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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Sistem Informasi Jurnal Informasi Pengabdian Masyarakat Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Bhinneka Multidisiplin Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Proceeding of the International Conference on Global Education and Learning Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Literature Review
Hafidz Hanafiah
Universitas Bina Bangsa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Bhinneka Multidisiplin Journal

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PERILAKU KONSUMEN COFFEE SHOP KOTA SERANG DALAM MEMBANGUN USULAN PENELITIAN PEMASARAN Hanafiah, Hafidz; Hidayat, Ardi; Aziz, Abdul
Bhinneka Multidisiplin Journal Vol. 2 No. 3 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i3.57

Abstract

Consumer behavior is a branch of marketing management that studies the behavior or attitude patterns of customers towards an object. Coffee shops are currently popular with the public, but not many people understand about them. The objectives of this study include determining the characteristics of coffee shop consumer behavior, a literature study of coffee shop consumer behavior, and a proposal for a research title related to coffee shop consumer behavior. The research method was carried out using the customer characteristic question method and a literature study of coffee shop consumer behavior. The results of the study concluded that the characteristics of coffee shop consumer behavior include questions about gender, income or pocket money, occupation, coffee drinking time, visiting hours, visit intensity, type of visit, expenditure, people who visit with customers, reasons for visiting, and social media. Previous studies related to coffee shops include the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. And proposed research related to coffee shops includes the concept of coffee shops, customer loyalty, customer satisfaction, service, innovation, atmosphere, price, experience, and digital marketing and social media. Further research suggestions should focus on one of the variables related to marketing management and coffee shop consumer behavior.
PERSEPSI WIRAUSAHA MUDA DALAM MENINGKATKAN PRODUKTIVITAS DI TENGAH PERSAINGAN PASAR Khaeruman, Khaeruman; Tabroni, Tabroni; Hanafiah, Hafidz; Dewi, Irma Nurmala
Bhinneka Multidisiplin Journal Vol. 2 No. 6 (2025): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v2i6.88

Abstract

This study aims to understand young entrepreneurs’ perceptions in enhancing productivity amidst market competition in Serang City, Banten Province. A qualitative approach was employed using in-depth interviews with several young entrepreneurs from various business sectors. The findings reveal that productivity is perceived adaptively as a synergy between creativity, efficiency, and innovation in responding to market changes. Digital technology plays a crucial role in expanding market access and improving operational effectiveness. Entrepreneurial motivation serves as an essential internal factor for business sustainability, while managerial limitations and limited access to capital remain significant challenges. The study highlights the importance of policy support, practice-based training, and collaboration among government, academia, and the private sector to build a productive and sustainable youth entrepreneurship ecosystem.
Co-Authors Abdul Aziz Abdul Wahab Abu Bakar Ahmad Mulyani Aini Nurul Alamsyah - Aminuddin Hamdat Andi Haslindah Ardi Hidayat Arta Rusidarma Putra Ayu Anjani Bafaqih, Ali BAHITS, ABDUL Bambang Setyo Panulisan Budi Susanto Budi Susanto Chafid, Nurul Dede Gunadi Dedy Khaerudin Devi Rosalina Dine Novianti Eti Nurhayati Safitri Farihah Farihah Fatari, Fatari Fransiska Tri Hapsari Hadi Kurniawanto Hamidah . Hari Gursida Hayan, Maulana Thoriqul Ihwan Satria Lesmana Ina Khodijah Irma Nurmala Dewi Irma Nurmala Dewi Irwan Sukmawan Ismi Azalika Ummah Jaka Wijaya Kusuma Jayawarsa, A.A. Ketut Juhandi, Nendi Khaeruman Klemens Mere Komarudin, Mochamad Fahru Kristina Jalando-on Alubog Kusuma, Aria Cendana Kusuma, Tubagus Bagas Adiya Wijaya Lubis, Renny Mistia Mistia Mora Muhammad Asir Muhammad Ilyas Muhammad Ridwan Muhammad Yusuf Muharam, Hari Namira Melliyani K. Nia Nabila Damaiyanti Nungki Agustin Ofan Sofian Pramudi Harsono Prihatin, Joni Raden Irna Afriani Rahmawati Ratu Tamara Sya'bina Fajrin Rendra Prasetya RIKA KARTIKA Salapudin, Salapudin Sari Zulfiana Hasan Sela Vinalia Sonya Gabriel Suflani Suhandi Suhandi, Suhandi Suhenti Suhenti Tabroni Taime, Habel Tirta Mulyadi Vera Herlina Mustari Yap, Victor Yogi Nurfauzi Yuliah Yuliah Yuliano, Muhammad Ilhan Yunica Marsha Sagina Zakia Khaulania