahui peran TikTok Marketing terhadap peningkatan jumlah pengunjung di Desa Wisata. Dengan semakin populernya TikTok sebagai platform berbasis video pendek, banyak pelaku pariwisata yang mulai memanfaatkan aplikasi ini untuk memperkenalkan potensi wisatanya. Penelitian ini menggunakan pendekatan kualitatif Case Study. TikTok marketing terbukti efektif dalam memperluas jangkauan promosi dan menciptakan daya tarik visual yang mampu menarik perhatian calon pengunjung. Sumber data dari penelitian ini ialah observasi, wawancara serta dokumentasi. Adapun informan pada penelitian ini ialah informan 1 (kepala desa Ngampungan), informan 2 (kepala pokdarwis desa Ngampungan), informan 3 (pengelola sosial media TikTok desa wisata Pandansili), dan Pengunjung wisata Pandansili. Hasil dari penelitian ini ialah pentingnya memanfaatkan platform media sosial seperti TikTok sebagai alat pemasaran untuk meningkatkan jumlah pengunjung di desa wisata, khususnya di daerah pedesaan yang memiliki potensi wisata unik seperti Desa Wisata Pandansili.
PENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI E-WOM, FASILITAS DAN CITRA DI DESTINASI WISATA EDUKASI Fahimah, Mar'atul; Mubariroh, Syarifatul
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7649

Abstract

Kandang Sapi Wonosalam is one of the educational and play tourism destinations with a modern packaged livestock concept. This study aims to identify whether there is an influence that occurs between E-WOM, facilities and destination image on the decision to visit the Kandang Sapi Wonosalam Jombang. This study uses an associative method with a quantitative approach. The population in this study is all tourists who visit Kansa Wonosalam tourism and tourists who read comments on Kansa Wonosalam Instagram posts. To obtain data that is in accordance with this study, the researcher uses a quantitative approach and questionnaire as a medium in collecting data and uses purposive sampling techniques in determining respondents. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis technique with the data used, namely validity and reliability tests, multiple linear regression analysis tests, classical assumption tests, and hypothesis tests (t-test) and determination coefficient tests (R2). Based on the test results, it was said that the E-WOM variable (X1) was declared to have no significant influence of E-WOM on the decision to visit (Y) to Kansa Wonosalam Tourism. Meanwhile, the facility variable (X2) was stated that facilities had a positive and significant effect on the decision to visit (Y) to Kansa Wonosalam Tourism. And the destination image variable (X3) was stated that there was no significant influence of destination image on the decision to visit (Y) to Kansa Wonosalam Tourism
The Influencer of Customer Experience on Interest to Revisit Through Satisfaction with Visiting Segunung Traditional Village of Segunung Wonosalam Jombang Fahimah, Mar'atul; Wulandari, Niken
International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i2.500

Abstract

Purpose: This research was conducted to identify whether or not there is an influence that occurs between customer experience on return visit interest through visiting satisfaction in the Segunung Traditional Village tour Wonosalam Jombang Research Methods: This study uses an associative method with a quantitative approach. The population in this study were tourists who had visited Segunung Traditional Village. To obtain data in accordance with this study, researchers used a questionnaire as a medium in collecting data and used purposive sampling techniques in determining respondents. Respondents in this study were 100 respondents. This study uses SEM PLS (Structural Equation Modeling based on Partial Least Square) analysis technique by analyzing the outer model, inner model and hypothesis testing. Results and discussion: The results in this study are variable customer experience on interest in visiting again through visiting satisfaction has a positive but insignificant effect. Implication: The results of this study imply that in order to increase visitors' interest in returning, managers need to consistently create a positive customer experience. A good experience will increase visitor satisfaction, which ultimately encourages their desire to make repeat visits. Therefore, strategies to improve the quality of service, facilities, and interaction with customers are important factors that must be considered and developed sustainably.
THE INVOLVEMENT OF EDUCATIONAL ACTORS IN THE THREE WAY TRAFFIC COMMUNICATION SYSTEM TO IMPROVE THE QUALITY OF ELEMENTARY SCHOOL STUDENTS IN JOMBANG Ospa Pea Yuanita Meishanti; Mar’atul Fahimah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 1 (2025): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fast and sophisticated time-guidance impacts many fields, especially education as the initial foundation of an educational ecosystem. It can be prevented through family, school, environmental education. One effort involving teacher education actors, parents, students in System Three Way Traffic Communication to improve learning outcomes especially elementary school students. The purpose of this research is to know the effect of Three Way Traffic Communication System to the students process skill. Quantitative Method One Group Pratest- Postest Design uses 10 schools, research results: average pretest learning outcomes of some schools below 70, overall average postest satisfying average above 75, effectiveness of sensitivity index treatment 8 medium sensitivity index question, 2 about high sensitivity index, teacher's response questionnaires, parents and learners with excellent results. From the research shows the existence of the involvement of educational actors in improving learning outcomes, the compilation of textbooks, can be used as further research forms of continuous development
MINAT BERKUNJUNG DI WANA WISATA: DITINJAU DARI ONLINE CUSTOMER REVIEW YOUTUBE DAN KUALITAS INFORMASI Fahimah, Mar'atul; Arief , Muhammad Arsyadul
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 6 No 1 (2025): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v6i1.1706

Abstract

Penelitian ini dilakukan untuk mengevaluasi bagaimana ulasan pelanggan yang ditemukan di YouTube dan kualitas informasi yang tersedia memengaruhi ketertarikan calon wisatawan untuk mengunjungi Wana Wisata Sumberboto Mojowarno, yang terletak di Jombang. Pendekatan kuantitatif digunakan dalam penelitian ini. Data dikumpulkan melalui penyebaran kuesioner dan observasi langsung. Sampel penelitian terdiri dari 100 responden, yang merupakan calon wisatawan yang telah melihat ulasan tentang Wana Wisata Sumberboto Mojowarno di YouTube. Data yang terkumpul kemudian dianalisis menggunakan metode regresi linier berganda untuk menguji model penelitian dan hipotesis yang diajukan. Hasil penelitian secara parsial menunjukkan bahwa variabel ulasan pelanggan di YouTube memiliki pengaruh signifikan terhadap minat berkunjung. Selain itu, variabel kualitas informasi juga terbukti memiliki pengaruh positif dan penting terhadap minat berkunjung ke Wana Wisata. Secara bersama-sama, kedua variabel ini juga menunjukkan pengaruh yang signifikan terhadap minat berkunjung. Dengan kata lain, kombinasi antara informasi yang diperoleh dari ulasan YouTube dan kualitas informasi yang tersedia secara keseluruhan dapat secara efektif meningkatkan minat wisatawan untuk mengunjungi Wana Wisata tersebut.
A Revisit Intention Wana Wisata Sumber Biru: A Review of Content Marketing and Customer Experience Fahimah, Mar'atul; Rizal Zulmi, Mohammad
Jurnal Ecoment Global Vol. 10 No. 2 (2025): Volume 10 No.2 Edisi Agustus 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i2.5368

Abstract

Objective: The aim of this study is examine how content marketing and customer experience, both separately and together, revisit intention Design/Methods/Approach: The method used in this research is a quatitative approach. The research population consists of tourists who access the Instagram content of Sumber Biru tourist destination and those who have visited the destination. A total of 100 respondents were chosen through purposive sampling. The data was then analyzed using methods suitable for the study's objectives, this study uses Multiple Linear Regression Analysis. Findings: Content marketing has a strong and meaningful impact on revisit intention. Likewise with customer experience, which is proven to have a positive and significant impact on the desire of tourists to return to visit the destination.. Originality/Value: This research explores the connection between content marketing and customer experience on visitors' intention to return to Sumber Biru Tourism Park. In this study, the authors analyze the various factors that influence customer experience and how content marketing can increase visitors' desire to return. This research is useful for marketing professionals, destination managers, and researchers interested in the effect of digital marketing strategies on visitor behavior. The authors focused on developing a thorough research method with a quantitative approach to measure the relationship and provide new insights into the influence of content marketing and customer experience in the tourism industry. Practical/Policy implication: This study focuses on visitors to Sumber Biru Tourism Park, offering insights for managers to optimize content marketing and enhance customer experiences to boost return visits. Future research could explore other destinations and include variables like visitor demographics or promotion types to deepen understanding of factors influencing revisit intention.
Co-Authors . Winarko Ade Setiyawan, Bramantio Aris Agni Malagina Agus Sifaunnajah Agus Suhadi Agus Suhadi Ahmad Jainuri Ainiyah, Isyam Rotul Ainun Zul Kirom Ainun Zul Kirom Akhmad Taqiyuddin Ani Yufida Umsa Ani Yufida Umsa Anis Listiani Aprilliyanti Utami Putri Arief , Muhammad Arsyadul Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arti Kurniasari Aulia Azni Rahmadani ayunanda retno putri Azis Pujiarto Bekti Widyaningsih Budi, Febrianto Setyo Catharina Aprilia Hellyani Catharina Aprilia Hellyani Defi Miftachur Rochmah Defi Miftachur Rochmah Dewantara, Rahmat Maulana Sukma Dita Caturani Dyah Ayu Sri Hartanti Eka Novita Sari Elsya Rima Dalia Muhlas Evi Mayanti Muyassaroh Fahrudin, Jamal Faizah, Avina Auliatul Fitri Umardiyah Fitri Yuliani, Sita Fitria, Lailatul Fitriah Nur Amanah Fitriyani, Zenita Afifah Gian Diva Bayu Krisdamulti Hairul Anwar, Hairul Hanif Fauzan Qodri Hidayat Rian Hifi Rini Puspita Ino Angga Putra Ita Rahmawati Jan’nah, Hilda Nur Roudhotul Khotibul Umam Khotim Fadhli khusnul khotimah Kismarotul Jannah Laila Nur Fatikha Lailatul Fitri Fajriyah Laily Fitriyah Latifatul Ulla Linda Armada Ningsih Linda Armada Ningsih M. Hanif Ramadhani Mahmudin, Muhammad Mar'atus Sholikhah Maratul Marhamah Maya Kurnia Saputri Maya Kurnia Saputri Mela Sri Rahayu Miftachul Chusnah Mohammad Faidlur Rahman Mohammad Nasirudin Mohammad Nasirudin Mubariroh, Syarifatul Muh. Zaim Dzulkarnain Muh. Zaim Dzulkarnain Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhyidin Zainul Arifin Muhyidin Zainul Arifin Munfarida, Nur Fikri Muyassaroh, Evi Mayanti Nanang Suryadi Narayana, I.G.N.A.A. Bhakta Nia Aprilia Bisari Niken Wulandari Ninik Ismawati Nisrina Nur Vieda Fitri Novia Ayu Sekar Pertiwi Ospa Pea Yuanita Meishanti Pradita, Sindi Purwanto, Rhiza Eka Raden Mohamad Herdian Bhakti Radian Ade Firmansyah Raditha Dwi Vata Hapsari Rahmat Maulana Sukma Dewantara Raisa Fitri Rasyid, Raihan Ria Rizqi Amelia Rizal Zulmi, Mohammad Rizatul Juma’izah Rohmat Hidayat Safinatul Koiriyah Salsabila, Naily Sefina Isna Asaroh Septi A. I. Kusuma Septi Ambar Indranigtyas Kusuma Sifaunnajah, Agus Siti Munawaroh Siti Nur Qomariyah Sri Bayuputra Iwana Iksan Suci Prihatiningtyas Thomas Aji Santoso Ulla, Latifatul Umi Kulsum Nur Qomariah Umi Kulsum Nur Qomariyah Umi Latifah Umsa, Ani Yufida Vindi Nur Maharani Whike Dwi Andani Wisnu Siwi Satiti Yanti Z.A, Auliya Akbar Fillah Yuliani, Sita Fitri