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Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung Arivatu Ni'mati Rahmatika; Bekti Widyaningsih; Imam Mawardi; Mada Restu Putri; Vicki Ade Irawan; Rois Hasyim; Winda Ayu Safitroh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4387

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.
Praktik Digital Marketing Melalui Sosial Media dan Identitas Visual sebagai Alat untuk Mengembangkan UMKM Moh. Faridl Darmawan; Bekti Widyaningsih; Rizal Zulmi; Alfito Riswamanda; Sri Utami; Leonita Yogi Pratama; Lutfiyah Dwi Cahyanti
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5291

Abstract

This community service is carried out to handle the marketing process of MSMEs. Because in Kromong Village it is still focused offline, namely relying on markets around the business location to market its products. Apart from that, we are still focused on using word of mouth marketing techniques for promotional media. The aim is to gain new knowledge, understanding and skills in marketing for the business they run so that they can help increase sales of MSMEs in Kromong Village. There are many forms of digital marketing that can be done, one of which is through social media, social media marketing or social media marketing. This is to build awareness, recognition and action for your brand, business, product or anything else. The method for implementing this activity is community service with a Participatory Action Research (PAR) approach oriented towards community empowerment. Because empowerment must always meet the needs and solve problems that exist in society. The results of this activity were carried out in the form of direct assistance so that researchers could freely share knowledge with partners, and partners could also ask confusing related questions directly so that partners' understanding could be deeper. Apart from that, mentoring. This practice is carried out directly so that researchers can coordinate directly with partners regarding important and necessary matters relating to these MSMEs
Persepsi Risiko dan Kesesuaian Syariah dalam Aktivitas Trading Forex Generasi Z: Analisis Pengaruh Konten Influencer Yasir Basavey; Ashlihah; Bekti Widyaningsih
ARZUSIN Vol 6 No 5 (2026): ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i5.11591

Abstract

Although forex trading, financial technology, and social media have been widely studied, research specifically integrating risk perception, Sharia compliance, and the influence of influencer content on Generation Z’s trading behavior remains limited. This study aims to analyze Generation Z’s understanding of forex trading risks, examine the role of influencer content in shaping their perceptions, and explore the relationships among influencer content consumption, risk perception, Sharia considerations, and trading decision-making. The study employed a qualitative approach with a descriptive case study design involving four Generation Z informants selected through purposive sampling. Data were collected through in-depth interviews and documentation and were subsequently analyzed using Miles and Huberman’s interactive analysis model. Data credibility was assessed through source and technique triangulation. The findings indicate that the informants’ understanding of risk developed through empirical experience encompassing financial, psychological, and Sharia dimensions. Influencer content shaped initially optimistic perceptions of forex trading, but its influence diminished as experience increased, leading the informants to become more critical in verifying information. Trading decisions were formed through the interaction among exposure to influencer content, risk perception, and considerations of Sharia compliance. These findings broaden the understanding of Generation Z’s financial behavior in the digital era and contribute to the development of Islamic Behavioral Finance studies. This study emphasizes the importance of financial literacy, critical thinking skills, and an understanding of Sharia principles in promoting more responsible trading decisions. The implications of this study are directed toward strengthening Islamic financial literacy by educational institutions, regulators, and digital content creators, as well as developing further research involving a broader range of informants and digital investment platforms.
Implementasi Website Informasi Desa Badas Kecamatan Sumobito sebagai Upaya Digitalisasi Layanan Publik dan Transparansi Informasi Desa Arivatu Ni'mati Rahmatika; Bekti Widyaningsih; Adinda Fadia Salsabila; A'tini Hidayatika; Afrizal Armansyah; Hoffy Zahwa Hanani
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6371

Abstract

The community service program in Badas Village, Sumobito District, aimed to enhance information transparency and the effectiveness of public services through the implementation of an official village website. The method used was Participatory Action Research (PAR) with stages including observation, design, development, training, socialization, and handover. The results showed that the village website was successfully developed and utilized as a medium for information dissemination, local potential promotion, and digital-based administrative services. Village officials were able to upload and manage content independently after receiving training, while the community benefited from easier access to information without visiting the village office. In addition, a website management manual was provided as a sustainability instrument. The impacts included improved transparency, promotion of local economic potential, and enhanced human resource capacity among village officials. Thus, this program contributed to the realization of modern, accountable, and competitive village governance.
Mendorong Visibilitas dan Responsivitas Layanan Usaha Mikro melalui Integrasi Google Maps dan WhatsApp Business Khotim Fadhli; Nia Aprilia Bisari; Bekti Widyaningsih; Muhyiddin Zainul Arifin; Moh. Faridl Darmawan; Siti Munawaroh; Anggun Dwi Cahyaningrum; Muhammad Syauqi Murtadlo; Muhammad Zakky Alfadani; Shoviatun Nur Aini
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6425

Abstract

This community service program addresses the digital transformation gap between urban and rural areas that limits market reach for micro-entrepreneurs in Palrejo Village, Sumobito District, Jombang Regency. The activities focus on improving visibility, credibility, and service responsiveness by using Google Business Profile as an information showcase and WhatsApp Business as a customer communication channel. The program aims to establish complete and verified business profiles, provide product catalogs, and cultivate consistent and ethical management of digital identity. The approach employed is Participatory Action Research, with stages that include joint planning with the village government and business owners, face-to-face training, door-to-door mentoring, and monitoring of simple metrics, such as profile views, route requests, and customer conversations. The results show that ten business profiles were created and verified, most participants activated product catalogs and automated messages, and early increases in reach indicators began to appear. Local leaders emerged to support their peers, post-transaction review requests became a habitual process, and information updates were carried out more regularly. Recommendations include regular digital clinics, a minimum standard for village digital business identity, and a monthly monitoring panel to sustain behavioral change and enhance economic impact.
PROBLEMATIKA IMPLEMENTASI PEMBIAYAAN KAFALAH DAN STRATEGI PENANGANANNYA Siti Fatimah; Amin Awal Amarudin; Bekti Widyaningsih
ISTISMAR Vol. 9 No. 1 (2026): Juni
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/y77y4233

Abstract

Abstract: Sharia microfinance institutions play a role in expanding access to financing through kafalah contracts as a guarantee instrument. This study aims to analyze the problems of kafalah financing implementation and its handling strategies at BMT Rizqona IKABU. The study uses a qualitative approach with a case study type. Data were obtained through interviews, observations, and documentation, then analyzed using the Miles and Huberman model. The results of the study indicate that the implementation of kafalah financing faces nine problems, namely low public understanding, default and misuse of funds, competition between financial institutions, limited human resources, employee discipline, inconsistency in the application of sharia principles, technological network disruptions, the absence of managers, bad debts. To overcome this, BMT applies certain strategies, namely education and socialization, administrative selection and salary deduction mechanisms, product and service strengthening, collaborative work, persuasive and gradual approaches, the implementation of a tiered system, coordination with the IT team, job levels, and payment rescheduling. Keywords: Kafalah Financing, Kafalah Problems, Handling Strategies 
Aktualisasi Kinerja melalui Pelatihan Pembuatan Video Iklan Berbasis Artificial Intellegence untuk Mendukung Program Kerja Karang Taruna Fitri Umardiyah; Misbaqhul Diky Kurniawan; Abdul Muslikh; Dian Kusuma Wardani; Bekti Widyaningsih
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i1.5339

Abstract

The work of the Youth Organization at Kudubanjar (Karang Taruna Kudubanjar) has not been implemented optimally in providing contributions and supplies to the community. This is caused by a lack of socialization and documentation of activities that have occurred, so that existing programs are sometimes not realized properly. To overcome this problem, this time the service will hold training aimed at increasing the effectiveness of the Youth Organization program. This training will cover several important aspects such as: effective socialization, activity documentation, project management, and use of technology. With this training, it is hoped that the Kudubanjar Youth Organization can be more effective in carrying out its programs and make a greater contribution to society. AI workshop for the young generation serves as the first step in preparing organizations to face rapid technological change, while opening up opportunities to create innovation and sustainable growth in the AI ​​era. As well as providing training in the form of using Artificial Intelligence (AI) in making public service advertisements, which function to encourage people to care about the environment, with an interesting delivery method, namely in the form of storytelling. Participants gain a strong knowledge base about AI and feel more confident in facing inevitable technological developments, and this activity will open the door to a brighter future full of potential for the younger generation, especially youth organization members.
Pelatihan Pemanfaatan Eco- Enzyme dalam Pemberdayaan Masyarakat Bekti Widyaningsih; Ashlihah Ashlihah; Saiful Aminudin Al Kusuma; Naily El Muna; Dini Nafisa Salsabila
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i1.4368

Abstract

ABSTRACT Community Service Activities were carried out in Miagan Village, Mojoagung District through training on the use of Eco-Enzyme. This activity aims to provide an explanation and understanding of the use of organic waste to the public, providing knowledge about how organic waste can be utilized/reprocessed into a useful liquid, namely Eco enzyme. The approach method for implementing community service activities includes discussion, training, practice, and questions and answers directly in front of the training participants, called the Fucus Group Discussion (FGD) method. The results of the training activities on the use of eco-enzymes provided learning, assistance and empowerment regarding the manufacture of Eco-enzymes in increasing the potential of human resources and they were also able to answer the post test that had been given. Keywords: Eco-Enzyme, waste, organic
Peningkatan Perekonomian Masyarakat Melalui Pelatihan Pembuatan Hidroponik Vertikal Khotim Fadhli; Wisnu Mahendri; Anggi Indah Yuliana; Defi Kartika; Azizah Azizah; Bekti Widyaningsih; Maria Ulfa; M. Husam Izzudin; Azam Khudzefi
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/9p7ppa54

Abstract

This community service activity is focused on socializing and training village residents in creating a vertical hydroponic system as a means of improving economic conditions in Ketapang Kuning village. This initiative addresses the problem of limited land and agricultural resources, which hinder local economic development. The main aim is to improve the economy through the introduction of innovative and land-saving agricultural techniques, namely vertical hydroponics, which are expected to provide a sustainable source of income and increase food security for the community. This approach involves holding workshops and hands-on training sessions to educate village residents about the principles and practices of vertical hydroponics. In this community service activity, the team from Unwaha trained village residents, especially PKK women, about vertical hydroponics using the Participatory Action Research (PAR) method, which allows participants to create their own hydroponic systems with guidance from experts. The results show an increase in the understanding of participants who are housewives from Ketapangkuning village regarding how to make vertical hydroponics in a simple way. Apart from that, participants also increasingly understand the importance of the role of housewives in improving the family's economic level through alternative sources of income.  During the mentoring period, participants have also succeeded in implementing a hydroponic system in their homes. This initiative not only meets immediate economic needs but also empowers communities with skills and knowledge for long-term independence.  
Pengembangan Media Buku Saku Sebagai Bentuk Pelatihan Microsoft Word di SDN Miagan Bekti Widyaningsih; Moh. Anshori Aris Widya; Iin Baroroh Maarif; Ardisa Audi Khisyara
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v5i1.4367

Abstract

ABSTRACT Microsoft Word training with the development of pocket book media in Miagan Village, Mojoagung District, which is presented in the form of training, is an activity carried out to improve the IT knowledge and skills of students at Miagan Elementary School. The aim of carrying out this Microsoft Word training activity is to provide knowledge about how to operate computers, especially Microsoft Word software, to class V students using media in the form of pocket books. This service method uses an approach to community service activities in the PPM program using the Service Learning (SL) method. The results of Microsoft Word training activities from media development show that students are enthusiastic about learning about how to operate Microsoft Word and they are also able to practice and answer the post tests that have been given.
Co-Authors A'tini Hidayatika Abdul Muslikh Adinda Fadia Salsabila Afrizal Armansyah Agustin, Zeni Aristiya Agustina, Wirda Eka Ahmad Baihaqiyullah Asazilli Islam Ainun Nur Fitria, Ika Al Qaedah, Alifiyah Alfito Riswamanda Amin Awal Amarudin Amrini Shofiyani Anggi Indah Yuliana Anggun Dwi Cahyaningrum Anggun Wulandari ARDIANSYAH ARDIANSYAH Ardisa Audi Khisyara Arivatu Ni'mati Rahmatika Arivatu Ni'mati Rahmatika Arivatu Ni’matika Rahmatika Arjuna Adi Pratama Ashlihah Ashlihah Ashlihah, Ashlihah Aslihah Aslihah Asparinza, Erif Fiantini Aulia Ayu Puspita Sari, Dewi Ayuningtiyas, Eka Azam Khudzefi Azizah Azizah Cahyanti, Lutfiyah Dwi David Septian, Alyafi Defi Kartika Dewi Nur Fajriyati Dian Kusuma Wardani Dian Kusuma Wardani Dian Kusuma Wardani Dini Nafisa Salsabila Durrotul Hikmah Eka Novita Sari Febia, Rika Annisa Fika Soviyana Fitria, Ika Ainun Nur Hakim, Ahmad Khusnul Hasyim, Rois Heru Nurwarsito Hidayatulloh, Muhammad Kris Yuan Hidayatur Rohmah Hikmah, Durrotul Hoffy Zahwa Hanani Idzharotun, Luklu'ul Iin Baroroh Maarif Iin Baroroh Ma’arif Imam Mawardi ITA RAHMAWATI Kasyful Amron Khotim Fadhli Khotim Fadhli Kurniawan, Misbaqhul Diky Kusuma, Saiful Aminudin Al Laila Rohmatun Nazila Laksono, Slamet Tri Latifah, Ika Khikmatul Leonita Yogi Pratama Lia Aprilia Kiswah Yuni Lutfiyah Dwi Cahyanti M. Husam Izzudin Ma'rufah, Laila Mada Restu Putri Mahmudah Mahmudah Maria ulfa Mar’atul Fahimah Maulana, M Adi Milla Ahmada Misbaqhul Diky Kurniawan Miskiyah, Zakiyatul Moh. Anshori Aris Widya Moh. Faridl Darmawan Mughoyaroh, Syaviratul Muhammad Ali Ridho Muhammad Syauqi Murtadlo Muhammad Zakky Alfadani Muhyiddin Zainul Arifin Mujahid, Bagas Ibnu Muna, Naily El Muslikh, Abdul Mustamim Mustamim Naily el-Muna Naufal Dhiyaaulhaq Ni'mati Rahmatika, Arivatu Ni'mati Rahmawati, Arivatu Nia Aprilia Bisari Ni’mati Rahmatika, Arivatu Nur Aini Nur Aini Nur Fajriyati, Dewi Nur Ghusaain Nur Sa'adah Pranata, Hendi Yoga Pratama, Leonita Yogi Rahayu, Aprillia Setia Rahma, Varizka Alzana Rahmat Ika, Arivatu Nimati Rahmatika, Arivatu Ni'mati Rahmatika, Arivatu Ni’mati Rahmatika, Arivatu Ni’matu Revalina, Vindi Aulia Riswamanda, Alfito Rizal Zulmi Rizka Annisa Roaini, Lilis Robiatul Usluhiyah Rois Hasyim Saiful Aminudin Al Kusuma Salsabila, Dini Nafisa Sanjaya, Ican Shoviatun Nur Aini Silviana Najuwah Siti Aminatuz Zuhria Siti Fatihatul Ishlahiyah Siti Fatimah Siti Munawaroh Sri Utami Sri Utami Tiara Putri Agustina Tolib Ibnu Afan Umardiyah, Fitri Varizka Alzana Rahma Vicki Ade Irawan Winda Ayu Safitroh Wisnu Mahendri Yasir Basavey Yoga Pranata, Hendi Zahro', Malichatuz Zaki Ahmad Fauzan Zulmi, Rizal