Article Per Year (5 Year)
p-Index From 2021 - 2026
9.638
P-Index
This Author published in this journals
All Journal Jurnal Dimensi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Ekonomi Global Masa Kini Dedication : Jurnal Pengabdian Masyarakat Jurnal Ecoment Global: Kajian Bisnis dan Manajemen SULTANIST: Jurnal Manajemen dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Investasi Creative Research Management Journal Jurnal EK dan BI JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Prosiding Conference on Research and Community Services Jurnal Dinamika Ekonomi Syariah Akrab Juara : Jurnal Ilmu-ilmu Sosial Benchmark SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Journal of Community Practice and Social Welfare (JaCiPS) Sigmagri Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis International Journal of Travel, Hospitality and Events Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Dedication : Jurnal Pengabdian Masyarakat Business and Economic Publication Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Alamtana Sadar Wisata: Jurnal Pariwisata Management and Education Journal
Mar’atul Fahimah
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Transportation Other

Published : 82 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 82 Documents
Search

 5   6   7   8   9 
PELATIHAN DIGITAL MARKETING MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE BAGI PELAKU UMKM DESA KALIKEJAMBON, JOMBANG Mar'atul Fahimah; Wisnu Siwi Satiti; Khotim Fadhli; Anis Listiani; Aprilliyanti Utami Putri; Thomas Aji Santoso
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v2i2.481

Abstract

The development of information technology has had a significant influence on various aspects of life, one of which is people's consumption patterns. For people who initially depended on offline markets, digital marketing has become inseparable from people's consumption patterns. Therefore, business actors, especially Micro, Small and Medium Enterprises (MSMEs), should use digital marketing optimally. To help business actors in digital marketing, digital marketing outreach and training activities are a form of community service (abdimas). Partners in this activity are MSMEs in Kalikejambon Village, Tembelang District, Jombang Regency, East Java, consisting of MSMEs making salted eggs, mask artisans, frame artisans, and catfish breeders. Carrying out service activities applies the Community Based Research (CBR) method focusing on socialization and digital marketing training using social media Instagram and the GoFood and Shopee marketplaces. The activity results showed that the movement effectively increased participants' knowledge about digital marketing, features, and how to use social media, Instagram, and marketplaces (GoFood and Shopee) in digital marketing. With this training, MSME players are also helped in technical matters ranging from registration to marketplace management. This socialization and training also change MSME business patterns, namely that stores can be accessed every hour, and the promotional reach is wider at minimal costs. Keywords: Community service, MSMEs, Digital marketing, Marketplace Abstrak Perkembangan teknologi informasi telah membawa pengaruh signifikan terhadap berbagai aspek kehidupan, salah satunya, yaitu pola konsumsi masyarakat. Masyarakat yang pada awalnya tergantung pada pasar offline, kini pemasaran secara digital telah menjadi bagian tidak terpisahkan dari pola konsumsi masyarakat. Oleh karena itu, pelaku usaha, terutama pelaku Usaha Mikro Kecil dan Menengah (UMKM) hendaknya memanfaatkan pemasaran digital secara optimal. Sebagai upaya membantu pelaku usaha dalam pemasaran digital, dilakukan kegiatan sosialisasi dan pelatihan pemasaran digital yang merupakan salah satu bentuk pengabdian kepada masyarakat (abdimas). Mitra dalam kegiatan ini adalah pelaku UMKM di Desa Kalikejambon, Kecamatan Tembelang, Kabupaten Jombang, Jawa Timur, yang terdiri dari UMKM pembuat telur asin, pengrajin topeng, pengrajin pigura, dan peternak ikan lele. Pelaksanakan kegiatan pengabdian menerapkan metode Community Based Research (CBR) dengan fokus pada sosialisasi dan pelatihan pemasaran digital menggunakan media sosial Instagram dan marketplace GoFood dan Shopee. Hasil kegiatan menunjukkan bahwa pelatihan efektif meningkatkan pengetahuan peserta tentang pemasaran digital, fitur, dan cara menggunakan media sosial Instagram dan marketplace (GoFood dan Shopee) dalam pemasaran digital. Dengan adanya pelatihan ini, pelaku UMKM juga terbantu dalam hal teknis mulai dari pendaftaran sampai pengelolaan marketplace. Sosialisasi dan pelatihan ini juga memberikan perubahan dalam pola bisnis UMKM, yaitu toko dapat diakses setiap jam nya dan jangkauan promosi lebih luas dengan biaya minimal. Kata Kunci: Pengabdian kepada masyarakat, UMKM, Pemasaran digital, Marketplace
Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel Mar’atul Fahimah; Umi Latifah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.22210

Abstract

Research aim : The purpose of this research is to identify the direct and indirect effects of content marketing and online customer reviews on purchase intention for Eatsambel Products on TikTok through brand image. Design/Methode/Approach : The method applied in this research is a quantitative approach that is associative in nature. Research Finding : The findings delineated within this investigation illustrate that content marketing exerts a discernible and affirmative influence on the brand image of Eatsambel Products on TikTok. Concurrently, online customer reviews similarly demonstrate a constructive and statistically significant impact on the aforementioned brand image. Furthermore, the study elucidates that content marketing significantly contributes to the augmentation of purchasing intent towards Eatsambel Products on TikTok. Conversely, the influence of online customer reviews on purchasing intent is not found to be statistically significant. Notably, brand image emerges as a pivotal determinant, exhibiting a positive and statistically significant association with purchasing intent concerning Eatsambel Products on TikTok, with brand image serving as an intermediary variable. Additionally, it is observed that content marketing, when considered alongside brand image as an intervening factor, does not exhibit a statistically significant impact on purchasing intent. Similarly, online customer reviews, when analyzed within the framework of brand image as an intervening variable, do not manifest a significant effect on purchasing intent regarding Eatsambel Products on TikTok. Theoretical contribution/Originality : This research proposes a conceptual model that investigates the interaction between content marketing, online customer reviews, and brand trust in influencing purchase intention of Eatsambel products holistically. Practitionel/Policy implication : This research provides valuable insights for Eatsambel to optimize content marketing strategies and online customer review management to strengthen brand trust, thereby increasing consumer buying interest in Eatsambel products. Research limitation : Limitations in this study include the focus on one product brand (Eatsambel), so the generalizability of the findings is limited to the specific context of that product.
Co-Authors . Winarko Ade Setiyawan, Bramantio Aris Agni Malagina Agus Sifaunnajah Agus Suhadi Agus Suhadi Ahmad Jainuri Ainiyah, Isyam Rotul Ainun Zul Kirom Ainun Zul Kirom Akhmad Taqiyuddin Ani Yufida Umsa Ani Yufida Umsa Anis Listiani Aprilliyanti Utami Putri Arief , Muhammad Arsyadul Arivatu Ni'mati Rahmatika Arjuna Adi Pratama Arti Kurniasari Aulia Azni Rahmadani ayunanda retno putri Azis Pujiarto Bekti Widyaningsih Budi, Febrianto Setyo Catharina Aprilia Hellyani Catharina Aprilia Hellyani Defi Miftachur Rochmah Defi Miftachur Rochmah Dewantara, Rahmat Maulana Sukma Dita Caturani Dyah Ayu Sri Hartanti Eka Novita Sari Elsya Rima Dalia Muhlas Evi Mayanti Muyassaroh Fahrudin, Jamal Faizah, Avina Auliatul Fitri Umardiyah Fitri Yuliani, Sita Fitria, Lailatul Fitriah Nur Amanah Fitriyani, Zenita Afifah Gian Diva Bayu Krisdamulti Hairul Anwar, Hairul Hanif Fauzan Qodri Hidayat Rian Hifi Rini Puspita Ino Angga Putra Ita Rahmawati Jan’nah, Hilda Nur Roudhotul Khotibul Umam Khotim Fadhli khusnul khotimah Kismarotul Jannah Laila Nur Fatikha Lailatul Fitri Fajriyah Laily Fitriyah Latifatul Ulla Linda Armada Ningsih Linda Armada Ningsih M. Hanif Ramadhani Mahmudin, Muhammad Mar'atus Sholikhah Maratul Marhamah Maya Kurnia Saputri Maya Kurnia Saputri Mela Sri Rahayu Miftachul Chusnah Mohammad Faidlur Rahman Mohammad Nasirudin Mohammad Nasirudin Mubariroh, Syarifatul Muh. Zaim Dzulkarnain Muh. Zaim Dzulkarnain Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhyidin Zainul Arifin Muhyidin Zainul Arifin Munfarida, Nur Fikri Muyassaroh, Evi Mayanti Nanang Suryadi Narayana, I.G.N.A.A. Bhakta Nia Aprilia Bisari Niken Wulandari Ninik Ismawati Nisrina Nur Vieda Fitri Novia Ayu Sekar Pertiwi Ospa Pea Yuanita Meishanti Pradita, Sindi Purwanto, Rhiza Eka Raden Mohamad Herdian Bhakti Radian Ade Firmansyah Raditha Dwi Vata Hapsari Rahmat Maulana Sukma Dewantara Raisa Fitri Rasyid, Raihan Ria Rizqi Amelia Rizal Zulmi, Mohammad Rizatul Juma’izah Rohmat Hidayat Safinatul Koiriyah Salsabila, Naily Sefina Isna Asaroh Septi A. I. Kusuma Septi Ambar Indranigtyas Kusuma Sifaunnajah, Agus Siti Munawaroh Siti Nur Qomariyah Sri Bayuputra Iwana Iksan Suci Prihatiningtyas Thomas Aji Santoso Ulla, Latifatul Umi Kulsum Nur Qomariah Umi Kulsum Nur Qomariyah Umi Latifah Umsa, Ani Yufida Vindi Nur Maharani Whike Dwi Andani Wisnu Siwi Satiti Yanti Z.A, Auliya Akbar Fillah Yuliani, Sita Fitri